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RY O T REC I D ES C I V ER S E TIV A E CR

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2010

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Serving Central Virginia & the Blue Ridge


www.midvalleypress.com 540-248-5300 800-248-5746

four-color printing digital printing die cutting embossing foil stamping binding design

BOUND TOOUR COMMUNITY CENTRAL VIRGINIA’S ONLY TRIPLE CERTIFIED COMMERCIAL PRINTER PROUD SPONSOR OF PROGRAMS PROMOTING THE COMMERCIAL ARTS


Putting the Card in the Pocket: Launching joey notes

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Marsha Vayvada of Folio Design, Ltd. combines equal parts of creativity and perseverance in a new line of nationally recognized greeting cards.

November 2010

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For more information visit us online at mypitchmag.com

MVPs Receive the VIP Treatment Mid Valley Press ramps up festivities by holding this year’s MVP Design Awards reception and exhibition at the R. R. Smith Center for History and Art in Staunton.

The EMMA Award Goes to... COVER Designed by Gretchen Long of Queen City Creative, page 2. ABOVE Printed samples of MVP Design Awards, page 6.

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e Central Virginia Chapter of AMA announces this year’s EMMA Award winners at the annual Excellence Marketing Awards Gala.

Hometown Advantage Reaping the Benefits of Working Locally One local recounts the obvious advantages to working with local vendors.

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Our Top Ten: Reasons to Hire Local Pitch presents our top ten reasons to keep your dollars in the local economy.

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Up Close and Personal

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Virginia Kivlighan Independent TV Producer, Staunton.

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Kevin Blackburn Photographer, Waynesboro.

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Fred Showker Visual Communications, Harrisonburg.

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Creative Services Directory Your guide to creative service providers in and around Central Virginia and the Blue Ridge.

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www.mypitchmag.com www.midvalleypress.com

opening pitch

P.O. BOX 998 VERONA, VA 24482 540-248-5300 OFFICE 800-248-5746 TOLL FREE 540-248-5302 FAX

ABOUT THE COVER

GRETCHEN LONG of Queen City Creative

Liz Schreiber lschreiber@midvalleypress.com Liz was once implicated in an armed bar fight featuring Sid Vicious of the Sex Pistols. Today she lives in Staunton and owns Mid Valley Press with her husband Bob. Theresa Rollison trollison@midvalleypress.com Theresa earned a MFA from some fancy New York City art school. She also has six house cats. Consider yourself warned. CONTRIBUTORS

Beth Boen CreativeXchange Marketing Gretchen Long Queen City Creative Margo McGirr Folio Design Ltd. Lisa Ross Central Virginia AMA We welcome your suggestions, please contact a staff member to contribute. Pitch is published by Mid Valley Press. © 2010 All rights reserved.

10%

Cert no. BV-COC-004363

When I was asked to write a statement about this cover I procrastinated. I felt pressure to present a loy, intellectual rationale about what this cover design represents and how it accomplishes their objective. I didn’t really want to lie though. I knew I wanted something created by hand — at least partially away from a computer. I chewed on ideas for weeks, filled pages in my sketchbook at my son’s football practices but had nothing to show for it yet. e weekend came to actually produce a cover. A quiet Saturday aernoon seemed ripe with possibilities — until I realized my kids were desperate for some family time. “Let’s all go outside and paint,” I mandated. Aer dragging out every medium available we mixed acrylics, oils, chalk and oil pastels, charcoal, spray paint — even mushed in some mulch and pencil shavings for good measure (though I had to draw the line at adding dead bug carcasses). Our “canvases” were a motley crew of shoe boxes, a roll of newsprint and a pizza box — only slightly greasy from the night before. We “free painted” as 6-year-old Ryan called it, for hours while my patient husband Todd worked around us in the yard and tried not to ask too many questions about our spread-

ing mess. Ten-year old Connor critiqued my work — I actually defended my yellow color scheme to him. “Well, you see, I’m playing on the visual equity that annual directories like the Yellow Pages or books in the yellow family (think Dummies Guides) have. People will want to keep this around and refer to it.” He didn’t get it but thought it looked cool. Fair enough. ey helped me spray paint and photograph and the messier we got the more pleased they were with the results. Me too. My point is — the creative process rarely turns out the way you plan. And that’s the way it probably should be. Whether your medium involves words, motion, paint, pixels, sound or strategy, we as creative professionals must dial up creativity and serve it daily. We get good at it and maybe even take it for granted. But let’s remember to treasure this skill and cultivate it. Fill your brain up with stuff other than your industry’s top RSS feeds and the latest design annuals. Look, listen and notice differences and similarities — everywhere. Allow your work to happen outside the office, away from the machines, in unexpected situations. Good things will happen. And if it still doesnt come together you can always tweak it later right?

PHOTOS BY GRETCHEN LONG & CONNOR NEWMAN

STAFF

Gretchen Long has been a mom for 10 years and has become a better designer because of it. gretchen@queencitycreative.com

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A PUBLICATION OF MID VALLEY PRESS


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CONTRIBUTOR

Margo McGirr, Folio Ltd.

