Page 1

asmallpercent

Tim Ferguson Sauder 1088 Washington Street

Gloucester, MA 01930

H - 978 283 9327 C - 978 979 0007 tim@asmallpercent.com www.asmallpercent.com


LOGO - Examples

IMAGE WISE

DUB SP T


LOGO - Process

TRI

NGLE

TR ANGLE

Triangle Inc.

empowering people at home, work and play

Triangle Inc. Empowering People At Home, Work And Play

Triangle

TRIANGLE

people at home, work and play empowering individuals to live, work and play


LOGO - Process

ORIGINAL MARK

tu rbo c h a rge y o u r se a rc h . . . Tur bocharge your search

TU R B OC H AR GE YOU R SEAR C H


LOGO - Process


LOGO - System

ICON - System

BUILDING ELEMENTS

VOICE & DATA

COMPUTERS & ROUTER

ROUTER

CORP MED

CORP LARGE

BASIC ELEMENTS

ACCESS ELEMENTS

VOICE DATA

TOWER

COMPUTER

CEL PHONE

PBX

BSC

PHONE

KEY SYSTEMS

HOUSE

RAS

PDA

PSTN

SATELLITE 1

DSL

SATELLITE 2

DSLAM 1

GSM/GPRS/LMDS 1

DSLAM 2

GSM/GPRS/LMDS 2

PHONE LINE

MEDIA GATE RAS

IAD

FIREWALL

ROUTER

IAD

VOICE ROUTER

NETFLOW ROUTER

Unisphere Products

SMX-2100

Subbrands with Mark

Global Education Programs

Subbrands with Seal

CABLE 1

CABLE 2

ERX 700/1400

APPLICATION ELEMENTS

ERX-1400/1440

ERX-700

SRX-3000

Sun Box Ultra 10

COMMPILOT

EXTENDED SERVICE & SUBSCRIBER MANAGEMENT 1

NMC-SMX

OSS


BROCHURE - Harmeling Center

PUBLICATION - Stillpoint

St .

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LOCATIONS

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The Bennett Center, 255 Grapevine Road, Wenham, Ma Rte. 128 978-524-0000

Grapevine Road

Rte. 128

Hull St.

AQUATHERAPY Rt

114

Rte. 114

e.

5 85 Constitution Ln., Danvers, Ma . 12 R te 978-750-8188 Rte. 125 Ash St. P ur

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Main St.

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AQUATHERAPY IS GREAT FOR:

The Aquatherapy Program, developed by Harmeling Physical Therapy and Sports Fitness, Inc, is designed to give patients the option of enjoying the various benefits of exercise in a gravity reduced environment. The water allows earlier movement of joints and this is the key to a speedy recovery.

• Arthritis

IN FOCUS

• Low Back Pain

IN FOCUS

ENCOUNTERS

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• Spinal Surgery

Andrew Breton’s Super Mario Brothers Reenactment Goes National

A Small World

Gordon in Belize

• Fractures Where Weight-bearing is Restricted

An Invitation to Search

• Shoulder Surgery

A Study in Contrasts

• Patients with Balance and Movement Disorders

Summer Music Academy Launched

LET THE WATER HELP YOU EXERCISE SOONER WITH LESS PAIN AND FASTER RESULTS

We start with a thorough evaluation performed by a trained physical therapist. Then we design a personalized aquatherapy program to help you increase your range of motion, strength, gait and cardiovascular fitness. You will be seen 2-3 times a week working out in our state of the art waveless pool. We will teach you a home exercise program as well. Finally you will be able to continue your program at our facility when you have finished your PT by purchasing pool passes.

A New Look Built on a Century of Tradition

A PATIENT EXERCISES IN OUR LOW CHLORINE POOL. A HYDRAULIC CHAIR LIFT CAN BE USED TO ENTER AND EXIT THE POOL IF YOU CANNOT NEGOTIATE A LADDER.

IN PRINT From business cards to magazine ads—all printed materials depicting the Gordon logo have been redesigned.

e

Everything on campus needed to bear the new logo, from road signs to campus flags, to ensure a consistent campus appearance.

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HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

e. 114

Hull St.

Rte. 28

Rte. 128

5 . 12

Rt

Rte. 28 Main St.

114

Rte. 93

e.

125

Boston Flower Market

Golf

N

Main St.

Rte. 93

www.harmelingpt.com

Stationery

Admissions Materials

STILLPOINT

Program Brochures

Magazine Ads

Posters

In the fall of 2004 I began to interview different College departments and to put together a plan to allow everyone a space that could easily be found on the website. By the end of 2004 we had drafted a website map (a road map for the pages we would need) and the first set of wireframes (a blueprint for web pages). We tested page design and

Road Signage

Campus Flags

Campus Vehicles

ID Cards

Bookstore Merchandise

Staff Uniforms

The Lord was gracious in providing skilled craftspeople for each aspect of the website development process. In the summer of 2005 we began to formally build a project team to deliver the website. Gordon’s Information Systems Group—Jon Williams ’91, director; Dan Savlon, David Andrade ’89 and Paul Bruce, systems developers; Kevin Wellwood ’05, student programmer extraordinaire; and myself, project manager—were the primary architects and builders of the website. The Network Support Group—Russ Leathe, director; and Brian Vienneau ’04, systems manager—provided servers and support for the website deployment.

Rob Van Cleef is a project manager for Gordon College and lives in Beverly, Massachusetts, with his wife and son.

Here are just some of the features of the new Gordon College website: 1

A new overall design—not only a new look, but a complete reorganization of information and navigation.

2 A rebuilt and improved search function.

5 Website—www.gordon.edu

Because of the sheer size and complexity of the project, doing the work within departmental “silos” was simply not possible. We had to create an interdisciplinary team, all committed to one goal. My liberal arts education at Gordon gave me the intellectual freedom and capacity to relate to all members of the project team, whether we were rewriting content, confronting a graphic design problem or solving a logic issue in the code.

WHAT’S NEW

2

ON THE WEB The new website and podcast site were designed to reflect Gordon’s new look and to be easy to navigate. Both are frequently updated, and provide a great window into College life.

Crossing into Iraqi Airspace

Rte. 128

Hull St.

The rebranding process for Gordon College started with a new logo, but it also involved thinking about how to communicate who we are in a clear, dynamic way to our internal community and to those beyond the campus. We established a new color palette and visual standards. Below are some of the changes—in publications, signage and on the web—that we’ve made to support the new brand of Gordon College. We hope this branding process will be completed within the next year.

Podcast Site—www.gordon.edu/podcast

3 A current student login button, allowing quick access to the Go.Gordon site (go.gordon.edu).

3

1

4 Promotional banners—refreshed every time you visit a page—have been added to the site’s home pages, emphasizing new and upcoming events.

