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Programme masterclass ‘Assessing technologies’ 18 November 2011 Amsterdam (Schiphol Airport) - the Netherlands Session leader: Jeff Skinner

09.30

Registration & coffee

09.40 09.50 10.20

Welcome & introduction to the masterclass Discussion – how do you do decide whether to invest in a new technology? What makes a good opportunity - from first principles (Petimos illustration)

11.15

Coffee & networking break

11.30 12.00

12.20

Opportunities as hypotheses – the opportunity being technology + Business Model Evaluating opportunities group-work on:  A ‘straw man’ business model  What can you do to test (evaluate) Feedback and discussion

13.00

Lunch break

13.45 14.00

Introduction: The limits to research – when you can only learn by doing. Silverglide case – Did Jon Thorne (the CEO):  Make the right business model choices  launch prematurely?

15.00

Tea & networking break

15.15

Silverglide case continued:  What value has Jon Built?  What should he do next?

16.00

Case debrief and discussion

16:20

Round-up – share what you’ve learned

16.30

Closure

Profile for ASTP-Proton

2011 nov at skinner  

2011 nov at skinner  

Profile for astp
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