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A P ’ s Volume 2

Issue 4

m o s t

c r e d i b l e


r e a l

es t a t e

m a ga zin e April-May 2012


maange more Budget 2012-13





Budget, a mixed bag

Builders should know their duties - Page-10

- Page-4

Smart homes

Grading in realty to the fore

- Page-14

- Page-12

Italy all the way

Branding as strategy

AP Real Estate Developers Association


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Cover Story

Budget, a mixed bag for realty The Finance Minister has not granted industry status to the sector. This has been a long pending demand now. This move would have made bank financing easier and inexpensive for realty companies

BUDGET 2012-13


ne of the welcome features of the Union Budget 20122013 is the thrust on infrastructure, as it is a necessary input for the country’s sustained growth. It is heartening that a road map has been drawn up to address some issues facing the infrastructure sector. However, the real estate sector continues to get a short shrift and did not get much as it ought to have. On infrastructure, the Finance Minister has emphasised the need to remove the lacunae and has proposed an Infra investment fund of Rs 50,000 crore. For National Highways alone, the fund allocation is Rs 10,000 crore. The investment on sectors such as power, roads and bridges,


telecommunications, railways, irrigation, water supply and sanitation, ports, airports, storage and oil-gas pipelines would be increased from about 8 per cent of GDP to about 10 per cent of the GDP. The total investment in infrastructure would have to be over Rs 45 lakh crore.

Housing On housing, Mr Pranab Mukherjee has proposed various measures to address the shortage of housing for low income groups in major cities and towns, including ECB for low cost housing projects and setting up of a Credit Guarantee Trust Fund. Some highlights of the Budget provisions for different sectors, including real estate, are listed on the facing page.

Cover Story

Possible impact on realty sector Let us analyse what the budget means for the real estate sector, as it is the second largest contributor to the country’s GDP only after agriculture. On the whole, the Finance Minister Pranab Mukherjee’s budget is a letdown. He has allowed external commercial borrowings (ECB) for lowcost affordable housing projects, which will bring down the interest cost for developers. Last year, a 1 per cent interest rate subsidy was provided for loans towards affordable housing, which continues. However, the FM has disappointed the real estate sector by not widening the interest rate subsidy scope. The disappointments are many and we need to examine them in detail. The Finance Minister has not granted


Income tax exemption limit raised to Rs 2 lakh to provide relief of Rs 2,000 to all assessees; 20 per cent tax on income over Rs 10 lakh, up from the earlier Rs 8 lakh limit.  External commercial borrowings permitted to low-cost housing sector.  Infusion of Rs 15,888 crore in public sector banks, regional rural banks and NABARD in 2012-13.  Four thousand residential quarters to be constructed for paramilitary forces with an allocation of Rs 1,185 crore.  Defence to get Rs 1.93 lakh crore during 2012-13.  Service tax rate raised from 10 per cent to 12 per cent to garner Rs 18,660 crore to the exchequer.  Number of proactive steps taken on black money (stashed away abroad); information has started flowing in, prosecution to be initiated; White Paper

to be tabled in the current session. Skill Development Fund allocated Rs 1,000 crore.  Excise duty raised from 10 to 12 per cent.  Import duty on equipment for iron ore mining reduced from 7.5 to 2.5 per cent. Allocation of Rs 200 crore for research on climate change.  National mission on food processing to be started in cooperation with state governments.  Integrated Child Development Scheme to be strengthened and restructured with allocation of Rs.15, 850 crore. Allocation of Rs 14,000 crore for rural water supply and sanitation.  External commercial borrowing of up to $1 billion permitted for airline sector.  From 2012-13, full subsidies for National


providing food security; in other sectors to the extent the economy can bear this.  Hope to raise Rs.30,000 crore from disinvestments.  New equity savings scheme to provide for income tax deduction of 50 per cent for those who invest Rs.50,000 in equity and whose annual income is less than Rs.10 lakh.  Corporate market reforms to be initiated.  Bills on micro-finance institutions, national land bank and public debt management among those to be introduced in 2012-13. Growth in 2012-13 estimated at 7.6 per cent; expect inflation to be lower. Better monitoring of expenditure on government schemes.

Cover Story

The slow farm growth rate continues to be a strain on the economy. industry status to the sector. It has been a long pending demand now. This long overdue move would have made bank financing easier and cheaper for realty companies. The government has not relaxed norms for repatriation of FDI in real estate. This would have made the market environment more investment-friendly. The FM has also not enacted legislation on real estate investment trust (REITs), which would have promoted investment in the sector. There is no mention either about the setting up of a real estate regulator, which has disappointed the sector. This would have ensured a semblance of fair play and transparency in the industry and protection of consumer interests. The Union Government has also not implemented the revised Direct Taxes Code (DTC). That would have had strong

implications on special economic zones (SEZs). The industry requires clarity on issues that may emerge from time to time and how businesses would be promoted in SEZs.

Unfulfilled wish-list As the realty sector is a major driver of growth and generates thousands of jobs across its various verticals and associated industries, it is only apt that the sector gets industry status. But strangely, the government continues to give it the cold shoulder. The sector wanted the government to relax norms for repatriation of FDI in real estate. In addition to this, the realty sector was expecting the FM to enact legislation on Real Estate Investment Trust (REIT). While a draft policy for REIT was issued a couple of years ago, there were no further developments in this regard. Promoting


REIT would also enable pension fund investors and insurance companies to invest in real estate assets providing stabilised revenues to meet their return obligations. In 2011, 1 per cent interest rate subsidy was provided for loans towards affordable housing. The realty sector wanted the scope of this subsidy to be amplified and broadened to include a wider price band of budget housing to benefit home buyers, especially in the lower income groups. Some major players in the sector feel that the Union Budget 2012-2013 is another opportunity lost and a few bold decisions could have done wonders for the nation’s economy. These are some more reactions from industry captains.

‘Nothing much to cheer about’ “Our reaction to Union Budget 2012-13 is mixed, at best. It seems fair to state that the Indian real estate sector does not

Cover Story have much to cheer about,� says Anuj Puri, chairman, Jones LaSalle India. Mr Puri says that the raising of the personal income tax exemption limit from Rs 1.8 lakh to Rs 2 lakh is just tokenism. It is certainly not relevant for the aspiring Indian middle-class home buyer. The expected exemption limit of Rs. 3 lakh would have had some significance. That said, the 1 per cent tax rebate for home loans of up to Rs.15 lakh on homes costing up to Rs 25 lakh will prove beneficial for developers in this segment, Mr Puri adds. Exempting proceeds from the sale of a residential property from Capital Gains tax if they are invested in equity or equipment of an SME provides home owners with more reinvestment options. The increase in the service tax rate from 10 per cent to 12 per cent will increase the cost of production for developers, who are already reeling under high input costs. Allowing External Commercial Borrowing (ECB) for affordable housing is, without doubt, an excellent move. It will ensure better capital availability for developers of low-cost housing. This sector is typified by low margins, and it becomes attractive only if developers are enabled to produce greater volumes. Better capital availability will help in timely project execution, which will result in higher volumes, says Mr Puri. The postponement of a decision on FDI in multi-brand retail comes as a disappointment. We seem to have missed yet another opportunity to boost the Indian economy by ways of significant foreign capital inflows. On the other hand, the increased spending on warehousing will certainly help the retail real estate sector, since more storage capabilities will help retailers expand into more cities and towns. Likewise, the measures to increase funding for highways and other infrastructure will help put more territories on the

real estate map.

Cup of woes It is a disappointing budget for the middle class home buyer. We had made numerous representations to the Ministry to bring down the cost of loans. Nothing has been done on that front. Instead, the industry will have to grapple with even higher rates of service tax and excise. This will result in an increase in cost of construction by Rs 50 to 100 per sq ft which will ultimately be passed on to the customer. We had also hoped that some sort of tax breaks would be given for EWS and LIG housing on the lines of the erstwhile 80 (I) B. However, nothing has happened. The only silver lining is that for the first time ECB has been allowed for EWS housing but with a number of riders. It

remains to be seen if companies will actually be able to raise any ECB with these riders. In short, nothing significant has been done to ease the liquidity crunch of either the developer or the home buyer. --Pankaj Bajaj, President, CREDAI, NCR Overall this budget does not have much to look forward to. With reference to the real estate sector, there is an absence of any intent to address the issues concerning the sector. High property prices and low demand coupled with tight lending scenario have further dimmed the consumers’ ambition of owning a house. Among other challenges for the sector, the unprecedented increase in urbanisation is a challenge as well as an opportunity; however, the lack of a road map will prolong the problems of the urban centres.

The mess in the power sector is a cause for concern.


Cover Story Having said that, the residential segment has got some attention in terms of fund allocation to rural housing and ECB window for affordable housing projects. Higher allocation for infrastructure and ruraloriented schemes should have a positive cascading effect on the economy. Thankfully, residential leases have been kept out of the ambit of the service tax. --Pranab Datta, MD, Knight Frank India The budget for 2012-2013 for the real estate sector is not a very welcome one. There are some positives but it again has not addressed some of the long pending demands of this sector. The budget has allowed borrowing from overseas for affordable housing projects, which is a welcome step. It will definitely boost fund flow and can give impetus to the affordable housing segment. The extension of interest subsidy of 1 per cent on housing loans of up to 15 lakh is a positive step but an increase on housing loans of up to Rs 25 lakh will further boost the demand for low-cost housing and will help buyers at large. The increase of service tax and the excise duty would directly make an impact on real estate sector which will ultimately have an impact on the price of properties and will affect the customers. Also, our long pending demand to give industry status to the real estate sector once again has not been addressed. --R K Arora, CMD, Supertech Ltd The real estate sector has once again been deprived of the “industry status” which would further deprive the sector of the natural benefits, which it could have availed of given the “industry” status. No doubt the ultimate beneficiary in that case would have been the end users/customers. The Budget proposals have allowed