5 Images rotate, creating a dynamic look—most pages refresh with a new image or

FALL 2006 | STILLPOINT 11

Golf

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I am sometimes asked how a liberal arts major ended up doing this kind of highly technical work. The short answer is God’s providence, or perhaps God’s sense of humor. While I was a student at Gordon College, I hated computers. I considered them a necessary evil that I would eventually have to learn. But after graduating from Gordon with a sociology major, and from GordonConwell Theological Seminary with a Master of Arts in Theology, I took jobs that were increasingly technology-related and operations-focused. I returned to Gordon College in March 2003 as an administrative programmer/analyst.

We had a long list of capabilities we wanted for the new website. We wanted it to be more dynamic and interesting than the old website yet easier to maintain. We wanted an approval system to help ensure the quality of website content; for content to have expiration dates so it could be taken down automatically, thus avoiding the problem of out-of-date pages; capability to share content between pages—for special events like music concerts to be posted once yet appear on several pages as appropriate. All of these considerations pointed us toward a database architecture for the new site rather than the traditional HTML architecture.

The Design Center—Tim Ferguson Sauder, creative director; and Kirsten Keister ’04, graphic designer—provided the website’s graphic design. June Bodoni ’82, director of the Center for Educational Technologies, trained faculty and staff in the use of the new editing software. Bryan Parys ’04, of the College Communications Office, became Gordon’s first web editor, editing and drafting content for 900+ web pages, and working with various College departments in the revamping of their sites.

series of images every time you visit them.

Rt

N Rte. 125

2006

1997

site navigation with focus groups of Christian high school students.

4

N 22

1969

A New Brand Emerges

.

N R t e . Main St., North Reading, Ma 1st Floor Rear, 325 22 Grapevine Road Exit 17 978-276-0991

.

On October 6 Gordon College launched a new website in coordination with its branding campaign, representing two years and more than 4,600 person-hours of labor. While it is a marketing outreach to prospective students, it also has many features alumni and friends of the College will enjoy: easier navigation, attractive graphic design and photography, banners and photo galleries, online journals, and interactive features such as “email a friend” and “email the author.”

While the new seal that is the centerpiece of the logo has been redrawn, the basic elements are still included. Creative Director Tim Ferguson Sauder says, “By combining a new version of the original seal with a bold and clear font, we’ve established a logo that can speak both to the great history and tradition of Gordon College and to the promise of where the school is going.”

1960

Story Robert Van Cleef ’94

Developing the Gordon College Website

A quick look at Gordon’s history shows that the new logo launched this year provides a new look, but honors our past.

Rte. 128

R te

A New Direction—Our New Website

A New Logo—Our Traditional Seal

Gordon College

R te.

Gordon College Cited among Top Ten “Powerbrokers in the Renewal of the Arts”

A 2010-Kilometer Hike for AIDS Orphans

1916

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Road

Bennett

Upcoming Speakers at Gordon

• Joint Replacements and Reconstruction

ON CAMPUS

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Rte. 125 Center

ENCOUNTERS

Evangelicalism, Catholicism and the Future of Christian Learning

HOW DO I GET STARTED?

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Ash St. C o m m o n we a

Bennett Center

AQUATHERAPY ABOUT THE PROGRAM

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Bruce Herman Installed as Lothlórien Distinguished Chair in the Fine Arts

12

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Alumni

6

Gordon in Lynn Goes Residential

22

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Articles

6

14

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Features

11

- W. BODENGRAVEN, PATIENT

Exit 17

Bennett Center

Thoughts on Setting Out IN EACH ISSUE

8

Entrance is on the side of the Bennett Center.

Gordon College

North Shore Shopping Center

HARMELING PHYSICAL THERAPY & SPORTS FITNESS, INC.

“I WALKED IN ON TWO CRUTCHES; A HIP REPLACEMENT ON THE LEFT AND A REBUILT FEMUR ON THE RIGHT. MY VERY PATIENT THERAPIST STARTED WITH GENTLE EXERCISES IN THE POOL. BETWEEN HIS CARING PROFESSIONAL ATTITUDE AND THE SOOTHING NATURE OF THE WATER I CAME TO LOOK FORWARD TO MY POOL SESSIONS. I MADE GREAT PROGRESS AND MY SURGEON WAS VERY IMPRESSED. I CANNOT SAY ENOUGH ABOUT THE GREAT SERVICE HARMELING PT PROVIDES AND I TELL THIS TO ANYONE WHO WILL LISTEN.”

Boston Flower Market

Please park in the rear of the building.

ALL ABOUT ACL’S

PRE-OP PT

START FIT

PREVENTION, REHABILITATION, RETURN TO PLAY: A PROGRAM THAT OFFERS THE ENTIRE CONTINUUM OF CARE FOR ANTERIOR CRUCIATE LIGAMENT INJURIES

A PRE-SURGICAL PROGRAM DESIGNED TO INSTILL CONFIDENCE AND OPTIMIZE OUTCOMES THROUGH COMPREHENSIVE EDUCATION OF THE PATIENT

A PHYSICAL THERAPY PROGRAM TO START YOU ON YOUR WAY TO LOSING WEIGHT AND GETTING FIT

The Accidental Chaplain

“Conan, don’t worry,” I said. “This doesn’t mean you are going to die.”


PRINT PIECES - Ned’s Groceteria

PRINT PIECES - REACH

GLOUCESTER MA

GOOD FOOD FRIENDLY SERVICE HOME DELIVERIES www.nedstruck.com ned@nedstruck.com 978-290-9800

GLOUCESTER MA

GOOD FOOD FRIENDLY SERVICE HOME DELIVERIES www.nedstruck.com ned@nedstruck.com 978-290-9800

GLOUCESTER MA

GOOD FOOD FRIENDLY SERVICE HOME DELIVERIES www.nedstruck.com ned@nedstruck.com 978-290-9800