S

ometimes an idea hits you overnight. Sometimes you need to sleep on it. And occasionally, like a nice cup of tea, you need to let it steep for a good long while. Marsha Vayvada’s new line of pocket note cards, joey notes, is based on an idea that she’s been brewing for decades. Here’s how one designer took a childhood thought and turned it into a grown-up dream. Marsha began musing on the concept for joey notes four decades ago. As a child, she saw a jack-o-lantern card in a 1950’s Childcra book. She was disappointed that when she pulled the stem, nothing but a plain black card appeared. “at’s not fun. It’s not clever enough,” she thought. From that moment forward, the idea was alive. From time to time she would doodle better solutions, trying to figure out how to make a pocket card really pay off, but it wasn’t until the early 90’s that her idea finally clicked. Marsha was a successful graphic designer and head of her own firm, Folio Design. A client was looking for the perfect dinner invitation. In response, Marsha designed a place setting pocket card; when the recipient pulled the napkin and fork out, the invitation revealed itself. e key, she discovered, to making a pocket card clever enough was fully integrating the insert card with the pocket, revealing a surprise that’s smart and fun. e invitation was a hit and friends encouraged Marsha to pursue it further but her design business was booming and she had a family. Folio grew, the economy slowed, and in 2007 Marsha found herself with three great designers on staff. Some would have advised her to cut back, but Marsha did something radical instead; she decided to pursue her dream and joey notes was born. Armed with sketches of plates, cakes, and dresser drawers, she brought her brainchild to Nancy Houseknecht, Folio’s Art Director. Nancy helped Marsha stretch the line, adding her lively, whimsical sense of humor and playful illustration style. Brainstorming sessions produced dozens of concepts, format ideas, and a name for the new business. e team agreed it was time to take joey notes to the industry and see how they would be received. joey notes first sample book consisted of 12, digitally printed, hand trimmed and glued cards. Marsha packed her bags and headed to the National Stationery Show (NSS) in Manhattan. Up and back in a day, she walked through the hundreds of

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exhibiting vendors and met with successful card manufacturer, Marsha Carrington and principal, Laura Leigh of NYC’s Alpine Creative Group, who graciously shared their knowledge of the card industry. e trip provided all the encouragement Marsha needed to continue. Marsha contracted with an intellectual property lawyer to trademark the joey notes name and obtain copyrights. Shortly aer, Scott Gardiner of B Creative, a Charlottesville based licensing company, asked for permission to shop joey notes to six major card companies, including Papyrus, Hallmark Australia, and Leaning Tree. joey notes made it to the final round of negotiations with Leaning Tree, narrowly missing having its entire line purchased by the mega-retailer. Undaunted, Marsha and Nancy kept turning out ideas and improving the product. In 2009, Marsha took joey notes to Independent Printing, a company specializing in greeting cards. Print rep Sue Charlier turned out to be something of a fairy godmother for joey notes. She helped modify the print format, suggested alternate paper stocks, brought the price point down, and perhaps most importantly, believed so strongly in the product that Independent sponsored an entry into the Greeting Card Association’s international LOUIE Awards. Marsha followed her lead and entered another five designs. Out of thousands of cards entered, three joey notes were selected as finalists in three categories. With the announcement of the LOUIE finalists, Sue encouraged Marsha to capitalize on the nominations and exhibit at the 2010 National Stationery Show in Manhattan. With only two months to prepare, the joey notes crew went into full swing, designing a booth, making travel arrangements, and creating a catalog and press kits. e show was a whirlwind, opening new doors and providing a wealth of information on everything from packaging to pitching. ey returned home exhausted but inspired. joey notes recently launched it’s new commerce-ready website, www.joeynotes.com. Stationery Trends Magazine will feature a joey note in the Fall 2010 issue. is year, Smith-Russell Associates will represent joey notes on a near-national scale. Greetings Etc. magazine’s website featured joey notes in August 2010, followed by a feature on Mohawk Paper’s website, Felt & Wire in September. New designs are about to go to press and Marsha’s childhood conundrum has brewed up into a grown-up’s dream.

A PUBLICATION OF MID VALLEY PRESS


Figure 1. Virginia Kivlighan Independent TV Producer Staunton, VA

How did you end up in Central Virginia? I came back to my hometown.

Tell us something surprising about yourself. Over this last summer I helped grow veggies for the local farmer’s market.

What was the worst job you ever had? Running prompter during the morning newscast when I was starting out…which meant keeping up with the anchors and not dozing off during the weather!

What was the best advice you ever received?

If you’d like to add a touch of elegant whimsy to your correspondence or if your boutique is ripe for a truly unique note card, we encourage you to check out joey notes at

www.joeynotes.com joey notes has the perfect card in the pocket.

If you’re ready for a professional move, go towards something new – don’t run away from something old.

How do you deal with creative block? Lots of caffeine and chocolate.

Closing oughts Kivolution, Inc. is committed to producing top-notched nonfiction programming and documentaries. With journalistic integrity, grit, stick-toitiveness and a touch of flair, we’ll crank out a show, massage a piece, deliver a documentary all in the name of independent production.

