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Creating an Active Impact

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“ CAMPAIGN THAT REALLY WORKS ”

Creating an Active Impact


“ CAMPAIGN THAT REALLY WORKS ”

Creating an Active Impact


Creating an Active Impact

E T A CRE E T A C I N U M M O C E G A G N E


seen, heard and felt so to get people talking about you.

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Marketing, in short we make sure your brand is

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D AN BR TITY N IDE

RADIO

ELECT RO NEWSL NIC ETTER S

CA M DIG PA IT IG AL N S

equal leverage in Advertising and Engagement

ONS PRESENTATI

CORE IDEA

PO INT O SA F LE

with a

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Virtual eyes is an integrated agency

CAMPA IG

PRINT

IA ED L M ING CIA KET SO AR M

F O E T IN AS PO RCH PU

MARKETING NEEDS SHARP IDEAS AND ACTION THAT IS ACTIVE THAT’S WHAT WE DO

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AGENCY

CO BR RPO OC RA HU TE RE S

C AC ON TI SU VA M TI ER O N


Creating an Active Impact

ACTIVELY CREATING & DEVELOPING BRAND AND MARKETING COMMUNICATION USING SHARP & CLEAR IDEAS We’re boutique but we’re perfectly in shape

We believe that if soul of any advertising

and can put together a good fight in both

campaign is precise communication along

offline

with striking visuals, great design philosophy &

and

online

mediums.

Combining

advertising, film, design, digital, activation, and

strong

consumer

connect

program,

the

every other skill in our armory, to help our

message will be delivered to the desired Target

clients connect to their consumers through

Group very effectively. Hence the integration

their brand proposition, ideology & business

of services is all the more essential, without

model.

which your campaign looses its vigor.


THE TEAM WHEN A TEAM OUTGROWS INDIVIDUAL PERFORMANCE, EXCELLENCE BECOMES A REALITY Established in 2009, Virtual Eyes was born

numerous brands to build up from scratch

out of an urge to excel with an aim of

and successfully establish them within their

exploring the impact of effective marketing

brand-positioning matrix. Virtual Eyes today is

communication

engagement.

a Team of heterogeneous mix of talent who

Founded by Amit Jain, Virtual Eyes came into

have been scouted from both marketing and

&

brand

Team Behind

Amit Jain

Partho Bose

Akash

Prabudh

Chief Strategy Head

Strategic Business Manager & Client Servicing

Ritika

Himanshu

Aswini

Pulak

Vivek

Sarit

Founding Director & Creative Head

Client Servicing Manager

existence with a will to prove that creative

creative stream from leading agencies around

communication & marketing engagement

and is committed to revise its own

both complement each other and together

benchmarking standard regularly and actively.

they have the potential to create a complete brand experience. His strategic vision helped

Graphic Designer

Director Business Strategy

Sr. Art Director

Graphic Designer

Art Director

Pankaj

Assistant Manager Execution & Operations

Art Director & Illustrator

Shruti

Copywriter


Creating an Active Impact

OUR APPROACH ACTIVELY COMMUNICATING BRAND ESSENCE, MARKETING OBJECTIVE AND POINT BLANK MESSAGES

Where You Are Today Brand Audit Environment Assess Market Research Market Share

Your Campaign Plan Brand Image Target Positioning Integrated Communications Media Budge

Where You Want To Be Brand Objectives Campaign Objectives Budget Business Objectives

Your Campaign Creative Communication Digital Brand Engagement

What Needs To Change Engagement Positioning Channel Behavior Targeting Audience

Campaign Evaluation Audience Market share Loyalty Equity Media

Making Change Happen Creative Strategy Innovation Technology


CORE COMPETENCY ACTIVELY ENGAGING TARGET GROUP USING CREATIVE COMMUNICATION, CONSUMER ACTIVATION AND DIGITAL MARKETING When targeting the volatile Indian market, the only choice the brand has, is to create noise, loud noise. And believe us we are very

brand that recalls.

marketing in action.

activ brand

activ impact

We thoroughly analyze market conditions,

A direct connect between your brand and

current trends, competitor analysis &

consumer

opportunities ... to recommend a winning

creative ways of marketing engagement.

by

using

innovative

good at producing that noise.

and

brand strategy.

fresh ideas that work.

activ creative A

distinct

brand

identity

&

the new age brand DNA.

activ digi

design

We develop online strategies from ground

philosophy that stands out from the

up or work up in tandem with you to

crowd in a meaningful way.

enhance the performance of your existing online activity


your

marketing

Designing in shop

displays, PoS materials in the most effective

A

distinct brand identity & perception that stands out from the crowd in a meaningful way.

Trade Marketing– Innovative marketing

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Creative Designing & Identity:

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RADIO

yet innovative manner.

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PRESENTATIO

T UC NG I OD PR KAG C PA

CORE IDEA

ELECT RO NEWSL NIC ETTER S

objectives.

K INFLUE EY NC ACTIVA ER TION

INT O SA F LE

achieve

DIA

PO

successfully

TIVE C RE A

ME

CA M DIG PA IT IG AL N S

to

In shop display-

PRINT

IA ED L M ING CIA KET SO AR M

Brand Strategy: Insightful creative strategy

F O E T IN AS PO RCH PU

ACTIVELY DELIVERING SERVICES THAT ARE CORE FOR YOUR BRANDING & MARKETING NEEDS

CAMPA IG

WE DO

NS

Creating an Active Impact

CO BR RPO OC RA HU TE RE S

C AC ON TI SU VA M TI ER O N

programs for brands that are more focused towards B2B and would engage with their

Integrated Communication

business associates, channel partners in

Campaign strategy– A campaign strategy

creating a common sync with Integration of offline

order to increase and sustain the brand

and online communication message that can

to effectively circulate the core communication

loyalty.

directly affect the brand perception & provide top

in the most effective manner through the most optimum medium to the target audience.