GLOUCESTER 978-290-9800

www.nedstruck.com


WEBSITE - www.gordon.edu

WEBSITE - www.saucony.com


WEB PORTAL - Brand Informatics

HELP

PRINT

CONTACT US

Bank of America Portal

Bank of America Portal LOGOUT

ERY

KNOWLEDGE CENTER

A D M I N I S T R AT O R

MY BRAND

COMPARATIVE BRANDS

CUSTOM TRACKING

Industry Scorecard Industry or Sector

2007Q2

2007Q3

2007Q4

2007Q4

Enhancement

21% 21% 21%

Satisfaction Assumption

21% 21% 21%

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23%

29%

Failed to Connect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

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29% 29% 29% 29% 29%

LOYALTY SCORE

21%

21%

23%

29%

Bank of America Scorecard Satisfaction Assumption

nk of america query

a on bank of america

2007Q3

2007Q4

2007Q1

Citibank

Industry Top Change -

VIEW MORE INFO

Enhancement

VIEW MORE INFO

Satisfaction

CIG Services

COMPOSITION 01

Assumption

Recently uploaded .Ppt

Failed to Conect

Recently uploaded cig assisted query analysis

Conduct custom query on cfs intelligence

Article 2 headline

21% 21% 21% 21% 21%

Enhancement

Article 3 headline

Satisfaction Assumption

COPYRIGHT

LEGAL INFO

SITEMAP

Failed to Conect

Delivered by

CMS

KNOWLEDGE CENTER

A D M I N I S T R AT O R

21%

21%

23%

Failed to Conect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

LOYALTY SCORE

21%

Three White PapersLEVEL on theSCORES Brand Informatics Model Transformation Enhancement Satisfaction More dedicated bi methodologies Assumption

2007Q4

21%

HELP

23% 23% 23% 23% 23%

21%

23%

MY BRAND

MYCOMPARATIVE BRAND COMPARATIVE BRANDS INDUSTRY BRANDS

29% 29% 29% 29%

Nulla a libero. Aenean More dedicated cig intelligence

CMS

lectus eros, scelerisque vel, placerat eu, accumsan at, nulla. Nulla commodo. Nam lectus. Nulla scelerisque, ligula id adipiscing tincidunt, purus pede mattis dui, ac vulputate orci mi Brand Information Library nec lacus. Duis pretium est. 29% Glossary More Whitepapers 29% 29%

MY BRAND

23%

2007Q2

2007Q3

Industry or Sector

2007Q1

Assumption

LEVEL SCORES COMPOSITION Transformation

Assumption

Enhancement Satisfaction

Failed to Connect

2007Q2

2007Q3

2007Q4

2007Q1

Comparative Brands

WIDENING AND NARROWING GAP

Current Quarter vs Last Quarter

21% 21% 21% 21% GRAPH

BCS

21%

21% 21% 21% 23%

PRINT SCORECARD

21%

29%

VIEW MORE INFO

Transformation

21%

CMS

ADMIN C IMSST R A TAODRM I N I S T R A T O R

23%

Enhancement

COMPOSITION 01

23% 23% 23%CFS

29% 29% 29% 29% 29%

23%

29%

23% 23% 23% 23%

GROUP 1

Experience 01

GRAPH

Experience 02

GRAPH

Experience 03

GRAPH

Experience 04

2007Q4

GROUP 2

Web Help Bank of America Scorecard

Industry Ranking Graphic

non metus. Nunc tristique a. Morbi ultrices, velit ut rdum, pede odio facilisis est risus at justo. Nam ut estas bibendum.

2007Q2

QUARTER OVERScreen QUARTER CHANGE Casts 2007Q2

2007Q3

2007Q4

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

Bank of America Top Change -

2008Q2

Assumption

Failed to Conect

Brand Informatics Methodologies

here

here

Transformation

Enhancement More dedicated web help Satisfaction

More

here

FAQs PRINT How Tos COMPOSITION Step by Step Guides

2007Q2

CIG Intelligence Executive Summary

Article 3 headline

21% 21% 21% 21% 21%

HELP

COPYRIGHT

LEGAL COPYRIGHT INFO SITEMAP LEGAL INFOHELPSITEMAP

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

GRAPH

29%

Failed to Connect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

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LOYALTY SCORE

21%

23%

29%

Assumption

BankBank of America of America PortalPortal

HELP

2007Q4

HELP PRINT

PRINT CONTACT US CONTACTLOGOUT US

LOGOUT

CMS

ADM CIM NS I S T RA T DO MR I N I S T R AT O R

MY BRAND

21%

HELP

Delivered by BRANDINFORMATICS BRANDINFORMATICS

Delivered by

2007Q1

MY BRAND MY BRAND COMPARATIVE COMPARATIVE BRANDS BRANDS INDUSTRY INDUSTRY CUSTOM TRACKING CUSTOM TRACKING CUSTOM QUERY CUSTOM KNOWLEDGE QUERY KNOWLEDGE CENTER CENTER

Bank of Bank America of America Portal Portal

PRINT HELP

CONTACT PRINT US

MY COMPARATIVE BRAND COMPARATIVE BRANDS INDUSTRY BRANDS

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29%

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21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

29% 29% Conduct Further Bank 29% More dedicated bi libraryAnalysis America 29% 29%

LOYALTY SCORE

21%

21%

23%

29%

Transformation Enhancement

Glossary More Whitepapers

More

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PRINT

ANALYZE SEGMENTS 2007Q2 2007Q3

COMPOSITION

2007Q2

2007Q3

2007Q4

2007Q1

Transformation CONNECTION SCORECARD Enhancement EXPERIENCE SCORECARD Satisfaction Assumption Failed to Conect

LEVEL SCORES COMPOSITION Transformation Enhancement Satisfaction Transformation Assumption

Conduct custom bank of america query

Enhancement

See most recent data on bank of america

Satisfaction

Failed to Connect

LOYALTY SCORE Assumption

2007Q2

2007Q3

2007Q4

PRINT SCORECARD

2007Q1

2007Q2

2007Q3

2007Q4

2007Q1

Failed to Connect

Bank of America Top Change -

BRAND VS BRAND GAP

WIDENING AND NARROWING GAP

Current Quarter vs Last Quarter

Comparative Brands

2007Q2

21% 21% 21%21% 21% 21% 21%

CMS

21%

Satisfaction

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Assumption Failed to Connect VIEW MORE INFO

