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ASUS recommends Windows® 7.



ZENBOOK.ASUS.COM 1025 Flare Series Give a gift with flare

THE NEW ASUS ZENBOOK™ ULTRABOOKS Find your perfect computing partner


ASUS recommends Windows® 7.




Incredible sound, in an incredible package


With premium sound, an HD display, cutting edge performance and a beautiful design the search is over, because the new N series is an incredible allpurpose Notebook that will cater for all your needs.

2 | issue 17


Tech Specs CPU Intel 2nd Generation Core i7/i5/i3 Processors ™

Screen HD (1366x768), HD+ (1600x900) and Full HD (1920x1080) LED-backlit display options*


Graphics NVIDIA® GeForce™ GT 555M 2GB DDR3 VRAM Memory DDR3 1333Mhz, up to 8GB Optical Drive DVD Super Multi or BD combo drive Connectivity 802.11b/g/n 2.4GHz, Bluetooth 3.0*, Gigabit Ethernet Weight 2.3 ~ 3.4 kg* * Subject to models.


The N55SF features Asus’ instant on technology allowing the notebook to resume from standby, after anything up to 14 days, in a lightning quick two seconds. Compared to standard laptops, the N-series is years ahead.

Operating System Genuine Windows® 7 Home Premium

Capacity 320GB/500GB/640GB/750GB HDD 2.5” SATA

It features room filling audio that is arguably the best of any notebook on sale and Windows® Media Center to provide a high quality multimedia interface to watch Movies, TV and listen to music, making the N55SF a complete multimedia system.

On the surface the new N series sports a sexy piano black or arctic white finish and real aluminium edging that begs to be touched. Open it up and the minimalist design is continued, giving the keyboard and touchpad a chic and fashionable look complimented by a strong geometric finish.


earching for an incredible Notebook is always a difficult task. There are often one or two details that fall just short of the perfect setup. That’s why ASUS and musical sensation Jason Mraz recently teamed up to find an incredible sound in conjunction with the N Series; a multimedia sensation among notebooks.

Sound is a key feature, with audio Bang & Olufsen ICEpower® and SonicMaster Technology innovations including: patented bundled subwoofer, larger, tuned internal speakers with improved amplifiers and a premium codec.


Where to buy

Comet, Currys, HMV, PC World, Dixons, Amazon & Ebuyer



A home cinema in the palm of your hands

ASUS Transformer Pad Infinity – the ultimate in mobile entertainment

When Three Become One

A match made in heaven – When the Padfone pairs with the Padfone Station.

An Individual Tablet for Everyone

Meet the ASUS Transformer Pad 300 – one of the most capable tablets around.

The most incredible Ultrabook in the world


Give a Gift with Flare

Balance outer beauty with Inner peace.


The N55SF is ready to play your favourite tunes from a cold start in just eight seconds! “Music Now!” delivers a complete music management application, with playlist creation, album cover display and a sleep timer so you can drift off to your soothing songs.

The new N-Series – performs excellently, sounds incredible.

Music Now!

Incredible sound in an incredible package

ASUS’ Eee PC 1025 Flare Series puts some colour back into Netbooks.

Colour that’s meant to run The cool K series laptops blend performance and style.

TECH IN STYLE Windows® 7. Your PC, simplified.


Copyright: ASUS Technology Private Limited, 2012. All editorial contemnt in this magazine has been sponsored by ASUS. While every care has been taken preparing this magazine, ASUS Technology Private Limited cannot be held responsible for the accuracy of the information nor any consequences arising from it.




ASUS recommends Windows® 7.

STUNNING Incredible images

8-megapixel rear camera with backlit sensor and LED flash, 2-megapixel rear

Transformer Pad Infinity

A Home Cinema, in the palm of your hands A full HD 10.1” screen and SonicMaster audio technology make the Transformer Pad Infinity the ultimate tablet for mobile entertainment.


he Asus Transformer range already sets the benchmark for slim and powerful Android tablets, but the new Transformer Pad Infinity raises the bar higher as Asus’ most impressive tablet to date. With powerful processors from either Nvidia® or Qualcomm® with 1Gb RAM, the Infinity runs even the most demanding Android apps without breaking a sweat, while up to 64gb of user storage means all kinds of Multimedia can be carried with ease. Multimedia is one of the Infinity’s major strengths, thanks to its stunning 10.1” multi-touch screen. This uses Super IPS+ technology to deliver a brilliant image that won’t be washed out by bright daylight, while Corning® Gorilla® Glass 2 makes it sturdy and scratch resistant. Best of all, the screen has a wonderfully high resolution of 1920 x 1200 that makes the Infinity perfect for enjoying Full HD video.

