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SPONSORSHIP PACKET


ASTONISH ASTONISH is a visually driven independent fashion and art magazine dedicated to seeking out the creative leaders of the future. As a platform for showcasing the raw talent and inspired vision of its contributing artists, ASTONISH also champions creative freedom to run rampant throughout its pages. Artfully curated, the content pushes boundaries and blurs lines, telling a story of the global fashion scene through a sharply focused lens, featuring only the most visually arresting imagery and socially insightful commentary.


ASTONISH EXPERIENCE ASTONISH has taken a truly revolutionary approach toward creating an entity that is so much more than a magazine. ASTONISH has created an experience. Through the polished content of astonishmagazine.com, the visceral approach of the blog, our social media teams, and the beautifully sculpted magazine, ASTONISH brings together the print format with digital innovations to create a truly revolutionary experience as we showcase amazing emerging talents in a global spotlight. ASTONISH has become the fastest-growing new magazine today as more and more see the experience of becoming astonished.


ASTONISH MAGAZINE In an industry now starved for fresh and visually driven content, ASTONISH Magazine is truly a print marvel during this digital age. With revolutionary fashion, captivating artistry, and thought-provoking social commentary, ASTONISH seeks to inspire and engage its readers worldwide. Since its digital launch in Spring 2011, ASTONISH Magazine has been received as one of the most exciting fashion and art magazines in over 30 countries. The highly anticipated print debut of Issue One: Love Lust Desire will be the start of a new legacy in fashion and art.

Editorial calendar FALL 2011

Issue One: Love Lust Desire Our premiere print issue showcases the next generation of creative leaders - fashion designers, photographers, stylists, and models worldwide. Top notch writers add to the social commentary alongside the exciting visuals as they explore the meaning of Love, Lust, Desire in society.

WINTER 2012

Issue Two: Outer Beauty Issue Two explores themes of “Outer Beauty” with visually arresting images and commentary, as well as other exciting features in ASTONISH Magazine’s second print issue!

DEMOGRAPHICS & CIRCULATION Frequency: Circulation Issue One (WW):

Quarterly 10,000+ print (INITIAL)/80,000+ (DIGITAL)

Confirmed Readership (PRINT): Projected Readership (PRINT):

4,000+ print 25,000+ print

Issue Price: Subscription Price:

9.95 USD 24.95 USD (4 ISSUES)

Female/Male: Median Income: Location: Education:

75%/25% 75,000 USD Over 30 countries 75% attending college or graduated


ASTONISHMAGAZINE.COM Visually stimulating, interactive, and groundbreaking describe what will become the digital centerpiece to the ASTONISH experience. Visionary CTO Richard McWilliams introduces a truly revolutionary way to connect with the global community. Each day, visitors from over 30 countries worldwide will be able to communicate and interact while navigating through unrivaled visual content and social commentary through their customisable lens. No other fashion magazine has created an experience quite like this.

WEBSITE ANALYTICS Total Visits: Total Monthly Visits: Unique Visitors per Month:

24,000+ 4,500+ 3,750+

Location of Visitors:

Over 30 countries worldwide

Projected Visits per Month V2.0: Projected Unique Visits per Month V2.0:

60,000-100,000+ 30,000-50,000+


ASTONISH BLOG As an extension of our print publication and the lifestream of ASTONISH, the blog is packed with frequently updated content, such as behind the scenes stories from our submissions, in-depth interviews with professionals in the fashion industry, event coverages from several fashion capitals worldwide, and press releases. This truly is a haven for an industry starved for content. Total Visits: Unique Visitors per Month: Location of Visitors:

10,000+ 3,000+ Over 30 countries worldwide

ASTONISH SOCIAL MEDIA Our Social Media Team uses an interactive approach to our Twitter followers and Facebook friends/ fanpage that helps build and strengthen our readership worldwide. Facebook: Facebook (Projected Issue One): Facebook Traffic: Twitter: Twitter (Projected Issue One):

1,000+ Likes/2,000+ Friends 5,000 Likes 2,000+ WAU 600+ Followers 1,000 Followers


EVENT & PROMOTIONAL CALENDAR September 2011: ASTONISHMAGAZINE.com Version 2.0 In conjunction with the release of Issue One, we will be unveiling our brand new website and online community by visionary creator Richard McWilliams. Do not miss out on this unique opportunity to be a part of this revolutionary experience. Please inquire about our special online ad packages! September 2011: ASTONISH Issue One launch event (New York) Our highly anticipated Issue One Launch extravaganza will take place in the center of fashion leading up to Fashion Week. There will be Love. There will be Lust. There will be Desire. A provocative fashion show with emerging designer Phuong My, a premium guest list, and a premier location are just a few of the highlights that will rock New York City! Partnerships include Seven Bar Foundation and Yellow Sky Agency. Please inquire about sponsorship opportunities as they will be limited. Do not miss a chance to be part of what will be the event of the year!


