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May 2012

vertical Market

36 Security Design and Planning for

Multipurpose Buildings

44 The Intricacies of

Building Integration

Multipurpose, mixed-use buildings are a growing trend, anda&s explores the state of security in these attention-grabbing structures.




TRAIN STATION Special Feature

BuSineSS talk


More Than Meets the Eye Combining Function With Pleasing Form

Show review


Social Media in Security:

Dream Come True or Living Nightmare? 64

The Internet has made instant connections a reality. The new frontier of social networking levels the playing field, as all stakeholders and friends and foes can establish more contacts fast.

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Secutech 2012 Celebrates 15th Anniversary With Total Security and Protection

May 2012

Product ExPloration

A Sound Understanding of Integrated Video and Audio Features 50

Security can be very video-dependent; the use of audio features in surveillance systems has not been a major concern. However, having audio integrated as part of a surveillance system enables a wider range of possibilities.

58 Noise Reduction for

Greater Performance 62 Product Showcase industry rEPort

14 18 20 20

In this three-part feature,a&s presents some key findings and interesting developments from Secutech International 2012 in Taipei.

Key Findings from Secutech International 2012:


Complete IP and HD Solutions Coming to Fruition 78 States of IP, HD-SDI and Cloud

84 S ecutech International 2012: A Korean Perspective

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Contents Editor’s Note Corporate News Market Observer

28 94 96 100

Products of the Month Show Calendar New Products Companies in This Issue

EDITOR'S NOTE a&s International, published by Messe Frankfurt New Era Business Media Ltd., is a monthly professional publication for channel players in the worldwide electronic security industry since 1997. It updates importers, distributors, OEM/ODM searchers, system integrators and other product purchasers on product sources and identifies

IP Ready foR PRIme TIme

developments in CCTV, Digital Surveillance, Access Control, Biometrics, Intrusion Alarm, Intercom/Video Doorphone, Home Automation and other fields relevant to electronic security.

ISSN 1997-6267

Two years ago when IP topics were brought up, ensuing discussions usually revolved around cost and integration impossibilities. That day is long gone, judging from this year’s trade show observations and interview findings at ISC West in Las Vegas and Secutech International in Taipei. For starters, standardization has made tremendous strides. ONVIF 1.0/2.0 configurations are now commonplace on OSDs in most network cameras, making equipment identification and pinning a breeze. Advanced features like video analytics and access control can be set up and integrated with other subsystems, with just a few mouse clicks and key strokes. Firmware and software interfaces are much easier to navigate and manage, for installers and operators alike. Simplicity is now a more feasible reality, in both hardware and software, in real-life security.

中華郵政北台字第1571號 執照登記為雜誌交寄 Parson Lee Joseph Lee John Shih Regina Tsai

Publisher & Managing Director General Manager General Manager General Manager


General Press Hayden Hsu Alf Chang Gary Tang Tevin Wang Jessica Kao Sally Tsui

editor in Chief Senior Consultant Reporter Reporter Reporter Coordinator

executive designer designer designer

Art Design

Gaven Lee Mao Chang Arthur Wu

Circulation & Subscription

Collins Yuan Michelle Shih

Group manager Coordinator

Corporate Management

Cost concerns have also been addressed significantly, thanks to ever-evolving technical breakthroughs and solution providers. Easier to set up and use, high-quality IP-based systems and products are shipping in greater quantities, further driving down costs of chipsets, image sensors, network modules, form factors and finished products. Training courses and hands-on seminars/webinars are being offered round-the-clock, by both manufacturers and channel partners, around the world. There are also more alarmmonitoring companies, telcos, ISPs and cable companies offering cloud-based, managed services, rendering security more mobile and user-friendly than ever.

Vivien Hsiu Juihui Lin Alice Yang Chihung Lee

Project manager assistant to managing director accounting manager IT manager

Web editor in Chief

Jill Lai

Secutech & Events (Overseas)

Sandra Chen Iris Pan Tina Chang

Project manager assistant manager assistant manager

Secutech & Events (Domestic)

Veronica Chen

Group manager

International Advertising

For integrators and installers reluctant to go on networks, HD-SDI solutions are becoming more mature and complete (and more economical in the second half of 2012), from cameras and transmission to storage and displays. Evidentiary-grade, quality video footages and access audit reports are easily and affordably obtainable. Who knew security technology and personnel could go front and center, instead of being in a dark corner or control room? Our cover story this month focuses on multipurpose buildings, addressing the challenges and advances of deploying and integrating security, safety and building systems for large-scale, mixed-tenant structures. Product Exploration discusses network cameras with audio functionality, highlighting breakthroughs, differentiating features, installation tips and purchasing selection criteria. Also in this issue are Special Feature on industrial design considerations, Business Talk on social media, and Industry Report on some very interesting findings and discussions from Secutech 2012. Enjoy!

