table of contents the bread & butter mission why buy ekoh? story naming system visual system map
8 11 12 14 17
the meat solatube ice energy greendepot potential providers floor plan
22 23 24 26 29
the fruit wordmark color palette website wayshowing
32 33 34 40
the spices collateral package eNewsletter accessories brochure packaging signage
44 45 46 47 48 49
the bread & butter
our mission Ekoh is an accessible venue for the local community to create a more intimate relationship with their local merchants while experiencing the nature of Coloradoâ€™s fruits in a passionate, knowledgeable and eco-conscious environment.
why buy Ekoh? our sustainable statement The idea of buying locally means to literally buy any goods or services that are produced, provided, or grown as close to your community as possible. Itâ€™s as simple as that. With the way the market runs today, most of the food that you purchase at your large grocery marts is produced or grown in only a few locations around the country and the world. This increases the distance your food has to travel to get to your refrigerator. Even though this way of bringing the necessary products to your home is profitable and efficient for larger corporations it is harming the environment and local businesses. At Ekoh you can help bring this process home. By buying local produce and goods, you are able to shorten the Food Miles they have to travel. This not only cuts down on carbon emissions from the shipping vehicles, but it also helps your pocketbook. At Ekoh, we pride ourselves in bringing you the freshest and best quality products from the mountains to the plains of Colorado so that you can feel good about your purchases and your body can be nurtured in the most healthy way possible.
our story In a larger city still trying to overcome it’s “cow-town” brand two people were brought together from entirely different walks of life. Alexa Kuppers-Kantor came from a place a lot larger than Denver where she could find everything she needed within a few blocks of her home. In a place like Washington DC she could take a two minute walk to the market and get a few apples, and five minutes in the other direction and buy a new throw rug, She could get a latte just across the street from her house. It was all there just a few steps away. And while this was the one thing about DC that Alexa loved, she couldn’t help but be reminded of her childhood, spending time with her uncle in France, where he shared intimate relationships with each of his providers. He knew his cheese lady, Sophie, and she knew him and consistently provided him with the utmost quality cheeses that she had made just behind the counter. Hoping to encounter the same level of intimacy with her local merchants, Alexa sought out a partner who shared her passion for quality food at affordable prices.
Autumn Wallace strolled into Denver’s big city on a life changing adventure. She grew up in a town where going to the grocery store was “Running over to Patties to get some milk”, her morning cup of coffee was provided by Lianna, and Gus and his buddies hung out everyday on the bench in front of the tackle shop. She knew her providers and loved them. When Autumn moved to Denver she found luxury in the variety of products she was provided in large and conveniently located venues; but the person who was selling them did not share Patties familiar smile. It was just another Joe who barely smiled as he scanned her purchase. It was with the desire of bringing Pattie’s smile to Denver that she decided to pair up with Alexa.
Together, they wanted to bring a passion for the relationships they shared with the people who provided for them and the convenience of a “just around the corner” accessible venue. Ekoh was founded this way. They originally started by bringing together a collective of local merchants in co-op format consisting of neighbors and close friends, but they soon realized that this feeling of intimacy was something that more people hoped to become a part of. Thus Ekoh was born.
naming system why “Ekoh”? In the English language echo is a repetition of sound produced by the reflection of sound waves from a wall, mountain, or other obstructing surface or any repetition or close imitation, as of the ideas or opinions of another. To us this represented the very core of what we were intending to provide. By shopping at Ekoh the customer is provided with a quality of food that, when eaten, is then reflected through body and soul. In addition, a reflection is seen throughout the community because local businesses are able to thrive while the local people benefit from their fruits. The repetition of this cycle will eventually create a happier, more conscious environment that is echoed in the lives of our consumers and providers. The spelling of Ekoh was derived from the Buddhist mantra bodai ekoh, which is a chant that is intended to benefit one’s personal soul. This, again, exemplified the core values of Ekoh.
visual system map
Customers build relationships with their providers
the farm produces a product the farmer harvests and delivers it to Ekoh
Ekoh provides a community
Ekohâ€™s customers share the product with family and friends
Providers develop a relationship with their customers
richard & margaret Richard and Margaret own a local farm/greenhouse in which they grow tomatoes, spinach, several herbs and spices, apples and legumes, and they raise a small number of chickens. Richard and Margaret are looking for an outlet to provide these goods to members of their community, but they have been hesitant to seek out larger distributors due to their strict moral values when it comes to their product. It is very important that the people who are purchasing their products understand where they are coming from and how they were grown, as this is what they expect from the food they purchase. They want to be assured that the market carries the same values and passion for their product as they do when it comes to providing fresh organic products. They generally buy from several other local farms to get the products they donâ€™t manufacture themselves, which leaves them traveling in all directions to do their basic shopping. 20
â€œWe take pride in our produce and we want people to be able to trust that we are providing the them with the best.â€?