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1 Award winners and guests enjoy a champagne luncheon in the gallery where their work was on display. 2 Maureen Pearson reviewing a 2009 MVP Design Awards Exhibition Catalogue. 3 Courtney Ledbetter and Julie Fox mingling before the awards reception. 4 Award winners, Anne Chesnut and Marsha Vayvada, review printed samples of winning designs. 5 Becky Marcum of Tapestry Graphics won for her work applying Augusta Health’s new identity system. Curious to see more winning pieces? Contact Mid Valley Press at 540-248-5300 for a complementary copy of the 2009 MVP Design Awards Exhibition Catalogue, a 36-page gallery booklet detailing each award winning piece by category, designer, and production method.

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2009 MVP DESIGN AWARD WINNERS Marc Borzelleca for Staunton Performing Arts Center Trish Bowman for McDaniel Contractor Services Anne Chesnut of Anne Chesnut Graphic Design Jennifer Dehoff of Wetsel Inc. Pam Dixon of Mary Baldwin College Stephanie Freed of Bridgewater College Nancy Houseknecht of Folio Design, Ltd. Courtney Ledbetter for Wayne Theatre Alliance

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A PUBLICATION OF MID VALLEY PRESS


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n the last four years, Mid Valley Press has made the extra leap to honor clients by sponsoring the annual MVP Design Awards, a competition open to local graphic artists, recognizing excellence in design for print. Mid Valley Press elevated their fourth annual MVP Design Awards to a new level of prestige by organizing an exhibition and holding a champagne luncheon and gallery opening for the eighteen award winners and their guests. e MVP Design Awards exhibition was held in April at the R. R. Smith Center for History and Art, and with the cooperation of Staunton Augusta Art Center, was a featured exhibition in downtown Staunton’s Fourth Friday Art Walk. e exhibition was open to the public and covered by local news outlets in both print and television. Designers across central Virginia and the Blue Ridge were invited to submit up to five works for consideration. Janly Jaggard, judge of the 2009 MVP Design Awards, local fine artist and part-time instructor at the Beverley Street Studio School in Staunton, evaluated over one hundred entries based on clarity, effectiveness of design and creativity. “e visual arts demand sensitivity to all aspects of the work regardless of whether the artist holds a pencil, paintbrush, hammer and chisel, or computer mouse. It is apparent that artistry in graphic design is alive and well. However, like many areas of our lives where computer soware deludes the inexperienced and lures them into thinking that ‘press play’ determines a successful piece, the best work still comes from the hand of the trained eye and the true creative thinker. e pieces I judged throughout the Mark your calendar for February 2010 MVP Design Awards represent this kind of higher quality work,” said Jaggard. In an area already valued for its authenticity and uniqueness, it should come as no surprise that the graphic arts community continues to thrive despite the current economic state. Robert Schreiber, President of Mid Valley Press states, “We all know how important it is to market your business in a weak economy. Fortunately, with the range and talent of designers like these, local businesses have great choices available to them.” At the conclusion of the 2009 MVP Design Awards ceremony, Schreiber thanked award winners and guests for their participation, continued support, and alluded to an even more exciting and extravagant show of events for next year’s fih anniversary of the MVP Design Awards.

Figure 2. Kevin Blackburn Photographer Waynesboro, VA

What is your favorite guilty pleasure? DQ Oreo Blizzard, extra Oreo.

What have you changed about yourself in the last five years? My weight. I lost about 75 pounds.

Describe the best day of your life. 2

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The one where I wake up. I try to live every day like it’s the last. You never know—it just might be.

What’s the best advice you’ve received? There’s no secret to success. It takes hard work every day.

Closing oughts

Becky Marcum of Tapestry Graphics Gretchen Long of Gretchen Newman Graphic Design Gretchen Long of Mary Baldwin College Kimberly Rhodes of Wintergreen Resort Melanie Rowan of Melanie Rowan Graphic Design Chandra Schmehl for the George C. Marshal Foundation Debra Sheffer of Bridgewater College Marsha Vayvada of Folio Design, Ltd. Maria Vera for Woodrow Wilson Presidential Library and Museum Kenneth Wilfong of Mountain Laurel Studio Carolyn Windmiller of James Madison University

Known for my approachable personality, I have a reputation of being a person who is easy to work with, taking the worry out of corporate imaging. Recognized for dramatic and innovative lighting techniques I shoot for Healthcare, design firms, Financial and Industrial companies and NGOs world wide.

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CONTRIBUTOR

Lisa Ross, Central Virginia AMA

The EMMA Award Goes To ... The annual EMMA Excellence in Marketing competition recognizes and encourages outstanding marketing among organizations in the Central Virginia region. It offers area businesses, nonprofits, advertising agencies, designers, and freelancers the opportunity to showcase their most creative and successful work over the past year. The 2010 EMMA awards were judged by distinguished marketing professionals: Cathy Ferris

McPherson, Strategic Planner, The Martin Agency and Annie Strickler Suttle, Communications Director, ICLEI. Awards were presented at a Gala event held in downtown Charlottesville at the newly renovated Jefferson Theater on Tuesday evening, May 18, 2010. Master of ceremonies was Jay James, popular radio per sonality with the Charlottesville Radio Group.

ABOUT AMA The American Marketing Association (AMA), one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The Central Virginia Chapter of AMA delivers valuable, monthly programs to benefit the marketing efforts of area businesses, organizations and professional marketers.