Sponsorship Opportunities The Launch Party For ASTONISH Magazine: Issue One Featuring a Fashion Show by Phuong My

Presenting Sponsor Package $15,000 • • • • • • • • • • • • •

Company Name & Logo on Invitation Inclusion in all press materials as the Presenting Sponsor Logo prominently featured on the Step & Repeat Four professionally designed Full-page Advertisements in Astonish Magazine (Deadline for Issue Two is Oct 25, 2011) Article / Interview on Astonish Magazine website and blog 12 Month Advertisement on Astonish Magazine website and blog Logo on Sponsor Page of Issue Two 15 VIP invitations for the fashion show Images of the Show, with captions and links to your site, posted on Astonish Magazine after the event Networking Opportunities During the Event with Top-tier Press, Socialites, Celebrities, Photographers and members of the fashion industry – we will share the names of the press / VIP’s with you the day before the event. Press Outreach to Top Tier Fashion, Entertainment and Social Press about your brand’s participation in the event Opportunity to have your brand featured in the Gift Bag Dedicated email to Astonish Magazine readers about your brand

After-Party Sponsor Package $10,000 • • • • • • • • • • • •

Company Name on Invitation Inclusion in all press materials as the After-Party Sponsor Logo on the Step & Repeat in the After-Party Space Two professionally designed Full-page Advertisements in Astonish Magazine Article / Interview on Astonish Magazine website and blog Six Month Advertisement on Astonish Magazine website and blog Logo on Sponsor Page of Astonish Magazine Issue Two 8 VIP invitations for the fashion show and 10 invitations to the After-Party Networking Opportunities During the Event with Top-tier Press, Socialites, Celebrities, Photographers and members of the fashion industry – we will share the names of the press / VIP’s with you the day before the event. Press Outreach to Top Tier Fashion, Entertainment and Social Press about your brand’s participation in the event Opportunity to have your brand featured in the Gift Bag Dedicated email to Astonish Magazine readers about your brand

Event Sponsor Package $5,000 • • • • • • • • • • • •

Company Name on Invitation Inclusion in all press materials as an Event Sponsor Logo on Step & Repeat One professionally designed Full-page Advertisement in Astonish Magazine Article / Interview on Astonish Magazine website and blog Three Month Advertisement on Astonish Magazine website and blog Logo on Sponsor Page of Astonish Magazine Issue Two 8 VIP invitations for the fashion show Networking Opportunities During the Event with Top-tier Press, Socialites, Celebrities, Photographers and Members of the Fashion Industry – we will share the names of the press / VIP’s with you the day before the event. Press Outreach to Top Tier Fashion, Entertainment and Social Press about your brand’s participation in the event Opportunity to have your brand featured in the Gift Bag Dedicated email to Astonish Magazine readers about your brand

A La Carte Sponsorship Opportunities • • • • •

Logo on Step & Repeat (will serve as backdrop for celebrity photographs) - $4,000 Company Name on Invitation under Host Committee - $2,000 Custom Sponsored Article on Astonish Magazine website $1,000 Three Month Advertisement on Astonish Magazine’s website and social network - $1,400 Dedicated email to Astonish Magazine subscribers about your brand - $1,600

For more information on VIP’s and expected guests, or to create your unique Custom Sponsorship and Branding Package with Astonish Magazine please contact: Marcy Clark Director, Yellow Sky Publicity cell: 212.729.9619 • fax: 212.208.2579 • Marcy@yellowskyagency.com Founder, The Women’s Mafia Social Club • www.womensmafia.com


PRODUCTION REQUIREMENTS PLEASE SEND ALL FILES AS HIGH RESOLUTION PDFs PLEASE SEND PROOFS WITH ALL FILES One Page Advertisement (CMYK): 240mm x 300mm (3mm bleed) Two Page Advertisement (CMYK): 480mm x 300mm (3mm bleed/2.5mm bleed inside edge) Please send all files to: files@astonishmagazine.com ONLINE ADVERTISEMENTS WILL BE CUSTOM TAILORED TO FIT SPECIFIC LOCATION AND SPACE WITHIN THE WEBSITE AND/OR BLOG.

DATES & DEADLINES Issue TWO - Outer Beauty - Winter 2011/2012: Space Close - October 25, 2011 Material Close - November 1, 2011 Issue THREE - Spring 2012 Space Close - February 20, 2012 Material Close - February 27, 2012 ASTONISH, LLC P.O. Box 563 San Francisco, CA 94104-0563 Advertise@astonishmagazine.com


Sponsorship Packet - ASTONISH Magazine