Supreme sound quality ASUS SonicMaster technology produces unrivalled audio quality for music, movies and games.

Tech Specs

Screen 10.1” (1920 × 1200) LED-backlit Super IPS+, Corning® Gorilla® Glass 2

Camera 8-megapixel rear with LED flash and autofocus, 2-megapixel front

Wifi Processor NVIDIA® Tegra® 3 (1.6GHz)

Operating system Android 4.0 ICS

3G Processor Qualcomm MSM8260A Snapdragon S4 Krait dual-core 1.5Ghz

Size & Weight 263 x 180.8 x 8.5mm; 586g (pad only)/ 263 x 180.8 x 8 ~ 10.4mm; 537g (dock only)/ 263 x 180.8 x 17.2 ~ 19.6mm; 1123 g (pad with docking)

LTE Processor Qualcomm MSM8960 Snapdragon S4 Krait dual-core 1.5Ghz Memory 1GB RAM + 32/64GB user storage


The Infinity isn’t just for media consumption however, it also enhances productivity. The bundle & mobile dock instantly transforms the Infinity into an ultra-slim ultraportable device with a near full size Qwerty keyboard and trackpad, creating the ideal set up for more serious use. | issue 17

Stunning visuals inside and out

Some tablets sacrifice usability for portability, the Infinity offers the best of both mobile worlds. It’s both productive and visually stunning. It could be the only device you need.

Incredible HD 1920 x 1200 resolution screen and a stylish alluminium metallic spun body. “THE MUPPETS”, © 2011 Disney. Photograph by: Scott Garfield. All rights reserved.




ASUS recommends Windows® 7.


Two devices, one data plan

The PadFone’s 3G network access is shared when it is docked in the PadFone Station, so there’s no need to get a separate data plan — ensuring maximum cost savings.

We’re all ears

ASUS PadFone Station

When three become one

The PadFone Station’s highquality speakers are further boosted by ASUS SonicMaster Technology to provide a crystal clear audio experience.

Dynamic Display

From data and apps to the interface, the Dynamic Display technology allows you to take full advantage of the PadFone Station’s 10.1” 1280 × 800 screen by ensuring seamless transition and an optimised layout.

All the bells and whistles

An optional bluetooth stylus headset lets you receive calls when the PadFone is docked in the PadFone Station. It also has a proximity notification whenever the headset and tablet go out of range from one another, ensuring that you do not leave one or the other behind. There’s also the PadFone Station keyboard dock that converts the PadFone tablet into a clamshell ultraportable. With its own built-in battery, it extends the PadFone’s battery capacity by up to nine times.

The PadFone is set to change how we think about mobile devices. With 3 in 1 capability.


he PadFone delivers a different mobile experience — This 4.3” Android 4.0 Ice Cream Sandwich smartphone becomes a 10.1” tablet with five times the battery life; operating on a single data plan when it is docked.

Tech Specs 6 | issue 17

Connected interface Micro-USB / Micro-HDMI

Battery 24.4 Watt-hr

Display 10.1“, 1280 x 800, with capacitive touch/multitouch and scratch resistant Corning® Gorilla® Glass with HCLR Film (prevents fingerprints)

Interface 2-in-1 Audio Jack (Head Phone, Microphone-in), 40pin connector

Camera 1.3-megapixel (1280 × 800, front)Camera; 8-megapixel via PadFone (rear)

Audio High Quality Speaker, SonicMaster technology

Others Built-in vibrating proximity sensor, 2 colour LED indicators for battery status

External Antenna Phone Antenna / GPS Antenna Dimension 273(W) x 176.9(D) x 13.55(H) mm Weight 716 g




ASUS recommends Windows® 7.

DESIRED ASUS Transformer Pad 300

An individual tablet for everyone Its quad core processor and keyboard dock make the Transformer Pad 300 one of the most capable Android 4.0 ICS devices around. But this 10.1” tablet has one more thing going for it – it’s got style.


eet the Transformer Pad 300 – the latest Android tablet from Asus – and the next step in the Transformer family. Designed as a replacement for the hugely successful original Transformer TF101, the 300 upgrades many of the originals great features. Sporting a 10.1” multi touch screen, a powerful NVIDIA® Tegra 3 quad-core processor and an 8 megapixel autofocus camera, its sleek, slim line design is complemented by the keyboard dock that adds an extra dose of productivity and extends the 10-hour battery life to as much as 15 hours.

