Programme masterclass ‘Assessing technologies’ 18 November 2011 Amsterdam (Schiphol Airport) - the Netherlands Session leader: Jeff Skinner
Registration & coffee
09.40 09.50 10.20
Welcome & introduction to the masterclass Discussion – how do you do decide whether to invest in a new technology? What makes a good opportunity - from first principles (Petimos illustration)
Coffee & networking break
Opportunities as hypotheses – the opportunity being technology + Business Model Evaluating opportunities group-work on: A ‘straw man’ business model What can you do to test (evaluate) Feedback and discussion
Introduction: The limits to research – when you can only learn by doing. Silverglide case – Did Jon Thorne (the CEO): Make the right business model choices launch prematurely?
Tea & networking break
Silverglide case continued: What value has Jon Built? What should he do next?
Case debrief and discussion
Round-up – share what you’ve learned