Case Study Is your business ready for iBeacon? Smartphone and ecommerce
What is iBeacon
No matter where or when you visit a store these days, chances are you'll see people deeply engaged with their mobile device while they browse a retail display or product assortment. According to a research for Google , 84 percent of smartphone shoppers use their mobile devices to help them shop while in a physical retail store.
iBeacons is a new core Location feature iOS 7 that allows your iPhone or iPad with a Bluetooth 4.0 chip (also know as Bluetooth Low Energy, or BLE) in it to know where it is in relation to other BLE devices. iBeacons allows devices to talk to each other, relating their location in real time without the need for Wi-Fi or GPS. Apple introduced iBeacon as part of iOS 7 , though it mentioned the feature only in a single keynote slide and didn't go into detail at all. But this hasn't stopped companies from taking advantage and launching products and services that make use of iBeacon. iBeacons essentially makes way for new range of apps and functions. With it, stores can pipe coupons to your phone, mapping apps can offer indoor navigation and more Let's put this into a scenario: Say you own an iPhone 5S and you're walking by a Walmart store that has a beacon. When you enter that beacon's zone, the beacon will transmit special promotions, coupons, recommendations, etc, to your iPhone 5S via the Walmart app.
For example, a study found that significantly more consumers would like to learn about store products and promotions from their smartphone (65 percent) than from a sales associate (38 percent). The retailers all around the world are increasingly capitalizing on to this trend and iBeacon is the latest battleground. .
Case Study Is iBeacons only good for shopping and coupons? iBeacons also features micro-location geofencing. With this new capability that allows retailers to understand the precise location of a shopper within a store, they can now provide highly relevant messages, content, and offers to smartphone users at the exact time and place they are most useful. An iPhone with iBeacon can connect to a nearby beacon to determine a GPS location. You could then navigate through an airport, casino or museum just by using a mapping app. And that's only the beginning; the possibilities are endless.
PayPal and Beacon PayPal has already developed its Beacon which is a Bluetooth Low Energy device to connect to a customer's PayPal app when they enter a store. With one vibration or sound on your phone, you'll know you're checked in. And when you're ready to make a purchase, all you have to do is say you're paying with PayPal and the transaction is automatically completed: no cash, cards or signatures requiredall hands free!!! PayPal Beacon will connect consumers to enhanced shopping experiences such as automatically ordering your favorite food at your favorite restaurant, or getting personalized service at your favorite shoe store.
How is it useful for Business Already a large majority of businesses, particularly in the U.S., have replaced old point-of-sale systems with an Apple iPad equipped with a card reader. Because Apple's iBeacon system is already present on most iPads, each of these devices already deployed in retail outlets for payments purposes can also now be configured as an iBeacon transmitter with the ability to locate and target any and all active iOS devices . So, you could be walking past a store and receive a discount coupon on your phone valid for that day. There is no doubt that 2014 will be the year of the beacon in retail. While early pioneers have already emerged, many other retailers are now eagerly experimenting with the technology. As more and more consumers embrace mobile technologies to do their shopping, Merchants across the globe are focused on providing easier ways for their customers to make purchases and iBeacon is certainly the hot buzz. Is your business ready to provide the customers the next level of shopping experience!
Case Study About MobilePundits
Mobile Pundits is a leading provider of Outsourced Mobile Development & Mobile testing services. We are part of our parent company, Ideavate Solutions (www.ideavate.com). We help our clients to translate their Product Vision into commercially viable Software Products, by offering a wide range of Outsourced Product Development (OPD) solutions such as: Product Co-Development, Managed Development, Modular Product Development, Product Migration, ReEngineering & Enhancement, Product Testing etc.
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Mobile Pundits also has been ranked 12th in Deloitte’s Technology Fast 50 India Listing and Deloitte’s Technology Fast 500 Asia-Pacific Listing for the year 2008. Mobile Pundits also has been ranked 13th in Deloitte’s Technology Fast 50 India Listing and Deloitte’s Technology Fast 500 Asia-Pacific Listing for the year 2009.
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We were founded 10 years ago in the year 2003, by a team of highly experienced & qualified software professionals, who have worked for some of the world’s finest IT companies like Infosys Technologies, TCS, L&T, Sasken etc. and have been educated in premier education institutes in the US & India like LSU (Louisiana State University, USA). We have been at the forefront of embracing world class Quality and Management practices, being the youngest ISO 9001: 2008 certified company in central India. We have also conducted training sessions at Quality Assurance Institute of USA on various topics pertaining to software testing & automation.
Published on Jun 17, 2014
Mobilepundits share a case study which introduced iBeacon as a part of iOS7. Know more about iBeacons how it plays an important role for any...