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A PUBLICATION OF MID VALLEY PRESS


OVERALL MARKETING EXCELLENCE

Watermark Design Project: Afton Mountain Vineyards Rebranding HONORABLE MENTION: WORLDSTRIDES PROJECT: FOCUS ON CHINA

PRINT COLLATERAL

UVA Patent Foundation Project: Annual Report 2009 HONORABLE MENTION: WORLDSTRIDES PROJECT: BOWL GAMES OF AMERICA SALES BROCHURE

PRINT ADVERTISING

Watermark Design Project: Charlottesville Parks and Rec Ad Campaign HONORABLE MENTION: THE HOOK PROJECT: INTRODUCING CLAY FITNESS

TV ADVERTISING

DIGICO Project: SVBA “Spring Home Show” 2010

INTERNET MARKETING

Figure 3. Fred Showker Visual Communications Harrisonburg, VA

Openspace Project: Openspace Youtube video

LOGO/GRAPHIC IDENTITY

Payne Ross Associates Project: Charlottesville Parking Center Identity HONORABLE MENTION: UVA PATENT FOUNDATION PROJECT: VENTURE SUMMIT LOGO

NON-PROFIT

What have you changed about yourself in the last five years? I experienced the difference between benefiting myself and benefiting others; and thus shifted from working for profit to working to help others.

Payne, Ross & Associates

You can meet one famous person, dead or alive. Who is it?

Project: Stayin’ Alive Disco Ball

Benjamin Franklin.

HONORABLE MENTION: THE HOOK PROJECT: WANTED CAMPAIGN

DIRECT MARKETING

Payne, Ross & Associates Project: CACF Future Fund Promotion HONORABLE MENTION: UVA HEALTH SYSTEMS PROJECT: CLUB RED

IN-HOUSE PUBLICATIONS

Division of Student Affairs at Virginia Tech

How do you deal with creative block? Get away from it. Go browse the magazine rack at the book store—buy the first three magazines that grab my attention and page through them without reading.

What’s the best advice you ever received? Never do anything for yourself, if you can hire someone to do it for you—especially if they can do it better!" (Bill Bernbach)

Project: “You’re In, Now What?”

Closing oughts It's been said "there are no new ideas ... only interpretations of old ones." While this may be true, creativity without cause is vanity. True creativity succeeds through the ability to change perspectives, identify and act upon the unexpected, and remove all the barriers that inhibit understanding—when it achieves those goals, it is lasting.

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REASONS TO

Hire Local STAFF

CONTRIBUTOR

Beth Boen, CreativeXchangeMarketing REPRINTED WITH PERMISSION

J

ust this week I heard from two companies who used vendors who were not local. One vendor was out-of-state and one was actually out of the country. In both cases they had less than desirable outcomes and were contacting me for assistance. e first company I heard about this week was a company who contracted with a web developer outside the country. Price most likely drove his decision. e website had many misspellings, grammatical errors, poor copywriting, poor design and many more problems. e company had to pay this vendor, let them go, and had to hire another vendor locally. Now the company is spending more money to fix these problems. e second company hired an out-ofstate vendor to work on their website. is company received a referral from a friend of the vendor. e vendor was not vetted thoroughly and the outcome caused many problems. We usually trust referrals and rarely qualify them to make sure they are good referrals. e best thing to do when you receive a referral is to interview them, ask for references, ask to see samples of their work or case studies, and check them out just as you would anyone else. Ask for a proposal or estimate and get a face-to-face meeting.

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In both these examples, face-to-face time was missing and the ability to vet the vendor thoroughly was missing. When you do not work with someone local, there is no face-toface time, a key component to a successful outcome. Additionally, when you work with a local company, if they have a bad or excellent reputation, word is usually out about it. Using a vendor that is not local does not allow a company to find out this information as easily, if at all. There are many advantages to working with local vendors versus vendors outof-state or out of the country: n A local vendor has a thorough knowledge of

your local market.

1 We don’t charge as much as they do in the big cities. 2 We don’t have an endless supply of clients so we try harder to keep you happy. 3 We’re all in this together. 4 Keep the locals employed! 5 Keep the dollars in our local economy.

n If they have been in business for some time,

n

n

n

n

they should have local references that you can easily contact. You get valuable face time with your service provider, which greatly reduces misunderstandings that happen via email. Communication barriers no longer exist. You can check with the local Better Business Bureau (BBB) if there are any complaints about the company and the status of those complaints. Selecting a vendor with a proven track record is important. A vendor with an excellent reputation is usually known in the local community and a vendor with a bad reputation is also usually known in the local community. Hiring an out-of-state company and/or out of the country company, does nothing to stimulate the local economy. If a reputable vendor can be found locally, they should be used.

6 It’s an opportunity to meet your neighbors. 7 We’ve got some pretty hip creatives around here. 8 Local businesses support community outreach. 9 We’re nice to do business with. 10 We might just be related to you someday.