Hayden Hsu


Echo Lin Joanne Wu Kay Yang Audrey Fang Helen Chen Winnie Ho Jessica Lee

manager officer operation officer Coordinator Coordinator Coordinator assistant

[Branches & Representatives]

Bobbie Ferraro Carolina Pattuelli Cemre Ilkan Evris Consolos Muris Hadzic Manish Gandhi Tim Shen Y. C. Suh Takashi Komori Nguyen Thu Ha

USa/Canada europe (Italy) europe (Turkey) europe (U.K.) Southeast europe India China Korea Japan Vietnam

Messe Frankfurt New Era Business Media Ltd. Taiwan Branch: 2F, No. 8, Lane 360, Sec. 1, Nei-Hu Rd.,Taipei 114, Taiwan Phone/886 2 2659 9080 Fax/886 2 2659 9069 Website/ Messe Frankfurt New Era Business Media Ltd., a company formed by Messe Frankfurt (HK) Ltd. and former A&S Group in 2009, is an integrated media service provider in the security industry. Our service covers magazines, Web sites, events and trade shows. The portfolio of a&s magazines includes a&s International, a&s International China Best Buys, a&s Asia (above published in English), a&s China, a&s Installer, a&s Taiwan, a&s Solution, Fire & Safety and Info Security (above published in Chinese). a&s Turkiye, a&s Adria, a&s Italy, a&s India, a&s Japan and a&s Vietnam are licensed editions. For changes of address or subscription problems, contact us at Copyright© 2012 Messe Frankfurt New Era Business Media Ltd. All rights reserved. No part of this magazine may be republished, reprinted or redistributed in any forms, including electronic, without written consent from the publisher.

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Advertisers are responsible for their own advertisement content. The publisher is not liable for any legal, image, patent or trademark disputes from advertisements or among advertisers. Legal consultant: Julia S.H. Yu, Attorney at Law, First Law & IP Offices

MAY 2012


Corporate News ADT North America Commercial Security to Be Renamed Tyco Integrated Security Tyco International announced that its ADT North America Commercial Security business unit, a security systems integrator, is changing its name to Tyco Integrated Security. The new name will be phased into use over the coming months. “Commercial enterprises have different, more complex needs from homes and small businesses, and this name change, from ADT North America Commercial Security to Tyco Integrated Security, is representative of our continued focus and commitment to the commercial market,” said Brian McDonald,

COO, Tyco Fire & Security. “We're building on more than 100 years of experience in the commercial security industry, and investing in the future to continue to deliver the most efficient and innovative security solutions to businesses.” Tyco Integrated Security will continue to invest in solutions and services, leveraging the global resources of the new stand-alone fire and security company that will result from the separation that is planned to be completed by the end of September.

OthersWorth More ABI Research: RFID Market Than $70 Billion Over Next Five Years

SaaS 1.3 Million

The market for RFID transponders, readers, software and services will generate US$70.5 billion from 2012 to 2017. The market was boosted by a growth of $900 million in 2011 and expected to grow 20 percent year-over-year per annum. Government, retail, transportation and logistics have been identified as the most valuable sectors, accounting for 60 percent of accumulated revenue over the next five years. “To date, the automotive sector has been a strong proponent of RFID, largely for immobilization and keyless entry,” said John Devlin, Group Director of ABI Research. “However, penetration is already high and will be constrained by the slower rise in automotive production volumes. As a result, it will lose status as a leading RFID market due to other established RFID markets with excellent potential for further adoption. Retail in particular is set to experience strong growth; it will become the largest RFID sector in 2015.” Efficiency and improved operational capability are the overriding goals behind this adoption. Retail growth is driven by the proven returns that item level tagging can deliver. RFID will cross over into customer-facing services with NFC for product information and smart marketing. Government is a high-value sector, with strong uptake of contactless/RFID in documents and credentials. However, the drive for increased efficiency in a p p l i c at i o n s s u c h a s a s s e t tracking, fleet management, personnel location and security RFID Market are increasing the acceptance and uptake of RFID solutions. US$70 Billion Transportation and logistics increasingly make use of the ability to accurately track and trace items and goods at item, pallet and container level as service providers look to generate more detailed data for themselves and their From 2012 to 2017 customers. Source: ABI Research

1.8 Million in 2011

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Genetec Safeguards German Water $14.7 Billion Facilities Genetec announced that Trollmuhle, a $4.5 Billion water supply association located in Rhineland, Germany, chose Genetec to safeguard water facilities against threats and contamination. The association selected SLK, a Genetec certified integrator, to assist with implementing the IP surveillance system in their main pumping station in Windesheim. Today, Genetec's IP video manages Sony network cameras situated at the main pumping station as well as at seven of the largest water supply tanks in the region of Trollmuhle. For added reliability and to optimize network bandwidth, Trollmuhle also used Genetec's multistreaming feature to configure different video quality settings for live viewing or recording. Depending on the setting, a server will record all video from high-priority cameras and then only event-driven video from lower priority cameras. Additionally, Trollmuhle found by leveraging both Genetec's built-in motion detection and Double-digit preprogramming event alarms, operators were Growth over the able to receive only critical alerts that suggested Coming 3 Years forceful entry, so they could take immediate action. Moreover, system security features like configurable user access privileges and authenticated user logins helped prevent unauthorized system access. Ease of upgrades was also key in making Genetec's IP video their preferred video management system as Trollmuhle can opt to scale their camera count or take advantage of more advanced features at their own pace.




Corporate News Hikvision Security Solution Helps Brazilian Electricity Stations Save Resources In 2010, Rio Grande Energia (RGE) decided a change for its electricity stations. These stations are responsible for the electrical distribution throughout the north-northeast portion of Rio Grande do Sul, comprising 262 municipalities which represents 51 percent of all counties in this Brazilian state. Previously, security at all electricity substations was comprised of an intrusion alarm system. These alarm systems were tied into various support stations to alert technical workers of a possible situation. Support stations are generally located a great distance from the outlying electricity substations. If an alarm were to go

off, a maintenance worker would have to place their normal work duties on the backburner and drive for hours to determine the nature of the incident — a waste of time and company resources. After considering the possibilities, Alvaro de Souza, CCTV manager at VMI (the company in charge of designing this security project), chose Hikvision security technology and supplied these support stations with the necessary real-time video of each and every electricity substation. This was made possible with a mobile DVR with 3-G module.

