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Entrepreneurship MTNEC challenges students to develop a unique digital application or smart solution that will solve a tangible problem faced on the African continent.

Bertille Guitton Head of Communication and PR Jumia Group

Jumia Group The inaugural year of the prize was powered by African e-commerce giants Jumia, a group aiming to create a connected digital Africa by bringing together African consumers and entrepreneurs to do better business together. Bertille Guitton is Head of Communication and Public Relations for the Jumia group, and was involved in the running of the MTNEC competition. Ms Guitton spoke with Aspire Africa recently to give us the lowdown on the first year of this important prize. “When we look at Jumia and what we built,” she says, “be it our own logistic fleet, the cash

on delivery payment option, which had never been heard of in developed markets, or our own mobile money wallet, we truly adapted to the realities of the African countries in which we operate and the behaviours of the African consumer.” Jumia’s operations have highlighted the necessity of providing local solutions to local challenges. Furthermore, the group has been promoting African entrepreneurship for several years, through various platforms. “Our J-Force program allows more than 70,000 sales consultants to make a living for themselves and pursue their entrepreneurial adventures; to local brands, African vendors Aspire Africa · Jan/Feb 2017 27

Aspire Africa | Issue 4.  

Committed to Promoting African Synergy. Featuring David Beglin, Co-Founder and Director, Beglin Woods Architects.

Aspire Africa | Issue 4.  

Committed to Promoting African Synergy. Featuring David Beglin, Co-Founder and Director, Beglin Woods Architects.

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