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Astra Women’s Business Alliance together with

WEConnect - Canada Presents

building global opportunities through relationships

February 29 March 1, 2012 Wyndham Hotel San Jose, California

ASTRA’S 2012 Inaugural Trade Mission San Jose Conference

Welcome to Astra Women’s Business Alliance Inaugural Trade Mission with WEConnect-Canada. Thank you for participating in this conference designed to bring women business owners together to explore trade opportunities between the U.S. and Canada. We are grateful for the leadership and vision of Mary Anderson, President of WEConnectCanada and Tracy Scarlett and Marcela Mandeville, Alberta Women’s Entrepreneurs who worked diligently to bring together the support of their women business leaders and the Canadian government for this inaugural event. We have opportunities today to increase economic development and job creation in both the U.S. and Canada through continued support of women-owned businesses, who serve as the engine of growth for our world. Astra began its international focus in 2009 with a joint virtual trade mission with WEConnect-Europe because of a need to bring women business owners together as customers and as potential strategic partners for capacity-building, This two-day event is a continuation of the Astra commitment to our WBEs to pursue educational opportunities supporting global expansion for their companies.

Suzanne Lackman Vice President/CFO

We thank our special guests, Consul-General, Canada, Ms, Cassie Doyle and Ms. Jacalyn Piatt Spedding, Senior Adviser, Global Women’s Business Initiative, State Department for supporting this memorable occasion through their participation and knowledge-sharing. We are grateful for the support of the Astra Board and the commitment from our Global Committee, headed by Caroline Gladding, Johnson & Johnson, and Astra Board Member for their great collaborative work on the Astra Global Toolkit which is being launched today as a growing resource for women-owned businesses. Thank you to our speakers and sponsors for supporting this event and contributing to its success. Sincerely, Diane McClelland, President/CEO Suzanne Lackman, Vice President/CFO

We l c o m e

Diane McClelland President/CEO

Inaugural Trade Mission for U.S. and Canadian Women Business Owners FEBRUARY 29 - MARCH 1, 2012 - WYNDHAM HOTEL, SAN JOSE, california

February 29, 2012 5:30pm - 7:30pm – Concierge Room - 9th Floor - Get Acquainted Reception March 1, 2012 8:00am – Salons L & M – Registration & Continental Breakfast & Exhibit 9:00am – Welcome Remarks and Introductions Diane McClelland, Astra President Mary Anderson, WEConnect-Canada-President Marcela Mandeville, Alberta Women Entrepreneurs-Chief COO Olsa Martini, Astra Board Vice-Chair and Astra Leadership Forum Chair, WBENC Board Member Sandra James, Private Eyes, Inc., Astra Board Secretary, Astra Forum Vice-Chair 9:15am – Consul-General-Canada, Ms. Cassie Doyle “Why Canada is a Great Place to do Business.” Introduction by Mary Anderson, WEConnect-Canada, President 9:45am – Break 10:00am – Panel Discussion “Important Steps to Consider for Successful Global Trade” Panelists: Marianne Strobel, Executive Director, Supplier Diversity, AT&T Hannah Kain, President, Alom Technologies Corporation Paul Taylor, Taylor Global Law Office 10:50am – Panel Discussion “Scaling Up: Success Factors = WBE-WBE Strategic Partnerships”


Moderated by: Diane McClelland, Astra President

Panelists: Olsa Martini, Astra Board Vice-Chair and Astra Leadership Forum Chair, WBENC Board Member Laura Bergerson, The Bergerson Group, Astra No. California Forum Co-Chair Leslie Meingast, The Personnel Group, WEConnect WBE 11:30am – Buffet Lunch Served 12:00pm – Joan Kerr, Director of Supplier Diversity, PG&E, WEConnect International, Board Co-Chair 12:05pm – Introduction of Astra Global Online Toolkit Caroline Gladding, Johnson & Johnson, Astra Board & Global Committee Chair 12:10pm – Jacalyn Piatt Spedding, Sr. Adviser, Global Women’s Business Initiative, State Department “Business Bridges Across Borders” Introduction by Arlene Inch, Chair, TransPak, Inc., Astra Board Member 12:45pm – Break 1:00pm – Tradeshow and Matchmaker 3:00pm – Event ends Informal – No Host gathering follows for those who want to continue networking


2012 Inaugural Trade Mission San Jose Conference

Welcome and Introductions

Mary Anderson

Marcela Mandeville

Olsa Martini

Sandra James

WEConnect-Canada, President

Alberta Women Entrepreneurs, Chief Operating Officer

Olsa Resources, Inc. Astra Board Vice-Chair, Astra Forum Chair, WBENC Board Member

Private Eyes, Inc. Astra Board Secretary and Astra Forum Vice-Chair

Why Canada is a Good Place to do Business

Cassie Doyle Consul General Consulate General of Canada, San Francisco/Silicon Valley

