Diploma Document 2013 by Asmina Shaikh

DIPLOMA PROJECT Employer Branding for Flipkart Sponsor : ReZonant Design Services, Bangalore

Volume : 1 STUDENT : ASMINA SHAIKH PROGRAMME : Graduate Diploma Programme

GUIDE : RUPESH VYAS

2013 COMMUNICATION DESIGN FACULTY (GRAPHIC DESIGN)

National Institute of Design Ahmedabad

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How did you get to know about the openings at Flipkart ? Online Friend/Colleague/Acquaintance

1(-6%$-(-

21 months

Month

2yrs 5months

1 year 9 months

2 years 8 months

months

2 years

months

2 years 1 month

7; !!"#$%&'()"%*'+,-."#'-/(,0.).$'0"!!"0).$'0)&"$01.$./.,"'2"#,1$30

3.5 Years

26 months 2

1.5 years 11 months

2.5 years 8 months

63%

Other

15%

2 yrs 5mnths

7 months

2 Years

19%

How long have you been working at Flipkart? 1 year 2 yr 7 months 18 months 1 yr and 4 months months

5 17

3 year 1

16 Months

1 year and 3

1 year and 4 months 1.7 yrs

Do you see a major change in your workplace today, when compared to the time you joined? Yes 25 93% No

How would you rate your understanding of Flipkart's business ? 1

35%

52%

How would you rate your first day at Flipkart? 1

13%

65%

35%

13%

48%

During your first week at Flipkart, how welcoming were your co-workers? 1 0 0% 2

7A !!"#$%&'#"$(#&)("!!"*+#,(&-"./$&*'"!!"*.,."0112

How would you rate the facilities provided by Flipkart?

How would you rate the infrastructure in your Flipkart office? 1

39%

61%

52%

30%

Are you happy, working at Flipkart? Yes

100%

How would you rate the growth opportunities at Flipkart? 1

3 1 4 2 5 How would you rate the growth opportunities at Flipkart? 3

7 0 12 1 3 7

30% 0% 52% 4% 13% 30%

112

0 0% 52%

1 4% 13%

breaks should be itofis20 10 mins,that is not in the package. They insist that paidmins out oninstead individualof performance but actual

30%

payouts are different. should bewe induction to help employees to make aware break takesThere 4 mins and should also have some activities

52%

about different department and their function.

13%

asked to report at a time, the onboarding HR should also follow it. If we are setting up

How would you rate the growth opportunities at Flipkart?

Flipkart Employee Feedback Form - New Joinees - Google Drive

days, should play some games or go out for lunch with the team and make hi

What changes would you like to see in Flipkart's Employee on boarding process? feel comfortable. Welcome him/her to the flipkart family.. :) na Recruiters need to be careful on commitments pertaining to variable component

necessary

Are you aware of your specific role at Flipkart?

sometime so tha

- A manual on org structure along with which function does what

an induction plan for the employee and there are some changes the employee should 78%

help - Also arather consolidated policies at one be informed in advance than waiting manual for a whileon andall later get to know it wasplace

5 18

22% 78%

changed.empowerment. My joining got delayed by 4 Structured, days as I missed to send the softcopy onethe More expectation settingof at

Partly

22%

Yes

No Partly Yes

onboarding/induction, clarity around processes involved in specific businesse

Otherwise, overall good onboarding experience. before joining we can avoid such a issue. Apart from this it was very pleasant

78%

Partly

22%

Better communication.

experience. There isprogram not trainingwhich process There is no formal into structure for induction provides infight business

processess and tech s

onboarding. Please introduce a structured onboarding process to reduce ramp-up time.

would be useful.

Employee handbook/FAQ's would be useful to answer some basic questions

for new joinees.

Something can be done to make the interview process more fun...

Not just question.answer rounds... but maybe some games etc can be included to 23

100%

Yes

100%

Flipkart Employee Feedback Form - New Joinees - Google Drive

lighten the mood.

Less paper work

none.

Shld have a formal induction

process from the support departments like HR , Finance, IT regarding the process Number ofalldaily responses being followed in Flipkart

Below ar the improvement pointers: a) Detailed information

on the employee banding existing in the organization b) Various links of HR policies 01/05/13 9:21 AM

and contact persons in each department c) Proper introduction and planned

Would you recommend others to join Flipkart ?

Are you happy, working at Flipkart?

Yes

https://docs.google.com/a/rezonant.net/forms/d/1S9PA1Qp8isdYaziRe1R7_qBbJy48X1tGSXGhqjlSpzQ/viewanalytics

No No 0

100%

0 0% 0%

https://docs.google.com/a/rezonant.net/forms/d/1S9PA1Qp8isdYaziRe1R7_qBbJy48X1tGSXGhqjlSpzQ/viewanalytics

onboarding flow.

1. The new joinees should be introduced to their respective HR

business partners on the day of joining. 2. Flipkart goodies shall be provided.

Page 3 of 5

employee training

On boarding process looks good as it is.