A PUBLICATION OF MID VALLEY PRESS


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CREATIVE SERVICES DIRECTORY SERVING CENTRAL VIRGINIA AND THE BLUE RIDGE

ADVERTISING Don Blanton RED THREE STAUNTON

540-448-3534 hello@getredthree.com www.getredthree.com Joey Groah DIGICO SHOOT/ POST/ DESIGN HARRISONBURG

540-433-6529 joey@godigico.com godigico.com Denise C. Hood CREATIVE JUICES MARKETING LOUISA, RICHMOND, CHARLOTTESVILLE

434-964-7511 creativejuicesmarketing@gmail.com www.creativejuicesmarketing.com Nancy Houseknecht FOLIO DESIGN STAUNTON

540-886-0557 nancy@folio-design.com www.folio-design.com

Patti Shulman

Andy Vanhook

SHULMAN CREATIVE STAUNTON

MLC ADVERTISING, INC. HARRISONBURG

804-426-9396 540-886-0995 patti@shulmancreative.com www.shulmancreative.com

540-438-9090 540-271-0023 andy@mlcadvertising.com www.mlcadvertising.com

Victoria Sours

COPYWRITING & EDITING

ACUMEN COMMUNICATIONS CHARLOTTESVILLE

434-244-2806 vsours@comcast.net www.acumen-va.com Andy Vanhook MLC ADVERTISING, INC. HARRISONBURG

434-295-5625 info@designbywatermark.com www.designbywatermark.com

Doug Cochran APR

FOLIO DESIGN STAUNTON

STAUNTON SCRIBE STAUNTON

540-886-0557 marsha@folio-design.com www.folio-design.com

540-290-4800 540-337-4682 doug@stauntonscribe.com www.stauntonscribe.com

ANIMATION & FILM

Jennifer Dehoff

Joey Groah DIGICO SHOOT/ POST/ DESIGN HARRISONBURG

Timothy Johnson

540-887-0015 stpayne@gothamgraphix.com www.gothamgraphix.com

FOUND DESIGN & INTERACTIVE HARRISONBURG

540-910-0110 krc.rhodes@gmail.com www.wintergreenresort.com

540-828-4309 kdbowman@aol.com

540-434-6176 540-908-0228 jld002@yahoo.com Lois Carter Fay MARKETING IDEA SHOP, LLC HARRISONBURG

540-820-3840 lcf@marketingideashop.com

540-908-4445 timothy@wearefound.com www.wearefound.com

Barbara Finnegan

Virginia Kivlighan KIVOLUTION, INC. STAUNTON

540-271-0017 bfinnegan@larsonhess.com www.larsonhess.com

virginia@kivolution.com www.kivolution.com

Bill Gentry

Kimberly Rhodes WINTERGREEN RESORT WAYNESBORO

BRIDGEWATER

WETSEL, INC. HARRISONBURG

GOTHAM GRAPHIX STAUNTON

GOTHAM GRAPHIX STAUNTON

540-448-3534 hello@getredthree.com www.getredthree.com

Marsha Vayvada

John Payne

Susan T. Payne

RED THREE STAUNTON

Karen Bowman

540-433-6529 joey@godigico.com godigico.com

540-887-0015 jpayne@gothamgraphix.com www.gothamgraphix.com

Don Blanton

540-438-9090 540-271-0023 andy@mlcadvertising.com www.mlcadvertising.com

Darcey Ohlin WATERMARK DESIGN CHARLOTTESVILLE

Advertising Animation and Film Copywriting and Editing Public Relations Graphic Design Illustration Marketing Photography Web

LARSONHESS WRITING & MARKETING SERVICES HARRISONBURG

GROTTOES

Cris Sterling CS DESIGN RESOURCE, INC. NATURAL BRIDGE

540-463-2649 cris@csdr.net

540-421-9274 run4daysbill@gmail.com Susie Miller SKILL SET PARTNERS, LLC VERONA

540-448-3302 listen@skillsetpartners.com www.skillsetpartners.com

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GRAPHIC DESIGN Marc Borzelleca STAUNTON

540-414-4739 marcborzelleca@comcast.net www.marcborzelleca.com Trish Bowman GRAPHIC DESIGN HARRISONBURG

540-434-2336 trishdesign@yahoo.com

Jennifer Holden

Darcey Ohlin

Debra L. Sheffer

J AND J STUDIO WAYNESBORO

WATERMARK DESIGN CHARLOTTESVILLE

BRIDGEWATER COLLEGE BRIDGEWATER

540-447-4116 info@jandjportfolio.com www.jandjportfolio.com

434-295-5625 info@designbywatermark.com www.designbywatermark.com

540-828-5624 dsheffer@bridgewater.edu

Denise C. Hood

Tyler Patterson

CREATIVE JUICES MARKETING LOUISA, RICHMOND, CHARLOTTESVILLE

SYSCO VIRGINIA, LLC HARRISONBURG

Fred Showker

Nancy Houseknecht

DONELLE DEWITT GRAPHIC ARTS & ILLUSTRATRION LEXINGTON

FOLIO DESIGN STAUNTON

540-460-2045 540-463-1034 designsbydonelle@comcast.net

540-886-0557 nancy@folio-design.com www.folio-design.com Courtney Ledbetter

Darin Bowman

WAYNESBORO

DK DESIGNS BRIDGEWATER

540-293-5997 540-943-5652 naturallycreativedesign@gmail.com

540-828-4309 dkdesigns1@juno.com WHITESPOT DESIGN HARRISONBURG

540-433-3196 540-271-0417 whitespotdesign@comcast.net ANNE CHESNUT DESIGN CHARLOTTESVILLE