Others IMS Research: Double-digit Growth for Building Automation in$14.7 Billion Institutional SaaSUser Markets

1.3 Million

IMS Research forecasted the market for building automation (BA) equipment in institutional users, such as educational institutes and hospitals,$4.5 will Billion see double-digit growth over the coming three years. “Schools and hospitals are large consumers of energy, with the occupants of the building often not paying the bill,” said William Rhodes, Market Analyst at IMS Research. “Institutional facilities are also long-term users of their buildings and infrastructure, which enables them to install equipment that has a longer payback period. BA is one way in which these types of facilities can maximize energy efficiency and save money in a time of budget cuts and austerity measures.” To take advantage of this growth, integrators and manufactures alike need to understand the individual requirements of these user markets. Hospital buildings are open 24/7 and tend to be large complex buildings with nurse call, infant abduction prevention and other low-voltage systems running in tandem or separate to the automation solution. Education facilities tend to be more simplistic in terms of heating, ventilation and air conditioning (HVAC) control and automation. However, increasingly there has been an emphasis on ensuring sufficient ventilation within Building Automation in classrooms with studies showing high Institutional User Markets levels of CO2 can make children drowsy and tired. Rhodes continued, “To ensure hospital Double-digit projects are successful, integrators need Growth over the S$70 Billion to understand the complexities of the Coming 3 Years hospital building to take advantage of the energy savings and efficient o p e rat i o n s t h at c a n b e a c h i e ve d. Additionally, one of the largest applications for CO2 sensors is education facilities. CO2 sensors are increasingly installed in classrooms as part of a wider From 2012toto 2017 BA system ensure sufficient ventilation Source: IMS Research and reduce the buildup of CO2.”

1.8 Million in 2011


MAY 2012




TKH Group to Acquire Aasset Security International illion TKH announced that $negotiations 2009 US 364.4 M have reached the stage where TKH is expected to acquire 100 percent 2016 Billiony of the shares in Aasset US$1.6S ecurit International, headquarted in Paris, France, with its subsidiaries Aasset France and Aasset Germany, and branches in Italy and the U.K. Aasset is a provider of security solutions and video sur veillance and offers added-value ser vices such as designing of architectures, development of specialized software and sourcing of equipment. The company is one of Europe's leading distributors of video surveillance products. In France and Germany, Aasset takes a top three position for video surveillance distribution. The activities of Aasset will be integrated in the subsegment security systems, which is part of TKH's building solutions. Aasset has 88 employees (FTE) and an annual turnover of US$46 million. This acquisition is also in line with T K H ' s o b j e c t i ve to i n c re a s e t h e turnover generated by the security solutions to 20 percent of the total turnover.




Corporate News Arecont Vision Megapixel Cameras Keep an Eye on Mexican Health Care Company Merck is the second largest healthcare company in the world. Over the years, Merck researchers have created ways to treat and prevent a range of illnesses. The large pharmaceutical company has constructed corporate laboratories in Naucalpan de Juarez, Mexico, a municipality just northwest of Mexico City. Merck was looking for video technology to provide day and night surveillance of the perimeter at the corporate laboratories in Mexico. The company needed high resolution, sharp images to enable identification of faces and license plates, but analog technology fell short of their needs. To provide high-quality video surveillance at Merck's newly

East Midlands Airport Protected by IndigoVision IP Video Surveillance IndigoVision's end-to-end IP video surveillance system has been installed at East Midlands Airport, providing the airport with more detailed analysis and greater storage of surveillance footage. Located in the heart of the U.K., East Midlands Airport is an important hub for UK travellers, connecting over four million passengers annually with more than 90 destinations. As the U.K.'s primary pure freight airport, it is home to air freight operators DHL, TNT and UPS and also a major air hub for the Royal Mail. Working with local partner P&G Electrical, IndigoVision reused some of the existing infrastructure and cameras, while also adding new high definition cameras, 195 fixed and 18 PTZ cameras. A combination of analog and IP units are used alongside IndigoVision's NVRs. The airport now has 52 TB of storage available, necessary due to government requirements for longer retention of footage. The export of footage for analysis has also been simplified. Three monitoring stations have been established at the airport to allow multiple-location monitoring from the car park, security operations and apron control centers.

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constructed laboratories, they turned to Alarmas Universales, an integrator company with 38 years of experience in the market. Alarmas Universales designed and installed the new system from Arecont Vision at the Merck facility in Mexico. The Arecont Vision cameras have 80 billion operations per second image processing. Features include forensic zooming, motion detection and image cropping. The day/night cameras used at the Merck application in Mexico include a motorized IR-cut filter. The cameras can output multiple image formats, allowing the simultaneous viewing of the full-resolution field-ofview and regions of interest for high-definition forensic zooming.

Verizon Wireless Retailer Selects Envysion Video to Bolster Safety Envysion announced that Wireless City has selected Envysion as its exclusive video provider and is deploying the company's solution to its more than 35 stores. Wireless City, a growing premium retailer for Verizon Wireless, will utilize Envysion's MVaaS solution to gain an unfiltered view into the day-to-day operations of its stores, as well as bolster safety and security efforts. By applying the Software as a Service model to video surveillance, Envysion transforms video from a niche application used by a handful of users into a strategic management tool that provides instant and unfiltered business insights to users across operations, loss prevention, marketing and human resources. Envysion's MVaaS can rapidly scale to thousands of users giving the entire organization instant access to video of remote store locations through a simple, easy-to-use Web interface without straining the IT department or network. Since the application resides in the cloud, users have instant access to all new features and functionality as soon as they are deployed, eliminating the IT burden of software and equipment upgrades prevalent in traditional video surveillance products.

