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Draft programme: programme: Protecting inventions inventions strategies with patents and other IP 22 March 2012 (Schiphol airport) – Amsterdam, the Netherlands Session leader: Jeremy Philpott 09:30

Registration & coffee

10:00

Introduction to the day, and brief overview of the EPO

10:15

When is a patent the right IP tool, and some of the alternatives: utility models trade marks designs

11:00

Strategic considerations with patent applications -What is the final commercial intention? -When is the right time to file? - Is your position defensible?

11:30

Coffee break

11:45

Compare and contrast: patent application routes - National - European - International

12:15

Workshop exercise - commercialising an invention

13:00

Lunch

13:45

The unregistered stuff -Copyright -Database right -Trade marks (again?!) - Designs (again?!)

14:45

Terra incognita - the really unfamiliar stuff -Confidential information -Know-how - Trade secrets - First Mover Advantage (just go out and do it first and fast!) - Business methods (and why they're not patentable in Europe)

15:45

Workshop exercise - protecting the launch of an unpatentable product

16:15

WrapWrap-up, review and feedback

16:30

Closure


2012 mar pi philpott