434-973-4166 achesnut@cstone.net

540-887-0015 jpayne@gothamgraphix.com www.gothamgraphix.com

804-426-9396 540-886-0995 patti@shulmancreative.com www.shulmancreative.com

Patti Shulman

Susan T. Payne GOTHAM GRAPHIX STAUNTON

Rinn Siegrist

540-887-0015 stpayne@gothamgraphix.com www.gothamgraphix.com

540-421-5159 rinns@verizon.net www.learned-one-design.com

HARRISONBURG

PENNY LEE SIGNATURE TYPOGRAPHY & DESIGN STAUNTON

ACUMEN COMMUNICATIONS CHARLOTTESVILLE

804-477-5710 lyndagramsey@gmail.com

540-416-8996 pennyleedesign@gmail.com

434-244-2806 vsours@comcast.net www.acumen-va.com

Hope Agner Ramsey

QUEEN CITY CREATIVE STAUNTON

540-248-4244 540-430-4048 gretchen@queencitycreative.com Cheryl Lyon

WETSEL, INC. HARRISONBURG

LDA CREATIONS, INC SILVER LAKE MILL DAYTON

Pam Dixon

SHULMAN CREATIVE STAUNTON

Victoria Sours

Jennifer Dehoff 540-434-6176 540-908-0228 jld002@yahoo.com

GOTHAM GRAPHIX STAUNTON

Lynda Ramsey

Gretchen Long Anne Chesnut

540-433-8402 fshowker@graphic-design.com www.graphic-design.com

JMU HARRISONBURG

Penny T. Lee Roberta Byerly

540-432-3450 tp2design@yahoo.com

434-964-7511 creativejuicesmarketing@gmail.com www.creativejuicesmarketing.com John Payne