Russian Chain Restaurants Deploy Axxonsoft Surveillance System The management of the Zolotaya Nika restaurant chain in Russia decided to update and install an Axxonsoft products-based video surveillance system at its outlets. Yug IT Service was selected as the installation company for its convincing installation track record at the restaurants. The company equipped three Zolotaya Nika restaurants with the Axxonsoft video management system. The installations included setting up video supervision of bar counters, cash units, staff only and warehouse premises as well as cold and hot kitchens. To address the mentioned tasks, Axxonsoft video management software was installed and full color high resolution cameras were mounted in the mentioned locations. The PoS suite was used to provide cash operations supervision and integrated with the R-Keeper restaurant management software. In addition, remote Intellect Lite-based workstations were set up to allow the management timely and easy supervision of its restaurant chain.


Corporate News Axis Network Cameras Protect Staff and Students in UK School The Lady Eleanor Holles School in the U.K. needed to replace its existing analog surveillance system with a more effective IP solution. The school wanted a cost-effective, user-friendly solution that was easy to install and could provide exceptional image quality to facilitate the identification of trespassers and thieves and improve the on-site safety of staff and pupils. They also wanted something that could be added to their large expanding computer network, utilizing virtualization for the recording server. The school chose an IP-based surveillance system containing 42 Axis network cameras. These cameras provided exceptional

HID Global Receives Additional Order for US Permanent Resident e-ID Cards HID Global announced that the company has received a follow- on order to manufacture and supply US government permanent resident cards, also known as Green Cards, issued to all legal foreign residents of the U.S. under the US Citizenship and Immigration Services (USCIS) border security program. More than three million multitechnology HID Global e-ID cards have been issued as Green Cards, in addition to more than 30 million of the company's first-generation Green Cards that have been issued since 1997. Governments worldwide are rapidly moving from traditional national IDs to more secure e -IDs. Launched in mid-2010, the redesigned, new-generation US Green Card was the world's first ID card to combine HID's tamper-proof and counterfeit-resistant ID technology and an embedded RFID tag with other advanced security features. Customized specifically for USCIS, the optical security media provides extraordinary visual security in an era when 90 percent of e-IDs are still authenticated by the human eye. The RFID tag was incorporated to accelerate legitimate passage at US land borders.

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image quality and were powered by PoE to reduce installation costs. Kent CCTV & Data Limited was selected to install the system and used Milestone VMS for multisite and server deployments. The school now has a cost effective, easy-to-use IP surveillance system that provides exceptional image quality. This highly scalable solution was quick and easy to install. The cameras are delivering excellent footage which can be readily accessed and shared across the network. Already, footage from the new system has been used by the police to identify and prosecute a trespasser who had broken into a neighboring school.

Western Kentucky University Deploys Comprehensive Surveillance Solution with Milestone Systems Milestone Systems IP video management software is proving the advantages of the open platform approach for Western Kentucky University's diverse surveillance needs with the ability to expand and customize the system for growing requirements over the years. Spread across 200 acres with dozens of buildings and thousands of students, Western Kentucky University is like a small city. The university has numerous departments, each with a unique set of requirements for a video surveillance solution. Meanwhile, a small team in the IT division must be able to plan, deploy and manage all these different surveillance situations. The solution for the IT division at the university was to implement Milestone's VMS. Over time, they have deployed more cameras as needed and now have roughly 300 network cameras around the campus. Milestone's flexible VMS has also allowed the university's network team to deploy custom solutions for different departments throughout the university. Thanks to the Milestone open platform, they have been able to tweak their system, install add-ons and create specialized integrations with the Milestone’s SDK to support different scenarios, such as pulling up the video from emergency call phone locations around campus.

Audax Group Acquires North American Distributor Tri-Ed/Northern Audax Group announced it has completed the acquisition of Tri-Northern Holdings, (Tri-Ed/Northern Video Distribution). Tri-Ed/Northern is a distributor of low-voltage electronic security products including video, intrusion, access/fire and other ancillary products. With 47 locations across the U.S. and Canada, Tri-Ed/Northern serves both commercial and residential markets through its branch and technical sales business units. Geoffrey S. Rehnert, Co-CEO of Audax Group, said, “We look forward to working with Steve Roth, Pat Comunale and their team to build the company through add-on acquisitions, greenfield expansion, and building out the organization.” Pat Comunale, President and CEO of Tri-Ed/Northern, said, “This transaction positions Tri-Ed/Northern to build on our past success. Audax Group's proven track will be a great asset as we embark on our next stage of growth within this fragmented industry.”


