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Running Head: JEWELRY BUSINESS

Jewelry Business


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Introduction

 Crystalline Jewelers offers brand name jewelry, including watches and has a broad

selection of classic and contemporary styles.  It sells more diamond jewelry and offers gold, cultured pearls and an extensive

Strategic Tactical Decisions wedding jewelry selection in Northand America

 Collaboration tools  Various tools including video conferencing, web based tools, online tools, internet,

websites, collaboration companies, organizing successful events with other companies, exhibition and fashion shows


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Best tool  Organizing successful events in the form of special customer event, diamond

exhibition, prize draw, bridal shows, happy hours, special displays, special offers, talks, websites  Collaboration with media including newspapers, radio and TV channels  Online conferencing in its major events with the experts of fashion, diamond and

jewelry


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Leverage of this tool

Name of events

Advantages

Exhibitions

Increase awareness

Special displays

Suggest quality and fashion

Online conferencing with experts

Solve the problems of customers and satisfy them

Websites

Provide information about products

Collaboration with media

Attract new and existing customers


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Web 2.0 ďƒ˜ Web 2.0 is used to describe a new generation of web-based services that allow

people to interact, collaborate and share information ďƒ˜ web 2.0 technologies in website have the potential to reach out to a large audience

base ďƒ˜ Develop a websites, identify target audience and develop required content, this retail

store could expand market reach


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B2B and B2G  B2B is business to business and B2G is business to government

transactions

 B2B can revolve around business-to-business transactions while in B2G,

business deals directly with the government

 This retail store should use B2B business transaction to expand its business

 It reduces searching and processing costs.


Cont…

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 Online processing improves inventory management and logistics

 e-markets increase price transparency in the transactions

 B2B e-markets also allow multiple buyers and sellers to participate in two-way or

reverse auctions

 In that, buyers have opportunity to compare prices and take buying decisions


Video for Organizing Tool

ï‚— http://www.youtube.com/watch?v=vZFI2yLc0G8


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References

 Bernabei, R. (2011). Contemporary Jewellers: Interviews with European Artists. UK: Berg.  Clair, S. S. (2012). Expand Your Reach: Marketing in a Web 2.0 World. Retrieved from: http://www.recmanagement.com/201003fe03.php  Frya, D. (2011). B2B VS B2G: How eCommerce Can Save the Government Money. Retrieved from: http://turnlevel.com/2011/10/17/b2b-vs-b2g-how-ecommerce-can-save-the-government-money/  Hansen, M. (2009). Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results. UK: Harvard Business Press.  Isar, Y. R. & Anheier, H. K. (2010). Cultures and Globalization: Cultural Expression, Creativity and Innovation. USA: SAGE.  Marcus, G. E. & Mascarenhas, F. (2005). Ocasião: The Marquis and the Anthropologist, a Collaboration. USA: Rowman Altamira.  Napier, H. A., Rivers, O. N. & Wagner, S. W. (2006). Creating a Winning E-Business. USA: Cengage Learning.  Rudo, P. (2011). Best-Practices and Insider Tips For Closing More Sales Using Web-Based Video Collaboration. Retrieved from: http://enterprisefeatures.com/2011/01/best-practices-andinsider-tips-for-closing-more-sales-using-web-based-video-collaboration/  Swabey, P. (2008). Web 2.0 in business. Retrieved from: http://www.informationage.com/channels/information-management/features/650221/web-20-in-business.thtml


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Jewelry Business Assignment Help  

This Microsoft® PowerPoint® presentation discuss the management of jewelry store that reveals your findings. Looking for All Academic Help t...

Jewelry Business Assignment Help  

This Microsoft® PowerPoint® presentation discuss the management of jewelry store that reveals your findings. Looking for All Academic Help t...

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