solatube The Solatube Daylighting System is able to accomplish better lighting performance results than a similar size box skylight, because it doesnâ€™t use a skylight well (in which light is lost through absorption into the drywall shaft). They capture light more effectively on the rooftop and efficiently transfer more of it down the reflective tube and into the room. Additionally, the Solatube Daylighting System provides better light diffusion. Instead of lighting only the space directly below the skylight, the daylighting system uses optics to spread the light out, often lighting the entire room. With the Solatube Daylighting System operating during daylight hours, electric lights are off which means no energy consumption. The Solatube Daylighting System has insignificant heat gain, so air conditioning or heating are not affected. Alternatively, more heat would be lost through a small closed window. Solatube Daylighting Systems have been used in several LEED Certified projects and is specified in dozens of other projects that are still in design or awaiting certification. Basically, under LEED Solatube Daylighting Systems can earn or contribute to the following credits: * Energy & Atmosphere * Materials & Resource * Indoor Environmental Quality * Innovation & Design Process http://www.solatube.com/commercial/faqs.php
ice energy Ice Energy delivers distributed energy storage and smart grid solutions for optimizing energy system efficiency. Our smart grid platform integrates our revolutionary, effectively lossless distributed energy storage technology with an advanced software infrastructure and intelligent two-way control to provide utilities with a powerful, cost-effective solution that fundamentally changes peak load management, and improves integration of intermittent, renewable resources onto the grid. http://www.ice-energy.com/
green depot Green Depot was created with one central goal: to make quality, green products accessible so that green living and building can be easy, worthwhile and gratifying. At Green Depot, we believe that any green choice – big or small – is a positive step for our planet. To address the incredible growth in demand that’s occurred over the last few years, a growing number of companies are marketing their products as green. Green Depot’s Green Filter is designed to help us select high-performance products that are truly green and not just “green washed.”
By leveraging the higher efficiencies associated with generating and transmitting less expensive off-peak power at thousands of distributed locations, and dispatching it during times of peak demand, Ice Energy delivers a persistent new energy solution equivalent to hundreds of megawatts of clean peaking power for utilities. http://www.greendepot.com/greendepot/dept.asp?dept_ id=40&s_id=0
â€œI want to be there for my grand kids in ten years. I know eating healthy will help me do that.â€?
susan At 48 years of age, Susan is growing older and she had become suddenly aware of her health, being a small business owner herself, she has always been a huge supporter of small or locally owned businesses. With her new found heath consciousness Susan hopes to get involved in her community and perhaps join a few recreational clubs, meet people who share the desire to take care of their bodies and find food that will be healthy and nurturing to her lifestyle. Susanâ€™s children have also been urging her to be more conscious of her effect on the environment, but with little information on how to do her part, Susan feels overwhelmed with the responsibility and awareness her children have presented to her.
potential providers fruit Red Wagon Organic Farm - Certified organic melons and other items. Boulder Ela Family Farms - Certified organic fruit, ciders & juices, apple sauce and more. Hotchkiss Morton’s Orchards - Offering organic fruits, jam and jellies. Palisade Fire Mountain Farm & Apiary - Certified Naturally Grown fruit and more. Paonia Rebecca’s Herbal Apothecary and Supply - Herbal retailer supporting farmers that practice sustainable cultivation and purchase our herbs locally. Boulder Heirloom Gardens - Non-certified organic vegetables and herbs. Denver
meat Sun Prairie Natural Beef - 100% Grass fed, free-range beef. Denver Black Forest Bison Company - 100% Grass fed Bison and other items. Colorado Springs High Wire Ranch - Grass fed elk and other items. Guffy Cure Organic Farm - Grass fed lamb and other items. Boulder
veggies Happy Heart Farm CSA - Biodynamic vegetables and other items. Fort Collins Cultiva! Youth Project of Growing Gardens - Certified Organic Vegetables and other items. Boulder Berry Patch Farms - Certified Organic vegetables and other items. Brighton Denver Urban Gardens/ DeLaney Community Farm Certified Organic Vegetables. Denver Heirloom Gardens - Certified organic vegetables and herbs. Denver Ollin Farms - Certified Naturally Grown vegetables and other items. Longmont 26
Cure Organic Farm - Grass fed pork and other items. Boulder Becca’s Turkeys & Chickens - Pastured chickens and turkeys. Parker Mountain Harvest & Expressions - Rabbits and other items. Walden Grunniens Ranch - 100% Grass Fed, Pastured Yak Meat, Yak Fiber, and Breeding Stock. Elbert Houles Ranch - 100% Grass Fed, Pastured, Free Range Boer goats, Boer X meat goats. Buena Vista Rocky Plains Quality Meats - Wild Copper River Salmon, Wild Pacific Halibut and other items. Dacono
Haystack Mountain Goat Dairy - Goat Cheese Longmont
Cure Organic Farm - Certified Organic flowers and other items. Boulder
Sunny Breeze Farm - Specialty sheep cheeses. Craig
Ollin Farms - Cut flowers, home-made tamales and other items. Longmont
Johnson’s Acres - Raw cows milk, cheese, and other dairy products. Brighton
beverages eggs Nest Fresh Eggs - Cage free, and organic eggs available in most supermarkets. Broomfield Cure Organic Farm - Free range eggs and other items. Boulder
Big B’s Fabulous Juices & Orchard - Makers of Big B Fabulous Juices Colorado’s premier unpasturized, certified organic cider & juice makers. Hotchkiss Jack Rabbit Hill / Peak Spirits. Hotchkiss Orchard Valley Farms - Certified organic wines and other items. Hotchkiss Fox Fire Farms - Organic wine and other items. Ignacio
honey Cultiva! Youth Project of Growing Gardens - Honey and other items. Boulder
Kentner Family Farms - Natural unfiltered honey. Lakewood
â€œI want to be able to ride my bike to the grocery store and know that I am getting a quality product for an affordable price.â€?