FDI in affordable housing sector which is likely to increase the fund flow in this area and ease out the real estate sector. Extension of subvention scheme for another one year is definitely a support for real estate. However, the increase in loan limits was expected and should have been given by the Finance Minister to give a respite to the real estate sector. It is also notable that the Finance Minister has increased the service tax and also the excise duty which would directly make an impact on various inputs of real estate, which ultimately is likely to affect the price of properties. --Gaurav Gupta, Director, Omkar Realtors & Developers The real estate sector has not received any sops in the current budget which could have boosted the market and customer sentiment. There were no indications also of this sector being granted the much deserving industry status. On the contrary, the increase in Service Tax will push up the realty prices as the additional cost will be passed on to the buyers. Increased spending on the infrastructure is welcome step but hope to see much towards urban infrastructure to support the real estate industry. The move to allow ECB for low cost housing is a positive step. --Ashwani Prakash, Executive Director, Paramount Group of Companies In my opinion, the Union Budget bears an average impact on the economy. While the Budget has shown some green signals towards infrastructure growth, it has fiscal roadblocks in its way. The planned Rs 50 lakh crore investments in infrastructure is indeed worth appreciating, although separate amendments and provisions for the real estate sector would have been welcomed. Also, the proposed investments


in health and education sectors will further boost the country’s infrastructure to a large extent. The fiscal deficit of 5.9 per cent of the GDP in the year 2011-12 has panned out very differently as compared to the target of 4.6 per cent which indicates excessive spending by the government to keep up the growth momentum. Also the hike in excise and custom duties of 2 per cent will not only have a cumulative effect on the cost of construction as a whole but may also impact the revenues of India Inc substantially. With land acquisition prices touching the roof, no rebate in home loans and interest rates and now an additional rise in cost of construction will postpone the desire of an average home buyer. One more element that was off the Budget purview was emphasis on green practices and carbon emissions in India. At present the government does not have specific tax benefits or policies for accounting towards the higher costs incurred in green buildings like higher levels of depreciation and tax breaks. In this direction, some thrust on green construction could have encouraged developers to adopt sustainable practices which in turn would have also helped in lowering the carbon emissions. To address the fiscal deficit, the indirect taxes have been increased which will strain the nation’s growth. --Zubin Irani, President (India), UTC Climate, Controls & Security To sum up budget 2012-13, it can best be considered a mixed bag, if not a total disappointment, given the liquidity crunch in the market and the slowdown. The accent on low-cost and affordable housing aimed at the common man is welcome, but for other investors there is still a void.

Real estate regulator


Taxes & Laws

Builders should know their duties, responsibilities

That which angers men most is to be taxed above their neighbours —Sir William Petty (1623-87).


hether builders in this State are more taxed or their brethren in neighbouring States is a matter to be probed by researchers, because tax laws are complex. This article is not to teach you the provisions in the APVAT Act, 2005 (let us call it Act) rlating to works contracts. Builders have been in this business since some time and the Act itself is about 7 years old now in this State. To a major extent, all the persons concerned must be aware about their

liability under the Act. Without going into issues like whether the builder is selling goods (only sale of goods is taxable under the Act) or immovable property like flat; whether tax is payable on the land value or construction value, etc., the legislature has framed an easy and good tax provision in Section 4 (7) (d) of the Act. Under this, a builder is entitled to opt to pay tax under composition scheme at the rate of 1% up to 13.9.2011 and @ 1.25% from 14.9.2011. Almost all the builders have been paying tax under this clause. I am therefore restricting this article only to this composition scheme. (I am not dealing with the regular scheme of payment of tax contemplated under Section 4 (7) (a) of the Act). 1. For the purpose of paying tax under


the said clause (d), the builder must be a registered VAT dealer under the Act. Before commencing any business, he should apply for registration and obtain the certificate. 2. Only a registered dealer is entitled to opt for composition scheme under clause (d). For the purpose of such option, builder-dealer has to file form VAT 250 in the office of the CTO/AC concerned and obtain acknowledgment. This form has to be filed before receiving advance from the first prospective buyer. 3. In that form 250, (the columns in this form are not suitable for builder), builder has to mention full address of the site with survey numbers and the nature of con-

Laws & Regulations struction, i.e., flats/villas/ commercial complex, etc. 4. Builder has to enter into a mother agreement to start with, with the prospective buyer, mentioning the entire consideration receivable for the sale of land as well as flat/villa/shop, etc. In the absence of such agreement, there may be a problem in classifying the transaction under clause (d). 5.There can be a sale deed (registered) afterwards and then a construction agreement, which should invariably refer to the mother agreement. 6.Tax @ 1.25% has to be paid by the builder on the entire consideration received or receivable for the sale of flat/ villa/shop, including the value of land or the market value fixed by the Sub Registrar for the purpose of stamp duty, whichever is higher. 7. At the time of registration of sale deed, crossed DD drawn in favour of the concerned CTO for 1.25% of the amount noted in the sale deed has to be handed over to the Sub registrar towards VAT due. It is advisable to retain xerox copy of such DD, which may also be enclosed to the VAT 200 return of the concerned month. (It is said that the most difficult thing in the world is understanding a tax return). 8. In respect of the remaining amount as per the agreement, tax @ 1.25% has to be paid for the same month along with VAT 200 return through crossed cheque or DD (It is now through net banking). 9. Such builder, who has opted to pay tax under clause (d) is not eligible for any Input Tax Credit (ITC). 10. Up to 13.9.2011, there was liability to pay tax under Section 4 (7) (e) of the Act on the value of goods brought/purchased from other States/countries or purchased from non-VAT dealers in Andhra Pradesh and used and transferred, at the rate of tax mentioned in the Schedule to the Act. This clause has been omitted with effect from 14.9.2011. Hence if such goods are used and transferred from the said date, tax is payable only @ 1.25%, as above mentioned. 11. If the builder, who has opted to pay

tax under clause (d), awards sub contract of any portion of work or entire work, such sub contractor is not liable to pay tax. In such a case, the builder has to issue a certificate to the sub contractor to the effect that the sub contractor is not liable to pay tax, as he has opted to pay tax under clause (d). 12. The builder need not make any TDS (VAT) from out of the payments made to the sub contractor. 13. Government in its memo No.33263/ CT,II (1)/2010-5 dated has specifically directed the builders, who are not registered with the department and who have not opted for composition of tax under Section 4 (7) (d) of the Act to pay tax @ 1% only, under composition scheme along with applicable interest from the due date till actual payment of the said tax due, by registering themselves as VAT dealers. This can be availed of by such builders to avoid further consequences. 14. If the builder brings/purchases any specific/identified goods with brand name from other States/countries, as per the specific written requirement of the prospective buyer for use in the construction work, on the value of such goods, exemption can be claimed under Section 4 (7) (g) of the Act. In the case of M/s. Patel Engineering Ltd. Vs State of A.P. 51 STJ 150 – the SAT held that no tax shall be leviable by following Section 4 (7) (g) of the Act on the turnover of transfer of property in the goods, if such transfer from contractor to the contractee constituted a sale in the course of inter-state trade or commerce. A heavy burden lies on the builder to prove this claim. 15. If the builder starts any new venture, he has to file fresh form VAT 250 for the purpose of composition. 16. If Service Tax is part and parcel of consideration, then VAT has to be paid even on service tax component. 17. It would be beneficial to obtain registration certificate under Central Sales Tax Act, 1956 (CST Act) 18. In the application for registration, the builder can mention all the goods required to be used and transferred in


the construction of flat/villa. Goods can be purchased by the issue of C declaration form from the other States, only when such goods are incorporated in the certificate of registration issued under the CST Act. 19. When goods are purchased against C form, the applicable rate of CST would be only 2%. Commercial Taxes Department has been levying tax on the advances received from the prospective buyers even before the sale deed is registered. Builders have been arguing that there may be sale of flat or may not be any such sale, as the buyer may at any time go back. Some builders have filed writ petitions in the High Court questioning such levy of tax on the advances received and the decision is awaited on this issue. 20. If any builder wants to bring commodities like iron and steel, from other States into this State for use in his business, he has to send advance CST way bill to the consignor in the other State. Such advance way bill duly filled in by the consignor, must accompany the goods vehicle. Let me conclude with the following from our own ancient texts:“Just like a leech, calf and bee draw only small, but very small, quantities from their respective feeds (i.e. blood, milk and honey), similarly a King should, by his orders, take from his subjects, very small amounts of taxes” --Manu Smriti-[7.129]. Kautilya, in his Arthasaastra says that it is the duty of the citizen to pay taxes and that of the leaders to use the taxes for nation building: “Those who do not pay fines and taxes take on themselves the sins of those (kings) and (kings) who do not bring about well-being and security (take on themselves the sins) of the subjects (1.13.8). --P.V. Subba Rao, Advocate, Retired Joint Commissioner (CT), Hyderabad. Mobile: 9391018552


Grading in realty; an idea whose time has come This article explains why grading has become critical today for the crowded real estate market


he real estate sector holds immense importance in the nation’s economy because of the vast business activities and employment it generates and the multiplier effect it has on the economy through its backward linkages. The Indian real estate sector has witnessed exponential growth over the last decade, resulting in the tremendous increase in the number of players and projects. However, the sector largely remains unregulated and unorganised, which leaves end-users puzzled with regard to the developers’ ability to deliver the project in accordance with the promised terms, quality parameters, and within the stipulated time. It becomes difficult for a retail investor/ buyer or financial institutions/banks to rank the real estate developers or projects with regard to project risk and prospects of successful implementation. Hence, an independent opinion on the relative performance capability of the real estate entity in the form of grading can help in such differentiation.

of credit rating in India. Today, it is the market leader with a dominant share in the rating business in India and is instrumental in developing the framework and methodology for rating rupee denominated debt obligations of Indian corporates and financial institutions along with the debt issues of large infrastructure projects. Individuals, institutional investors and lenders use CRISIL ratings as a benchmark for framing investment and lending policies. CRISIL as part of its rating service has developed a methodology for the real estate sector and has completed a large number of projects across the country. NAREDCO has been invited by government to be the agency for rating the developers/real estate projects. Based on this, NAREDCO has entered an MoU with CRISIL for carrying out rating of real estate projects and developers. The methodology and symbols for the same have been developed by CRISIL, in consultation with NAREDCO and National Housing Bank (NHB).