LOYALTY SCORE

CIG Services

23%

21% 21% 21% 21% 21%

SINGLE BRAND VIEW

Article 3 title goes here

2008Q1

Article 4 title goes here

2008Q2

23%

21% 21% 21%

COMPOSITION 01

23%

29%

23%

29%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

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Informatics Model

COMPOSITION

Recently uploaded cig assisted query analysis

23%

29%

Experience 01 Experience 02 Experience 03 Experience 04

2007Q1

GRAPH

Experience 06 Experience 07 Experience 08

GRAPH

Brand Information Library

2007Q2

2007Q3

2007Q4

Glossary More Whitepapers

CONTACT INFO

COPYRIGHT

CLIENT SUPPORT Bob Bobson

lsmith@brandinformatics.com

lsmith@brandinformatics.com

301-637-8318

COPYRIGHT LEGAL INFO

LEGAL SITEMAP INFO

ACCOUNT REPRESENTATIVE

HELP SITEMAP

301-637-8318

HELP

Larry Smith

Bob Bobson

301-637-8318

301-637-8318

lsmith@brandinformatics.com

COPYRIGHT

LEGAL INFO

SITEMAP

CLIENT SUPPORT

lsmith@brandinformatics.com

HELP

LOGOUT

A D M I NCI M S TSR A T A OD RM I N I S T R A T O R

Glossary More Whitepapers

2008Q1

23% 23% 23% 23%

21% 21% 21% 21%

21% goes21% Article 1 title here

Experience 13

21% 21%

Experience 14 Experience 15

21% 21%

21% goes21% Article 2 title here

Experience 16

CITIBANK

2008Q1

21% 21% 21% 21%

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29% 29% 29% 29%

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Experience 10 Experience 11

CUSTOM GRAPH

Experience 12 GROUP 4

21% 21% 21% 21%

Experience 13 Experience 15 Experience 16

21% 21% 21% 21%

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2008Q3

29% 29% 29% 29%

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COMPARATIVE BRANDS

INDUSTRY

EXPORT

CUSTOM TRACKING

LEGAL COPYRIGHT INFO SITEMAP LEGAL INFO HELP

ANALYZE BRAND

GRAPH GRAPH

23% 23% 23% 23%

29% 29% 29% 29%

HELP

CUSTOM QUERY MY BRAND KNOWLEDGE COMPARATIVE CENTERBRANDS

INDUSTRY

A D M I N I S T R AT O R

CUSTOM TRACKING

BRANDINFORMATICS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

LOGOUT

PRINT

CONTACT US

CUSTOM QUERY

CMS

KNOWLEDGE CENTER

MY BRAND

CONNECTION SCORECARD EXPERIENCE SCORECARD

ANALYZE SEGMENTS

MAIN COMPETITOR COMPARATIVE BRANDS

MY BRAND

BANK OF AMERICA

WACHOVIA

EXPERIENCE SCORECARD CFS

MY BRAND

COMPARATIVE BRANDS

INDUSTRY

UP TO 2 BRANDS

SITEMAP

CUSTOM TRACKING

CUSTOM QUERY

PRINT

KNOWLEDGE CENTER

CUSTOM QUERY

LOGOUT

BENCHMARK SCORECARD

BANK OF AMERICA CONNECTION

Industry Ranking Graphic

2007Q3

2007Q4

2008Q1

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

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29% 29% 29% 29% 29%

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Transformation 29%

21%

21%

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23%

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Transformation Enhancement

BRAND COMPARISON ANALYSIS ONE QUARTER

Satisfaction

GRAPH GRAPH

CONNECTION SCORES GAP ANALYSIS Assumption

GRAPH

Failed to Connect EXPERIANCE INCIDENCE EXPERIANCE INCIDENCE GAP ANALYSIS

BCS

GRAPH GRAPH

2007Q2

LEVEL SCORES

2007Q2

GRAPH GRAPH

Failed to Connect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

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21%

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Transformation Enhancement Satisfaction Assumption

29% 29% 29% 29%

23%More 23% 23% 23%

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CFS

2007Q2

BRAND COMPARISON ANALYSIS

GRAPH

29% 29% 29% 29%

23% 23% 23% 23%

2008Q2 COMPOSITION 2008Q3

G R A P H21%

Enhancement 29% Satisfaction 29% Assumption 29%

| 22% | 21%

2007Q3

2007Q4

21% | 22% | 21%

21% | 22% | 21%

CMS

ING

A D M I N I S T R AT O R

ANALYZE SEGMENTS

EXPORT

Custom Query | Brand Query

COMPARE BRANDS

MY BRAND

CONNECTION SCORECARD

COMPARISON VIEW

SELECT BENCHMARK MY BRAND COMPARATIVE BRANDS

INDUSTRY

MAIN COMPETITOR

BANK OF AMERICA

EXPERIENCE SCORECARD

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

23%

29%

23%

Transformation 29% Enhancement 29%

GROUP 21% | 22% 1 | 21%

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GROUP 2

21% 21% GRAPH 21% GRAPH 21% GRAPH

Experience 05

G R A P H21%

| 22% | 21%

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G R A P H21%

| 22% | 21%

G R A P H21%

2007Q3

GRAPH

G R A P H21%

LEVEL SCORES

CONTINUE

MY BRAND

2007Q2

G R A P H21%

G R A P H21%

Screen Casts FAQs How Tos Step by Step Guides

Failed to Connect 29%

2007Q1 COMPOSITION

Experience 06

21% | 22% | 21%

Experience 07

2008Q1

2008Q2

WACHOVIA

CFS

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

29% 29% 29% 29%

Transformation

BRAND COMPARISON ANALYSIS

GRAPH

BRAND COMPARISON ANALYSIS ONE QUARTER

GRAPH GRAPH

CIG Assisted Query Form Documents from Meetings 29% CIG Upload Content 29% GRAPH

CONNECTION SCORES GAP ANALYSIS EXPERIANCE INCIDENCE EXPERIANCE INCIDENCE GAP ANALYSIS

GRAPH

29% 29%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

Assumption

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

Failed to Connect

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

BCS

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% | 22% | 21% 21% | 22% | 21%

Transformation

GRAPH

Enhancement

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

| 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

Assumption

| 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% GROUP 3

GRAPH

Failed to Connect

LOYALTY 29% SCORE

GRAPH

More dedicated web help 21% | 22% | 21% 21% | 22% | 21%

21% | 22% | 21%

Experience 09

21% | 22% | 21%

Experience 11 G A P A N A LY S I S Experience 12

CUSTOM GRAPH

GROUP 4

Brand Informatics Methodologies Experience 13

GRAPH

Experience 14

GRAPH GRAPH

Experience 15

GRAPH

Experience 16

Three White Papers on the Brand Informatics Model

CFS Level Scores

21% 21% 21% 21%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% More 23% 23% 23%