Products of the month

Lilin Touch Screen NVR Series Designed to meet the demands of full 1,080p/720p/D1/VGA, the Lilin NVR Touch series is an ideal and easy-to-use recording system, via a touch screen panel, for IP-based video surveillance and network cameras. With H.264 compression and real-time streaming, each channel can be configured for full HD or SD recording. HDMI and VGA engines are built-in with 3-D intelligent, adoptive motion detection refinement, as well as vivid image enhancement algorithms to provide the best possible video quality. TV wall design allows NVRs to be cascaded via TCP/IP networks for easy cabling. IP cameras can be controlled by 3-D joystick/keyboard(s). WS-Discovery protocol allows for automatic, quick IP address setup for IP cameras and NVRs. The NVR series provides various backup features, including Slim DVD/RW, USB DVD/RW, USB flash disk, HTTP download and Backup Manager for multiple NVRs’ files. Mobile, remote monitoring is also supported. Browser-based, remote live monitoring and video playback features are also included. Self-diagnostic features Key Features monitor the internal temperature, cooling fan failure detection, HDD I/O • Full 1,080p/720p/D1/VGA speed, and network status via health check reports. • Operation via a touch screen or 3-D The NVR series provides real-time recording and playback, various joystick/keyboard backup options, quick camera and NVR IP addressing, multiple • Automatic, quick IP address setup self-diagnostics, easy cabling, easy-to-use and easy-to-set-up features. • Browser-based, remote live monitoring and video playback features • Self-diagnostic reports, for temperature, fan failure, drive speed and network status

Supplier • Lilin



Moxa Fanless Rugged IP Camera The VPort 36-1MP is an industrial-grade, box-type, H.264 IP camera Key Features that combines HD resolution, video analytics and de-mist technology to • Industrial design with -40 to 75°C operating enhance system efficiency while delivering state-of-the-art video quality. As temperatures (heater or cooling fan not required) world’s first rugged IP camera that operates in temperatures ranging from • 1/2.7” progressive scan CMOS with HD resolution (maximum 1,280 by 720) -40 to 75°C without a heater or cooling fan, the VPort 36-1MP is ideal for oil and gas, rolling stock and intelligent transportation applications. • De-mist feature (optional) for enhanced images in rainy, foggy and hazy conditions The camera provides Level-3 EMI/EMC protection in rainy, dusty and • Up to 3 independent video streams (2 H.264/1 high-EMI environments. IP68-rated for temper-proof, explosive-proof, M-JPEG) outdoor applications, it also complies with EN50121-4, C1 D2 ATEX Zone 2 • SD storage for event and disconnection recording and NEMA TS2 standards to ensure reliable performance when exposed to Supplier extreme shocks/vibrations and high levels of surge/EMI. • Moxa With a built-in, removable IR-cut filter and automatic color mode switching, the camera is suitable URL for both day and night use. Highly tuned • w region of interest, BLC and WDR functions enable the camera to produce clear images, and the optional de-mist function ensures the best image quality in rainy, snowy and hazy environments. Advanced network security functions, such as 802.1x and SSL/SSH, are also provided to prevent unauthorized access or data hijacking, a critical feature for many surveillance applications. 28 22

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Special Feature

N A H T   E R MO MEETS THE EYE Combining Function With Pleasing Form

Product development in security usually emphasizes the latest eye-popping features, such as 3-D imaging or the biggest megapixel count, but the product’s looks leave something to be desired. Industrial design looks at aesthetics as well as functionality, combining arts with smarts.

By the editorial team


ndustrial design unites form with function. Aesthetics, ergonomics and marketability are evaluated with the product’s exterior design, which may affect the innards of the product. It is a simple concept to understand, but notoriously difficult to execute. Good industrial design ensures that product development is consistent with the brand image. 30 22

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For example, bold curves and a prancing black stallion make Ferrari sports cars instantly recognizable and synonymous with luxury. Industrial design is not rocket science, but blending function with a stylish form factor is no small feat. Defining functionality is part of product development. “Developing brand identity starts with a vision,”


said Ellen Cargill, Director of Product Development for Scallop Imaging. “At Scallop Imaging, the vision is to deliver cameras that ‘put you there.’ The camera industrial design is clean, self-confident, and does not draw attention to itself. We utilize a similar and consistent design vocabulary to achieve a consistent and recognizable look among our

Special Feature

line of products.” A consistent design requires continued effort. “Most notable is our enclosure — used for external camera designs — which is stylistically shaped like an eye to immediately identify it as an IQinVision product,” said Ed Suski, VP and CTO at IQinVision. Quality, innovation, aesthetics and ease of use are essential to establish a brand. “Our design has been specifically developed to visualize the values of the brand,” said Nelly Lopes da Silva, Brand Management for Bosch Security Systems. “These attributes have been distilled and systematically translated into industrial design constants that will recur over the long term in every product. They permanently characterize the face of the brand and communicate the brand message: Invented for Life.”

Product Priorities

Branding and aesthetics are all well and good in product development, but are ultimately trumped by function. This is especially true in physical security, which requires 24/7 operation in most cases. Consumer electronics like smartphones may crash at times and be tolerated, but an access control system at a military base cannot afford any downtime. In developing a consistent brand message, it is essential to determine priorities. User needs are a priority for design. “The starting point for product development is people,” Lopes da Silva said. “Ergonomics are a major focal point within our industrial design process. This takes into account the needs of typical end users and specialized customers equally.” Requirements include the 32 22

MAY 2012

▲E llenCargill,Director of Product ▲EdSuski,VP and CTO at IQinVision Development for Scallop Imaging

right product for each application, product reliability, efficiency for the user, practicable and comfortable user operation, and product performance. Reliability and image quality are key for video surveillance. “After all, the safety and security of the customer depend on the equipment working 24/7 for several years without fail,” Suski said. As assurance, IQinVision offers a three-year warranty — one of the longest in the industry. One aspect of surveillance is to not draw attention to the camera, which almost defies the brand mindset of industrial design. “Our other design cues or characteristics are followed across other product lines to help make our products pleasing to look at in even the most glamorous surroundings, as well as being as unobtrusive as possible,” Suski said. “While some of our camera designs blend into their environment as much as possible, others are intended to be noticed so as to provide a deterrence effect.” Along with being unobtrusive, cameras have to be easy to operate. “In the design process, we work very hard to make the camera design simple, elegant and discreet, k n o w i n g t h a t a p ro d u c t w i t h