ICRA’s standing NAREDCO’s key role The National Real Estate Development Council (NAREDCO) is the apex national body for real estate development, with the Minister of Urban Development and Food & Consumer Affairs, public sector organisations and all practitioners of real estate sector, for self regulation of industry and bringing ethics and code of conduct in the profession. NAREDCO has initiated a system of rating developers and real estate projects to enhance the confidence levels of lenders, investors and consumers while making lending and / or investment decisions. Credit Rating Information Services of India Ltd., established in 1987, has come a long way in pioneering the concept


ICRA, an associate of Moody’s Investor Service, is a leading credit rating agency in India with more than 21 years of experience and having completed over 6,500 assignments. ICRA rates credit facilities of more than 537 companies in the real estate/construction domain and maintains foremost position in rating real estate companies. By virtue of its significant exposure to real estate companies, ICRA has consolidated a strong knowledge base and risk evaluation criteria in the real estate sector. ICRA has completed rating assignments for major real estate players such as DLF, Unitech, Omaxe, Ansal API and Parsvanath Developers in the North; Godrej Properties, Peninsula Land, Mahindra Life Space Developers and Tata Housing in the West;


Sobha Developers, Prestige Estates, Mantri Developers, Embassy, Brigade Enterprises and Nitesh Estates in the South; and Ambuja Group, Forum Group and Shrachi Group in the East.

cific risks, the track record of the developer and its financial position has an important bearing on the grading of the project. The indicative business risk assessment criteria for real estate developers are sector specific

ICRA has developed a methodology along with the National Real Estate Development Council (NAREDCO), the apex national body for real estate developers, in 2001. Process flow chart Grading scale

Indicative criteria to assess real estate entities In assigning grading to real estate entities, ICRA assesses the risks under two broad categories: business risk and financial risk. While the assessment looks at all relevant factors in detail, the indicative risk assessment criteria for real estate projects are location, appropriateness of execution agencies, level of control & adherence to project schedules, price competitiveness, availability of raw materials, quality parameters, regulatory risk, contractual agreements, approval status, interest rate risk, cash flow vs. obligations, transfer of ownership and penalty clause to the buyer. Besides the project-spe-

risk, market position, project composition, adherence to project time schedule and quality in the past and current projects, project management and system for timely completion, management quality, extent of legal compliance and documentation and track record of dispute and litigation, transfer of ownership and customer satisfaction in the past projects. The indicative financial risk assessment criteria for real estate developers are profitability, leverage, cash flow vs. obligation, financial flexibility, insurance cover, accounting quality and contingent liability. For grading of developers & projects,


ICRA’s grading scale ranges from RT1 i.e. very strong project to RT5 i.e. weak project. The sign of + (plus) or – (minus) may be appended to the grading symbols to indicate their relative position within the grading categories concerned. The grading reflects the prospects of successful implementation of the real estate project and transfer of ownership as per terms and the magnitude of project risk factors. Against this backdrop, ICRA has evolved methodologies for grading of real estate developers and real estate projects. Through this grading service, ICRA not only seeks to enhance the confidence of market participants in the sector, but also aims at stepping up the involvement of banks and financial institutions (FIs) in the real estate sector. ICRA’s Grading of Real Estate Developers & Projects is designed to communicate to investors (end-user/buyer of property) the ability of the developer to deliver in accordance with the terms, quality parameters, and time stipulated. For developers, the grading, by providing an assessment of their abilities and risk profiles, serves to assist them in presenting their case to the users/buyers and lenders while facilitating their internal benchmarking as well. Moreover, the grading, by its very nature, is an incentive for developers to conform to fair trade practices and legal requirements. For lenders, the grading serves to enhance their confidence in real estate projects, thereby facilitating the flow of institutional funds to such projects as well as enhances the chances of developers’ access to cheaper credit. The grading from the established independent rating agency ICRA enhances the credibility as well as branding of the developer/project and increases the pricing power with buyers, investors, financial institutions and bankers.

New age habitats

Smart homes for intelligent living With our lifestyle getting busier by the day, automated home solutions have become the need of the hour -By Ganesh Vudutha


ince we live in a digital age, it is only natural that these solutions need to be available at the tip of our finger. Home automation utilizes technology to transform your home into a smart home. A smarter home gives you remote and automatic control to your lights, airconditioning, curtains, entertainment, security, surveillance and many more in one easy to use interface. It streamlines and simplifies all the electrical and electronics in your home offering

the ultimate lifestyle of comfort and convenience in a simpler, safer and cost-effective way.

Why home automation? There are many benefits that can be enjoyed by installing a home automation system – it offers comfort, convenience, security, surveillance and saves energy.

Comfort and convenience Home is the place where everyone likes to sit back and relax. Comfort and convenience have become essential and it is not a luxury anymore. Imagine, with the touch of a single button you could switch off the lights, close the curtains, activate the security system and motion sensors – now that is real convenience. In your home theatre room - use your phone, instead of 4 different remotes, to operate projector, amplifier, TV and AC– now that is real comfort.

Security & surveillance


As someone rightly said - it’s not security, its peace of mind. Security for a home is crucial, and the regular lock and key doesn’t work anymore. Switching ON a light when someone gets near your door is one of the simplest ways to scare burglars. With a surveillance system, you can keep an eye on your home even when you are away. With high technology solutions like automated door locks, motion sensors, alarm panels, CCTV cameras, solar fencing, etc. one can be assured of the safety of loved ones and property.

Energy efficiency & saving Energy is becoming precious day by day and it is everyone’s responsibility to do their bit to preserve it. But, this doesn’t necessarily mean that one has to compromise on comfort and convenience. By installing an intelligent home automation system you can utilize energy efficiently, thereby saving energy and money. Automatically switching OFF the air-conditioning when

New age habitats no one is in the room or switching OFF all the unused lights and geysers in your home by the click of one button are effective ways of saving energy.

put your home on auto-pilot and automate your dayto-day tasks without even touching a button. For e.g. – schedule the common areas lights to switch ON automatically in the evening and switchOFF automati-

What can be automated? With latest home automation system, it is possible to automate everything that you wish to, well almost everything. Here is a list of the most common features that are automated and a sneak peek into what they can do.

cally in the morning.

What are the options?

  

Lighting - On/Off | Dimming | Scene | Timer | Occupancy Sensors | … Air-conditioning - On/Off | Temperature Control | Centralized Control | Occupancy Sensors | … .Entertainment – Home Theatre | Amplifier | Projector | Music | Movies | Photos… Security - Automated Door Locks | Video Door Phones | Smoke Detectors | Motion Sensors | … Surveillance - View | Record | Night Vision | Motion Detection | … Motor - Curtains | Blinds | Projector Screens | Gates | … Sprinkler - Lawns | Garden | Rain Sensors |Timer …

The options to control all the above functions are also endless – one can use his smart phone, tablet, laptop or a computer to access and operate home automation systems. Not only that,with a remote access feature, you can operate the automation system even when you are away from home. With a scheduling set-up you can

There is a general view in society that home automation is expensive, needs special cabling and can be installed only in homes under construction. With advancement in technology, there are many options available for the customer and automation can be done at a very affordable cost without extra wiring in an already constructed home. There are numerous technologies that can enable you to set up a home automation system. It is essential to choose the right technology and no technology alone is best suited for all requirements – as in any case, one size doesn’t fit all. Every home has unique needs and they have to be clearly identified and a tailor-made solution is of utmost importance.

What to consider? 1. Be a Smart Customer – read about home automation and familiarize yourself with what a home automation system can offer. There is a plethora of information on the

internet and it opens up your mind to the possibilities. 2. Get a professional – there are numerous automation options and choosing the right ones can be tough and time consuming. Consult a home automation specialist who can understand your requirements, design a suitable solution and give you options. 3. Choose wisely –discuss with a professional on the various automation features and choose what you want to automate. It helps being specific and assists the automation provider to design an automation system that suits you the best. 4. Budget - have a budget in mind as there are many options to choose from and you might lose a grip on the expenditure. If you are not sure on how much to spend and what features to automate. Choose an automation system that gives you options to expand and scale as you enjoy it. Finally… Can you imagine your TV without a remote; the same is going to happen with your home and automation system, eventually. With the endless possibilities offered by the foremost automation providers, you can opt for the right system that suits your requirement the best. Reaping benefits Finally, reap the benefits – the small, unforeseen perks of your newly automated smart home – and don’t be afraid to look at the bigger picture, even if you have to work up to it one component at a time. Listed below are some prominent technology options for home automation.

PROMINENT TECHNOLOGY OPTIONS FOR HOME AUTOMATION Structured Wiring Works on special cabling done for home automation Can be installed only in under construction homes Planning and execution has to be meticulous Not expandable

Wireless Works on radio frequency or infrared technology Suitable for a single room or small installation Simple installation and execution Can be expanded with minimal changes in infrastructure

Power Line Communication Works on the existing electrical wiring Can be installed in under construction and already built homes Simple installation and execution Can be easily expanded

There are many more technical aspects, which are out of scope of this article, that are to be taken into consideration before identifying the right technology.



Mama mia, `tis Italy all the way A bedroom for teens with Italian design elements.


mphasis on quality, innovation, style and creativity typify Italian brands, which are still at the forefront of the design industry in the world. The Italians have always been known as the masters of design. The words ‘Made in Italy’ are synonymous with elegance, style, superior craftsmanship, top-quality materials, and an impressive design legacy that stretches back to hundreds of years. With such an emphasis placed on quality and innovation, there is little wonder that Italian products have been so wholeheartedly embraced by the Indian interior industry. Despite coming with a higher price tag, Italian brands have carved out a strong foothold in the high-end interiors sector, as consumers in India have welcomed the sense of exclusivity and luxuriousness deemed inherent in an Italian-designed product. Says a prominent designer: “Italians have been designing for thousands of years; they understand the

genesis of design have more imagination, are rooted in culture, and are better mediators. They are bold and are clearly the leaders when it comes to modern-day design ethics. They understand the market and what people are craving. They stay true to their beliefs and know how to create beautiful, aspirational products -– from fast cars, furniture, fashion and food.” QUESTION OF QUALITY Italian design mainly targets the elite, design-oriented consumer. Products of Italian design have been created by topclass Italian designers such as Antonio Cittero, Claudio Silverstrin and Piero Lissoni. The popularity of Italian products is down to a combination of unquestionable quality and artistic heritage. Italian design is known for being a little more expensive, but then you are buying original pieces that are crafted by very talented people.