21% 21% 21% 21%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

GRAPH

Experience 10

GRAPH

Satisfaction

29% dedicated cig intelligence GRAPH

29% 29% 29%

21% | 22% | 21%

Satisfaction

| 22% | 21%

21% | 22% | 21%

2007Q4

21% | 22% | 21%

Enhancement

G R A P H21%

Experience 08

2007Q3

Bank of America Portal

CANCEL

See most recent data on cfs

CUSTOM GRAPH DEVELOPMENT

HELP

INDUSTRY

PRINT

CUSTOM TRACKING

CUSTOM QUERY

KNOWLEDGE CENTER

CONTACT US

LEGAL INFO

SITEMAP

HELP

COPYRIGHT

2007Q2 CMS

MY BRAND

Bank of America Portal

LOGOUT

BRANDINFORMATICS

Delivered by

AMERICA BRAND ANALYSIS

HELP

2007Q3

A D M I N I S T R AT O R

COMPARATIVE BRANDS

INDUSTRY

2007Q4

CUSTOM TRACKING

LEGAL INFO

SITEMAP

HELP

PRINT

CONTACT US

LOYALTY SCORE

GRAPH

21% | 22% | 21%

GRAPH

21% | 22% | 21%

GRAPH

21% | 22% | 21%

GRAPH GRAPH GRAPH

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

ANALYZE BRAND

G A P A N A LY S I S

GRAPH CUSTOM GRAPH

ANALYZE SEGMENTS

SITEMAP

COMPARE BRANDS

ANALYZE BRAND

HELP

PRINT

CONTACT US

SELECT A BRAND

CONNECTION SCORECARD GRAPH

BANK OF AMERICA

EXPERIENCE SCORECARD

GRAPH GRAPH GRAPH

CONNECTION SCORECARD

GRAPH

Glossary More Whitepapers

2007Q2

2007Q3

2007Q4

2008Q1

2008Q2

2008Q3

Failed to Connect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

BCS

21%

21%

23%

29%

23%

29%

Failed to Connect

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

LOYALTY SCORE

21%

21%

23%

29%

23%

29%

COMPOSITION

HELP

COPYRIGHT

COMPARE BRANDS

CUSTOMMY QUERY BRAND KNOWLEDGE COMPARATIVE CENTER BRANDS

INDUSTRY

CMS

A D M I N I S T R AT O R

CUSTOM TRACKING

CUSTOM QUERY

CMS

KNOWLEDGE CENTER

A D M I N I S T R AT O R

ANALYZE SEGMENTS

CANCEL

BRANDINFORMATICS

Bank of America Portal

LEGAL INFO

SITEMAP

Transformation

HELP

PRINT

CONTACT US

MY BRAND

COMPARATIVE BRANDS

INDUSTRY

CUSTOM TRACKING

CUSTOM QUERY

CMS

KNOWLEDGE CENTER

A D M I N I S T R AT O R

EXPORT

Custom Query | Brand Query

BANK OF AMERICA BRAND ANALYSIS

COMPARATIVE BRAND

UP TO 2 BRANDS

Custom Query | Brand Query

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

WACHOVIA

SELECT A VIEW

COMPARISON VIEW COMPARE BRANDS

Assumption

LOGOUT

BRANDINFORMATICS

Delivered by

CUSTOM GRAPH DEVELOPMENT

HELP

EXPORT

Custom Query | Brand Query BANK OF AMERICA BRAND ANALYSIS CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

ANALYZE BRAND

Bank of America Portal Delivered by

2007Q1

SELECT A VIEW

SINGLEANALYZE BRAND VIEW SEGMENTS

LOGOUT

LEVEL SCORES

SELECT A VIEW ANALYZE BRAND

CITIBANK

SINGLE BRAND VIEW

ANALYZE SEGMENTS

COMPARE BRANDS

COMPARISON VIEW

Transformation

ING SELECT A BRAND

CONNECTION SCORECARD

BANK OF AMERICA

EXPERIENCE SCORECARD

2007Q2

MY BRAND

CONNECTION SCORECARD

MAIN COMPETITOR

BANK OF AMERICA

EXPERIENCE SCORECARD

CONNECTION SCORECARD

CFS

WACHOVIA EXPERIENCE SCORECARD

SELECT BENCHMARK SELECT A BRAND CFS

CONNECTION EXPERIENCE SCORECARD SCORECARD

2007Q4

2008Q1

2008Q2

2007Q2

2007Q3

2007Q4COMPOSITION 2007Q1

21% 21% 21% 21% 21%

23% 23% 23% 23% 23%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

Transformation G R A P H 29% Enhancement 29% GRAPH Satisfaction 29% GRAPH Assumption 29% GRAPH Failed to ConnectG R A P H 29%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% GROUP 21% 1 | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% |01 22% | 21% Experience

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% |02 22% | 21% Experience

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% |03 22% | 21% Experience

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% |04 22% | 21% Experience

21% 21% 21% G RAPH G RAPH 21%

EXPERIANCE INCIDENCE GAP ANALYSIS

21%

21%

23%

29%

23%

BCS 29%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% 21% 21% 21% 21%

21% 21% 21% 21% 21%

29% 29% 29% 29% 29%

23% 23% 23% 23% 23%

Transformation G R A P H 29% Enhancement 29% GRAPH Satisfaction GRAPH 29% Assumption GRAPH 29% Failed to ConnectG R A P H 29%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% 21% 21% 21% GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21% 21% GROUP 3 | 22% | 21%

GRAPH

LEVEL SCORES

GRAPH

Transformation

GRAPH

Enhancement

GRAPH

Satisfaction

GRAPH

21%

LOYALTY SCORE

GRAPH GRAPH

21%

CONTINUE

23% 23% 23% 23% 23% 23%

GRAPH

23%

LOYALTY SCOREG R A P H 29%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

Experience 07 Experience 08

Experience 09

21% | 22% | 21%

21% | 22% | 21%

Experience 10

Experience 11 G A P A N A LY S I S Experience 12

CUSTOM GRAPH

GROUP 4 GRAPH

Experience 13

GRAPH

Experience 14

GRAPH

Experience 15

GRAPH

Experience 16

2007Q4

2008Q1

2008Q2

BENCHMARK

29% 29% 29% 29%

23% 23% 23% 23%

29% 29% 29% 29%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

29% 29% 29% 29%

21% GRAPH 21% 21% 21%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

29% 29% 29% 29%

21% 21% 21% 21%

21% 21% 21% 21%

23% 23% 23% 23%

29% 29% 29% 29%

23% 23% 23% 23%

29% 29% 29% 29%

BRAND COMPARISON ANALYSIS BRAND COMPARISON ANALYSIS ONE QUARTER

GRAPH

WACHOVIA

CFS

Enhancement Satisfaction

2007Q2

2007Q3

2007Q4

2007Q1

Transformation

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

Enhancement

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

Satisfaction

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

COMPOSITION

GRAPH

SELECT BENCHMARK

CONNECTION SCORECARD

CFS

2008Q3

23% 23% 23% 23%

GRAPH

Experience 06

2007Q3

21% 21% 21% 21%

GRAPH

Experience 05

CUSTOM GRAPH

GRAPH

GRAPH

GROUP 2

LEVEL SCORES

29%

2007Q2

BANK OF AMERICA

MAIN COMPETITOR

BANK OF AMERICA

EXPERIENCE SCORECARD

MY BRAND

2007Q3

MY BRAND

CONNECTION SCORECARD

BANK OF AMERICA

21% BRAND COMPARISON ANALYSIS Enhancement 21% BRAND COMPARISON ANALYSIS ONE QUARTER Satisfaction 21% CONNECTION SCORES GAP ANALYSIS Assumption 21% Failed to Connect 21% EXPERIANCE INCIDENCE