▲ N elly Lopes da Silva, Brand Management for Bosch Security Systems

great features, but awkward or unattractive design, will not be successful in the marketplace,” Cargill said. Immersive imaging is a trend, offering situational awareness. “The No. 1 Scallop Imaging priority is to create cameras that are modeled on the human visual system,” Cargill said. “That means the cameras simultaneously deliver 180-degree situational awareness and zoom detail windows in a video frame. In effect, rather than looking at video, the camera takes you into the scene.” Going back to “form follows function,” the design must complement the product purpose. “A fundamental principle of product design is to ensure that all functional product requirements are fully satisfied and are incorporated into a suitable design concept,” Lopes da Silva said. “Under no circumstances should design be at the expense of functionality. The objective is to always achieve the best available technical solution.”

incorPorating design into develoPment

Each company has its own approach to innovation. A team effort to develop the final solution, R&D engineers usually coordinate with

Special Feature

customer needs.” Feedback Loop

▲Aesthetics, ergonomics and marketability are evaluated with the product’s exterior design, which may affect the innards of the product.

sales, marketing and designers. Product design is part of the p ro d u c t d e v e l o p m e n t p ro c e s s early on. “We have contracted one external product design agency for all design projects worldwide, which enable us to develop products all with one signature look-and-feel and to streamline our design costs,” Lopes da Silva said. “With local design studios over three continents, our agency creates strategically positioned designs for both global and local markets.” Usage guides product development and the final look o f t h e p ro d u c t . “ We i n t e g r a t e customer requirements and input into our design and then work with industrial design experts to craft our products to meet both the customer’s needs and the needs of the equipment to function in the given envelope,” Suski said. “For example, accommodations are made in the design to allow for cooling, or in cold climates, heating. Also, environmental needs are factored 34 22

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into cameras that are used outdoors, a n d m o re a e s t h e t i c n e e d s a re factored into our indoor models.” Good industrial design should be baked in, not added on, to a product design. “The trade-offs between product size, manufacturability, performance and industrial design are determined early in the product development process to ensure that the results meet our requirements,” Cargill said. A s p ro d u c t d e s i g n i s s u c h a collaborative process, breaking down communication barriers has helped some companies succeed. “We operate in an open-space office environment. No cubes and no private offices lead to open communication,” Cargill said. “Five-minute conversations replace one-hour scheduled meetings, which also eliminate both hierarchy and cross-functional silos. Having marketing and engineering in one room creates a better framework to come up with new ideas and to solve problems and better meet


Product management essentially distills customer needs into new product features or improvements. Collecting feedback is straightf o r w a rd , b u t re q u i re s c o o rd i nating with product managers and marketing for design ideas. “Product managers are responsible for the design briefing: They define technical and commercial requirements and steer the design process,” Lopes da Silva said. “They check the design concepts regarding technical and financial feasibility and are aware of competitors’ models.” Suski also emphasized the crucial ro l e o f p ro d u c t m a n a g e m e n t . “Product managers provide the voice of the customer for all of our designs, and they are involved from the very inception of products,” he said. “We also utilize our sales force to provide customer feedback for new product designs. In addition, our design staff takes every opportunity to meet with customers at shows and on deployment sites, to gather feedback on the industrial design of our products and how our customers’ needs and desires for aesthetics are evolving.” Direct engagement with customers helps technical staff translate those needs into innovative product d e s i g n s . “ We o b t a i n f e e d b a c k o n p ro d u c t u p d a t e s f ro m k e y customers who are given new product prototypes and updates of existing products to evaluate,” C a rg i l l s a i d . “ We a l s o u t i l i z e in-house rapid prototyping capability extensively to visualize new design concepts in 3-D, get feedback from customers, as well as sales and marketing, and to refine

designs iteratively until we are satisfied with the result.” Managing costs

While manufacturers must uphold quality standards, they also need to consider the product’s price tag. The look of the product is dictated by usage and budgetary constraints. The product environment plays a major role in determining what materials are used. “Materials are selected depending on the purpose of the product, considering indoor/ outdoor usage or mechanical requirements,” Lopes da Silva said. “We usually work with plastics, glass and metal. They are processed with a suitable surface finish that makes products look attractive and economical, without looking neither

cheap nor extremely premium.” Balancing quality and cost can be simplified by involving all stakeholders. “The power of a great industrial design is to make a beautiful product using affordable materials and processes,” Cargill said. “We spend a great deal of time developing and refining the industrial and product design so that the tooling and production costs are feasible, but never at the expense of affecting the product’s quality. We find that bringing our suppliers and partners into a project early to utilize their expertise in manufacturing materials and processes helps us achieve our product goals while containing costs.”

More than Meets the eye

Industrial design is not about cost management, but few companies can afford costly add-ons that are purely cosmetic. The good news is that incorporating a distinctive industrial design does not require an astronomical sum. Instead, having a clear design priority will shave off unnecessary features, delivering a solution that meets customer needs and eliminates waste. Developing an iconic look is an extension of customer-centric design, showcasing a consistent image. Security equipment does not have to be gaudily bedecked, although an ergonomic and stylish package does not hurt.

