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Getting your brand to stick in one minute (or less)


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aha!


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It’s ‘aha’ moments that really make the brand stick. The times when people truly connect with you.


connect sink in stick


t n k

We can help you create those moments. And we’ll do it using language. or

or


Here are

of doing

f


four it

ways


one


define your tone of voice


check it fits your brand through copywriting


two


three


plan your roll-out


make it stick with training


four


who’s asked us to

h


help?


We helped E.ON to develop their tone of voice and wrote literally hundreds of communications from marketing to HR. And our training reached 7,000 people.

That meant...


they saved

860,000

letters a year


9 10 nine out of ten people trained say they now understand their brand better.


Morrisons wanted to promote the provenance of their deli range. We got our team on the case. And we beat the deadline.

In numbers...


250


0

products

8

writers

4

weeks


For the UK’s biggest rebrand, Aviva wanted to spread the brand idea of recognition through their entire business. We did it by changing how people speak and write to each other, and to customers.

The big push...


20,0 people took our training

Tone of voice to


000 28

countries


Why

choo


ose ? us


We’ve worked in house at FTSE companies. We’ve planned the roll-out, built the relationships, countered the pitfalls and changed the culture.


insider

led

ge

k

o w n


dig

d


You can’t do the job properly without truly understanding the challenge. So we push hard to get to the heart. It’s not the easiest approach, but it gets results.

de

ep


experi please


ience We don’t have juniors. The way we do things demands experience, so we’ve chosen our team carefully so we can rely on their results.


Fancy working with us or for us? Hunting down a story? Get in touch with head honcho, Ben Afia: You can call us on:

0870 121 1312 Fax: a bit last century, surely? Email:

hello@afia.tv


1 Minute Tour