Tech Specs Processor NVIDIA® Tegra 3 quad-core (1.2GHz)

Available in red, white or blue and in Wi-Fi, 3G and LTE versions, the 300 range provides plenty of choice for purchasers. The Asus Transformer Pad 300 runs the lightning fast Android Ice Cream Sandwich operating system, making for a smooth user experience that is second to none.

Operating system Android 4.0 ICS Screen 10.1” (1280 x 800) LED-backlit Memory 1GB RAM, 16/32GB user storage Network Wi-Fi, 3G, LTE Camera 8-megapixel rear with auto-focus, 1.2-megapixel front

Available in the UK in Q2 of this year.

Size 263 x 180.8 x 9.9mm Weight 635g

8 | issue 17




ASUS recommends Windows® 7.



The most

UX21: 3 metallic colours available including Amethyst Grey, Hot Pink and Rose Gold


UX31: 2 metallic colours available including Amethyst Grey and Rose Gold Instant On - Always resumes in 2 seconds from up to two weeks standby Audio technology from Bang & Olufsen ICEpower® and ASUS SonicMaster

Ultrabook in the world

Z-height: 3mm at the front; 9mm at the rear (UX21)

Find your Zen and the perfect computing partner


riginally demonstrated at Computex last year, ASUS’ new Zenbook is a master class in ultraportable design.

Boasting Asus’ trademark spun-metal finish, the Zenbook exhibits an elegant, eye-catching design. The thinnest Asus notebooks to date, at just 3-17mm, the minimal proportions belie its sturdy build. It also means the 1.1kg Ultrabook is comfortably fits into any backpack or handbag. Despite its sleek, diminutive stature the Zenbook packs a formidable audio punch. It features audio Bang & Olufsen ICEpower® and innovative ASUS SonicMaster technology, refined speakers and a bass chamber to provide cavernous vibrations - bringing a bespoke, professional audio experience to match the Zenbooks premium design. And it doesn’t end there; the Zenbook runs Asus’ innovative instant on technology. This nifty little engine saves your system state for up to two weeks, providing the Zenbook with the ability to re-launch from standby in only two seconds, up to a fortnight later. So no matter how far you stray from the office your finger is always on the pulse.

10 | issue 17

Available in two models, the 13” UX31 and the 11.6” UX21, the Zenbook fits into any lifestyle, whether you’re a mobile mogul or just enjoy the finer things in life, the Asus Zenbook is certain to suit you.

Tech Specs UX31 CPU 2nd Gen Intel® Core™ i7 processor Operating System Genuine Windows® 7 Home Premium Screen 13.3” 16:9 HD+ (1600x900) LED Backlight** Storage 128GB SSD Memory 4GB DDR3 Connectivity USB 3.0 & BlueTooth 4.0 Dimension & Weight 32.5 x 22.3 x 0.3 ~1.7 cm (WxDxH), Weighs 1.3kg Battery Life Up to to 7 hours

Now available

in two stunning new colours; Rose Gold & Hot Pink.

Where to buy

UX21E – John Lewis UX31E – Dixons, Curry’s PC World

UX21 CPU 2nd Gen Intel® Core™ i5 processor Operating System Genuine Windows® 7 Home Premium Screen 11.6” 16:9 HD (1366x768) LED Backlight Storage 128GB SSD Memory 4GB DDR3 Connectivity USB 3.0 & BlueTooth 4.0 Dimension & Weight 29.9 x 19.6 x 0.3 ~1.7 cm (WxDxH) Weighs 1.1kg Battery Life Up to to 5 hours




ASUS recommends Windows® 7.


ASUS K Series laptops

Colour that’s meant to Run...

Sleek, stylish design with tough aluminium keyboard surround

Second-generation Intel® Core™ processors deliver new levels of mobile performance and intelligent power management Optional NVIDIA® GeForce GT 520M/540M DirectX 11 graphics with Optimus 20% better battery life than previous K Series models iF Design Award-winning chiclet keyboard, large multi-touch trackpad and ICE Cool palmrest makes even long laptop sessions cool and comfortable

The cool K series laptops blend performance and style at an affordable price.