Italy has always been synonymous with fine architecture and design since the middle ages. THE CULTURE OF DESIGN In terms of the latest trends coming out of Italy, it is the simplicity of design, innovation and enhanced interpretation of space that stand out. Italians have introduced some very interesting additions to collections that includes the workplace, office, home and furniture. However, the greatest challenge facing Italian companies, which pride themselves on producing quality pieces of art or furniture, is the issue of replicas. Several Italian firms produce original, handmade designs, but the threat, in this digital age, comes from imitation. In an age where mass production is the norm there is hardly any respect for true creativity and a perfect design sensibility.


Property Rates


Price (Rs/Sq.Ft.)

Attapur A S Rao Nagar Barkatpura Bachupally Bandlaguda Banjara Hills Bollaram Chintal Domalguda East Marredpally Erragadda Gachibowli Hi-Tech City/Madhapur

2800-3100 3000-3200 4500-4800 1500-2100 2000-2200 5800-7000 2000-2200 1800-2000 3500-4500 4200-5000 3000-3800 3500-4500 3500-4500


Habshiguda Hyderguda Hasmathpet Hydernagar Jeedimetla Jamai Osmania Jubilee Hills JNTU Road/Kukatpally Kondapur Lingampalli L B Nagar Marredpally (Secunderabad) Mehdipatnam Nampally

3000-3500 3000-3500 2300-2800 2500-2800 1800-2100 2300-2500 6800-7800 3000-3800 2500-3800 2000-3400 2500-2800 3400-4300 3000-4200 2800-3900

Life skills

Good interviewing requires practice by Carolann Philips


ith all the recent talk of recession and depression, successful job interviews have become more important than ever before! A job interview is a conversation which occurs between a potential employer and a job applicant. The applicant is trying to prove that he is the best candidate for the position, while the organisation’s representative is not only evaluating the applicant but is also hoping to present a terrific workplace. Proper etiquette, therefore, plays an extremely important role for both the candidate and employer in helping them to achieve their goals. For candidates, the ground rule is to be well groomed and punctual. This means practicing good hygiene, dressing appropriately, and arriving five to ten minutes ahead of the appointed time. Arriving earlier than that may inconvenience the interviewers and arriving after that is considered late! Turn off the cell phone and never take along an uninvited guest such as a spouse, friend or child. The interview starts and ends with the receptionist. So be courteous and fill out any paperwork graciously. Follow the interviewer’s lead. Smile when greeted and wait to be told to take a seat. Then say, ‘Thank you’. Be pleasant and confident when responding to all interview questions. The key to being confident is to prepare. Before the interview, evaluate your assets and features, consider which of them will be most beneficial to the potential employer, anticipate questions and research the company. If asked to say something about yourself, remember the interviewer is not interested in you personally at this time. Tell the interviewer who you are professionally, cite the results of three or four most significant accomplishments and then ask which of them would he or she wish to know more about. Sit with a good posture; maintain eye contact

Patience and understanding are of great importance. and give the interviewer full attention. Do not place a handbag or folder on the interviewer’s table. Rather, place it on the floor or in your lap. It is acceptable to ask questions on important matters such as job duties but wait until the interviewer asks if you have any. Thank the interviewer and do not forget to greet the receptionist on your way out. Send a thank you letter or e-mail the next day. For interviewers, job interview etiquette consists of respecting the candidate’s time and energy. Unemployment disrupts a person’s sense of stability and for those people whose work is a source of personal pride and value, losing a job and having to look for another can be disorienting. Begin the interview on time and try to put the candidate at ease instead of testing how well he or she can handle the pressure of an interview. Let the applicant know how long the process will take and the steps that will be involved. Be familiar with the candidate’s resume and during the interview show you know a little about his or her background. This indicates that the resume was given true consideration. Do not take calls, answer e-mails, or allow subordinates


to interrupt the interview unless it is an emergency. Listen attentively and probe or comment on the candidate’s statements rather than plow through a pre determined set of questions. When the interview draws to a close, thank the applicant and convey the approximate date of the hiring decision and the way in which it will be communicated. If an applicant is qualified enough to warrant an interview, he or she is worthy of a call once a decision has been made, even if not chosen for the position. For both interviewer and interviewee, successful interviewing like driving requires practice. The more the practice, the better one gets! (Carolann Philips is a certified etiquette and protocol consultant and behavioural skills coach. She is the managing director of Hallmark Events, a company that focuses on designing and developing programmes with emphasis on organizational behaviour and thinking, based in Muscat, Sultanate of Oman.)




Me a n i ngfu l del i bera ti ons

Former APREDA president Mr Murali Mohan presenting a memento to Mr S.Viswanath, Director Planning, HMDA, at the monthly meeting held on February 28.

APREDA president P.Prem Kumar greeting Anish Kedia of Emami Realty at the meeting.

Mr Prem Kumar presenting a boquet to Mr Bimal Kumar Kedia of Theme Ambience. Looking on is Mr Bhawarlal Jain, executive vice-president of APREDA.

New member O.P.Ramachandra Reddy of Obili Infrastructure being welcomed to the meeting.



AP R E D A f u l fi l s c ommi tment

The houses for flood-affected people, which have come up with financial aid from APREDA, at Peddakothiliki village in Kurnool district.

The dwellings for flood-affected people, which have come up with financial aid from APREDA, at Vasunagar in Mahabubnagar district.


Civic affairs

Creating wealth from waste The huge amount of waste generated by cities could be a challenge as well as an opportunity for administrators.


o you where Hyderabad stands in the list of cities that generate maximum quantity of municipal solid waste (MSW)? Fifth, says a survey undertaken by Waste-to-Energy Research and Technology Council, Columbia University, this year. This finding need not be taken from a negative perspective. For, it is also true that this waste could be put to commercial use through the generation of power. As per the survey, Hyderabad generated 5,154 tonnes per day of MSW, after Kolkata (12,060 TPD), Mumbai (11,645 TPD), Delhi (11,558 TPD) and Chennai (6,404 TPD). Gangktok has the least MSW generation at 19 TPD. Years ago, it was recognised that MSW could be put to use through different technology adoptions. Biomethanation, gasification, pyrolysis,

plasma gasification, refuse derived fuel (RDF), waste-to-energy combustion and sanitary landfills are some of the ways that this waste could be made commercial use of. First, a nation-wide picture of MSW trends. The per capita waste generation rate in India, according to a different study recently, was shown to have increased from 0.44 kg/ day in 2011 to 0.5 kg/day in 2011, fuelled by changing lifestyles and the increased purchasing power of urban Indians. Urban population growth and increase in per capita waste generation have resulted in a 50 per cent increase in the waste generated by Indian cities within a decade since 2001. There are today 53 cities in India with a million plus population, which together generate 86,000 TPD of MSW (or 3.15 mil-


lion tonnes per year) at a per capita waste generation rate of 500 grams/day. The total MSW generated in the whole of urban India is estimated at 68.8 million tonnes per day or 188,500 TPD. Improper waste management Big cities collect about 70-90 per cent of MSW generated, whereas smaller cities and towns collect less than 50 per cent. More than 91 per cent of the MSW collected formally is landfilled on open lands and dumps. It is estimated that about two per cent of the uncollected waste is burnt openly on streets. About 10 per cent of the collected MSW is openly burnt or is caught in landfill fires. For instance, such open burning of MSW and landfill fires together releases 22,000 tonnes of pollutants into the lower atmosphere of Mumbai city ev-

Civic affairs ery year. But these wastes can generate power. In the past, several attempts to recover energy from these wastes have had failures. For example, ten aerobic compositing projects in 1970s, a large scale biomethanation project and two RDF projects in 2003 have also failed. The large scale bio-methanation plant in Lucknow failed to generate six MW of power due to the absence of source separated organic waste stream. But anaerobic digestion of MSW has been successful on smaller scales, including in Hyderabad,

especially for vegetable and meat markets, restaurants and hotels. For example, 20,000 household biogas units installed by Biotech, a private firm from Thuruvanthapuram, could save $ 4.5 million (or rs 225 million) for the city. Today there are 80 Mechanical Biological Treatment (MBT) plants in India, treating mixed MSW and most of these are located in Maharashtra (19), Himachal Pradesh (11), Chattisgarh (nine) and Orissa (seven). Now more than 26 new MBT plants are proposed in different cities and towns across India.

The Refused Derived Fuel (RDF) technology has had some success. And here Hyderabad and Vijaywada in Andhra Pradesh have made significant contributions. A new facility is nearing construction in the Okhla landfill site and is about to begin operations. This is designed to generate 16 MW of electricity by combusting 1350 TPD of MSW. Thus, generation of MSW, though should be checked, but could be taken on a positive platter as these are the newer technologies that can re-use them to generate fuels and electricity.

Agribiz next big thing for AP Andhra Pradesh has proposed an Agribusiness zone, which could attract Rs 67,000 crore in investments and generate a lot of jobs too. First it was information technology and then came petroleum products. Now Andhra Pradesh is weighing the benefits of promoting an Agribusiness Investment Region, involving major agri clusters in three of its regions. The proposed project in Andhra Pradesh, to be taken up in public private partnership (PPP) mode, involves setting up integrated infrastructure for rural business and entrepreneurial development. After a favourable response from the Union Agriculture Ministry for the proposal, a team of corporate houses under the leadership of the Federation of Indian Chambers of Commerce and Industry earlier this month made a detailed presentation to the Andhra Pradesh government. Agriculture Minister Kanna Laxminarayana responded favourably to the proposed ABIR project but said a final decision would be taken after eliciting the views of all the stakeholders. Viewing that the AIBR could be developed on the lines of the Delhi-Mumbai Industrial Corridor, the Minister felt the need to rope in countries such as Israel, Netherlands and the US to partner and bring in investments and technologies. He said a delegation would be sent soon to these agriculturally superior nations to forge alliances. S. Balaji, managing director of Lepakshi Knowledge Hub, which proposes to set up an agri logistics food park near Anantapur in an area of over 10,000 acres, said the ABIR project involves setting up 270 integrated agro food parks, livestock parks, agro logistic parks, rural transformation centres and community development parks through a cluster approach. The project, which is expected to attract sizeable funding from global development agencies, will have three clusters in the three geopolitical regions of the State -- Telangana, Coastal Andhra and Rayalaseema -- promising employment to 50,000 people directly and 4.5 lakh indirectly.