New

1) I'm not sure if it is

still there.. but the culture of sending flowers and a card to the newly hired (after

Page 3 of 5

accepting offer) is what makes the candidate feel special. 2) Assigning a buddy right from the day he accepts the offer is another good thing to make the candidate feel comfortable. Buddy should not just talk about work, but also talk about personal stuff https://docs.google.com/a/rezonant.net/forms/d/1S9PA1Qp8isdYaziRe1R7_qBbJy48X1tGSXGhqjlSpzQ/viewanalytics

7H !!"#$%&'()"%*'+,-."#'-/(,0.).$'0"!!"0).$'0)&"$01.$./.,"'2"#,1$30 What changes would you like to see in Flipkart's Employee on boarding

start of the

about it only after I reached Bangalore. If these sort of things are conveyed a week

Yes

Good Food, M

of my doc though I had the hardcopy at the proposed date of joining. I came to know

Would you recommend others to join Flipkart ?

at all enough as on

It would be helpful if the employee is will be more interesting as all day long we take calls some refreshments are

Are you aware of your specific role at Flipkart?

in our process b

process? na Recruiters need to be careful on commitments pertaining to variable component

his own experience etc 3) Peers/co-workers should interact warmly with the new hires Page 3 of 5

during his initial few days, and not just alienate and watch him unblock himself :) (he is in a totally new environment, interact with him on a personal front) 4) During his initial

%')4(+6'%8((How did you get to know about the openings at Flipkart ? Online Friend/Colleague/Acquaintance

19%

63%

Other

15%

1(-6%$-(-

How long have you been working at Flipkart? 1 year 2 yr 7 months 18 months 1 yr and 4 months months

21 months

Month

2yrs 5months

1 year 9 months

3.5 Years

2 years 8 months

months

2 years

26 months

months

2 years 1 month

1.5 years 11 months

2 yrs 5mnths

7 months

2.5 years 2 Years 8 months

3 year 1

16 Months

1 year and 3

1 year and 4 months

1.7 yrs

Do you see a major change in your workplace today, when compared to the time you joined? Yes 25 93% No

How would you rate the quality of changes in your workplace?

77 !!"#$%&'#"$(#&)("!!"*+#,(&-"./$&*'"!!"*.,."0112

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37%

2 1 3 2 4 3 51 4 2 5 3

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7% 4% 26% 7% 48% 26% 15% 4% 48% 7% 15% 26%

48%

great if we could have a complete onboarding manual which has all the details from

15%

where can I get my card from to on benfits and reimbursement forms.etc.) A complete Flipkart andaccess its history - PPT policies (Health Insurance - Team

How would you rate the growth opportunities at Flipkart?

4% Flipkart Employee Feedback Form - Old Employees - Google Drive

01/05/13 9:36 AM

What changes would you like to see in Flipkart's employee on boarding process ? A more uniform and consistent process so that irrespective of which position of team you are being interviewed / considered for , everyone goes through the same WOW experience . The entire process should be sustainable yet create a lasting memory in Flipkart Employee - Old Employees Google Drive the Feedback minds ofForm all candidates and- joinees History

and journey of Flipkart

It would be

Q n A manual. More fun in welcoming newlunch joinees - deco the the new employee - Welcome with team onwork firststation day - etc. Pre Personal Thought : Promotions should be based on performance wise

email ids etc

How would you rate the work culture at Flipkart?

2 13

1 0 6

4% 0% 22%

24 35 1 4 2 5 3

1 13 6 7 0 13 1 7 6

4% 48% 22% 26% 0% 48% 4% 26% 22%

48%

26%

one thing could be a list of useful links that

checklist to new joinee, getsalready, dragged into work he can go to - Kashyap has put upone one easily such page though. Wesoon needafter a

joining, 3. More

chocolates! teamswithin haveus. grown! More interviews for SET better on-boarding process Right now we challenging do not have process defined for the same. Employee's first day impression is very important. HR sends in a think the on-boarding team is doing a great job. Today Improvements

access cards on the same day would be great.

I was made to wait for a long time

not know what kind of access an employee need. Actually we should have an On-

before someone met me on the day of joining. New role explanation took 15 days.

boarding tool where , hiring manager will have to login to the tool raise the requests

Nowwhat things are changing. like access, all mailing lists he should be part of etc........ Once employee is onboarded there should be induction conducted on the same day. Actaully joining should happen only in one day in a week. Not every day.