Ms. Cassie Doyle was appointed as Consul General of Canada with accreditation for northern California, Nevada, Hawaii and Guam, effective January 10, 2011. A native of Canada’s west coast, Ms. Cassie Doyle has served 20 1 2 at the executive level of all three orders of government including as Deputy Minister with both the governments of Canada and British Columbia. Over the past 15 years, she has led departments that have focused on advancing Canada’s energy, natural resource and environmental agendas. Ms. Doyle achieved notable success in the development of clean energy innovation and efficiency programs, improvements in the performance of the government’s regulatory system for major projects and the transformation of the forest industry. She has a proven track record of collaborating effectively with stakeholders from across the spectrum of public, private and non-governmental sectors. Ms. Doyle served as Canada’s Deputy Minister of Natural Resources from 2006 to 2010 after three years as the Associate Deputy Minister of Environment Canada. She was also a member of the Board of Directors for the Atomic Energy Corporation of Canada. Prior to joining the federal government in 2002, Ms. Doyle held a number of senior positions with the British Columbia Government including the CEO of the BC Assets and Land Corporation, Deputy Minister of Environment, Lands and Parks and Deputy Minister of Small Business, Tourism and Culture. Ms. Doyle started her career with the City of Ottawa working in housing and urban development. Ms. Doyle holds a Master’s degree in Social Policy and Administration from Carleton University and a Bachelor’s degree in Sociology from the University of Victoria. She has served as the Chair of Oxfam Canada, the chair of the 2010 Community Campaign and a member of the Board of Directors of the Ottawa United Way.

WBENC_Astra Ad Layout_final.indd 1

2012 InauguralTradeMission

Marianne G. Strobel Executive Director AT&T Global Supplier Diversity Important Steps to Consider for Successful Global Trade Ms. Strobel is responsible for the

Ms. Strobel’s passion continues with her new

Learn the basic facts you need to know about doing business globally. ongoing of AT&T’s Executive Director Hear the growth perspectives fromworld a successful WBE and how she Supplier grew herDiversity Progra company through strategic global alliances in-country and therich legal class Global Supplier Diversity Cognizant of AT&T’s history of diverse documents required to protect your company asisyou expand globally, via her Channel Management, Strobel moving the team in a new direction

Paul Taylor

Hannah Kain

Become of whatand a large Fortune 500 lookschain for from a Businessaware Development thecompany diverse supply solutions. Key respo supplier who wants to support their supply chain internationally. Stakeholder Management teams. include creating new Supplier Diversity spen Panelists: Marianne Strobel Strobel has 20 years experience in which will be accomplished by incorporating Paul Taylor, Taylor Global Law Office the telecommunications industry; Inc. Generation” services via emerging technolog Hannah Kain, Alom Technologies, Strobel, Executive Diversity, AT&Tentertainment solution she began her career in Marianne 1986 at Sprint, holding variousDirector Supplier wireless applications, sales, management and sales training roles in California

and New York. In 1998, she joined Pacific Bell Internet “Scaling Up: Success Factors = WBE-WBE Strategic Partnerships” as a Sales Director managing teams in Internet,

Olsa Martini

Laura Bergerson

broadband services. Quickly launching a vari

initiatives, Strobel mobilized Operation Hand

AT&T initiative that mentors Disabled Veter

Women business owners are the tipping Businesses point for economic recovery Equipment and Managed Solutions eventually being and internal campaigns to develop both nationally and internationally. Learn how you as a woman business promoted to Executive Director of Segment Marketing awareness and new lines of opportunities thr owner, can leverage your experience and relationships with other women for Small Business. Herbusiness marketing programs supported a venturesbusiness partnerships. owners to pursue joint or strategic alliances which wide spectrum of divisions sales and drive Strobel represents AT&T the Women’s Bu helpfrom you direct scale to upindirect your business economic revival. Hearonthe trends from seasoned business owners who purchase teams, call centers, andlatest on-line distribution channels. women Ms Enterprise National Council 9WBENC) Boa services from other WBEs and how these relationships have led to Strobel has a proven track record for building successful Directors. She also supports AT&Ts internal Leslie Meingast growth through relationships and strategic partners. marketing programs via her dynamic leadership style and

organization, Women of AT&T for which sh

Panelists: her strategic insight about global business markets. Her

group of employees in career development. B Olsa Martini, Olsa Resources, Astra Board Vice-Chair, enthusiasm and ability Astra to recognize new opportunities Forum Chair, WBENC Board Member corporate world she is very active in various within the business inspires “Think outside the box”Department, Area organizations. LeslietoMeingast, The Personnel WEConnect WBE Laura Bergerson, The Bergerson Group, Astra Northern California Forum Co-Chair driving employees to exceed expectations.

