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GRAPHIC STANDARD

M A N UA L


CONTENTS IDENTITY •

Preface

7

Company Profile

8

Vision & Mission

11

Logo

12

Minimum Size

17

Clearspace

18

Incorrect Usage

20

VISUAL SYSTEM •

Typography

24

Image style

26

Graphic Elements

28

Color Palettes

29

A P P L I C AT I O N S •

Stationery

32

Packaging

36

Vehicle Wrap

38

Apparels

40

Paper Bag

42

Tableware

44


IDENTITY


Glykos Office

6


P R E FAC E The world right now has set its sight on a lot of new priorities. If previously all our concerns revolve around the three essences: food, clothing, and accommodation; the cultured people of today actually pay their utmost attention on the miniscule details of these things. We have all taken big steps forward in terms of lifestyle qualities and consequently our business too. With this in mind, we formed Glykos, the company we believe to have the capability to survive in the current world where trend is everything. This book is intended to introduce Glykos to the world.

7


C O M PA N Y PROFILE Glykos Inc. is a group of leading sugar producer and manufacturers of confectionery products. As Indonesia’s most prestigious sugar producer, it has extensive agricultural and manufacturing operations in six cities. Glykos values highly the bonds and relationships between its people. It also respects its customers and therefore a lot of them put their trust in the company. These values are reflected just as strong as ever even in Glykos’ branch companies.

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9


10


VISION The vision of the group is to be a world class, trusted, respected and highly efficient organisation. We always seek optimum growth, achieving a sustainable, balanced and integrated economic, social and environmental performance.

MISSION Glykos mission is delivering the best and healthiest quality products to its customers, and therefore enhancing the

avera ge

community

life

qualities. We engage trusts between producers and customers, nurturing the trend of good business.

11


LOGO As a corporate identity, Gl ykos logo is the most important as it will comprise and unite the whole company into a single entity. We were first fascinated and so willing to use a symbolisation from our own products: sugar. Sugar has an interesting structure, and we would like to use it. One word: bond. Throught the interconnected lines of our logo, we want our company to be able to bond with anything it interacts with and leave deep, positive impact with them. The uninterrupted lines that form a shape like shield give our the feeling of strength and protection.


The symbol was inspired by the bonds found in sugar crystals

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COLOR Glykos logo coloration is an essential element in setting a recognizable

G LY KO S GREY C=30 M=15 Y=10 K=40 R=118 G=133 B=144

look and tone for the identity. The primary colors for Glykos logo are Glykos Warm Gray and Terra Cotta. Only use these colors for the logo whenever possible.

USAGE The exact same colors shown in the left are used throughout the logos in all applications or backgrounds, as seen on the next spread.

15

G LY KO S TERRA COTTA C=9 M=30 Y=22 K=10 R=204 G=151 B=148


COLOR REVERSAL

ON PHOTO

16

BLACK & WHITE


MINIMUM SIZES The logo of Glykos can be sized down to a minimum of 2 centimeters tall. If a size smaller than 2 centimeters tall is necessary, use the logotype only. The logotype can be sized down to a minimum of 0.7 centimeter tall. When measuring the logo, make sure to locate the very ends and corners in order to avoid mistakes.

2 cm

0.7 cm

17


CLEAR S PAC E To ensure its integrity and visibility, Glykos logo should be kept clear of competing text, images and graphics up to a specific distance. It must be surrounded on all sides by an adequate clearspace—a space equal in size to twice the cap height of logotype, as shown at right. When the logo is used with brackets, the brackets are inserted exactly at a horizontal distance of one and a half cap height of logotype. Where possible, allow even more space around the logo for better impact.

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Capheight x

Clear Space 2x

Bracket Insert Point 1.5x

19


< DO NOT USE

DO NOT

UNAPPROVED

DISTORT THE

COLORS

SYMBOL >

INCORRECT USAGE

< DO NOT

DO NOT PUT

BLUR THE

TYPE OVER

LOGO

SYMBOL >

20


< DO NOT

DO NOT

CREATE

USE THE

A NEW

SYMBOL IN

LOCKUP

A SHAPE >

< DO NOT USE

DO NOT

ALTERNATIVE

MAKE IT 3

TYPEFACES

DIMENSIONAL >

21


VISUAL

SYSTEM


TYPOGRAPHY Glykos typography consists of two typefaces: Quicksand (by Andrew Paglinawan) and AlexandriaFLF (by Casady & Greene). Both typefaces come in a variety of weights and offer flexibility of use. Commitment to these typefaces will create a consistent and strong identity. We usuall y utilise the Quicksand typeface as bodytype or deck, while AlexandriaFLF is mostly used as headlines.

24


QUICKSAND

Quicksand Light Quicksand Light Oblique Quicksand Book Quicksand Book Oblique Quicksand Bold Quicksand Bold Oblique ALEXANDRIAFLF

AlexandriaFLF Regular AlexandriaFLF Medium Italic AlexandriaFLF Bold AlexandriaFLF Bold Italic 25


IMAGE STYLE Glykos always uses images which are appetizing, but not overly so. It’s elegant, subtle, but eyecatching with some tints of bright colors. The images used should absolutely never be messy. There’s positive energy and friendliness in every pictures, though not overbearing. To be safe, keep on the ma jority color of white, and the keywords “clean”, “tidy” but also “delish!”

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GRAPHIC ELEMENTS Brackets are key elements of Glykos visual system. It supports the concept of bonding and unityâ&#x20AC;&#x201D;an important part of the identity. They are used whenever we want to emphasize on a specific point, which also applies to logo.

28


COLOR PA L E T T E Glykos color palette consists of primary and secondary color palette. The secondary palette consists of the entire range of tints that originate from the primary colors. The consistent use of these colors will create recognition and strengthen the identity.

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A P P L ICAT ION S


S TAT IO N E RY ENVELOPE

32


10.5 cm

FRONT & BACK

33


2.5 cm

A4 LETTERHEAD

34


5 cm

9 cm

BUSINESS CARD

1 cm

35


36


PAC K AG I N G

37


VEHICLE WRAP

38


Glykos branch companies deliver goods to customers on demand, while advertising on the street.

39


A P PA R E L S A lot of work in Glykos, especially behind the scene, involves handling raw materials that despite being sweet, still stain. On top of our regular uniform, our employees may wear the apron whenever needed.

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41


PA P E R BAG

42


8 cm

22.2 cm

WIth a width of 32.5 centimeters, Glykos paper bag lets you carry anything from files and folders to assorted treats!

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T A B L E WA R E Glykos loves to indulge its customers with souvenirs and pretty precious things closer to their customersâ&#x20AC;&#x2122; hearts, as you can see on the images of this page and the next!

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Glykos Inc. Graphic Standard Manual