- better orientation of new

employees to the system & culture - a "hand book" that will help them with all important they need to know to settle down well in FK - help them know Number information of daily responses 1. There should be

Yes

86%

3. Team outing every quater - Team bonding 4. Management meet with L1 -

14%

Transparency 5. Skip level with HR - To fix issues

Yes

86%

14%

86%

Would you recommend others to join Flipkart ? Yes

No 4 14% https://docs.google.com/a/rezonant.net/forms/d/1Y7KOmw3i877AwdHMTNQLYG_fWv7SidFMYu0g5HDYW5Y/viewanalytics

walkthrough etc of Warehouses / CS in action etc .. bring forth the enormity of scale at which we scale - Introduce fun element; on the floor ice breakers - Offline reading materials - so that new joinees go deeper if interested at their own pace to understand Page 2 of 4

7K !!"#$%&'()"%*'+,-."#'-/(,0.).$'0"!!"0).$'0)&"$01.$./.,"'2"#,1$30

things like getting an employee id card,

laptop etc should be taken care of by Flipkart IT/Support things like home drop should be there

https://docs.google.com/a/rezonant.net/forms/d/1Y7KOmw3i877AwdHMTNQLYG_fWv7SidFMYu0g5HDYW5Y/viewanalytics

- Compress it to include

highlights of teams (tech aspects) .. quote examples, illustrations etc - Have video

about business, tech stacks, teams etc No more balloons nowadays.

of 4 'event'Page for 2lateral

Don't make on-boarding a 'process' or an

joinings, try to have it as seamless/smooth as possible (couple of

pranks are perfectly fine)

We are already doing a pretty good job in the on-boarding

process. No changes required :)

getting badges and

lot of Fun activities - stress buster 2. RnR should have on monthly basis - Motivation

Would you recommend others to join Flipkart ?

positions.

request to IT and other team, but when it comes to acces and other things HR does

who's who in Flipkart and the go to person for various activities

Would you recommend others to join Flipkart ?

configured machine,

We need to

1. It should be fast. Couple of signatures and be done. 2. Give a

work a lot on the way we do business.

How would you rate the work culture at Flipkart?

welcome for

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1 ENGAGEMENT TA engages with the offered candidate

Share public references to Flipkart - business and technology

HELLO

CONNECT UP

4 INTERNAL MAIL

Buddy connect

TA introduces the new hire to HRBP and Buddy via mail.

WELCOME

TA team sends flowers & welcome gift

HRBP informally (mail or phone) connects with the new joinee

TA team sends internal mail on new hires for upcoming week

Optional invites to attend "All Hands" or "T-Break" sessions.

Joinee receives mail from TA with joining details

MAIL TO JOINEE

ACCOUNTS & MATERIALS IT Team configures Laptop as per the role; creates the required Accounts & grant privileges as per the role

SEAT ALLOCATION Admin team syncs up with respective Managers and assigns a seat to the new employees

WELCOME MAIL

READINESS

HRBP sends out a welcome mail to the employee

ARRIVAL & WELCOME Employee arrival at 11 AM at VS. Representative of HRSS welcomes the employee

HRBP checkpoints on readiness

FORMALITIES HRSS team takes the employee through the required joining formalities BGV, collection of documents, signing of joining forms like Employee Information form, PF, Gratuity, NDA, Appointmnet Order) handing over employment letter, IT team hands over the laptop

WELCOME KIT

INTRODUCTIONS

HRBP connects with the new hire post joining formalities and hands over the welcome kit

Concerned HRBP introduces employee to the team manager and the assigned buddy

COMPLETION INTIMATION HRSS representative informs the concerned HRBP on completion of formalities

FLIPKART ON-BOARDING PROCESS

QUATERLY CHECK POINTS

Lunch with the Manager; Manager introduces employee to the team

LEARNING Learning Process as per the role Orientation and Foundation building on each of the streams: Engineering, Business and Organization Culture / Virtues

FEEDBACK Formal feedback on the initial growth aspects of the individual

On the job exposure to each of the facets involved with the role

Formal feedback on organisational/manager/pee r support in being effective

CONTINUED LEARNING

Longer time growth and development plan based on the assessment

Interim assessment and informal feedback on the initial learning / growth aspects Re-aligning expectations set at the time of hiring

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INTO THE TEAM

Establish a working relationship with the relevant stakeholders Formal tech induction followed by facility visits Meet the leaders(Applicable for Senior Managers)

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Phone screen

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Emailers

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Emailer

Placement o cer material

Emailer

Face-to-face

Schedule of the day

Interview

Interview room graphics O ce graphics

Interview rejected

Events

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Feedback forms Job Fairs

Theme introduction

Video

O er

Lead generation

Emailers

Congratulation email Check-list of documents Gift

Website

Call-to-action Video - inside stories Print

Recruitment marketing

Email from Flipkart buddy

Flipkart Employee Experience

Pre-joining

Employee handbook - soft copy eGoodies kit Joining schedule Warm-up email - 2 days before

Social

Thank you gift

*# 1

Exit

Alumni

Day 1

Email signature Organization map

Engagement

On-boarding

Welcome email Check-list

Celebrating events Employee referral program

Day 2

CSR Induction PPT

Induction

Video - inside stories Video - great performers at Flipkart Flipbook - Builder's diary

Tips to succeed at Flipkart session by mentor Flipkart merchandise gift Flipkart merchandise buy

Culture video

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Day 3

Pre-induction material Questions form

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