Key Influencer activation–

For

brands, whose end sale is influenced by third

Advertising–

core

persons as Engineers, Architects, Doctors,

sync

Interior Designers, and all other such

creatively and can be delivered using various

professionals need to be engaged with the

ATL & BTL mediums.

brand to effect sales and profitability.

communication

Designing message

that

can

the mind position of the target consumer.

Digital Engaging the netizen with your brand using various social, viral, direct, SMM, Analytics, PPC tools


ACTIVE DIGI

ONLINE BRAND ENGAGEMENT

Functional Areas Strategic consulting | Content Development | Online Advertising | Social Media Marketing | Web Designing and Development Creativity is in our DNA as VEPL was founded as a creative agency 4 years back and since then we have been nurturing creativity to a next level of evolution. This gives us an edge over other website development agencies as our creative team features professionals with great zest for creativity who can render an impeccable, innovative, visually appealing, and interactive yet user friendly website.

We conceptualize interactive digital drama to your brand by developing online strategies that accentuate the online presence and feel of the brand.

Digital marketing has become more sophisticated, so have consumers and thus brands are looking for ways to make their advertising more impactful without losing the branding they have strived to achieve.


CLIENTS

Creating an Active Impact


Creating an Active Impact

FNS

Background: Client is into branded

Solution: Research, Strategy,

Tableware Cutlery, wanted to expand the reach

Communication, Campaign (Print, Outdoor),

and also wanted to position the brand in super

Digital, Consumer Activation, Collaterals.

premium segement.

Budget Outlay – 3.5 Crore


VEGA

Background:

Communication campaign to announce launch of hair straightener and dryer in Indian market. Create brand recall with cutting-edge consumer engagement activities in retail. Push the brand positioning of the parent brand and its range of beauty accessories products.

Solution: Strategy, Identity, Communication,

Campaign(Print, Collaterals.

Outdoor),

Budget Outlay – 3 Crore

Digital,

Packaging,


Creating an Active Impact

NATURE’S ESSENCE

Background: Established client into skin care

Solution: Strategy, Retail Packaging,

and cosmetics, wanted a complete

Professional range Packaging

change in

packaging of retail products and professional range.


BOMBAY SELECTIONS

Macbook Air

Background: Client has 11 stores in Delhi/NCR Solution:

Strategy, Identity, Communication,

of female ethnic wear, was facing a stiff competition

Campaigns

(Print,

Outdoor,

from other retail brands, wanted a clear brand

Collaterals designing, Packaging

identity & establish the brand into Sarees, apart from SKDs

Budget Outlay – 3 Crore

Radio),

Digital,


COLORESSENCE PERFECT 24

Background:

Established color cosmetic

brand wanted to tap the super premium cosmetic market and wanted premium positioning

Solution:

Creating an Active Impact

Strategy, Communication, Identity,

New sub-brand launch, Packaging.


D’MART EXCLUSIF

Background:

Client is into super premium

Solution:

Strategy, Communication, Identity,

decor items, Figurines, etc. wanted a distinct brand

New sub-brand launch, Campaign (Print), Digital,

identity in a highly unorganized market and wanted

Collaterals

a future business strategy.

Budget Outlay – 2 Crore


MOHANI GOOD TIME TEA

Background:

Creating an Active Impact

Client is the seventh largest

Solution: Research, Strategy, Communication,

brand of Tea in India, wanted new markets entry

Identity, New brand variants launch, Packaging,

with repositioning of the brand and share in the

Campaign (Print, TVC Outdoor), Collaterals.

premium segement.

Budget Outlay – 6 Crore


DEFENDO

Background:

Client is into steel Re-Bars

Solution:

Strategy, Communication, New

launched a new brand variant of higher quality steel

Brand Launch, Campaign (Print, Outdoor),Digital,

and wanted to position it in the premium segement

Trade Marketing, Key Influencer Activation.

in the market.

Budget Outlay – 2.5 Crore


Creating an Active Impact

PAVCON

Background: Established client into building

Solution: Strategy, Communication, Identity,

materials ventured into manufacturing of Pavers &

New Brand Launch, Collaterals, Campaign

Blocks and wanted complete brand identity design

(Print, Outdoor).

and new brand launch

Budget Outlay – 1.5 Crore


PREMIER

Background: Client is into manufacturing of steel long products, with multiple units at U.P & Rajasthan, wanted to expand the reach among consumers, Business Associates, Key Influencers

Budget Outlay – 8 Crore

Solution:

Strategy, Communication, Campaigns (Print, Outdoor, TVC, Radio), Trade marketing, Key Influencer Activation, Collaterals


Creating an Active Impact

GALLANTT

Background: Client has two integrated steel

Solution:

plants, wanted to expand the market area, and

Campaign (Print, Outdoor) Trade Marketing, Key

create brand awareness among end consumers &

Influencer

key influencer group

Masons), Canter Activation

Budget Outlay – 2.5 Crore

Strategy,

Activation

Communication,

(Architects,

Engineers,


SHOWREEL CAMPAIGNS

TVC

DIGITAL

RADIO


Creating an Active Impact CAMPAIGNS

DIRECT MARKETING

ENGAGEMENT

OOH

CREATIVES


Creating an Active Impact

&

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