Be Descriptive: 1. Meta description should introduce the user to what the page is about 2. Create a bridge between the article and description. Make sure that your meta description gets idea about the article Be Persuasive: 1. Great meta descriptions involve a touch of the persuasive. Make visitors understand that this is the page he/she wants to visit. Do not use call to action based words like buy/spend like this. 2. If your page or site is about products then use your important keywords and shortly describe your product or promotions. example: 65% discount
Inspire Curiosity: 1. By the time a user finishes reading your description, they should be curious about what the page will say about the topic 2. Do not ruin the curiosity explaining too much. example: upto, condition apply Use The Right Words: 1. The keywords may not matter for search engines, but they do matter for users. 2. These words should be associated with his or her query. Make Them The Correct Length: If you write a meta description that is too long, Google will truncate it.