AC122 - 96:Aspect County 10/10/2008 09:48 Page 10
MOTORING
7 of the world's greatest yacht designers, 2 of the world's leading luxury brands, 1 world-class competition Once again, Edmiston & Company leads the way on innovation and design. At this year’s 18th Monaco Yacht Show, Edmiston’s six metre waterfall provided the most dramatic entrance to their spectacular duplex stand, which included a first floor lounge with unrivalled views over of some of the world’s greatest superyachts. The private Edmiston Terrace at the Port Palace Hotel was the ultimate location for VIP clients to relax. With nearly 100 yachts on display, the Terrace provided a cool, calm sanctuary for clients to talk to an expert Edmiston broker over a glass of chilled champagne, draw up a shortlist of what to see and have everything arranged to make life easy. And if that wasn’t enough, Edmiston pulled off another industry first by bringing together seven of the world’s greatest yacht designers and two of the world’s leading luxury brands for one world-class competition. Together with partner Land Rover, Edmiston challenged the world’s leading superyacht designers to customise a Range Rover using the influence of cutting-edge superyacht design. The winning design was unveiled at a press conference in the Port Palace Hotel with over 100 of the most influential press representatives attending. For further information and to find out who the winner was please do look at the link below.
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