Donelle Bowman

SHOWKER GRAPHIC ARTS & DESIGN HARRISONBURG

540-879-2800 clyon@silverlakemill.com www.LDAcreate.com www.silverlakemill.com

STAUNTON

STAUNTON

Cris Sterling

540-487-7901 hramsey101@yahoo.com

CS DESIGN RESOURCE, INC. NATURAL BRIDGE

Theresa Rollison

540-463-2649 cris@csdr.net

QUEEN CITY CREATIVE STAUNTON

Libby Tucker

917-626-8639 540-248-4244 theresa@queencitycreative.com

BLUE RIDGE COMMUNITY COLLEGE WEYERS CAVE

540-453-2351 tuckerl@brcc.edu

Kimberly Rhodes WINTERGREEN RESORT WAYNESBORO

540-910-0110 krc.rhodes@gmail.com www.wintergreenresort.com

Michael Vanderpool VISION STUDIOS HARRISONBURG

540-746-7009 mike@visionstudiosdesign.com www.visionstudiosdesign.com

540-290-4687 pamdixondesign@gmail.com

Becky Marcum

Lance Foster

540-886-2197 540-292-9881 becky.marcum@verizon.net

540-421-1413 melanierowandesign@comacast.net

540-453-2270 fosterl@brcc.edu

Jennifer Wood Monroe

Juli Scott

540-886-0557 marsha@folio-design.com www.folio-design.com

Stephanie R. Freed

WOOD & ASSOCIATES, INC. SWOOPE

J AND J STUDIO WAYNESBORO

Michael Vayvada

540-885-4545 jen@wood-inc.com www.wood-inc.com

540-447-4116 info@jandjportfolio.com www.jandjportfolio.com

BLUE RIDGE COMMUNITY COLLEGE WEYERS CAVE

HARRISONBURG

540-908-8050 freedsr@hotmail.com

TAPESTRY GRAPHICS STAUNTON

Melanie Rowan MELANIE ROWAN DESIGN HARRISONBURG

Serena Gruia

Sarah Scott

ALLOY WORKSHOP CHARLOTTESVILLE

ORYX DESIGNS, INC WAYNESBORO

434-977-8733 serena@alloyworkshop.com www.alloyworkshop.com

540-946-0000 sarah@oryxdesigns.com www.oryxdesigns.com

Marsha Vayvada FOLIO DESIGN STAUNTON

ACE COMMUNICATION ARTS STAUNTON

540-886-5023 vay@cfw.com acecommunicationarts.net

13


Kristin Walker

ILLUSTRATION

KWDESIGN STUDIO STAUNTON

540-421-9680 contact@kwdesign-studio.com www.kwdesign-studio.com Denise Watts

Donelle Bowman DONELLE DEWITT GRAPHIC ARTS & ILLUSTRATRION LEXINGTON

Joey Groah

Michael Vanderpool

DIGICO SHOOT/ POST/ DESIGN HARRISONBURG

VISION STUDIOS HARRISONBURG

540-433-6529 joey@godigico.com godigico.co

540-746-7009 mike@visionstudiosdesign.com www.visionstudiosdesign.com

Lois Carter Fay

Cory Vanderpool

MARKETING IDEA SHOP, LLC HARRISONBURG

VALLEY APPS HARRISONBURG

Darin Bowman

540-820-3840 lcf@marketingideashop.com

Wes Webb

DK DESIGNS BRIDGEWATER

888-876-7737 cory@valleyapps.com www.valleyapps.com

Barbara Finnegan

WATERMARK DESIGN CHARLOTTESVILLE

540-828-4309 dkdesigns1@juno.com

Andy Vanhook

434-295-5625 wes@designbywatermark.com www.designbywatermark.com

LARSONHESS WRITING & MARKETING SERVICES HARRISONBURG

Cheryl Lyon

540-271-0017 bfinnegan@larsonhess.com www.larsonhess.com

540-438-9090 540-271-0023 andy@mlcadvertising.com www.mlcadvertising.com

WASHINGTON AND LEE UNIVERSITY LEXINGTON

540-460-2045 540-463-1034 designsbydonelle@comcast.net

540-458-8958 dwatts@wlu.edu

Joel West FOUND DESIGN & INTERACTIVE HARRISONBURG

540-705-6699 joel@wearefound.com www.wearefound.com Kenneth Wilfong MOUNTAIN LAUREL STUDIO WAYNESBORO

LDA CREATIONS, INC SILVER LAKE MILL DAYTON

540-879-2800 clyon@silverlakemill.com www.LDAcreate.com www.silverlakemill.com

Cheryl Elliott Wilkins 540-246-2732 cheryl@legacymatters.net

Sarah Scott

434-977-8733 serena@alloyworkshop.com www.alloyworkshop.com

ORYX DESIGNS, INC WAYNESBORO

Timothy Johnson

PHOTOGRAPHY

540-256-4262 www.mountainlaurelstudio.com Cheryl Elliott Wilkins HARRISONBURG

Heather Wilson

Carolyn Windmiller JMU HARRISONBURG

Wes Webb WATERMARK DESIGN CHARLOTTESVILLE

Courtney Ledbetter

540-447-4405 peter@aaslestad.com www.aaslestad.com

434-295-5625 wes@designbywatermark.com www.designbywatermark.com

WAYNESBORO

540-293-5997 540-943-5652 naturallycreativedesign@gmail.com

Joel West FOUND DESIGN & INTERACTIVE HARRISONBURG

540-705-6699 joel@wearefound.com www.wearefound.com Oleg Yagolnikov

Mary Woodson WASHINGTON AND LEE UNIVERSITY LEXINGTON

540-421-5616 oleg@bluekeyinc.com www.bluekeyinc.com

540-458-8462 mwoodson@wlu.edu www.wlu.edu

MARKETING

BLUE KEY HARRISONBURG

Jennifer Wood Monroe WOOD & ASSOCIATES, INC. SWOOPE

AASLESTAD DESIGN & PHOTOGRAPHY STAUNTON

Peter Aaslestad VIRGINIA AERIAL PHOTOGRAPHY STAUNTON

540-849-0366 sales@vaaerialphoto.com www.vaaerialphoto.com

540-885-4545 jen@wood-inc.com www.wood-inc.com

Kevin Blackburn

Kathy Moore

KEVIN BLACKBURN PHOTOGRAPHY WAYNESBORO

MOORE PUBLIC RELATIONS LLC STAUNTON

540-886-3131 info@moorepublicrelations.com www.moorepublicrelations.com

540-470-0543 kevin@kevinblackburn.com www.kevinblackburn.com www.studio1-0-8.com Toviah Morris Floyd

Jessica Sheffield GARNET MARKETING CHARLOTTESVILLE

Oleg Yagolnikov 540-421-5616 oleg@bluekeyinc.com www.bluekeyinc.com

FOUND DESIGN & INTERACTIVE HARRISONBURG

Peter Aaslestad

540-568-3913 windmicm@jmu.edu

BLUE KEY HARRISONBURG

HARRISONBURG

540-908-4445 timothy@wearefound.com www.wearefound.com

EDINBURG

540-984-3116 540-247-7898 hab35@live.com

Serena Gruia ALLOY WORKSHOP CHARLOTTESVILLE

540-946-0000 sarah@oryxdesigns.com www.oryxdesigns.com

540-246-2732 cheryl@legacymatters.net

MLC ADVERTISING, INC. HARRISONBURG

Don Blanton RED THREE STAUNTON

540-448-3534 hello@getredthree.com www.getredthree.com Ryan Catherwood FISHBURNE MILITARY SCHOOL WAYNESBORO

540-946-7709 rcatherwood@fishburne.org www.fishburne.org

434-466-6497 434-973-3390 info@garnet-marketing.com www.garnet-marketing.com

LAST LIGHT PHOTOGRAPHY BRIDGEWATER

540-578-0278 toviah@lastlightphotography.net www.lastlightphotography.net Burton Floyd BUENA VISTA

Victoria Sours ACUMEN COMMUNICATIONS CHARLOTTESVILLE

434-244-2806 vsours@comcast.net www.acumen-va.com

540-463-5832 burton@burtonfloyd.com www.burtonfloyd.com Hubert Gentry GENTRY PHOTOGRAPHY HARRISONBURG