History of WBENC’s Global Focus: Yesterday and Today The Back Story of the Formation of WEConnect International © 2011 AT&T Intellectual Property. All rights reserved. AT&T, AT&T logo and all other marks contained herein are trademarks

Joan Kerr, PG&E and Co-Chair WEConnect International of AT&T Intellectual of Property and/or AT&T affiliated companies. Printed in U.S.A. 8/16/11 and former WBENC Board Chair and WBENC Global Committee Chair

Joan Kerr


2012 Inaugural Trade Mission San Jose Conference

Announcement of Astra Export Online Toolkit Export TOOLKIT

Caroline Gladding, Director, Indirect Procurement, Western Region J&J Medical Device & Diagnostics Companies, Astra Board Member and Global Committee Chair


Caroline Gladding

“Business Bridges Across Borders”

Keynote Luncheon Presentation

Jacalyn Piatt Spedding, Senior Advisor, Franklin Fellow, Global Women’s Business Initiative Office of Commercial and Business Affairs, Bureau of Economic and Business Affairs, U.S. Department of State Introduction by: Arlene Inch, Chair, TransPak, Inc., Astra Board Member

Arlene Inch

Jackie Spedding

Jackie Spedding Joining the U.S. State Department in September 2011, Jacalyn Piatt Spedding, a Franklin Fellow, currently serves as Senior Advisor, Global Women’s Business Initiative (GWBI) within the framework of Global Entrepreneurship in the Bureau of Economic & Business Affairs. While working with established programs, African Women’s Entrepreneurship Program (AWEP), APEC Women’s Leadership Network and Pathways Access Initiative (PAI), she is also involved in expanding the GWBI to other geographies to promote the success of potential high growth, high impact women-owned businesses. Fostering prosperity around the world contributes to America’s interests by providing opportunities for American companies. And a key strategy for promoting prosperity is gender equity. In April 2008, Jackie joined the Arkansas retail giant, Walmart Stores, Inc., where she led Global Women’s Supply Chain Inclusion in Global Integrated Sourcing. She was instrumental in developing the vision, strategy and supply chain mapping for the recently announced Walmart Clinton Global Initiative: E-Commerce Empowerment Solution for Women. During this five year commitment, women from nearly two dozen countries will be impacted. A joint recipient of the WEConnect Vision Award, 2009, Jackie leveraged relationships with NGOs, multi-laterals, government agencies and academia to build strategic alliances. Focusing on best practices and de-mystifying the supply chain for women in the global environment, she has spoken at the International Development Bank’s IFI Procurement Forum, the Women’s Business Enterprise National Conference, and the Global Strategic Forum on Supplier Diversity and Women’s Economic Empowerment hosted by the World Bank Group. She served on the founding board of WEConnect International, a global non-profit engaged with women’s business enterprises, and cochaired the Global Committee, Women’s Business Enterprise National Council (WBENC).

2012 InauguralTradeMission

Astra 2012-2013 Board of Directors Gay Adams - Chair, U.S. Bank Olsa Martini - Vice-Chair, Olsa Resources, Inc. Sandra James - Secretary, Private Eyes, Inc. MaryJo Juarez, Treasurer, Native American PTAC Fernando Hernandez, Development Chair, Microsoft Corporation Sam Artis, Government Chair, URS Caroline Gladding, Global Chair, Johnson & Johnson Julia Rhodes, Kleenslate Concepts LLC Suchi Gupta, Marketing Chair, Pure Design Solutions Arlene Inch, TransPak, Inc. Diane McClelland, Co-Founder/President-CEO, Astra Women’s Business Alliance

The Astra Leadership Forum connects women-owned businesses with each other to assist them in building relationships that lead to business to business contracts and forming strategic alliances to increase scale for larger public and private contracts. Oregon Nancy Gudenkunst, Marco Ideas LTD. Washington Sandy Winston, Compusave Alliance Kristina Roth, Matisia California Sandy Hunter, Hunter Hawk Laura Bergerson, The Bergerson Group

Alaska Carey Foster, Northstar Paving & Construction Gail Morrison, Allied GIS, Inc. Idaho Janell McGill, Milligan Events Montana Deena Korting, A2Z Staffing Anna Kazmierowski, A2Z Staffing

2012 Astra Events March 7th - Powering Up! Small Business Teams Workshop - Federal Contracting - Portland, Oregon April 10th - Powering Up! Small Business Teams Workshop - Federal Contracting - Redmond, WA - Microsoft Campus April 30th - May 4th- Kauffman Growth Venture Boot Camp - San Leandro, CA July 24th - 25th - 16th Annual Astra Awards & Workshops - Westin St. Francis - San Francisco, CA September 13th - Expo - Matchmaker - Bell Harbor Conference Center - Seattle, WA October 10th - Workshops & Matchmaker - Anchorage, Alaska


Astra (WBENC) Trade Mission with Canada  
Astra (WBENC) Trade Mission with Canada  

Working together to foster relationships across borders is one of Astra Women's Business Alliance's key objectives. This premier event with...