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ASTP On Site Training Training Programme 14-15th February 2013 Slovak Centre of Scientific and Technical Information Course Directors: Cath Whitaker, Joanne Phoenix

Day 1 10.00 - 10.15 10.15 – 10.45 10.45 – 11.30 11.30 – 12.30

Introduction (CW) Identification of technologies (JP) Evaluation of technologies (CW) Evaluation of technologies – case study

12.30 – 13.30

Lunch

13.30 – 14.15 14.15 – 15.15 15.15 – 15.30

Technology marketing (approaches, promotion channels, partner search) JP Technology marketing – case study (JP/CW) (4 short case studies) Spin-out versus License? (CW)

15.30 – 15.45

Coffee

15.45 – 16.45 16.45 – 17.45 17.45 – 18.00

Commercialisation via licensing (including licensing agreements (JP) Commercialisation via licensing – case study (JP) Closing Q&A

Day 2 9.00 - 9.45

9.45 - 9.55 9.55 - 10.45

Commercialisation via a spinout (including approaches to business planning/fund raising) (CW) Legal agreements (JP) Commercialisation via a spinout – business plan case study (CW)

10.45 – 11.00

Coffee

11.00 – 11.45 11.45 – 12.30 12.30 – 13.15

Negotiation - basic training in negotiations skills. (CW) Negotiation - case study (CW) Open discussion.

2013 february bratislava