GRAPH

2008Q3 COMPOSITION

CONNECTION SCORECARD

GRAPH

CONNECTION SCORES GAP ANALYSIS

Assumption

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

GRAPH

EXPERIANCE INCIDENCE

Failed to Connect

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

BCS

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

21% | 22% | 21%

GRAPH

EXPERIANCE INCIDENCE GAP ANALYSIS GRAPH

Assumption

LEVEL SCORES

CONTINUE

GRAPH

Transformation

GRAPH

Enhancement

GRAPH

Satisfaction Assumption Failed to Connect

GRAPH

LOYALTY SCORE

GRAPH GRAPH

CUSTOM GRAPH

G A P A N A LY S I S

GRAPH CUSTOM GRAPH

GRAPH GRAPH GRAPH GRAPH

CUSTOM GRAPH

CUSTOM GRAPH

CFS Intelligence

Conduct custom query on cfs intelligence Article 1 headline Article 2 headline Article 3 headline

COPYRIGHT COPYRIGHT LEGAL INFO LEGAL SITEMAP INFO

SITEMAP HELP

Latest rankings

HELP

COPYRIGHT

LEGAL COPYRIGHT INFO

LEGAL SITEMAP INFO

HELP SITEMAP

HELP

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

Conduct custom query on cfs intelligence Article 1 headline Article 2 headline Article 3 headline

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

COPYRIGHT

LEGAL INFO

SITEMAP

HELP

COMPARE BRANDS

Brand Information Library 29% 29% 29% 29%

CUSTOM GRAPH

LEGAL INFO

C

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW 21% | 22% | 21%

More dedicated bi library

COPYRIGHT

BRANDINFORMATICS

Delivered by

SELECT A VIEW

ANALYZE SEGMENTS

LOGOUT

EXPORT

Custom Query | Brand Query BANK OF AMERICA BRAND ANALYSIS CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

WACHOVIA

ANALYZE BRAND

KNOWLEDGE CENTER

2007Q1

Enhancement

Delivered by BRANDINFORMATICS BRANDINFORMATICS

CITIBANK

CUSTOM QUERY

BANK OF AMERICA BRAND ANALYSIS 21% | 22% | 21%

LEVEL SCORES

CONTINUE

GRAPH

2007Q2 21% | 22% | 21%

Satisfaction

COMPARATIVE BRAND BANK OF

CUSTOM TRACKING

CONNECTION SCORECARD

CFS

COMPOSITION

CIG Intelligence

21% 21% 21% 21%

BENCHMARK

BANK OF AMERICA

2008Q3

G R A P H21%

Assumption 29%

21% | 22% | 21%

2007Q4

Failed to Connect 29%

Satisfaction 29%

CUSTOM GRAPH

COPYRIGHT

Conduct custom query

COMPARATIVE BRANDS

PRINT

BRANDINFORMATICS

Delivered by

SELECT A VIEW ANALYZE BRAND

KNOWLEDGE CENTER

CONNECTION EXPERIENCE SCORECARD SCORECARD

2007Q2

Web Help

2008Q2

HELP

Bank ofBank America of America Portal Portal MY BRAND

HELP

A D M I N I S T R AT O R

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

CITIBANK

SINGLE BRAND VIEW

CONTACT US

CMS

WACHOVIA

SELECT A VIEW

BANK OF AMERICA

Bank of America Portal HELP

BRANDINFORMATICS

LOGOUT

BANK OF AMERICA BRAND ANALYSIS

COMPARATIVE BRAND

Custom Query | Brand Query

COMPARISON VIEW COMPARE BRANDS

SELECT BENCHMARK SELECT A BRAND INDUSTRY CUSTOM TRACKING

CONNECTION SCORECARD

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CUSTOM GRAPH DEVELOPMENT

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

ANALYZE BRAND

Bank of America Portal Delivered by

PRINT

EXPORT

Custom Query | Brand Query BANK OF AMERICA BRAND ANALYSIS

COMPARE BRANDS

CANCEL

BRANDINFORMATICS

HELP

A D M I N I S T R AT O R

EXPORT

SELECT A VIEW

SINGLE BRAND VIEW ANALYZE SEGMENTS

Bank of America Portal

LOGOUT

Delivered by

CMS

Conduct Further CFS Analysis

Transformation

GRAPH

CONTACT US

More dedicated bi methodologies

COMPOSITION

GRAPH

PRINT

Article 4 title goes here

BANK OF AMERICA SCORECARD BENCHMARK MY BRAND CONNECTION

23% 23% 23% 23%

29% 29% 29% 29%

HELP

BRANDINFORMATICS

Delivered by

Custom Query |BRAND Brand Query BANK OF AMERICA ANALYSIS

COMPARE BRANDS

BANK OF AMERICA

COMPOSITION

29% 29% 29% 29%

UP TO 2 BRANDS CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW INDUSTRY RANKINGS