mike Mike works at Turin, a bike repair and sales shop, where he makes minimum wage. He is a 23-year-old student at Metro State studying socioeconomics. Due to his studies, he is interested in consumer/merchant relationships, but has yet to discover an existing format that he prefers. Mike recently sold his car because he could not afford to keep it with insurance rates, gas prices and maintenance costs, and now either rides his bike or takes the rail/ bus wherever he needs to go. Mike is looking for an accessible grocery mart where he can do his weekly shopping at an affordable price, and can also be assured that he is supporting a greater cause. 28
wordmark The ekoh wordmark was derived from the attributes or core values that we established when we began our development of the Ekoh identity. These consisted of conscious, community, accessibility, and nature. In essence our mark is intended to represent the ideas of community and togetherness, while embracing the traditions of the local farmers market. By choosing a serif typeface we were able to capture the qualities of these traditions as well as create a very wholesome, organic feel. By extending the leg of the lowercase â€œkâ€? we brought to light the ideas of a circular motion which is echoed in the way the Ekoh system flows.
color palette The Ekoh color palette is made up of three parts: the first consists of colors drawn from samples of different wood grain; the second from the common reoccurring theme of chalk and chalkboards that was built into our brand identity; and the third, from a series of photographs we took of fresh produce. The width of the column displayed represents the importance of the color to the identity of Ekoh.
w hy buy ek oh?
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find your community your providers my ekoh
kevin and ian Happy Heart Farms Fort Collins, Co
kevin and ian
find your community
Our dairy farm, Happy Heart Farms, is located in Fort Collins, Co. After immigrating from Norway in 1926 and working as a miner in Leadville and the Hedley coal mine, August Antonsen purchased the farm in 1943. Gus started clearing trees and selling the wood for fuel. Losing his wife just 3 months after the birth of his only son Harvey, Gus hired a housekeeper to help raise his baby boy, and began purchasing some cows to sell milk. In 1963 Harvey came back to the farm after working in Fort Collins for 2 years. They began purchasing more cows b and breeding for production from some non registered Holsteins. Harvey soon began registering the cows, and enrolled the herd with DHI.
your providers my ekoh
back to providers
find your community your providers my ekoh my footprint monitor my recipes my favorites
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wayshowing Throughout the Ekoh store, the overhead signage is easily visible. By eliminating the towering aisle walls, any customer, tall or small, can navigate it. By coordinating the accents on the woodwork to the color of the signage, it makes wayfinding more efficient without being overwhelming. The color scheme is mimicked in the packaging we created for all of the products provided.
speer blvd. denver, co 80204 www.ekoh.com email@example.com
speer blvd. denver, co 80204 www.ekoh.com
speer blvd. denver, co 80204 www.ekoh.com
accessories Below are our Ekoh club member key chain cards. With a little bit of research we discovered that barcodes can be printed in color and on fabric, so we chose to use a sustainable textile. This allows for stainability as well as durability. We also found that barcodes need to register along the bottom three quarters of an inch so we were able to design our own barcode to mimic the ekoh grass along the top. To the right you see our reusable bag that doubles as a club card because it also includes the ekoh barcode. This will be given with a membership sign up in-store. Our employee apron is also pictured featuring the ekoh grass.
packaging This is the ekoh packaging system for meat, bread and cheese products. Each one is color coded accordingly. Orance for cheese, red for meat, and yellow for bread. This system is also echoed in our store wayfinding system. 901070461302
signage The larger sign, to the left, represents the series of educational signs placed around the store that give you information about the provider of each product. This allows the customer to get to know each farmer individually. The smaller sign, below, is a representation of what would be hand written by our employees regarding each product: provider, name of product, and price by pound as well as bulk.
eat ekoh. live healthy. join the community. 51
colophon title Ekoh brand book
designers ÂŠ2009 Autumn Rae Wallace & Alexa Kuppers-Kantor
references references go here
typefaces Helvetica Neue LT Std family Angelina
paper Cougar , 100% recycled, bright white, 60lb Cover