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Audra D. Smith


Neiman Marcus • ~35 Contemporary vendors

Shopbop • ~236 Women’s Apparel vendors SAKS • ~285 Women’s Apparel vendors


Neiman Marcus • Easy to navigate • Sorting options: • vendor, category, lifestyle, what’s new & NM catalog Shopbop • Simple to navigate but not as clear •Sorting options: • designer A-Z, category, new this season, my designers SAKS • Very Similar to NM site • Lacks ability to narrow down search • Sorting options: • women’s apparel, lifestyles, trends & events


Neiman Marcus • Front, back & details • Head – to – toe shots • Very uniform Shopbop • Front, back & details • Head – to – toe shots • Inconsistent shots SAKS • Front, back & details • Swivel display reduces need to click product • Inconsistent shots but more consistent that SB • Has full looks option


Neiman Marcus • Free shipping with $200 purchase • Mid Day Dash • Shoe of the day • INCIRCLE Shopbop • Free shipping & returns • 3 business days / within 15 days SAKS • Free shipping with $150 purchase • SAKSFIRST • Win Jimmy Choo shoes


Neiman Marcus • Able to call 24/7 • Chat 24/7 • Email Shopbop • Able to chat M-F from 10-5 • Email • Call (not 24hr) SAKS • Able to chat 24/7 • Email (response within 12 hrs) • Call 24/7 • Offers call line called SAKSFIRST for members only


Neiman Marcus • Displays in depth details about item • Provides a size chart • Lacks product description Shopbop • Displays in depth details and descriptions about the item • Provides a size chart • Offers background of the designer SAKS • Displays in depth details and descriptions about the item • Provides a size chart


Neiman Marcus • Juicy Couture - 41% • 55% $100 – 200 • 34% $60 – 100 • 10% $200 - 300 • 1% $300+ • Vince - 11% • 43% $100 – 200 • 39% $200 – 300 • 11% $300+ • 7% $60 – 100

• Elizabeth and James - 9% • 45% $200 – 300 • 42% $300+ • 11% $100 – 200 • 2% $60 - 100


Shopbop • Juicy Couture - 25% • 58% $100 – 200 • 35% $60 – 100 • 6% $200 – 300 • 1% $300+ • Vince - 19% • 41% $100 – 200 • 30% $200 – 300 • 16% $300+ • 13% $60 – 100

•Elizabeth and James - 13% • 42% $200 – 300 • 37% $300+ • 19% $100 – 200 • 2% $60 - 100


SAKS • Vince - 20% • 34% $100 – 200 • 30% $200 – 300 • 14% $300+ • 11% $60 – 100 • Juicy Couture - 17% • 49% $100 – 200 • 34% $60 – 100 • 12% $200 – 300 • 5% $300+

• Tory Burch - 16% • 35% $300+ • 30% $200 – 300 • 29% $100 – 200 • 5% $60 - 100


• Neiman

Marcus is equal to the competition: • Offers the majority of the same merchandise found in the other stores • Keeps price points consistent • Provides product details and size chart

• Neiman Marcus is better than the competition: • Offers a vendor the other haven't • Promotional events pull customers to the site (Mid Day Dash) • Website is the easiest to navigate and narrow down search • Images are consistent •Competition is better than Neiman Marcus : • Competition offers description about designer • Swivel display of items reduces need to click on item


comp shop 1  

comp shop for neiman marcus EDP

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