5-9 June 2012 booth no. L0020


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Security Design and  Planning for 

Video surveillance is ubiquitous. Take Europe for example — according to Memoori, 9.8 percent of the system investment can be found in offices; 2.5 percent in hotels and catering; 9.7 percent in retail; 3.5 percent in entertainment and leisure; and 3.5 percent in other commercial. But what about a building that includes one or more of these applications? Multipurpose, mixed-use buildings are a growing trend, and a&s explores the state of security in these attention-grabbing structures.

Multipurpose Buildings

By Jessica Kao


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any markets are seeing a return of buildings that have multiple purposes — buildings that may include two or more different purposes, including residential spaces, retail stores, entertainment spaces, commercial offices, hotels, and more. Many iconic buildings being built in the last few years, especially in Asia, are mixed-use buildings. In Asia, mixed-use buildings help to make use of the limited space. More so, having different uses in a building helps to lower the risk involved in constructing a building. Security plays a role in attracting potential tenants and visitors, and helping them assess the longevity of the buildings. Building owners and developers understand this, said Mark Hayman, Associate Director of Security Resilience and Risk, Arup. Recently, he has encountered many building websites talking about a building’s security design. “On the website for a data center, it was really talking about its building security: road blockers, big fences. In a London property as well, a large, mixed-tenancy building, there’s a whole webpage devoted to security marketing.” This is especially the case with iconic buildings that are looking to attract high

Mark Hayman, Associate Director of Security Resilience and Risk, Arup

▲ Each function in a building often has its own space, including its own entrances and exits.

and building users want separation of use. Separation helps to keep crowds separated and allows security operations to be confined to each specific building use. All the while, operational security remains at the forefront of the design. Planning early will help address all the special needs in a mixed use building. “Because of the dynamic demands and threats faced by mixed developments, the design first then integrate method in the past, will have many challenges,” said Patrick A SpAce of one’S own Lim, Sales and Marketing Director When there are multiple functions for Ademco Far East (an Ademco in one building with multiple Security Group company). “If a stakeholders, building owners mixed development has a 20 floors of offices and 20 floors of hotel Greg Botsch, rooms, then the architects will Principal and Production Director, have to consider the various John Portman & possible traffic flow and risks Associates involved. Without addressing such challenges, the development will face many operational difficulties are be very costly to operate.” quality tenants. Iconic buildings will only attract high quality tenants if their buildings are well planned and designed, and that includes security. “Things have changed globally. If they’re a global company, they have corporate standards that they have to put in place. They will have their security team look at and compare buildings. The security approach is going to be more attractive to them. Buildings are now selling these things a lot more,” said Hayman.

SepArAting USeS Separation of use begins in the architectural layout of the building

Patrick Lim, Sales and Marketing Director for Ademco Far East (Ademco Security Group)

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Vincentius Liong, Sales and Marketing Director for Adyawinsa Ademco Security.

space. Different functions will likely have separate entrances, lobbies and elevators and will also affect the circulation of people within the building. “On a single-use project, the circulation is simple and moves from point A to point B,” said Greg Botsch, Principal and Production Director, John Portman & Associates. “In a mixed-use building, you have multiple user groups with different destinations. Depending on the security and operational needs, many of these routes cannot intersect any of the other group’s routes.” Botsch explained that a hotel that includes a destination restaurant and a conference center already has four primary audiences — guests, conference attendees, diners and staff. A mixed-use building space, with residential units, office space or VIP clientele and circulation and security becomes even more complex. “Something as simple as an elevator s y s t e m c a n b e c o m e e x t re m e l y complex when you also need to address various peak movement times and occupancy loads with the different circulation routes beginning at the building entrances, lobby sizes, drop-offs and access to mass transit,” said Botsch. “Even the process of security checks, elevator queuing, guest registration in the common and shared spaces for most of the mixed-use functions requires special consideration for them to function effectively. You can see how the difficulty of addressing the circulation and security needs can become a science project.” For operational security, separation allows different units to flexibly transfer between threat scenarios.

freedom to do certain petty theft.” “For a shopping mall, the tenants are more interested in not restricting customer traffic flow, and the concern would be greater for cctv, fire safety and crowd evacuation,” said Lim. The operational Kenneth needs of each specific Carlisle, Principal Consultant for Carlisle tenant type must be Group, Securitynet. considered as priority.” com “Maybe just part of the building “In extreme environneeds to move to high threat, and ments,” continued Hayman, the rest of the building stays in low “you have the risk of crowds. There threat,” said Hayman. “To allow are people looking to cause major that kind of flexibility, you design incidents; they may look at those things like the hotel, mall, office, to be areas to cause mass casualties as physically separated from each other well.” so that every access or transitional Usually, the building’s command interface between those different center will only monitor and manage areas are controlled; you lock them up systems in the public areas, such as basically.” lobbies, lift lobbies, inside lift capsules, parking lots, all main entrances privAte verSUS pUblic and emergency exits and stairs, Often, building security has control said Vincentius Liong, Sales and over the security of public areas, while Marketing Director for Adyawinsa tenants are responsible for the security Ademco Security. “All of those in their own areas. Tenants are able to security systems located at general tailor security set ups and systems for public areas are already standardized their own needs. and able to be centralized monitored A large, multitenancy building has and controlled. Security systems public areas, like retail malls or food inside the premises of each tenant will and beverage areas. “The public areas be installed and monitored mostly by are difficult because you can’t really the tenant himself and/or centralized lock them down,” said Hayman. monitored by outsourced security “They’re designed to attract all sorts monitoring station.” of people. You may have different risk If there are multiple security centers, depending on who your tenants are.” SOPs can be used to coordinate “Risks of something happening in between the two centers. “If there a public area is greater, because you is more than one security center, don’t know the population,” said generally we can write additional Hayman. “There are limited access SOP for security management and controls. There might be cameras coordination, what action during and some security guards, or natural each type of alarm events, what surveillance from concierge. Because communication media should be of the virtue of people in there, there’s used and other necessary agreement, less chance of being caught, and more such as who will authorize to send