Current Quarter vs Last Quarter

29% 29% 29% 29%

23% 23% 23% 23%

LOGOUT

A D M I N I S T R AT O R

Delivered by

SELECT A BRAND

CONNECTION SCORECARD

2008Q3

Article 3 title goes here

Failed to Connect

Experience 09

CMS

SELECT A VIEW ANALYZE SEGMENTS

A D M I N I S T R AT O R

MY BRAND

2008Q2

CUSTOM GRAPH

Assumption GROUP 3

GRAPH

CONTACT US

ING

23% 23% 23% 23%

23% 29% COMPOSITION 01 23% 29%

KNOWLEDGE CENTER MY BRAND

AMERICA BRAND ANALYSIS

ANALYZE BRAND

EXPORT

Custom Query | Brand Query

More dedicated bi library

Latest rankings

ACCOUNT REPRESENTATIVE

GROUP 4

GRAPH

CFS Intelligence

Larry Smith

Experience 12

BCS

GROUP 2

GRAPH GRAPH

Experience 14

CONTACT INFO

Industry Top Change -

More dedicated bi methodologies

GROUP 1

Experience 05

uploaded .Ppt29% 23%

CONTACT LOGOUT US

SELECT A VIEW

CUSTOM QUERY

PRINT

BRANDINFORMATICS

WACHOVIA

C M SING

More dedicated bi library

21% 21% 21% 21%

21% 21% 21% 21%

Experience 11

COPYRIGHT

SINGLE BRAND VIEW

More dedicated cig intelligence

CONNECTION EXPERIENCE SCORECARD SCORECARD Three White Papers on the Brand

CFS Level Scores

2008Q3

INDUSTRY RANKINGS

21%

Documents from Meetings CIG Upload Content

COMPARE BRANDS

BANK OF AMERICA

EXPERIENCE SCORECARD

29% GRAPH 29% GRAPH 29% GRAPH 29% GRAPH M O29% R E I N F OG R A P H 2007Q2 2007Q3 2007Q4

CIG Intelligence

QUARTER OVER QUARTER CHANGE CIG Assisted Query Form

SELECT A BRAND

Brand Informatics Methodologies

Article 2 title goes here

23% CIG21%Services

21% Recently 21%

Recently uploaded cig assisted query analysis

More dedicated web help CONNECTION SCORECARD

2008Q2

2007Q4

Current Quarter vs Last Quarter

Recently uploaded .Ppt

2007Q2

Screen Casts FAQs How Tos ANALYZE BRAND ANALYZE SEGMENTS Step by Step Guides

Article 1 title goes here

29% 29%

21%

SELECT A VIEW 2007Q2

2007Q4

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut 21% 21% 23% ullamcorper interdum, pede odio29% facilisis23% 21% 21% 23% 29% 23% 21% 21% risus23% velit, ac ornare est at justo.29%Nam ut23% 21% 21% 23% 29% 23% tellus ac nisl egestas bibendum.

Experience 10

COMPARATIVE BRAND BANK OF

EXPORT

Web Help BANK OF AMERICA BRAND ANALYSIS

CUSTOM TRACKING

Bank of America Portal

Bank of America Portal

Brand Information Library

2007Q3

21% 21% 21% 21%

GROUP 3

Delivered by

INDUSTRY CUSTOM TRACKING CUSTOM TRACKING CUSTOM QUERY CUSTOM KNOWLEDGE QUERY KNOWLEDGE CENTER CENTER

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

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23% 29% 23% 21% 29% 23% 23% 29% 21% 23% Conduct Further 29% CFS Analysis 23% 23% 29% 21% 21% 23% 29% 23% 21%21% 21% 23% 29% 23% Conduct custom query 21% 29% 23% V I E21% W MORE I N F O 29% VIEW data on cfs 21% 23% See most recent 23% PRINT SCORECARD GRAPH

Industry Top Change -

Enhancement

2007Q3 ING 23%

21% 21% 21% 21% 21%

QUARTER OVER QUARTER CHANGE

Transformation

Citibank

VIEW MORE INFO

COMPOSITION 01

Industry Custom Ranking Graphic Query | Brand Query

More

Citibank 21% 23% 29%

LEVEL SCORES

Wachovia

29% 29% 29% 29% 29%

Wachovia

BCS QUARTER OVER QUARTER CHANGE

COMPOSITION 01

COMPARE BRANDS 2007Q4 2007Q1

21% SELECT 21% A BRAND 23% 21% 21% 23% BANK OF AMERICA 21% 21% 23% 21% 21% 23% 21% 21% 23%

CONNECTION SCORECARD BCS 21%

Bank of America Loyalty vs Wachovia Loyalty

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2007Q2

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GRAPH

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EXPERIENCE SCORECARD

Experience 08

29% 29% 29% 29% 29%

23%

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BANK OF AMERICA

Experience 07

GRAPH GRAPH

21%

Transformation

COMPARATIVE BRANDS

UP TO 2 BRANDS CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

SINGLE BRAND VIEW

Experience 06

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29%

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Experience 05

2007Q1

21%

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21%

Three White Papers on the Brand LEVEL SCORES Informatics Model

CFS Level Scores

Bank of America Level Scores Benchmarked

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2007Q1

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Industry Report

GRAPH

LEVEL SCORES

Article 2 headline

lsmith@brandinformatics.com

2007Q3

Informatics Model

GRAPH

2007Q3

Bank of America Portal

CANCEL

Delivered by BRANDINFORMATICS BRANDINFORMATICS

CONTACT US

A D M I N I S T R AT O R

KNOWLEDGE CENTER

More dedicated bi methodologies

2007Q2

Bank of America Bank of Portal America Portal

LOGOUT

PRINT

A D M I N I S T RCAMTSO R

Custom Query | Brand Query

CIG Assisted Query Form Documents from Meetings CIG Upload Content

CONNECTION EXPERIENCE SCORECARD SCORECARD Three White Papers on the Brand COMPOSITION

CUSTOM GRAPH

BCS

Article 1 headline

CIG Intelligence

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More dedicated web help CONNECTION SCORECARD

Conduct custom query on cfs intelligence

Bob Bobson

2007Q2

CUSTOM TRACKING

EXPERIENCE SCORECARD

GRAPH

Assumption

Latest rankings

301-637-8318

LEGAL COPYRIGHT INFO SITEMAP LEGAL INFO HELP SITEMAP

INDUSTRY

23% 29% 2007Q2 2007Q3 23% 29%

Satisfaction

Recently uploaded cig assisted query analysis

CLIENT SUPPORT

Delivered by Delivered by BRANDINFORMATICS BRANDINFORMATICS

INDUSTRY CUSTOM TRACKING CUSTOM TRACKING CUSTOM QUERY CUSTOM KNOWLEDGE QUERY KNOWLEDGE CENTER CENTER

29%

LOYALTY SCORE

Assumption

See most recent data on bank of america

PRINT SCORECARD

P23% RINT

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Satisfaction

2007Q1

Bank of America Loyalty vs Wachovia Loyalty

lsmith@brandinformatics.com

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29% 29%

Conduct custom query

See most recent data on cfs

29% 29% 29% 29% 29%

Enhancement

2008Q2

Screen Casts FAQs How Tos ANALYZE SEGMENTS Step by Step Guides

ANALYZE BRAND

2008Q3

Conduct Further CFS23% Analysis 29%

CONTACT LOGOUT US

HELP

CMS

COMPARATIVE MY BRAND BRANDS COMPARATIVE INDUSTRY BRANDS CUSTOM INDUSTRY TRACKING CUSTOM CUSTOM TRACKING QUERY CUSTOM KNOWLEDGE QUERYCENTER KNOWLEDGE CENTER

Web Help BANK OF AMERICA BRAND ANALYSIS

2007Q2

CFS Level Scores

2008Q2

CONTACT PRINT US

EXPORT

INDUSTRY RANKINGS

Conduct custom bank of america query

CONTACT PRINT US CONTACT LOGOUT US

2008Q1

Article 4 title goes here

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Larry Smith

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23%

29% 23%

21%

CFS Intelligence

301-637-8318

29%

Article 3 title goes here

PRINT HELP

Delivered by

Brand Informatics Methodologies

Article 2 title goes here

Industry 21% 23%or Sector 29%

21%

Recently uploaded .Ppt

2007Q4

29% 29% 29% 23% 29% 23% 29%

MY BRAND

Article 1 title goes here

Industry Top Change -

ING

SINGLE BRAND VIEW

More

21% 21% 23% Current Quarter vs Last Quarter 21% 21% 23% 21% 21% 23% 21% 21% 23% COMPOSITION 21% 21% 23%