A modern greenhouse in one of the agri clusters.


Branding in realty as business strategy B

randing has come to occupy a key role in the realm of realty today, given the wide scope it offers in the areas of marketing, merchandising, the hyperdriven world of advertising and promotion. Nothing, literally, has escaped the phenomenon of ‘branding.’ This extends from products to services, to manufacturers and service providers. The real estate sector is no exception. In fact, the whole question of how important builders’ brand names are on the property market should be examined in greater detail. Given his wide experience in real estate marketing, APREDA vice-president Mr Chalapathi Rao Rayudu was invited to a national seminar on “Branding in real estate” conducted by the University of Hyderabad on February 2324 where he gave a presentation. Taking forward the dialogue on this crucial topic Mr Rao spoke on the whole gamut of branding and elucidated how, for practical purposes, a branded builder is one whose projects sell well on the basis of reliable construction, imaginative designs, and provision of desirable amenities, good project locations and above all credibility. The creation of a credible brand image requires positive feedback from existing customers and a good market reputation as far as delivering consistent quality and value is concerned. Let us examine why branding has become so crucial today and its various stages. • A branded builder will have invested some time, effort and money in building his brand image, having employed a professional advertising and promotion company for this purpose. Additionally, a branded development company would be affiliated with all relevant industry associations, thereby establishing credibility and a record of accountability. • A builder derives numerous advantages from his brand name and brand image. He is automatically clubbed among reputable professionals in the field, wields greater

APREDA vice president Mr. Chalapathi Rao Rayudu speaking at the seminar on branding in real estate at HCU. clout with financiers and can attach higher rates to his projects. He commands the trust of both his clients and employees. THE INGREDIENTS OF A REAL ESTATE BRAND • A builder in the process of establishing a brand name will make his presence felt at major real estate events such as property exhibitions, and will regularly offer new projects to buyers at such events. He thus puts his company into the limelight. Such projects will be prominently advertised in leading property-related publications and other periodicals, and also by means of attractive hoardings at strategic and eye-catching locations. With repetitive exposure by such media, a brand name gets firmly imprinted in the minds of property buyers.


• A branded developer is aware of having a reputation to protect and live up to. This is evident in conscientious choice of location, superior amenities and quality of construction • A branded builder is a trend-setter on the property market - in other words, the rates he charges in his projects will often decide the rates that other projects of similar configurations in the same locality will charge. THE POTENTIAL DOWNSIDE OF BRANDING Generally speaking, brand-building is a valid and beneficial exercise that profits both the builder and his clients. However, it should be noted that fame and prestige carry with them a large burden of responsibility towards the interests of numerous

Strategy stakeholders. It is easy for a builder whose name commands respect to grow complacent and eventually allow his company’s standards to sink. The annals of real estate history abound with instances in which builders rely too heavily on their brand image, finally falling into disrepute because their projects have become substandard. Things to remember A respected brand image is a developer’s most valuable asset. The business of building and selling real estate can be a constant, never-ending struggle against incredible market odds. In the final analysis, it is a builder’s name that inspires confidence and sells his projects. He also establishes his reputation by a long-standing presence on the property market. This matters a lot, because there is a high dropout rate among builders who cannot deliver consistently or are not equal to the fierce competitiveness of the market. Alongside is the range issues on which Mr Chalapathi Rao presented a slide show with the aid of examples drawn from the twin cities of Hyderabad and Secunderabad and enriched the proceedings of the seminar.

APARNA INFRA BEST BRAND Aparna Infra Housing has been rated as the leading and best real estate brand in Hyderabad by the Star Realty 2011-2012, a Planman Group initiative. The distinction for Aparna comes as a recognition for their efforts in setting a benchmark in the industry and also consistently delivering value and satisfaction to customers as well as stakeholders alike. According to a press release, Planman Media in association with the Indian Council for Market Research conducted a survey to list the top 100 brands in the realty sector. The parameters of the survey involved evaluating the overall brand equity of real estate firms across the residential as well as commercial segments.

Product/project Commodity Specialised Multi-speciality Niche Usp  Organisation

BRANDING THEMES Project Vs Company.  Project/product Based Ex; Lemon Tree/fresh Living S And S Green Building Saket Senior Housing Pragati Retirement Homes. Unitech Sports Village Resort Based

Project Specific Ads/ Stalls In Expo


Starting/learning Growing/family Based  Professionalised  Corporatised 

BRANDING THEMES Location Based 

BRANDING OBJECTIVES Adding Value/higher Price Building Image Market Positioning Realtors/channel Partners Or Brand Building Ex;pheonix  Differntiating  Cognitive Dissonance  Giving More To Every Stakeholder. BRANDING ISSUES  Projecting Self Vs Brand Or Both Ex; Janapriya Engineers Syndicate Vvr Hosuing Manjeera La Hari Branding Or Marketing Or Both  Project Or Company Short/medium/long Term Objectives. REAL ESTATE BRANDING ELEMENTS

Projecting Location Ex; Aliens Group Giving Project Reports Pbel Giving Communting Time

BRANDING THEMES Price Based  Affordable Price Ex; Janapriya Prajay  Premium Segment Short Term Sales Oriented/marketing Oriented Price Offersextras Offer; Furniture, A/c’s, Pre-emi BRANDING THEMES Security Based  Safety Of Investment Vs Growth Potential; Market Hype Ex. Suvarna Bhoomi Projects Persons Used In Ads; Honest Actors Social activists BRANDING PROPS

Location Theme/speciality Product Specks Amenities Services Price Group Specific

Membership In Associations Club Membership  Participation In Social Clause Events  CSR Acitivites  Exhibitions/expos  Channel Partners 



Hyderabad turns into aviation hub

The majestic Dreamliner at the India Aviation 2012.


n the third week of March, Hyderabad zoomed into global focus as the fiveday third edition of India Aviation 2012 unspooled at the old Begumpet airport. Not only top aircraft manufacturers and airlines such as Boeing, Bombardier, Airbus, Pratt & Whitney and Dessault displayed their products and services, but three days of business-to-business (B to B) meetings ended with many deals and agreements being signed. Although it is difficult to estimate the estimate of the agreements that were signed, as these would take some more months, even years, to fructify, the response has been overwhelming. Some even called it better than the second edition, although the aviation sector as a whole has hit an “air pocket.” For Hyderabad, it spells good news in terms of development. Take for instance Connecticut-based engine maker Pratt & Whitney. The company has plans to set up a Maintenance, Repair and Overhaul


(MRO) unit, component assembly facility and a training facility in India, for which due diligence is on. In all probability, the MRO facility will be set up either at Hyderabad or Bangalore. And Hyderabad being recognised as India’s aviation hub, the choice for the global MNC could be easy. Only a few days ago, the GMR Group and Malaysian Airlines inaugurated India’s biggest MRO in Hyderabad, which can service all types of aircraft. Hyderabad has another advantage — it is a regional hub for many carriers, especially Spice Jet which used the city to connect several tier-II and III cities across India, such as Pune, Ahmedabad, Mangalore, Chennai, Kerala and Bangalore. It also offers the least tax on Aviation Turbine Fuel (ATF) at 16 per cent, compared to most other States which charge between 20 and 25 per cent — an added incentive for airlines to zero in on Hyderabad. Large market


Today India is the ninth largest civil aviation market, with passenger traffic rising from 73 million to 144 million and cargo throughput from 1.5 million tonnes to 2.3 million tonnes in the last five years. According to Boeing’s current market outlook, the Indian aviation market will require 1,320 commercial jets, valued at $ 150 billion over the next two decades. Mr. Keskar said that Boeing was currently having an order book of over 100 aircraft from Indian carriers which include 787 Dreamliners for Air India (27) and Jet Airways (10). SpiceJet is the other airline expecting to take delivery of Boeing aircraft. As expected, Boeing’s Dreamliner was the cynosure of all eyes among all the aircraft

on static display. The display of industryleading aircraft of the Bombardier was a highlight of the third edition of the summit. The Learjet 60XR, Challenger 300 and Global 5000 business jets as well as the Q400 NextGen Turboprop, all in operation in the country, enthralled people. Aircraft manufacturers forecast that 4,000 aircraft in the 20-149 seat category would be delivered to the Asia Pacific region (including China) over the next 20 years and this is one main reason why the aircraft manufacturer chose to be here for the event. U.S. Charge d’ Affaires Peter Burleigh inaugurated the U.S. pavilion, which unveiled some of the biggest names in U.S.

civil aviation, including Boeing, GE Aviation, Bell Helicopter, Sessna and Pratt & Whitney. Mr. Burleigh said the participation of the US companies at this show demonstrated a commitment to partner with India on its goal of modernising and upgrading its airports, improving air traffic flow and becoming a regional hub for aviation. Meanwhile, Airbus has signed an agreement with CAE Simulator Training for setting up a second Indian pilot training centre at Noida, near Delhi. The facility will have a capacity to train up to 5,000 crew members annually. All in all, the event gave a boost to Hyderabad in the chart of global regional development hubs.

