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Training Programme 13-14th May Course Directors: Cath Whitaker, Joanne Phoenix Day 1 1.00 - 1.15 1.15 – 1.45 1.45 – 2.30 2.30 – 3.30

Introduction (CW) Identification of technologies (JP) Evaluation of technologies (CW) Evaluation of technologies – case study

3.30 – 3.45

Coffee

3.45 – 4.30 4.30 – 5.45 5.45 – 6.00

Technology marketing (approaches, promotion channels, partner search) JP Technology marketing – case study (JP/CW) (4 short case studies) Spin-out versus License? (CW)

Day 2

9.00 – 10.00 10.00 – 11.00

Commercialisation via licensing (including licensing agreements (JP) Commercialisation via licensing – case study (JP)

11.00 – 11.15

Coffee

11.15 - 11.50 11.50 - 12.00 12.00 - 1.00

Commercialisation via a spinout (including approaches to business planning/fund raising) (CW) Legal agreements (JP) Commercialisation via a spinout – business plan case study (CW)

1.00 – 2.00

Lunch

2.00 – 2.45 2.45 – 3.30 3.30 – 4.00 4.00 – 4.15

Negotiation - basic training in negotiations skills. (CW) Negotiation - case study (CW) Open discussion. Closing Q&A

2013 may debrecen  
2013 may debrecen  
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