2014 OFFICIAL ADVERTISING OPPORTUNITIES
Turn motivated readers into
Deliver your advertising message year-round in ASPAâ€™s six powerful and official print and digital publications that connect you to key decisionmakers in the public service industry.
Welcome, ASPA is pleased to partner again with Ascend Integrated Media for 2014. Ascend will continue to be your advertising media representative for our many print and digital products described in this rate card. You can expect only excellent customer service from your Ascend media sales professional, Tim McCormack. He is here to answer your questions and offer you recommendations about how to design a cost-effective advertising buy that most efficiently connects you to our more than 10,000 members and stakeholders. 2014 will be an especially exciting year as ASPA celebrates its 75th anniversary. We hope you will be a part of our celebration through your advertising.
About ASPA Since 1939, ASPA has been the nation’s most respected society representing all forums in the public-service arena. Our membership includes approximately 8,500 government and nonprofit administrators, scholars, educators and students. ASPA, the largest and most prominent professional association in public administration, advances the art, science, teaching and practice of public and nonprofit administration through its programs and services and fosters core public service values including: ▼ accountability and performance ▼ professionalism ▼ social equity ▼ ethics at the local, national and international levels ASPA seeks to improve public service by helping members acquire the knowledge, technical skills and resources necessary to be excellent public servants.
PA Times Audience and distribution ASPA’s flagship newspaper is mailed to 8,500 ASPA members (government and nonprofit administrators, scholars, educators and students) five times per year, including three special issues: PA Times readers buy: ▼ Conference and educational program registrations ▼ Industry publications, journals and books ▼ Continuing education, MPA, MPP, nonprofit management and other degree and certificate programs ▼ Educational webinar registration ▼ Professional association memberships ▼ Business consulting services ▼ Computer hardware and software ▼ Life/health insurance ▼ Auto insurance ▼ And more!
PA TIMES focuses on the issues that face public managers today, highlights best practices in the field and updates members on how ASPA plays a role in the support of the public sector. ASPA’s state-based chapters and 28 sections highlight their innovative programs and publications in PA TIMES as well. ASPA members can access the most recent issue of the newspaper online as well as back issues. ▼ PA TIMES International Supplement
(January/February/March 2014 issue) ▼ PA TIMES Public Service Supplement
(April/May/June 2014 issue) ▼ PA TIMES Education Supplement
(October 2014 issue) Education Supplement
Public Service Supplement
Advances the art, science, teaching and practice of public and nonprofit administration. Promotes the value of joining and elevating the public service profession. Builds bridges among all who pursue good governance at home and internationally. Provides networking and professional development opportunities to those committed to public service values. Achieves innovative solutions to the challenges of governance.
40% of readers hold onto their copy for more than a month. 40% of readers pass their issue along to one to 25 colleagues. Source: PA TIMES reader survey
Editorial calendar and deadlines
Stand out with cover positions Cover Positions Half-page Back Cover, $1,250*; Inside Back Cover, $1,250* Classified Advertising Section $0.99/word, no display advertisements. Optional addition of border and/or logo for $10 each.
Standard options Full Page 1/2 Page 1/4 Page 1/8 page
Dimensions (width x height)
International Supplement: Federalism or Decentralization: Building Global Cities Issue is distributed at the 2013 ASPA Annual Conference
Rates are for black/white advertisements. Four-color = $300 additional Premium page placement (pages 3,5,7,9) = $100 additional Size
January/February/March: Intergovernmental Relations: Rationalizing the Federal System in the US and Abroad
Space reservation: Jan. 13, 2014 Materials due: Jan. 20, 2014
One-time Three-run Five-run
10-1/3" x 11" $1,050 $945 $850 10-1/3" x 5-1/2" $660 $595 $535 or 5" x 11" 5" x 5-1/2" $440 $396 $356 5" x 3" $220 $198 $178
Premium options* (rates are for four-color advertisements) Half-Page Back Cover 10-1/3" x 5-1/2" $1,250 $1,125 Inside Back Cover 10-1/3" x 11" $1,250 $1,125
*Rates are for four-color advertisements Specialty options Classified Advertising Section Display Ad $0.99
April/May/June: Strengthening the Public Service Workforce Public Service Supplement: Professionals Under 40 profiles; highlight of Public Service Recognition Week Issue includes ASPA Annual Conference Coverage Space reservation: Mar. 31, 2014 Materials due: Apr. 7, 2014
July/August/September: Innovative Budgeting: Funding 21st Century Public Goods & Services
$10 border and/or logo
Receive a 10% discount for placing your advertising in two of the following: 2014 International Supplement, 2014 Public Service Supplement or 2014 Education Supplement!