Guidelines for high-rise buildings


s a follow-up of the proposals received from many States by the Ministry of Environment and Forests, Government of India, the EAC for Building/ Construction, Infrastructure and CRZ Projects in September 2011 discussed the issues related to emergency and evacuation requirements for high-rise buildings, their height and distance from fire stations. The EAC recommended that the height of the building should be linked with the width of the road on which the proposed building is to be located and also the distance of the fire station from the building so that in case of emergency, the fire tender may reach in the shortest possible time. These recommendations of the EAC have been accepted by the competent authorities and guidelines stipulated regarding buildings of different heights. 1) For buildings more than 15 metres in height all necessary fire-fighting equipment shall be in place before the occupancy of the building. 2) Minimum width of the road (right of way)

Height of building

Width of road (Minimum)

Width of road (Desirable)

Between 15 m-30 m Between 30 m-45 m Between 45 m-60 m Above 60 m

15 m 18 m 24 m 30 m

18 m 24 m 30 m 45 m

Location of fire station Height of Building

Location of Fire Station(Minimum) Location of Fire Station (Desirable)

Between 30 m-45 m Within 10 km Between 45m-60 m Within 05 km Within 02 km Above 60 m


Within 05 km Within 02 km Within 10 minutes Driving distance

Good tidings

Land conversion fee slashed by 5 per cent T he government of Andhra Pradesh has decided to reduce the charge levied for conversion of agriculture land to nonagricultural purposes from 10 per cent to 5 per cent, which comes as a major relief for realtors in and around Hyderabad (HMDA limits). In other municipal areas in the State, however, the charge will be reduced only by 1 per cent. The government also decided to exempt aquaculture from the conversion charge, treating it on a par with agricultural activity. Revenue Minister N. Raghuveera Reddy introduced a bill amending the AP Agricultural Land (conversion for non-agriculture purpose) Act, 2006, to facilitate the reduction of the charge. This development comes as a feather in

the cap of APREDA, particularly Mr P.S.Reddy, former APREDA president, who since 2006, singlehandedly Mr P.S.Reddy made all the efforts to get the NALA charges reduced. Expressing immense satisfaction over the development, Mr Reddy said that the relentless efforts of APREDA had finally borne fruit. This step would help the realtor community in a big way, he said. Recounting how he had begun the battle for reduction in NALA charges during ex-Chief Minister

Y.S. Rajaekhara Reddy’s tenure, Mr Reddy said that in spite of several hurdles and ups and downs he did not give up the fight and highlighted the travails of realtors due to the high NALA charge, in the right fora.

APREDA members to visit Canton Fair Some 22 APREDA members from Hyderabad and Visakhapatnam will visit the Canton Fair to be conducted at Guang Zhou in China between April 13 and April 20. This is the first overseas tour to be organised by APREDA. During the tour, APREDA members will visit the Foshan ceramic market for three days, study the conditions there and subsequently proceed to Macau.

APREDA’s contribution to healthy living On March 18, Bicyclone, a cycling track on the Necklace Road in Hyderabad was inaugurated by Chief Minister Kiran Kumar Reddy to promote cycling, make Hyderabad tourist-friendly, encourage a healthy lifestyle among people and reduce pollution. The initiative is a joint exercise between GHMC and the Hyderabad Bicycling Club (HBC) and the track will be open between 5 a.m. and 7 a.m. every day. APREDA has contributed Rs 2.30 lakh to the GHMC for the purchase of bicycles for this innovative effort. The HBC is planning to keep about 100 bicycles with helmets for use by cycling enthusiasts at the Necklace Road.


Feng Shui


ong Xi Fa Ca! This is the traditional Chinese New Year greeting that means “wishing you prosperity� in Mandarin. The first day of the Chinese New Year was ushered in on January 23. Each year is associated with one of the twelve animals in the Chinese zodiac and 2012 is the year of the dragon. This calendar is based on a complex lunisolar calendar system that uses both lunar and solar cycles to mark time. As a result, the Chinese New Year falls on different dates each year, between January 21 and February 21 of the conventional Gregorian calendar. According to Chinese astrology, people born in the year of the dragon are said to be strong, self-assured, eccentric, intellectual, and passionate, among other things. The Chinese have identified 12 animals to express zodiacal time. The choice of these animals is based on a tale from Chinese mythology that has been given several interpretations. One version is: The rat was assigned the job of inviting a variety of animals to a banquet to meet the Jade Emperor, who rules the heaven and the earth. At this special meal the animals would have a chance to be selected for the zodiac signs. The animals who showed up found a place in the calendar. The cat apparently never found a spot because the rat fooled him into believing that the banquet was one day later; hence since that day the rat and the cat have been enemies for eternity. In China, the dragon symbolises the emperor or the male. It represents power and those born in the Dragon Year are said to wear the horns of destiny. The Chinese also consider the Year of the Dragon to be the best year, as people born under this sign are highly intelligent, lucky, healthy and full of confidence. They are extroverts and have strong willpower. They are not always easy to get on with and can prove dangerous enemies. If you get on their right side, they make for supportive and helpful friends. The Chinese call the Dragons the guardians of wealth and power; certainly a prosperous sign to belong to. However, it’s also a sign most prone to megalomania. 2012 for the Dragon: It promises to be a super year. Dragon years

2012: Year for the brave

allow people born under the sign to choose and re-channelise their excitement and enthusiasm, making them extremely fearless. The Year of the Dragon marks a new beginning in all ways. Be it a new opportunity at work or a new relationship, the year is filled with many pos-

sibilities which the Dragon must make the most of. Also, better-equipped to take a step back and re-evaluate situations, Dragons this year will enjoy the fruits of both patience and the spotlight.

Based on your year of birth, find out which sign you belong to The Dragon: 1916, 1928, 1940, 1952, 1964, 1976, 1988, 2000, 2012 The Snake: 1917, 1929, 1941, 1953, 1965, 1977, 1989, 2001 The Horse: 1918, 1930, 1942, 1954, 1966, 1978, 1990, 2002 The Sheep: 1919, 1931, 1943, 1955, 1967, 1979, 1991, 2003 The Monkey: 1920, 1932, 1944, 1956, 1968, 1980, 1992, 2004 The Rooster: 1921, 1933, 1945, 1957, 1969, 1981, 1993, 2005 The Dog: 1922, 1934, 1946, 1958, 1970, 1982, 1994, 2006 The Pig: 1923, 1935, 1947, 1959, 1971, 1983, 1995, 2007 The Rat: 1912, 1924, 1936, 1948, 1960, 1972, 1984, 1996, 2008 The Ox: 1913, 1925, 1937, 1949, 1961, 1973, 1985, 1997, 2009 The Tiger: 1914, 1926, 1938, 1950, 1962, 1974, 1986, 1998, 2010 The Rabbit: 1915, 1927, 1939, 1951, 1963, 1975, 1987, 1999, 2011


Good tidings

Buyer sentiment high in Hyderabad, says JLL The residential property buyer sentiment in Hyderabad has been upbeat and will continue to trace an upward trajectory, says real estate consultancy firm Jones Lang LaSalle (JLL). The consultancy, in its update, states there has been a gradual increase in residential demand and absorption. “We definitely expect an increase in PE (private equity) investments into residential real estate projects in Hyderabad in 2012. Until now, institutional capital flows had been slow in Hyderabad when compared to some of the other cities,� the report states. This was mainly due to high valuations in 2007-2008, the global financial crisis in 2008-2009 and the State-level political scenario leading to expressed institutional investment sentiment in 2010-11. The real estate valuations are once again picking up and developers as well as endusers are revving up. The political scenario will take a turn for the favourable for

PE investment in 2012-2013. The residential supply is likely to outstrip demand in the foreseeable future, possibly impacting the pricing. The commercial real estate sector in Hyderabad has reacted very differently from the residential sector over the past few years. Hyderabad saw absorption of 4.4 to 5.0 million square feet year-on-year. This clearly indicates that corporate clients did not let the political scenario upset their expansion plans in Hyderabad. Cognizant and Accenture have expanded their office bases over the last two to three years. However, very few new companies have set up their base in Hyderabad over the last couple of years. Notable exceptions would be JP Morgan and Facebook, along with a few others. In 2012, the lack of SEZ supply will result in city absorption being lower than in 2010 and 2011.



Auspicious days

SUBSCRIPTION DETAILS AS A PRE-LAUNCH WE ARE ENROLLING SUBSCIPTIONS FOR FINANCIAL YEAR 2012-13 (6 BI-MONTHLY ISSUES) The annual subsription amount payable is Rs.200/(Listed price is Rs.300, i.e. six issues @ Rs.50 each)  The amount includes courier charges for the six issues.  The Feb.-March, 2012, issue will be sent as a complimentary.

Requests for subscription can be sent to the following address.

Andhra Pradesh Real Estate Developers Association (APREDA) 102, Tirumala Shah Apartments, Yellareddyguda Road, Ameerpet X roads, HYDERABAD - 500 073 Phone: 655 72184, 99898 44467 email: Web:








1. 2.







21X27 21X27 21X13 10X13

RS. 23,500/RS.19,000/RS.13,000/RS. 7,500/-

RS.16,250/RS.13,000/RS. 9,000/RS. 6,000/-


RS. 84,000/RS. 66,000/RS. 42,000/RS. 24,000/-

3. 4. 5


April 2012 Date 14 15 16 25

Day Saturday Sunday Monday Wednesday

Time (IST) Full day Upto 13.57 pm Upto 12.27 pm After 9.49 am

(There are no auspicious days in the month of May due to moodalu)




Badshahi Ashoorkhana, a link from the past


he Charminar is synonymous with Hyderabad as it was the first monument built by Sultan Mohammad Quli Qutub Shah after founding the city of Hyderabad in 1591. The second building to be built by the monarch was Badshahi Ashoorkhana in 1594 for installing the Alam-e-Mubarak (standard) of Imam Hussain. Originally built on 500 acres, the area has shrunk to just about an acre. The beauty of the Badshahi Ashoorkhana is its Persian mosaic known as Kar-e-kashi on the walls. The mosaic is made of China chips of different colours and hues. In the 1908 floods that devastated Hyderabad, the Ashoorkhana was damaged as it was filled with flood water up to 6 feet. Consequently, the mosaic was damaged and the damaged portion was painted to match the untouched mosaic above 6 feet. There are 8 pillars of wood and 4 pillars of stone in the Ashoorkhana. If one looks carefully at the mosaic, one can detect a door which opens into an alcove used by Sultan Quli Qutub Shah during Moharrum. There is a separate entrance by which the Sultan entered the alcove. Bismillahir Rahmanir Raheem -- In the name of Allah, Most Beneficent, Most Merciful -- in the form of an alam can be discerned in the mosaic and can be read from either side. The Ashoorkhana has been declared a protected monument and is the recipient of the INTACH Heritage Award, 2006. Encroachers within and outside the monument were evicted in 2009 and 2011, respectively. The Ashoorkhana has a Naqar Khana (where the drums were played), Niyaz Khana (where food was cooked and distributed), Abdar Khana (where water was kept for the faithful), Sarai below the Naqar Khana (where pilgrims from afar could rest) and the Mujawer House (the caretaker’s quarters). The Ashoorkhana which had been converted into a Bandi Khana (carriage shed) after Aurangzeb’s conquest of Golkonda in 1687 was renovated in the reign of the second Nizam, Nawab Nizam Ali Khan. The alams donated by the Qutub Shahi monarchs were made of gold

