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THE ADVANTAGE


MEET SEAN My approach to real e state is simple; provide the be st and most profe s sional ser vice s to my clients while retaining the integrit y and re sults driven mentalit y in ever y transaction. The Real Estate transaction is complex in many ways, and exciting at the same time. From the time we first meet to discus s your real e state needs to the closing table and beyond, ever y one of my clients receive s the same ser vice. Up to the minute communication on showings, feedback, of fers and contracts, as well as new proper tie s that become available that fulfills a need of a buyer or compete s with a seller. Knowing my market has been the key to my succe s s. Having the abilit y to communicate with Buyers, Sellers and potential clients on the current market trends, listings, recent sale s, historic sale s or the proper t y that no one knows is for sale is what has set me apar t from others. Having lived in this valley since 1993, in my free time, the most impor tant thing for me is sharing the ver y reasons I moved here in the first place with my wife and 2 children. It is not uncommon to find me skiing, raf ting, kayaking or paddle boarding, hiking, 4-wheeling, golfing, or simply enjoying the various other ever yday pleasure s this valley of fers with my friends and family. Whether you are looking for a multi-million dollar home on Red Mountain in Aspen, a fishing cot tage in Basalt, a golfing proper t y down valley or a place to move your busine s s, I can help make your dream a realit y like I have for countle s s others.

SEAN DE MORAES 970.948.6926 Sean.deMorae s@SothebysRealty.com RoaringForkSIR.com Roaring Fork Sotheby’s International Realty


Aspen

N

Snowmass Village

Carbondale Basalt

Glenwood Springs

INTERNAL NETWORK Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty, a powerhouse firm with over 180 associates in 11 offices throughout the Roaring Fork Valley. Over 56% of our transactions are closed in-house, a tribute to a unique culture of collaboration amongst brokers, and our established presence in every major area. Our brokers also provide services at the Ritz-Carlton in Aspen Highlands, the Timbers Club in Snowmass Village and the Shadowrock development in Willits.

Roaring Fork Sotheby’s International Realty


Morris & Fyrwald Real Estate is formed.

Chaffin Light Real Estate is formed.

2000

2007

Morris & Fyrwald Real Estate becomes affiliated with Sotheby’s International Realty.

2009

Morris & Fyrwald Sotheby’s International Realty and Chaffin Light Real Estate merge, forming Aspen Snowmass Sotheby’s International Realty. 150 brokers 7 offices $1.25B total sales volume

Roaring Fork Sotheby’s International Realty opens 1st office Glenwood Springs. 160 brokers 10 offices $1.60B total sales volume

Roaring Fork Sotheby’s International Realty opens 2nd office in Glenwood Springs. 170 brokers 10 offices $961M total sales volume

Frias Properties of Aspen real estate division merges with Aspen Snowmass Sotheby’s International Realty. 180 brokers 11 offices $1.39B total sales volume

2017

2016

2015

2012

EXPANSION & GROWTH In early 2015, Aspen Snowmass Sotheby’s International Realty moved our office from Aspen Glen to downtown Glenwood Springs. With the advent of this move it seemed appropriate to rebrand the office to Roaring Fork Sotheby’s International Realty to better reflect the expansive nature of our business. Then in the summer of 2016 we opened a second office centrally located in the Glenwood Meadows shopping center, offering two of the busiest walk-in locations in Glenwood Springs to promote our listings.

Roaring Fork Sotheby’s International Realty


All Others

27.84%

ea Ha lty tha wa yH om eS er

v ic

es

Shop operty ces The Pr Offi r ies e ert emb p M o r Non eP Fin n a s er itm lk Wh ö V & el g En

ire ksh

Ber

As pe nA sso

cia tes

R

Coldwell Banker Mason Morse

Compass

Douglas Elliman Real Estate

Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service

LOCAL MARKET DOMINANCE #

Top 10 Companies

Sides

$ Volume

Market Share

1

Aspen Snowmass Sotheby’s International Realty

797

$1,391,942,028

27.84%

2

Coldwell Banker Mason Morse

666

$701,456,055

14.04%

3

Douglas Elliman Real Estate

149

$406,918,904

8.14%

4

Compass

115.5

$284,966,072

5.70%

5

Berkshire Hathaway Home Services

168.5

$176,876,098

3.54%

6

Aspen Associates Realty

57

$166,579,047

3.33%

7

Engel & Völkers

92.5

$146,758,300

2.94%

8

Whitman Fine Properties

27

$117,922,180

2.36%

9

Non-Member Offices

179

$112,655,800

2.25%

10

The Property Shop

278

$99,600,544

1.99%

3,033

$1,392,471,699

27.87%

All Others

Roaring Fork Sotheby’s International Realty


Fo r the L a st Thre e Years, Ou r Sales Volu m e Has Be e n:

