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Establishing the target group - the target group determinate the tactics to use and the channels in order the message to reach the target public - to know the public = to know the values, behaviors, expectations, involvement level in the life of the community or in the issue of the campaign, possibility to accept the ideas promoted by the campaign

Categories of public

  

attentive public : these already informed when is approached an issue by media; addictive to media (1/5 of the population with vote rights) latent public: is missing the motivation to search for information. Once is activated, becomes attentive public. unwise public: passive of the messages from mass media indifferent public: is not an interested public and can not be used in campaign

Profile for Llere

Green youth citizens  

Final report Green youth citizens

Green youth citizens  

Final report Green youth citizens

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