The Persian mosaic known as Kar-e-kashi on the walls. and encrusted with precious gems. These were taken away by the Mughals never to be seen again. The 125 alams which are brought out during Moharrum are made of panchloha, a blend of gold, silver, copper, bronze and lead. The Badshahi Ashoorkhana has the distinction of housing the biggest alam in India. The alam is that of Hazrat Abbas and has an interesting story behind it. The first Commissioner of Police was Talib-udDaula who lived in a deodhi near Khursheed Jah’s deodhi. This alam was kept in his house but as he didn’t have children, the alam was installed in the Ashoorkhana after his demise. In 1914, the mesh or jali was erected on the Prime Minister Maharaja Kishen Prasad’s order on a petition by the then caretaker to prevent pigeons from entering the structure. The last Nizam, Mir Osman Ali Khan, restored part of the roof when it collapsed. The drums in the Naqar Khana were played up to a year after the Police Action. They would be beaten five times a day: 8 a.m., 12 noon, 4 p.m., 8 p.m. and 12 midnight as this was the method of keeping time in


the days of yore. Today, the Naqar Khana is dilapidated and stands in urgent need of repair. In the days of the Qutub Shahis, 1,000 oil lamps would be lit on the first day of Moharrum and would steadily increase to 2,000 on the second day and finally to 10,000 on the tenth day or Ashura. The lamps would be put out at the time of Majlis on Ashura and the monarch would return to the fort.The footprint of Prophet Mohammad is another sacred relic here. This and the alam of Imam Hussain are brought out every Thursday. Best seen in all its splendour with all the alams on display during Moharrum, the Badshahi Ashoorkhana is a ‘must see’ for participants in the heritage walk that starts from Charminar every Sunday. It is a valuable link from the past continuing to this day. (Sarah Mathews is a Hyderabadbased freelance journalist)

Sarah Mathews

Legal corner



FROM THE Hyderabad’s Rajiv Gandhi Airport world’s third best


Amazon to double its staff strength in Hyderabad

The city of pearls is all set to emerge as the largest development centre outside of the United States for the worlds largest online retailer with the e-commerce giant keen on adding over 5,000 people to its existing Hyderabad operations over the next three years.,which trooped into Hyderabad in 2005,has already made Hyderabad one of its largest development centres in India with a headcount of nearly 4,000 professionals who are engaged in R&D and tech support operations,a release put out by the state information technology and communications department on Wednesday said. The GMR Group-run Rajiv Gandhi International Airport (RGIA)

The $48 billion turnover biggie employs 56,000 people globally

in Hyderabad has been adjudged the third best airport in the

and presently has an employee base of around 11,000 in India,it

world in service quality in the 5-15 million passengers per annum

is learnt.Of these,the remaining 7,000 are spread across Banga-


lore and Chennai.

The airport has been ranked by the Airports Council International

The Seattle based online retailer has leased 1.5 lakh sq ft space

(ACI) ahead of global contenders like Abu Dhabi, Adelaide, Ge-

over the past couple of weeks in Madhapur and is scouting for

neva, Cape Town, Hamburg and London Luton Airports, GMR

another 5 lakh sq ft space over the next two to three years to meet

said in a statement recently.

its expansion requirements in the city.This is learnt to have been

While in 2010 the airport scored 4.51 points overall, the 2011

indicated by a team from led by senior executive

score led the Hyderabad airport to 4.57 in the category. Year after

John Schoettler to chief minister Kiran Kumar Reddy at a meet-

year RGIA had consistently raised its standards and has made

ing on Wednesday.

significant progress since 2009 when the score was 4.44, it said.

State information technology and communications minister Pon-

The airport’s foremost responsibility is to improve facilities for

nala Lakshmaiah confirmed that had big plans for

passengers and offer them a convenient and comfortable transit,


said Vikram Jaisinghani, Chief Executive Officer, GMR Hyderabad International Airport Ltd (GHIAL), the operator of RGIA.



PAG E S & S I T E S . . . Wonderla to set foot in Hyderabad with water theme park

“As of now, we only have games and relaxation for families from dawn till dusk, but soon we will have overnight stays too. We expect to have at least 60-plus games for the entire family in the Hyderabad park,” he said.

Central nod for MMTS Phase-II for connectivity to RGIA

Buoyed by a growth in revenue between 25 and 30 per cent and with a footfall charting an upward curve on the graph, Wonderla, the brand under which Wonderla Holidays showcases its water theme and amusement park, will soon start work on its venture in Hyderabad with an investment of Rs. 210 crore. Arun Chittilappilly, Executive Director, said they were all set to roll with the construction work on a 55-acre site beyond the in-

With the Union Cabinet Committee on Infrastructure approving

ternational airport on the outskirts of the State Capital beginning

the Multi-Modal Transport System (MMTS) Phase-II recently,

April. Admitting that their plans were delayed with the general

the much-delayed project has inched closer to execution. Once

strike for separate Telangana, he said the new project would be

completed,it will improve connectivity to the Rajiv Gandhi Inter-

Wonderla’s biggest, both in terms of investment and the facilities

national Airport in Shamshabad.

to be offered.

The MMTS Phase-II project was conceptualised at an estimated cost of Rs 632.68 crore,two-thirds of which will be borne by the

Elaborating on the company’s choice of Hyderabad for the over

State Government and remaining by the Indian Railways.The

Rs. 200-crore investment, he said that year-on-year, footfall in

project is slated for completion during three years of the current

existing amusement parks across the country was on the rise.

Five-Year Plan (2012-17).

“We found we had a lot to offer here, a place with an interesting

The Phase-II project has been divided into two stages. In stage 1,

mix of people in the IT, BT, pharma and other sectors from across

estimated at Rs 317 crore, the Falaknuma-International Airport

India who could do with entertainment-with-the-family-kind,”

(cost about Rs 85 crore), Tellapur-Patancheru (Rs 32 crore),

Mr. Arun said.

Secunderabad-Bolarum (Rs 30 crore) and Sanathnagar-Moula Ali





(Rs 170 crore) sections would be taken up.

IT industry representatives say they are not surprised at the find-

In stage 2, the Moula Ali-Malkajgiri-Sitaphalmandi (Rs 25

ings. Gachibowli and Madhapur are not only among the fastest

crore), Bolarum-Medchal (Rs 74 crore) and Moula Ali-Ghatkesar

growing in India but also the only areas in Hyderabad where

(Rs 120 crore) would be taken up. Also, passenger amenities at

office rentals are moving up because IT and ITeS companies are

different stations in the city and more rakes (MMTS coaches)

on an expansion spree and driving demand, says IT and ITeS As-

were incorporated in the MMTS Phase-II.

sociation of AP secretary general Bipin Pendyala. What is boosting demand for IT/ITeS office space in Hyderabad

Hyderabad’s software hub shines brightly

is that while realty is very reasonably priced and competitive as compared to other metros like Bangalore, Mumbai, Delhi and Chennai, the city offers better infrastructure than these cities.

Rs.400 crore to beautify Hyderabad for bio-diversity convention The Greater Hyderabad Municipal Corporation (GHMC) plans to spend a whopping Rs.400 crore in the next few months to spruce up the capital for the prestigious international convention on biodiversity scheduled to be held in October, Mayor Majid Hussain Madhapur And Gachibowli are among the fastest growing office

and GHMC Commissioner M.T. Krishna Babu announced last

locations In India, says a leading realty consultancy firm survey,

week that the State Government has been requested to release Rs.

adding that this is yet another shot in the arm for Hyderabad’s

300 crore for the same while a communication has already been

image as a global IT/ITeS hub. The survey has rated Hyderabad’s

sent to the Centre for a grant of Rs.800 crore to take up roads,

suburban market, comprising Madhapur and Gachibowli, at the

drains, greenery, lighting and other amenities to host the meet

fourth spot in India among the 15 most fastest growing office

where delegates from 190 countries are expected to attend.

locations in the country in terms of growth in rental values.

Administrative sanction was also accorded for the money re-

According to the consultancy firm, the IT/ITeS sector continues

quired for the city’s beautification for the bio-diversity meet.

to dominate Hyderabad’s office market, accounting as it does for 78% of total absorption of office space, with Madhapur and

Missile unit at Ibrahimpatnam

Gachibowli alone enjoying the lion’s share of 77% in the total

A surface-to-air missile unit is set to come up at a cost of Rs

office space absorption.

30,000 crore at Ibrahimpatnam in

In fact, the October-December 2011 period alone saw some

Ranga Reddy district. The founda-

major deals being struck by IT majors such as Google, Deloitte

tion stone for the project by Bharat

and Xilinx, all of whom mopped up between 90,000 and 95,000

Dynamics Limited (BDL) was

sft space each in Hyderabad’s IT district. Hyderabad is surely one

laid by Chief Minister N. Kiran

of the locations considered by IT companies when they are either

Kumar Reddy. The infrastructure

looking at setting up shop in India or expanding their presence,

for the project, spread over 630

points out Ravi Ahuja, executive director, Cushman & Wakefield,

acres of land, will be ready in three


years. Initially, an estimated 6,000



PAG E S & S I T E S . . . missiles are expected to be produced at the unit which would

MRO facility opened at RGIA

be equipped to subsequently expand production to keep up with

Union Minister for Civil Aviation Ajit Singh inaugurated the

the demand. The Union Minister of State for Defence, M Pallam

GMR Hyderabad International Airport Ltd’s 350-crore Mainte-

Raju, said that the project’s budget would be allocated in the 12th

nance Repair & Overhaul (MRO) facility at the Rajiv Gandhi

and 13th Plans. Project developer BDL’s turnover would jump

International Airport (RGIA) recently. According to G M Rao,

from Rs 1,000 crore to Rs 5,000 crore once production begins at

Chairman, GMR Group, the Indian aviation industry is set to

the surface-to-air missile defence project unit at Ibrahimpatnam.

emerge as the world’s third largest market by 2020 resulting in

The new unit will create 1,000 officer-level jobs and Mr Pallam Raju said that manpower from educational institutions should

economic prosperity across the country. The MRO facility is like-

be churned out as per industry requirements to enable the local

ly to employ over 1,000 skilled professionals once it is fully op-

population benefit from the project and find employment at the

erational. Currently, the facility employs over 350 persons. “We

unit. The Chief Minister said that the State Government was

received approval from the European authorities for the MRO

working on allocating 6,000 to 7,000 acres of land for various

facility. We are also gearing up to seek an approval from the US

defence projects including three each by BDL and BEL, two for

authorities. If we get this, we will be the first MRO in the Asian

ECIL and one for Midhani. These projects would together gener-

region to have both approvals,” said Rao. “MAS GMR AERO

ate employment for 10,000 people,he added.

