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Brand Guidelines CLARITY, COLLABORATION & CONTROL


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Brand Guidelines

This includes all of the elements you may need—logos, typefaces, colours, and more—to create a consistent tone, look, and feel for P3MO’s materials.

This document contains the guidance for our visual communication system. Carefully follow this guidance to maintain brand consistency.

P3MO invites you to absorb this information and reference it often to become an informed keeper of the brand.


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Mission

P3MO aims to provide companies with the ability to identify, and manage their business change effectively and efďŹ ciently, leveraging big data, modelling and disruptive technologies, such as machine learning, to aid the solving of complex business problems. P3MO is a panoptic SaaS solution that e-enables a traditional PMO, leveraging advanced analytical tools across its suite of capabilities from planning, risk assumption, issue and dependency management, through to change control, resourcing and ďŹ nance, procurement, social media etc.


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Values

Collaborative Progressive Data Driven Connected Communicative


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Logo This is the primary visual form in which P3MO will be experienced by customers. The look and feel our brand aims for can be described by the following adjectives: Bold Cutting Edge Dynamic Fresh Friendly Sleek Smart


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Logo colour Full colour logo is a prefered version and should be used on a white background whenever possible. Where necessary a white logo can be used on one of the brand colours.


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White space The importance of white space around the logo cannot be overstated. It adds conďŹ dence and clarity to the visual messaging. The more, the better. Blue border shown deďŹ nes the minimums. The orange strokes deďŹ ne the left and right alignment against the surrounding context.


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Colours Our colour palette is intentionally small in variety so as to not dilute the brand visuals. Opacity variations of each colour can be used to increase versatility when necessary.

GREY HEX: #C8C8C8 RGB: 200 200 200 CMYK: 21 17 17 0 Pantone 420 C

BLACK HEX: #24272A RGB: 36 39 42 CMYK: 74 65 62 67 Pantone 426 C

ORANGE HEX: #FF5100 RGB: 255 81 0 CMYK: 0 82 100 0 Pantone Orange 021 C

BLUE HEX: #002B49 RGB: 0 43 73 CMYK: 100 80 43 45 Pantone 7463 C


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Bold

Typeface Montserrat is a humanist sans serif typeface designed and optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms. Download for free at: https://fonts.google.com/ specimen/Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Montserrate


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Avatars P3MO’s avatars are primarily used to brand social media accounts such as Facebook, Twitter, Instagram etc. They are also used for web, android, Microsoft, and iOS (iPhone and iPad) Apps.


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Information This document serves as a foundational guide to using this brand identity. These guidelines are for the use of the P3MO team and associated agencies only. If there is ever doubt, please refer back to this document. If you should have any questions please feel free to get in touch at sasha@blueandyellowdesign.com


P3MO Brand Guidelines  

P3MO aims to provide companies with the ability to identify, and manage their business change effectively and efficiently, leveraging big da...

P3MO Brand Guidelines  

P3MO aims to provide companies with the ability to identify, and manage their business change effectively and efficiently, leveraging big da...

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