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he residential and small and medium-sized business (SMB) sectors are now much more conscious about the importance and benefits of installing security devices and equipment in their surroundings than just a few years before. Not to mention, the increasing popularity of home automation and home monitoring is increasing the demand for cube cameras. IMS Research, an IHS company, also indicated that the consumer and DIY network camera market unit shipment will grow from 846,200 in 2014 to approximately 1.3 million in 2016. Based on another report from IMS,

approximately 20 percent of American households already use professionally monitored services. This number is sure to grow as technology advances and becomes more affordable and accessible for the users. Currently, North America is leading the market in terms of home security, followed by Europe due to its growing interest in smart homes and energy conservation. Meanwhile, Asia is catching up as demand rises throughout the region. “It is worthy to mention that in Asian countries, the surveillance service provided by private schools, such as kindergartens and infant daycare

centers, or the elderly care centers are becoming the trend. The parents are able to watch from online their children’s activities and interactions with teachers and peers in class anytime, anywhere, via the surveillance application, while other people are able to deliver care to the old parents at home or care centers, ensuring their safety,” stated Steve Ma, Executive VP at VIVOTEK.

Cube cameras are becoming all the rage due to the heightened attention on smart homes over the past year. A common misconception that arose from this emerging wave of cube cameras is that they are suitable only for the home environment. However, these tiny cube cameras are in fact packed with features so rich, they can cover much more than just a regular home. This feature aims to address the differences and performances between cube cameras and entry-level surveillance cameras.

market potential, which can be attributed to its ease-of-use, real-time, remote monitoring, and affordable price. “Different resources indicate that more than 95 percent of business units are small and medium sized. Secondly, there is increasing security consciousness in the residential sector. Video surveillance equipment and services are no more a business-involved area, more and more home users tend to adopt video surveillance devices for safeguarding their home, premises, or their family members. Once this kind of requirement becomes mainstream, it will push the video surveillance market to another sales peak,” said Adler Wu, Product Marketing Manager at Hikvision Digital

Technology. Though cube cameras have yet to reach its peak, manufacturers are certainly holding high hopes for these compact wonder cubes. “In my opinion, the trend to IP is very clear in 2013, with its advantages in mobile connectivity and multiple functions, this trend can certainly push the cube/DIY cameras to mass public. In the startup stage, double or triple growth than traditional CCTV equipment sales is a very comprehensible result,” Wu from Hikvision continued. Also, cube cameras are easy to install and affordable. “This lowers the hurdle for many small businesses to invest in video surveillance solutions. As they see

n by The a&s ediTorial deparTmenT


FEB 2014

Cube Cameras establish market PresenCe With the amount of SMBs around the world, it is easy to see why manufacturers believe cube cameras have tremendous


a&s international jan 2014a&s international feb 2014(trial version)  

The Leading International Security Magazine for Professional Buyers.

a&s international jan 2014a&s international feb 2014(trial version)  

The Leading International Security Magazine for Professional Buyers.