540-432-0253 contact@gentryphotography.com www.gentryphotography.com

15


Jennifer Holden

PUBLIC RELATIONS

J AND J STUDIO WAYNESBORO

540-447-4116 info@jandjportfolio.com www.jandjportfolio.com

Karen Bowman BRIDGEWATER

540-828-4309 kdbowman@aol.com

Timothy Johnson FOUND DESIGN & INTERACTIVE HARRISONBURG

540-908-4445 timothy@wearefound.com www.wearefound.com

Doug Cochran APR STAUNTON SCRIBE STAUNTON

Nancy Houseknecht

Cory Vanderpool

FOLIO DESIGN STAUNTON

VALLEY APPS HARRISONBURG

540-886-0557 nancy@folio-design.com www.folio-design.com

888-876-7737 cory@valleyapps.com www.valleyapps.com

Gretchen Long

Marsha Vayvada

QUEEN CITY CREATIVE STAUNTON

FOLIO DESIGN STAUNTON

540-290-4800 540-337-4682 doug@stauntonscribe.com www.stauntonscribe.com

540-248-4244 540-430-4048 gretchen@queencitycreative.com

540-886-0557 marsha@folio-design.com www.folio-design.com

Jennifer Wood Monroe

Kristin Walker

MARK MILLER PHOTOGRAPHY WAYNESBORO

Barbara Finnegan

WOOD & ASSOCIATES, INC. SWOOPE

KWDESIGN STUDIO STAUNTON

540-946-0003 photosbymark@ntelos.net www.markmillerphotography.net

LARSONHESS WRITING & MARKETING SERVICES HARRISONBURG

540-885-4545 jen@wood-inc.com www.wood-inc.com

540-421-9680 contact@kwdesign-studio.com www.kwdesign-studio.com

Will Moore

540-271-0017 bfinnegan@larsonhess.com www.larsonhess.com

Kathy Moore

Wes Webb

MOORE PUBLIC RELATIONS LLC STAUNTON

WATERMARK DESIGN CHARLOTTESVILLE

540-886-3131 info@moorepublicrelations.com www.moorepublicrelations.com

434-295-5625 wes@designbywatermark.com www.designbywatermark.com

Mark Miller

VIRGINIA AERIAL PHOTOGRAPHY STAUNTON

540-849-0366 sales@vaaerialphoto.com www.vaareialphoto.com Sera Petras

Kathy Moore MOORE PUBLIC RELATIONS LLC STAUNTON

540-886-3131 info@moorepublicrelations.com www.moorepublicrelations.com

Darcey Ohlin

Joel West

WATERMARK DESIGN CHARLOTTESVILLE

FOUND DESIGN & INTERACTIVE HARRISONBURG

434-295-5625 info@designbywatermark.com www.designbywatermark.com

540-705-6699 joel@wearefound.com www.wearefound.com

Patti Shulman

Curtis Wimer

SHULMAN CREATIVE STAUNTON

STAUNTON WEB STAUNTON

804-426-9396 540-886-0995 patti@shulmancreative.com www.shulmancreative.com

540-294-0736 curtis.wimer@stauntonweb.com www.stauntonweb.com

434-973-4166 achesnut@cstone.net

Cris Sterling

BLUE KEY HARRISONBURG

Pam Dixon STAUNTON

540-463-2649 cris@csdr.net

Juli Scott

540-290-4687 pamdixondesign@gmail.com

Karen Thomas

J AND J STUDIO WAYNESBORO

Serena Gruia

ALLOY WORKSHOP CHARLOTTESVILLE

SERA PETRAS PHOTOGRAPHY & STYLING STAUNTON

917-576-3964 sera@serapetras.com www.serapetras.com

Cheryl Elliott Wilkins HARRISONBURG

540-246-2732 cheryl@legacymatters.net

Woods Pierce PHOTOGRAPHY STAUNTON

540-255-4686 woodspierce@gmail.com www.woodspierce.com Lynda Ramsey JMU HARRISONBURG

804-477-5710 lyndagramsey@gmail.com

540-447-4116 info@jandjportfolio.com www.jandjportfolio.com

WEB Anne Chesnut ANNE CHESNUT DESIGN CHARLOTTESVILLE

ALLOY WORKSHOP CHARLOTTESVILLE

Oleg Yagolnikov CS DESIGN RESOURCE, INC. NATURAL BRIDGE

540-421-5616 oleg@bluekeyinc.com www.bluekeyinc.com

434-977-8733 karen@alloyworkshop.com www.alloyworkshop.com

Curtis Wimer

434-977-8733 serena@alloyworkshop.com www.alloyworkshop.com

Michael Vanderpool

STAUNTON WEB STAUNTON

Denise C. Hood

VISION STUDIOS HARRISONBURG

540-294-0736 curtis.wimer@stauntonweb.com www.stauntonweb.com

CREATIVE JUICES MARKETING LOUISA, RICHMOND, CHARLOTTESVILLE

540-746-7009 mike@visionstudiosdesign.com www.visionstudiosdesign.com

434-964-7511 creativejuicesmarketing@gmail.com www.creativejuicesmarketing.com

16

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