Need more information?
Space reservation: July 7, 2014 Materials due: July 14, 2014
October: Technology & Training: Creating a 21st Century Public Sector Education Supplement: Building a New Generation of Leaders Space reservation: Sept. 2, 2014 Materials due: Sept. 8, 2014
Contact Tim McCormack, media sales representative, today at 913-344-1367 or firstname.lastname@example.org to reserve your preferred placement.
November/December: Smaller Government: Better Government?
Ad creation is available for an additional cost at the advertiserâ€™s request.
Space reservation: Nov. 3, 2014 Materials due: Nov. 10, 2014
*All PA TIMES Supplements are four-color throughout the publication. Only four-color ad positions are available. All rates are net. Cancellations are nonrefundable.
ASPA online advertising opportunities
PA Times Online Audience and distribution Reaches the ASPA membership and website visitors
The Bridge eNewsletter
Audience and distribution
The web-based version of PA TIMES, ASPA’s flagship newspaper, highlights the latest news taking place in public administration. Experts serve as columnists discussing current and contemporary issues in the public sector.
Distributed twice a month to more than 10,000 ASPA members and friends of ASPA. Your sponsorship ad runs at the top of the issue.
Deadlines Deadlines are ongoing. Contact your media sales representative for details.
Advertising information Rectangle Ad, 1st Position 300 x 250 $500 per month Rectangle Ad, 2nd Position 300 x 250 $425 per month
Content Keeps members abreast of what is happening at ASPA and informed about key issues, theories and publishing as well as presenting opportunities in the field.
Deadlines Rectangle Ad
Deadlines are ongoing. Contact your media sales representative for details. Sponsorship includes: • An ad at the top of the issue • Small logo • 40 words • Live link $750 per issue
Need more information? Contact Tim McCormack, media sales representative, today at 913-344-1367 or email@example.com to reserve your preferred placement.
All rates are net. Cancellations are nonrefundable.
Connect with your audiences online with these two widely read products.
GovManagement Daily eNewsletter Audience and distribution Delivered every business day to more than 9,000 ASPA members and subscribers interested in public administration. Leaderboard Ad
Content Topics covered by GovManagement Daily include leadership and innovation, public-workforce issues, public services, financial management and public pensions, public education, technology in government, energy and environment and regulatory affairs â€” all with an eye to their impact on and relevance to public managers.
Content The ASPA website is a great way to make your product or program known to ASPA members and non-members alike. This website is the hub for key information for public service professionals and students. From headline news, blogs, discussion forums, membership details, career opportunities, to events â€“ the ASPA website is a prime spot to keep your message top-of-mind for public service professionals.
Advertising information Text Leaderboard Ad Banner Ad 728 x 90 Limited to one advertiser per week $500 per week
Text Banner Ad 100 x 100 logo and up to 50 words Limited to one advertiser per week $350 per week
The ASPA website averages 69,000 visits per month, by both members and nonmembers.
Deadlines are ongoing. Contact your media sales representative for details.
Deadlines are ongoing. Contact your media sales representative for details.
Trailer Banner Ad 728 x 90 Limited to one advertiser per week $300 per week
Audience and distribution
Road Block Ad
Road Block Ad 300 x 250 Limited to one advertiser per week $375 per week
Trailer Banner Ad
1% discount for each added week, up to a maximum of 40% off. Ads do not have to run consecutively.
Ads are switched out monthly. Leaderboard Banner 985 x 90 Rotates among three advertisers, includes ROS $2,750 (entire site)/month
Vertical Skyscraper 200 x 600 Rotates among three advertisers, includes ROS $2,200 (entire site)/month
Bottom Centered Horizontal Banner 468 x 60 Rotates among three advertisers, includes ROS
$1,500 (entire site)/month Discounted multimonth packages and web/print packages are available. Note: Ads must be web-ready, as they will be posted as is.
Increase your exposure by advertising in the most-used media platform at the ASPA Annual Conference!
ASPA 2014 Annual Conference Program Audience and distribution Available to 1,200 conference attendees, the Annual Conference Program has a shelf life of at least one year as attendees and their colleagues use the program to reference presentations at the conference. The 2014 Annual Conference is March 14-18 at the Mayflower Renaissance in Washington, DC.