CPU Intel® Huron River quad & dual-core processors

uying a new laptop has never been easy, but the new Asus K series is ideal for anyone looking for a splash of style. The sleek design with a tantalisingly textured lid and metallic interior is available in eight appealing colours to suit every taste. Whether it’s a first time laptop for a new user or a household’s second (or even third) computer, the K Series is the perfect allrounder that can cope with any task, without breaking the bank. With Intel® dual and quad core processors, each model combines outstanding performance with incredible energy efficiency, giving up to seven hours mainsfree use on certain models. Nvidia Optimus


Tech Specs



Operating System Genuine Windows® 7 Ultimate Screen LED-backlit screens

technology boosts battery life and provides incredible multimedia potential with the power to play the latest games. The K Series includes features seldom found on price comparable laptops – an award winning keyboard, Asus IceCool technology, a generously sized trackpad supporting a wide range of multi-touch gestures, brilliant LED-backlit displays and high quality Altec Lansing speakers ensure a stunning multimedia performance. You won’t find a better laptop at a more affordable price!

Storage 320GB/500GB/640GB/750GB HDD 2.5” SATA* Memory DDR3 1333Mhz, up to 8GB Connectivity 802.11b/g/n 2.4GHz, Bluetooth 3.0, 10/100/1000 Base T Dimension 37.8 x 25.3 x 2.83~3.49 cm (WxDxH) Weight 2.45 ~ 3.2kg Battery Life Up to 12 hours battery life* (6-cell) *On selected models

IceCool Technology Keeps Your Hands Cool

Classy Metallic Design Range of metallic colours to suit your style

Where to buy

Available now at Argos

Palm Proof Technology Prevents cursor movements during typing




ASUS recommends Windows® 7.


Give a gift with flare ASUS Eee PC 1025 Flare Series

Choose from a range of vibrant colours on a gorgeous brand new design


ASUS Eee PC 1025 Flare Series 1025C: 8 colours available including black, blue, red, grey, matt white, glossy white, pink and brown 1025CE: 3 colours available including pink, blue and purple USB Charger+* recharges peripherals and mobile phones even when the Eee PC is turned off Wi-Fi Direct connects to other wireless enabled devices to share data, without the need for a wireless access point USB 3.0* and Bluetooth 3.0 *1025CE model only

Tech Specs

etbooks are a must have for those who need a lightweight device on a budget. Perfect for frequent flyers, students and those who mainly use their PC to browse the web, the 1025C & CE Flare series’ functionality and portability is unmatched.

CPU Next Generation 32nm Intel® Atom™ Dual-core processors Operating System Genuine Windows® 7 Home Premium

The new Netbook comes in a wide variety of colours, lending a touch of flair to the already comprehensive Asus range. With enticing features such as a wide, easy to use Chiclet keyboard, up to 12 hours battery life, an LED backlit screen, HDMI output and Asus’ innovative instant on technology – resuming in 2 seconds flat from up to 21 days on standby, the Flare is more than your standard Netbook.

Screen 10.1” Slim LED Backlit WSVGA Screen (1024x600) Storage 320-500GB SATA HDD Memory 1GB DDR3 (Up to 2GB RAM) Connectivity IEEE 802.11b/g/n, BlueTooth 3.0* Dimension 262 x 178 x 20.7 ~ 34.4 mm

With a range of colours giving the series a personal feel and best in class specifications, if you’re looking for a first-time PC, replacement or backup ultra-mobile netbook, then the Flare series is the perfect solution for you.

Battery Life Up to 12 hours battery life* (6-cell) *On selected models

Where to buy

Argos, Comet, Littlewoods and PC World Eee PC 1025C & CE Series

14 | issue 17




Intel, Intel logo, Intel Inside, Core, Core Inside, and Ultrabook are trademarks of Intel Corporation in the U.S. and other countries.

ASUS recommends Windows® 7.

DO YOU BELIEVE IN LOVE AT FIRST SIGHT? It looks like nothing you’ve ever seen. It feels like nothing you’ve ever felt. It’s breathtakingly beautiful. It’s ultra thin – with a minimum thickness of only 3mm. It’s ultra light – the brushed aluminium and body weighs only 1.1kg. It’s ultra fast – powerful 2nd Gen Intel® Core™ i7 processor, SATA 3.0 SSD and USB 3.0. It resumes in just 2 seconds, nd the SonicMaster Audio delivers astounding sound. It’s an Ultrabook™ with a powerful 2nd Gen Intel® Core™ i7 processor. Introduce yourself to the most incredible Ultrabook™, the ASUS ZENBOOK™ - it will be love at first sight.



Tech in Style - Spring UK Edition  

Tech in Style UK provides an in depth look at the ASUS products coming to the UK. In this issue we look at the brand new Transformer Pad and...

Tech in Style - Spring UK Edition  

Tech in Style UK provides an in depth look at the ASUS products coming to the UK. In this issue we look at the brand new Transformer Pad and...