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ASTP training course fundamentals of technology transfer 26, 27 & 28 September 2012 Barcelona

course team: Maria Tavares (course director), Andalusian Public Foundation for Health Research Management in Seville (FISEVI), Spain & Pascale Redig, Janssen Pharmaceutica, Belgium

Wednesday 26 September Course introduction

09.00 - 09.15

Maria Tavares, TTO Director, Andalusian Public Foundation for Health Research Management in Seville (FISEVI), Spain 09.15 - 10.15

Evaluating technology opportunities

Very few of the disclosures we receive are likely to form the basis of a good patent – fewer still (maybe 1 in 10) have any commercial potential. Moreover, we simply don’t have the time to manage too many projects at once. How then should we evaluate and rank the disclosures we get and how should we reject the ones that we decide not to pursue. Penny Attridge, Senior Investment Director, Spark Impact Ltd, United Kingdom

10.15 – 10.45 COFFEE BREAK incl preparation case study exercise 10.45 - 11.15

Case study – evaluating inventions Penny Attridge

Case study feedback

11.15 - 12.00

Penny Attridge

12.00 - 13.00

IP primer: patents – patent law and process – when to seek patent protection, patent strength, patent agents and patent costs. All about the path to patent filing and the key decision (and investment) points along the way. Alan Bacon, Chief Examiner, EPO - European Patent Office, the Netherlands

Thursday 27 September 09.00 - 10.00

Spin-out creation & financing – dos and don’ts, how to create, funding schemes, consequences...

In this session you will study about the necessities for creating a spin-out and what the investors are looking for. You will hear essential facts about business plans, market research etc that you will need to know in order to promote spin off development. Jeff Skinner, Executive Director, Deloitte Institute of Innovation and Entrepreneurship, London Business School, United Kingdom 10.00 - 10.45

Friday 28 September 09.00 - 10.15

Negotiation tactics: theory and practice

In this session we discuss the essential theory behind negotiations and some basic tools for planning and carrying out negotiations in order to make negotiations less daunting and more effective. Robert Marshall, Negotiation and Conflict Resolution, Robert Marshall & Associates, United Kingdom 10.15 - 10.30

Case study introduction – negotiation Robert Marshall

Spin-out – the story of Tomorrow Options told by its CEO

Real life story: starting a business out of an academic finding from the entrepreneurs perspective. Issues like how was the relation with the TTO during the start up phase and the DOs and DON’Ts for a TTO in the process will be touched upon. What is takes to become a successful spinout? Paulo Ferreira dos Santos, CEO, Tomorrow Options Microelectronics, Portugal 10.45 – 11.15 COFFEE BREAK 11.15 - 12.15

Anatomy of a licence agreement – its purpose structure and essential terms A session that aims to break down the whole process of creating a license agreement with the issues that should be addressed in the contract. Janet Knowles, Partner, Eversheds LLP, United Kingdom 12.15 - 13.15

IP patent attorney perspective – pitfalls in licensing from a patent lawyers point of view & what you can licence and what you can’t – deals you shouldn’t do. Licensing can make you rich – or can kill you! A little twist in an agreement may decide whether you will gain a winwin situation or you see yourself ending up in a rip off scenario. Based on examples we will show you how to avoid pitfalls in licensing agreements. Not every deal (licence) is a good deal for the University. We are more restricted than businesses as a result of our

10.30 – 11.00 COFFEE BREAK 11.00 - 12.30

Case study – negotiation Robert Marshall

12.30 - 13.15

Negotiation tactics: the art of persuasion

Another very useful tool during negotiation is to know how to translate your interests in ideas or actions that others are willing to adopt. In this session we will discuss some basic techniques on how to influence others. Maria Tavares 13.15 - 13.35 Wrap up Maria Tavares Pascale Redig


public mission and the relationship between academic staff and the University (their employer). Deals that often backfire …. On you!!! Fidel Porcuna, Senior Associate, Bird & Bird (Spain) LLP, Spain 13.00 – 14.00 LUNCH 14.00 - 15.15

IP management: “decisions to proceed with or stop a patent application"?

Which IP rights are most suitable (secrecy, utility model, patent), which commercialization route is foreseen; when and where to file; decision milestones ("if no working prototype by date X then abandon"); Freedom-to-operate; patent information for business decision-making. Nuki West, Principal Examiner, EPO - European Patent Office, Germany 15.15 - 16.15

Brainstorming of IP primer & management

13.15 – 14.15 LUNCH 14.15 - 14.30

Case study introduction – “Peter Rabbit”

This case study illustrates the mistakes that the innocent can make when negotiating agreements. Janet Knowles Maria Tavares Pascale Redig 14.30 - 15.15

Case study – “Peter Rabbit” Janet Knowles Maria Tavares Pascale Redig

Alan Bacon & Nuki West

Case study feedback

15.15 - 16.00

Janet Knowles Maria Tavares Pascale Redig 16.15 – 16.45 COFFEE BREAK 16.45 - 17.45

Marketing technology to industry

Lesson from the Industry: in this session we try to identify ways of finding, marketing to and communicating with potential licensees. Angel Durán, Senior Product Manager, Biogen Idec Iberia S.L., Spain

Agreements overview

17.45 - 18.30

You know what work you are going to do with your collaborator, so no need to bother with a contract - right?! Identify the purpose of and core matters covered in contract agreements and get an introduction to the different types relating to technology transfer. Pascale Redig, Sourcing Manager Global Pharma R&D, Janssen Pharmaceutica, Belgium 19.15 SOCIAL PROGRAM (dinner)

16.00 – 16.30 COFFEE BREAK 16.30 - 16.40

Case study introduction – the photon counting detector

This is a semi-fictional tech transfer case which we take right the way from invention disclosure to a negotiated deal. The aim of the session is to integrate and apply all the elements of the course. A highly interactive discussionbased session. Jeff Skinner 16.40 - 17.30

Case study preparations within groups Jeff Skinner

Case study feedback Jeff Skinner

17.30 - 18.30

13.35 – 14.35 SANDWICH LUNCH COURSE ENDS

2012 sept barcelona ftt  
2012 sept barcelona ftt  
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