Content The Conference Program includes session dates, times and descriptions, information about the Exhibit Hall, as well as details about presenters, best-practice workshops and special events. In addition to helping attendees plan their schedule at the ASPA 2014 Annual Conference, the program includes hotel floor plans of meeting rooms, general information and listing of conference sponsors.
Deadlines Space reservation due: Dec. 12, 2014 Materials due: Jan. 8, 2014
Drive conference traffic with premium placement Cover Positions Back Cover $1,990 (exhibitors) Inside Front Cover $1,670 (exhibitors) Inside Back Cover $1,670 (exhibitors)
$2,250 (nonexhibitors) $1,930 (nonexhibitors) $1,930 (nonexhibitors)
Advertising information Rates are for four-color advertisements. Size Dimensions Exhibitor Nonexhibitor Standard options *Trim size of Full Page the Annual $1,450 $1,600 1/2 Page Conference $975 $1,075 Program is to 1/4 Page be determined. $775 $875 1/8 page Contact your $650 $750 Premium options media sales Back Cover representative $1,990 $2,250 Inside Front Cover for more $1,670 $1,930 Inside Back Cover information. $1,670 $1,930
Need more information? Contact Tim McCormack, media sales representative, today at 913-344-1367 or firstname.lastname@example.org to reserve your preferred placement. All rates are net. Cancellations are nonrefundable.
Mechanical Specifications Materials required for print products • PDF/X-1a files are required for all ads. View specifications at www.swop.org or http://www.adobe.com/designcenter/ acrobat/articles/acr6pdfx.html. • Fonts must be outlined or embedded. • All colors should be converted to CMYK (except black text). • Crop marks and color bars should be outside printable area (12-point offset). • Only one ad per PDF document. (Submit full-page spreads as singlepage files, indicating right-hand page [RHP] and left-hand page [LHP] in file names.)
Unacceptable file types • Microsoft Word, Excel, PowerPoint, Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your Ascend Integrated Media sales representative.
Document setup • Use QuarkXPress, Adobe InDesign or Publisher for ad layouts. For information on creating a PDF/X-1a, visit www. adobe.com. • Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels). • Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). • All fonts should be Type 1 or OpenType (Multiple Master Fonts are strongly discouraged). • All colors must be CMYK (except black text); no PMS/Pantone colors. • Ink density is not to exceed 300%. • Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%). • Reversed text must be a minimum of 10 points.
Specifications for eBlasts • Leaderboard, road block, trailer banner, full banner, top half banner, top button and rectangle ads must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size. (SWF files are not accepted). • URL must be submitted along with creative material by email or in a Word document. Both the ad and the URL for linking are subject to the approval of the association. • The maximum ad file size is 70kb– 100kb. • All third-party vendor-supplied tags are subject to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for email or site usage.
Product logos • Logos for The Bridge should be submitted at 300 dpi at a minimum size of 2-1/4" x 1" in TIF, JPG or EPS format (vector EPS preferred).
Proofs • Contract proofs are recommended for all ads. A contract proof printed at 100% with registration marks and color bars can be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org.
Important notes • All advertising is subject to ASPA approval. • Payment on ad space is due at space deadline. All prices are net. • All signed agreements are firm. Cancellations are nonrefundable. • No agency commission or cash discounts accepted.
Please remit payments to: Ascend Integrated Media LLC P.O. Box 870939, Kansas City, MO 64187-0939
Submitting digital files All digital files should be between 72-150 dpi. For additional details contact the designated product representative listed below to arrange ad submission. Submitting required proofs Ad materials for each product may be emailed to the contact listed below. Contact the representative listed below for your appropriate product to arrange submitting ad files and/or ad submission inquiries. PA Times (Print): Mail proofs to: Ascend Integrated Media Attn: ASPA – PA Times 2014 7015 College Blvd., Suite 600 Overland Park, KS 66211 913-469-1110 2013 Conference Program Book (Print): Mail proofs to: Ascend Integrated Media Attn: ASPA – Conference Program Book 2014 7015 College Blvd., Suite 600 Overland Park, KS 66211 913-469-1110 ASPA Website: Mail proofs to: Ascend Integrated Media Attn: ASPA – Website 2014 7015 College Blvd., Suite 600 Overland Park, KS 66211 913-469-1110 PA Times (Electronic Version): Mail proofs to: Ascend Integrated Media Attn: ASPA – PA Times (Electronic) 2014 7015 College Blvd., Suite 600 Overland Park, KS 66211 913-469-1110 The Bridge: Mail proofs to: Ascend Integrated Media Attn: ASPA – The Bridge 2014 7015 College Blvd., Suite 600 Overland Park, KS 66211 913-469-1110 GovManagement Daily: John Martin Editor & Publisher, GovManagement Daily 202-330-2936 email@example.com
Ad sizes and dimensions (width x height) Publication size: 11-3/8" x 11-7/8" (finished size) Newspaper ads do not bleed.