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police or security patrol to come to the site during triggered alarm and emergency,” said Liong. In contrast, private areas are usually lower risk areas. “In private areas, you should have led security, access control barriers, security guards, creditation, perhaps ID passes,” said Hayman. “Since most of those people aren’t allowed in, the people in private areas are tenants and building staff. You know who the people are, so a threat back there is less likely but not impossible.” “Even though office towers may expect visitors, the security needs of the tenants are priority, thus electronic barriers, video surveillance and visitor management systems are a must,” said Lim. In private areas, tenants will often add and take care of their own surveillance, access control and alarm systems.. “Mostly new tenants will have their own preferences and specific requirements. New additional systems will be added and implemented to fulfill the new tenant requirement,” When tenants manage their own security systems, they retain more control over what happens in their space but also more liability. If

anything happens in the commercial space, the building is not responsible for paying for services. However, tenant security systems are still tied onto the network so the building can supervise what is happening in tenant areas, said Adam Querker, VP of Engineering, Firetech Engineered Systems. Interestingly, fire and life safety systems in private areas are usually still under the domain of the owner, as they are part of the building. However, classic coordination between fire and safety and access control must require more negotiation across tenants and building management as opposed to within one party. “A lot of these decisions are driven by commerce and business, serviceability and responsibility,” said Querker. “So as much as the building owner wants integration, they also want separate systems. But they want them to talk to each other. That’s where the challenge is.”

SecUrity operAtionS

There are many things in security operations that are not possible if the project security design is not there in the first place. Vehicle control may

be very important. Proper security design will ensure enough vehicle standoff and proper measures are in place to prevent vehicles from driving into buildings, said Hayman. “In high threat, operable bollards will allow you to keep vehicles at a point so that you can do some basic checks on vehicles before you allow them to drive in,” said Hayman. “In order to use that, you need to have bollards built into the property in the first place. In Mumbai, after the terrorist attacks, they have flimsy barriers that they bring out to try and stop vehicles, but they’re not going to stop any noncompliant vehicles with these barriers. What you need to do is have a more robust set of measures built in.” Design principles inside will give the proper space to increase security measures, if necessary. In some extreme cases, you may decide that you need to close off the retail mall and screen people coming in. “You see that in Shanghai sometimes, they plan for enough space to put in archways and x-rays, so that they screen people coming in,” said Hayman. “To screen incoming people, you need to find the right place to do it.”

▲ Building management is usually responsible for the security in public areas while tenants are usually responsible for their own security in private areas.

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Best Practices

affect the goals of other The best way to achieve parties. Architects may good security in a mixedresist changes to their level building is consider design, and owners design from the very may feel the extra cost is beginning. “What we find unnecessary “One must in some projects is that justify why something security is considerate late must be done and how into the process, when it’s going to contribute they’ve already fixed the measurably to the project,” layout,” said Hayman. said Kenneth Carlisle, “All you can do in those Principal Consultant kinds of cases is look at for Carlisle Group, how you manage it, how “There you put your operation must be a very good and staff in place, add working relationship with various devices like access the owner and architect, control. This is not a great because you’re going to approach; it’s last minute recommend and suggest and old fashioned.” things that have an impact A threat and risk on design.” assessment will allow you Sometimes the tenants to determine the key risks are found only after the and come up with various project has begun, affecting strategies for minimizing the risk assessment and security risks. “The key original security plan. point with any security Often not all of the details project is trying to do a of a project are known at ▲ Good working relationships will help when dealing with unforeseen changes as they arise. proper threat and risk the beginning, and may assessment upfront,” said Hayman. building layout to make security a need to be accommodated as they “When you actually look at that little better.” arise. “A high rise building likely has area, where the project’s going to be It is also easier to use crime lots of retail on the street level,” said located, that’s going to have specific prevention through environmental Carlisle. “Those places are often not risks and it would be very different design principles when still in the leased until the building is almost from Mumbai to China for example. design stage. “If you plan the area complete, and often times because We also look at the project’s location right — add natural surveillance, they want to be involved in building without the actual city.” make it open and inviting — you out the particular spaces they are One of the best ways to decrease should require less cameras and less going to take. All they may know at security risk may be to tweak architecaccess control devices. You won’t the beginning is there will be retail tural plans. “If you have a concept have as many security weaknesses or spaces, and it will be located in certain layout, you may find that your hotel problems. The best technical solution places.” drop point is right next to the retail is not always the most complicated This is before discussing the mall drop point,” said Hayman. “If one.” technical difficulties involved they realize that there are less threats However there are factors that may in integration. Turn to the next and risks by changing the design, prevent proper security assessment article in this feature to learn more they may be happy to move the drop and design from the beginning. about how to ensure the systems point. To remove vulnerabilities, Security professionals may find it integration process in buildings runs you can make actual changes to the difficult to make changes that will smoothly.

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a&s International May. 2012 (Trial Version)  

The Leading International Security Magazine for Professional Buyers.

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