Transformation

Wachovia

2007Q3

29%

2007Q4

23% 23% 23% 23% 23%

QUARTER OVER QUARTER CHANGE

Citibank

2007Q2

23%

HELP

Delivered by BRANDINFORMATICS BRANDINFORMATICS

Delivered by

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW SELECT A VIEW 2007Q2

COMPARATIVE BRANDS

29% 29% 29%

2007Q3

21% 21% 21% 21% 21%

LEVEL SCORES

VIEW MORE INFO

Bank of Bank America of America Portal Portal

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Industry Ranking Graphic Custom Query | Brand Query

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

21% 29% 23% Industry Scorecard

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LOYALTY SCORE Assumption

23% 23% 23%

21%

21% 21% 21% 21% 21% 21% 21%

Satisfaction Transformation

See most recent data on bank of america

21%

2007Q2

Enhancement

Conduct custom bank of america query

BRAND VS BRAND GAP

23% 29% MY BRAND 23% 29%

21% SELECT A 21% BRAND 21% 21% BANK OF AMERICA 21% 21% 21% 21% 21% 21%

Transformation CONNECTION SCORECARD Enhancement EXPERIENCESatisfaction SCORECARD

CONNECTION BCS SCORECARD

Bank of America Loyalty vs Wachovia Loyalty

CONTACT LOGOUT US

A D M I N I SCTMRSA T O RA D M I N I S T R A T O R

EXPORT

Industry Report

CFS

ANALYZE SEGMENTS 2007Q2 2007Q3 COMPARE 2007Q4BRANDS 2007Q1

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CONTACT PRINT US

CMS

BRANDINFORMATICS

CLICK HERE TO SWITCH TO INDUSTRY ANALYSIS VIEW

COMPOSITION

2007Q4

PRINT HELP

CUSTOM INDUSTRY TRACKING CUSTOM CUSTOM TRACKING QUERYCUSTOM KNOWLEDGE QUERY CENTER KNOWLEDGE CENTER

Scorecard BANK OFIndustry AMERICA BRAND ANALYSIS

A D M I N I S T R AT O R

Conduct Further Bank of Analysis

29%

HELP

Delivered by

29% More dedicated bi library America 29% 29%

COMPARATIVE MY BRAND BRANDS COMPARATIVE INDUSTRY BRANDS

CIG Services

ACCOUNT REPRESENTATIVE

HELP

Delivered by BRANDINFORMATICS BRANDINFORMATICS

Bank of America Portal

Delivered by BRANDINFORMATICS BRANDINFORMATICS

PRINT

CONTACT INFO

Conduct Further Bank of America Analysis

Bank ofBank America of America Portal Portal

ANALYZE BRAND

COMPOSITION 01

29% 29% 29% 29% 29%

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A D M I N I S TC RM AT SO R A D M I N I S T R A T O R

Bank of America Level Scores Benchmarked

PRINT SCORECARD

2007Q1

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29%

CONTACT LOGOUTUS

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Bank of America Level Scores Benchmarked

QUARTER OVER QUARTER CHANGE

29% 29% 29% 29% 29%

23%

Bank Bank of America of America PortalPortal

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BCS

Assumption

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis Bank of America Top Change velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

2007Q3

2007Q1

23% 23% 23% 23% 23%

21% 21% 21% 21% 21%

21%

LOYALTY SCORE

CONTACT US

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23% 23% 23% 23% 23%

More

Transformation

Article 1 headline

PRINT

2007Q2

2007Q4

CONTACT PRINT US

CMS

CIG Assisted Query Ut mollis Form magna non metus. Nunc tristique Documents from commodo Meetings magna. Morbi ultrices, velit ut 2007Q1 CIG Upload Content ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut 29% tellus ac nisl egestas bibendum.

2007Q4

21% 21% 21% 21% 21%

Enhancement More dedicated web help Satisfaction

Executive Summary

CONTACT US

CIG Intelligence Executive Summary 2007Q3

21% 21% 21% 21% 21%

Transformation

KNOWLEDGE CENTER

CFS Level Scores

Conduct custom query

21%

2007Q2

Brand Informatics Methodologies

See most recent data on cfs

21% 21% 21% 21% 21%

Bank of America Scorecard

LEVEL SCORES

Latest rankings

HELP

2008Q2

PRINT

COMPARATIVE MY BRAND BRANDS COMPARATIVE INDUSTRY BRANDS CUSTOM INDUSTRY TRACKING CUSTOM CUSTOM TRACKING QUERY CUSTOM KNOWLEDGE QUERY CENTER KNOWLEDGE CENTER

Screen Casts FAQs PRINT How Tos Step by Step GuidesCOMPOSITION

CUSTOM QUERY

More

Conduct Further CFS Analysis

Current Quarter vs Last Quarter

21%

BCS

CFS Intelligence

CUSTOM TRACKING

PRINTHELP

Delivered by

HELP

Web Help

2007Q2

Article 4 title goes here

INDUSTRY RANKINGS

21% 21% 21% 21% 21%

Transformation

ING

2007Q2

HELP

Delivered by BRANDINFORMATICS BRANDINFORMATICS

MY BRAND

Industry Ranking Graphic

Article 3 title goes here

2007Q3

QUARTER OVER QUARTER CHANGE

COMPOSITION

Wachovia

KNOWLEDGE CENTER

Article 2 title goes here

PRINT SCORECARD

GRAPH

2007Q2

PRINT

Comparative Brands

Bank ofBank America of America Portal Portal

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A D M I N I S T R AT O R

Article 1 title goes here

LEVEL SCORES Enhancement

2007Q2

29% 29% 29%

21%

BCS

Bank of America Loyalty vs Wachovia Loyalty

Transformation

NG AND NARROWING GAP

29% INDUSTRY 29%

Transformation

2007Q1

CONTACT US

CMS

Ut mollis magna non metus. Nunc tristique commodo magna. Morbi ultrices, velit ut ullamcorper interdum, pede odio facilisis velit, ac ornare est risus at justo. Nam ut tellus ac nisl egestas bibendum.

2007Q1

21% 23% COMPARATIVE21% BRANDS 21% 21% 23%

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2007Q3

COMPOSITION

MY BRAND

CUSTOM QUERY

Industry Report

CFS

2007Q2

her Bank of ysis

UERY

INDUSTRY

PRINT

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PRINT

Delivered by

BRANDINFORMATICS

Delivered by

Bank of America Level Scores Benchmarked

mmary

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HELP

BRANDINFORMATICS

Delivered by

CMS

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