2X 14X

Ou r # 2 Co m p etitor

Ou r #3 Com p etitor

Roaring Fork Sotheby’s International Realty is owned and operated by Aspen Snowmass Sotheby’s International Realty. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service

LOCAL MARKET PENETRATION YEAR-END 2017 #

Top 5 Companies in Glenwood Springs

YEAR-END 2016

YEAR-END 2015

Sides

$ Volume

Market Share

#

Sides

$ Volume

Market Share

#

Sides

$ Volume

Market Share

1

Aspen Snowmass Sotheby’s International Realty

797

$1,392M

27.84%

1

718

$963M

25.76%

1

817

$1,601M

34.57%

2

Coldwell Banker Mason Morse

666

$701M

14.04%

2

628.5

$520M

13.91%

2

668.5

$676M

14.61%

3

The Property Shop

278

$100M

1.99%

3

238

$78M

2.09%

3

273

$86M

1.86%

4

Vicki Lee Green Realtors LLC

165.5

$61M

1.24%

4

199

$70M

1.87%

4

182

$61M

1.32%

5

Remax Mountain West

27

$9M

0.18%

5

35

$13M

0.34%

5

37

$15M

0.32%

Roaring Fork Sotheby’s International Realty


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MARKETING THE ESSENTIALS Our in-house marketing team and support staff produce fundamental marketing materials, ensuring that every property is marketed as a luxury property. All of our offices are located in high foot traffic areas where our property brochures are displayed and provided to potential buyers. We rotate all of our properties in a weekly full page ad in the Glenwood Springs Post Independent on Wednesdays, guaranteeing that all properties are advertised at least once every 4 - 5 weeks.

Roaring Fork Sotheby’s International Realty

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ROARINGFORKSIR.COM Using our dynamic search bar on the homepage, buyers can easily find all properties in the MLS and narrow their search using intuitive search criteria. Our property detail pages display a large photo slide show, followed by a property description, a quick snapshot box and a form to contact the listing broker(s). High definition video and 3D virtual tours by Spinnatic and Matterport make our property detail pages highly interactive and engaging.

Roaring Fork Sotheby’s International Realty


DIGITAL & SOCIAL MEDIA MARKETING Roaring Fork Sotheby’s International Realty sets the online standard for all other companies in the area to follow. Vigorous social media posts on Facebook and Instagram are driven by stunning content: our listings. A monthly blog and newsletter feature local lifestyle and the latest real estate topics engage local buyers. Our quarterly market report provides consumers with meaningful statistics for every major area – we are the top resource for the local real estate market. All of this is for one goal: to drive traffic to our website, where buyers begin or continue their property search online.

Roaring Fork Sotheby’s International Realty


LEAD GENERATION Our buyer leads come from a variety of high quality sources, from office call-ins and walk-ins at our offices located in high traffic areas, to newspaper ads and referrals from the Sotheby’s International Realty network. We continually seek to maximize our lead opportunities and secure more buyer leads through a variety of lead generation websites. We train our brokers and support staff on how to ensure timely and resourceful follow up using a lead management system called LeadRouter. No lead goes untouched. Every lead is welcomed in a professional manner.

Roaring Fork Sotheby’s International Realty


PROPERTY VIDEO MARKETING Today’s buyers are searching for property online, making property video tours more and more popular. All high definition videos are syndicated to the property detail pages on SothebysRealty.com, RoaringForkSIR.com, NYTimes.com and MansionGlobal.com. They are also distributed to You Tube and the Sotheby’s International Realty Apple TV app. We also run short property videos on company social media, giving our property videos exposure on high traffic local and international venues. We are a title sponsor of the local channel Aspen 82 morning show and run property commercials throughout the day.