TECHNIC LIMITED” (MGAT), a 100% wholly owned subsidiary of “MAS GMR AEROSPACE ENGINEERING CO. LTD.”

Suchitra Ella is new CII chairperson

(MGAE) is a 50:50 joint venture partnership between Malaysian

Ms. Suchitra K. Ella, co-founder & joint managing director of

Aerospace Engineering (MAE) and GMR Hyderabad Interna-

Bharat Biotech International, has

tional Airport Limited (GHIAL). The Joint Venture was formed

been elected Chairperson of the

to develop an integrated, best in class third party air frame MRO

CII, Andhra Pradesh, for 2012-13

facility at the SEZ in RGIA. MGAE has developed this facility

at a meeting held on March 13 in

to provide full aircraft base maintenance service infrastructure in

Hyderabad. Ms. Ella was Vice-

India, and will cater to the maintenance needs of the regional and

Chairman for 2011-12 and was

global airline customers. MGAT will perform the engineering

instrumental in launching several

& maintenance service operations on narrow body aircraft like

new services for the benefit of

B737 NG, ATR 42/72, and A320 family of aircraft types and on

members. She was elected to the

wide body aircraft like B777 & A330, in this MRO facility. The

CII, Andhra Pradesh State Coun-

state-of-the-art facility includes a wide body hangar (accommodates 2 narrow body aircraft alternatively), a narrow body hangar

cil, for the last six years and also

with 2 Bays, and a narrow body cum paint hangar. At any point

headed the panel on Corporate Social Responsibility (CSR). She

of time, MGAT can provide maintenance services to 5 aircraft si-

is a graduate in economics and pursued her academic interests in

multaneously, with wide and narrow body aircraft configuration.

the US in the fields of business and marketing. Mr. Ashok Reddy,

These hangars are backed up with the necessary workshops to

President, Global HT and Corporate Affairs, Infotech Enterprises,

handle aircraft maintenance, painting, avionics upgrades, interior

has been elected Vice-Chairman of CII, AP, said a press release.

refurbishment, structural repairs, component replacements, etc.



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: : : : : :

Residential Rs. 6,24,000/240 to 1000 Sq. Yards 9248912311, 9652571234

SRI CHAITANYA HOUSING Project Name Developer Location Layout Approved Area of units Price Range Contact No. Email ID

: : : : : : : :

Bharathi Meadows Sri Chaitanya Housing Ghatkesar, Warangal Highway Residential 300 Sq. Yards Rs.7,80,000/9248912311, 9652571234 :



Project Name Developer


Location Area of units Price Range Contact No. Email ID Website

: Grandeur City : Building Blocks Projects Pvt Ltd : ShadNagar : 133 Sq. Yards : Rs.1,69,000/: 9849166125, 9700151673 : info@ :

Project Name Developer Location Layout No. Area of units Price Range Contact No. Email ID Website

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Chanakya Estates Chanakya Constructions Timmapur, Near Shamshabad Sy No. 387, 488 312 Sq. Yards Rs.9,36,000/9966019357

SRI CHAITANYA HOUSING Project Name Developer Location


: Bharathi Meadows : Sri Chaitanya Housing : Ghatkesar, Warangal Highway

Project Name Developer


: Emami Swanlake : Emami Constructions




Property Type No. of Flats Units Type Plot Sizes

: : : :

Contact No Mail Id. 10. Web site

: : :

Property Type Rate Per sft Unit Size range Completion By Contact Person Telephone No.

Private Limited Opp: Metro Shopping Mall, Sangeetnagar, Kukatpally, Hyderabad Residential Apartments 570 FLATS 2 BHK, 3 AND 3.5 BHK Starts From 1133 Sft To 2011 Sft 040-30006000

Email Web Site

: : : : : :

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SRI JAGATH SWAPNA REALTORS EK-OM PROPERTY CONSULTANT Project Name Unique Features Developer Location Area of units Price Range Contact No. Website

: : : : : : : :

Project Name Developer Location Layout No. Area of units Price Range Contact No.

Om Property Close to DLF Building Om Property Consultant Gachibowli 585 Sq. Yards Rs.2,04,75,000/9866464337

Developer Location Plot Size Land Area Email ID Website

Project Name Develope Location Area of units Price Range Contact No. Email Completion By

: West End Green Villa Project – GB227 : Excel Ventures : ICFAI Campus, Gandipet Road, Hitec City : 220 Sq. Yards, 316 Sq. Yards : 11 Acres : :

: : : : : : : :

Sri Sai Lakshmi Residency J S R Estates Shadnagar 300 Sq. Yards Rs.7,80,000/9849027894, 9949099903



Elight Enclave Sri Jagath Swapna Realtors Bibi Nagar 24-LO-HMDA2009 160 Sq. Yards Rs.4,16,000/8008000535



: : : : : : :

: Hallmark KSN Residency : Kondapur



: HMDA approved independent Luxury Villas. : Bhanoor, 8 min. drive from ORR

Projects Unit Sizes : Built up Area : Present Stage : Contact Mobile No. : Email ID : Website :

1500 - 2000 sq. yards 5000 – 7000 Sq. Ft. Under Development 7799777755 / 7799777766

Contact Mobile No. : 7799777755 / 7799777766 Email ID : Website :

MAK PROJECTS Project Name Developer Location Plot Size Contact No. Email ID Website


: HMDA approved independent Plots Location : Shankarpally, 8 min. drive from ORR Unit Sizes : 250 - 400 sq. yards Present Stage : Under Development Contact Mobile No. : 7799777755 / 7799777766 Email ID : Website :

MANTRI DEVELOPERS PVT LTD Project Name Unique Features


: HMDA approved independent Plots Location : Shankarpally, 8 min. drive from ORR Unit Sizes : 250 - 400 sq. yards Present Stage : Under Development Contact Mobile No. : 7799777755 / 7799777766 Email ID : Website :

Developer Location Layout No No. of Units Area of units Price Range Land Area Contact No

LAHARI GREEN PARK Project type Location Unit Sizes Present Stage

: Banyan Tree Retreat, Golf Villa Plots : MAK Projects : Srisailam Highway Road : 600 to 200 Sq. Yards : 9949965611, 23415500 : :

: HMDA Regularized Independent plots : Bhanoor, 8 min. drive from ORR : 600 sq. yards onwards : Under Development

Completion By Website

: Mantri Celestia : Located in the midst of financial district and I.T Hub, loads of amenities, walk to work concept. : Mantri Developers Pvt.Ltd : Wipro Junction Gachibowli. : Sy. No 126,127 : 1192 Units. : 850 Sq.ft to 1075 Sq.ft (2 BHK) and 1198 Sq.ft (3 BHK). : 36.54 Lakhs Onwards (Basic Price) : 11.25 Acres : Praveen 8008755656, Ramesh 9989500621, Himanshu 9177444769 : Dec-2012 Onwards :



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: Pragati Green islands : Pragati Green Meadows and Resorts : Chilkuri, Near Chilkuri Balaji temple : 500 Sq. Yards : Rs.20,00,000/: 9848799189 :

Price Range Plot Size Contact No. Email ID Website

Project Name Developer Location Price Range Plot Size Contact No. Email ID

: Swarnadhaara : Thimmapur : LP No.10/LO/HMDA/PLG/ SHZ/2010 : 9.27 to 15.2 Lakhs : 244 to 400 yards : 9652276789 : :

Sri Vensai Realtors Pvt Ltd Near FAB City Sri Vensai Realtors Pvt Ltd Manasanapally Residential 300 Sq. Yards 04027666648, 27635665

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Bachupally Paradise VVR Housing India Pvt Ltd Bachupally, Miyapur 2 to 6 Lakhs 100 to 300 Sq. Yards 9394411557, 9866573939

WEST MOUNT PROJECTS Developer Project Location GP HMDA Size of Plot Price Contact Contact No. Mail id

SWAGRUHA RESORTS Project Name Location Layout No.

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SWARNADHAARA PROJECTS Project Name Location Layout No.

3.5 to 7 Lakhs 200 to 400 Sq. Yards 9912946789



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VERTEX HOMES PVT LTD PROJECT 1 Project Name Location Property Type Built-up Area Contact Number Email Id Web site PROJECT 2 Project Name Location Property Type Unit Sizes Contact Number Email Id Web site PROJECT 3 Project Name Location Property Type Built-up Area Contact Number Email Id Web site PROJECT 4 Project Name Location Property Type Built-up Area Contact Number Email Id Web site

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Vertex Prime Nizampet Road, Kukatpally 2 & 3 BHK Independent Flats 1140sft – 1470sft 9396844261, 23056090

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Vertex Lake View Nizampet Road, Kukatpally 4 BHK Independent Villas 230 – 383 Sq. Yards 23050942, 23056090

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Vertex Sadguru Krupa Nizampet Road, Kukatpally 3 BHK Independent Flats 1359sft – 1442sft 23050942, 23056090

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Vertex Pleasant Nizampet Road, Kukatpally 2 & 3 BHK Independent Flats 1008sft – 1499sft 23050942, 23056090



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Apreda April - May Horizon 2012