Covers and Full Page 10-1/3" x 11"
1/2 Page Horizontal 10-1/3" x 5-1/2"
PA Times Online 1/2 Page Vertical 5" x 11"
1/4 Page 5" x 5-1/2"
1/8 Page 5" x 3"
2014 Conference Program
Publication size: width" x height" (finished size) All ads for Conf. Program are four-color.
Rectangle Ad, 1st Position 300 x 250 pixels Rectangle Ad, 2nd Position 300 x 250 pixels
Newspapers do not take a final bindery trim.
Ad sizes and dimensions (width x height)
Ad creation is available for an additional cost at the advertiser’s request.
Covers and Full Page
1/2 Page Horizontal
1/2 Page Vertical
*Trim size of the Annual Conference Program is to be determined. Contact your media sales representative for more information.
Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication.
Sponsorship Ad Company logo and 40 word description
GovManagement Daily Leaderboard Ad 728 x 90 pixels Text Banner Ad 100 x 100 pixels
Road Block Ad 300 x 250 pixels Trailer Banner Ad 728 x 90 pixels
Leaderboard Banner 985 x 90 pixels Vertical Skyscraper 120 x 600 pixels Bottom Centered Horizontal Banner Ad 468 x 60 pixels
ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENT Subject to acceptance by Ascend Integrated Media LLC All advertising subject to ASPA approval.
AMERICAN SOCIETY For PUBLIC ADMINISTRATION 2014 Please fill out this form to place an order and TO BE INVOICED according to the Terms below: Advertiser:
Agency (if applicable):
Billing Information: ❑ Agency
City, State, Zip:
PA TIMES 2014
PA TIMES ONLINE 2014
One-time Three-run Five-run
Rectangle Ad, 1st position
___$1,050 ___$660 ___$440 ___$220
Rectangle Ad, 2nd position
1/2 Page 1/4 Page 1/8 page
___$945 ___$595 ___$396 ___$198
___$850 ___$535 ___$356 ___$178
THE BRIDGE eNEWSLETTER 2014 _______$750
Four-color = $300 additional Premium page placement (pages 3,5,7,9) = $100 additional
Premium options (includes four-color)
GOVMANAGEMENT eNEWSLETTER 2014
Half-Page Back Cover ___$1,250 ___$1,125 ___$1,013 Inside Back Cover
___$1,250 ___$1,125 ___$1,013
Specialty options Classified Advertising ___$0.99 Section Display Ad
___$10 border and/or logo
_______$500 per week
Road Block Ad
_______$375 per week
Trailer Banner Ad
_______$300 per week
Text Banner Ad
_______$350 per week
ANNUAL CONFERENCE PROGRAM 2014
ASPA Website 2014
Size Standard options
___$1,450 ___$1,600 ___$975 ___$1,075 ___$775 ___$875
_______$2,780 (entire site)/month Leaderboard Banner 985 x 90 Rotates among three advertisers, includes ROS
All ad positions in Conference Program are four-color
Vertical Skyscraper _______$2,200 (entire site)/month 120 x 600 Rotates among three advertisers, includes ROS
Premium options Back Cover Inside Front Cover Inside Back Cover
Bottom Centered _______$1,500 (entire site)/month Horizontal Banner Rotates among three advertisers, 468 x 60 includes ROS
___$1,990 ___$2,250 ___$1,670 ___$1,930 ___$1,670 ___$1,930
Please write your initials next to selected ad sizes.
Total Amount: $
• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed copy of this agreement is binding. • Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. • All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline. • Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.
TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.
I have read and agree to the terms as set forth on this document. Authorized Advertiser/Agency Signature & Title
PO# (if necessary)
Ascend Integrated Media LLC • 7015 College Blvd., Suite 600 • Overland Park, KS 66211
Sales Contact Tim McCormack 913-344-1367 • Fax: 913-344-1417 tmccormack@ascendintegratedmedia. com Please remit payments to: Ascend Integrated Media LLC Attn: ASPA 2013 P.O. Box 870939 Kansas City, MO 64187-0939 Sign and return to: Tim McCormack Fax: 913-344-1417 tmccormack@ascendintegratedmedia. com