Roaring Fork Sotheby’s International Realty


AN ICONIC BRAND Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.

Sotheby’s International Realty Affiliates LLC


BRAND HERITAGE Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.

Sotheby’s International Realty Affiliates LLC


COLLABORATION Our alliance with Sotheby’s is our unique difference. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high profile client events, showcases in the signature publications, and in digital newsletters and on Sothebys.com.

Sotheby’s International Realty Affiliates LLC


Total Visits Year-End 2017 Soth e bys Real ty.com

Co l d we l l Ba n ker.com

En ge l Vo e l kers.com

E l l i m an.com

Co m pass.com 5M

10 M

15M

20 M

25M

30 M

35M

Source: SimilarWeb. The data represented above refers to brand websites, not local affiliate level websites.

BRAND WEBSITE COMPARISON SothebysRealty.com garnered over 34 million total website views in 2017, more than any of our competitors’ brand websites. The power of our brand recognition around the world, plus with superior marketing means that more buyers are searching for property on SothebysRealty.com than any of these other brand websites.

Sotheby’s International Realty Affiliates LLC


Social Media

SOCIAL MEDIA

We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including We actively engage with online networks LinkedIn, of people passionate Twitter, Instagram, Pinterest, WeChat and on our very own about Extraordinary fine living. The Sotheby’s International Realty brand Living Blog. Facebook is the topcreates referring source of exclusive content on multiple social media platforms, including traffic to sothebysrealty.com. Additionally, the Sotheby’s International Twitter,Realty Instagram, Pinterest, LinkedIn, WeChat and on our very YouTube channel has more subscribers thanown any other real Extraordinary Living Blog. Facebook is the top referring source of estate brand.

traffic to SothebysRealty.com. Additionally, the Sotheby’s International Realty YouTube channel has over 95,000 subscribers – more than any other real estate brand. SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

THE DISTINCTION

Sotheby’s International Realty Affiliates LLC


SIR Mobile

SIR MOBILE APP

The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in nearly 70 countries. Featuring high-quality media content, the app brings property searches to life withRealty GPS mobile and a drawing locate homes. A The Sotheby’s International app is thetool only to luxury points-of-interest features amenities such as local real estate app that serves toolbar properties in nearlylifestyle 70 countries. restaurants, courses, resorts more. Featuring high-qualitygolf media content, the appand brings property

searches to life with GPS and a drawing tool to locate homes. A points-of-interest toolbar features lifestyle amenities such as local restaurants, golf courses, resorts and more. Each one of our agents have their own branded app they can share with clients.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

THE DISTINCTION

Sotheby’s International Realty Affiliates LLC


Apple TV

APPLE TV APP

The Sotheby's International Realty Apple TV app is designed to fully immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty properties The Sotheby’s International app is designed to our app, users can from the comfort ofRealty theirApple livingTVrooms. Unique to fully immerse in the brand. With ourvia innovative exploreconsumers our extraordinary offerings lifestyleapp, and amenities and homebuyers can discover Sotheby’sand International Realty properties can highlight properties recent searches.

from the comfort of their living rooms. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities and can highlight properties and recent searches.

SOTHEBY’S INTERNATIONAL REALTY AFFILIATES LLC

THE DISTINCTION

Sotheby’s International Realty Affiliates LLC


Property Video
 —————————————-

Roaring Fork Sotheby’s International Realty


The Differences are in the Details…

• Exposure in our 11 office locations from Aspen to Glenwood Springs

Sean de Moraes
 Cell: 970-948-6926
 Email: Seand@sopris.net www.seandemoraes.com

• 2 Glenwood Springs locations, Downtown and the Meadows • 180 active Sotheby’s local brokers & support staff • 54% of our listings are sold in house • Professional level photography and property video • Full color glossy brochure • Professional signage • Advertised locally in all 3 major local papers • Bi-Monthly company meetings selling our listings • Broker Tours and Broker to Broker communications • Sotheby’s, Zillow, Trulia, Facebook, MLS, Realtor.com • #1 Real Estate agency for listing and sales volume in the Roaring Fork Valley for the past 5 years straight.

• Local knowledge, professionalism and follow-up

Profile for Aspen Snowmass Sotheby's International Realty

Sean De Moraes Residential Presentation  

Sean De Moraes Residential Presentation