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Our People Fall + Winter 2015




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Meet the Board

Thank you to the people who helped us put this magazine together.

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2014 Volunteer of the Year

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Chapter Events

CO-CHAIRS Jenny S. Rebholz | Allied ASID Michelle Swier | Allied ASID Amanda Pirlot | Allied ASID

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Crystal Star Award

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Top 5 Under 5

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2015 Volunteer of the Year

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City Feature | Eau Claire

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Presidential Citations

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Interview with ASID National Chair

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Student News

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ASID Celebrates 40 Years

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Our Volunteers

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Calendar of Events

ASID-WI Chapter 1801 W. Silver Spring Drive, Suite 200 Milwaukee, WI 53225

COMMITTEE MEMBERS Melissa Smith | Allied ASID Carmen Cowan | Allied ASID Ellen Sweeney | Industry Partner of ASID Erin Jende | Industry Partner of ASID Rikki Crowe | Industry IIDA, Industry Partner of ASID April Loterbauer Patty Schell Ariel Steuer | Allied ASID, LEED AP ID+C We want to say a special thank you to Sherwin-Williams for sponsoring the debut edition of WI | DESIGN. The company recently released four new color palettes: Pura Vida, Mas Amor Por Favor, Trajectory and Nouveau Narrative. We incorporated the Maker Movement-inspired hues from the Nouveau Narrative Collection throughout the magazine. Enjoy this color inspiration as we celebrate the people that make the success of our chapter possible.

Phone: 414-755-3366 Fax: 414-464-0850


COMMUNICATING AND CELEBRATING SUCCESS Diversity is a natural characteristic of our chapter. Our members represent different design specialties and business sectors, come from unique backgrounds, and find themselves in different stages of their lives and professional careers. With more than 500 members, our chapter is strong and always moving forward. There are as many methods of communication as there are members of the ASID Wisconsin Chapter—and we can choose how we want to consume information. Most of us turn to digital media for news and socialization, but many still find joy and comfort in reading a good ol’ newspaper. As technology and digital advancements take over our lives, the chapter is challenged to reinvent the way we interact with our members. Staying in tune with our members means constant reinvention. It also means that we must diversify our communication channels.

“It is my absolute pleasure to introduce the first issue of WI | Design to you. This bi-annual magazine is a tribute to our members and a way for us to say ‘thank you’ for your contributions and your talent.”

It is my absolute pleasure to introduce the Fall + Winter 2015 issue of WI | DESIGN to you. This bi-annual magazine is a tribute to our members and a way for us to say “thank you” for your contributions and your talent. The Fall + Winter issue will celebrate people, while the Spring + Summer issue will showcase projects. By reintroducing this new form of an old medium, we hope to offer you another platform for information, connectedness and inspiration. Great ideas carry no value without execution. I must thank the many creative minds that made this idea happen, starting with the committee co-chairs (Jenny Rebholz, Amanda Pirlot and Michelle Swier) for managing the process from start to finish. Next, I’d like to thank the wonderful volunteers for researching and creating the content that you are about to experience. And last but not least, the following professionals whose expertise and guidance were unmatched: the graphic designer, Tyra Baumler of Tessera Design, and the editor, Jessie Dowd. The strength of our chapter depends upon our leadership team, our volunteers and our members. This issue celebrates some of the outstanding people who keep our chapter thriving—people we want to make sure that you know. We thank them for their dedication to the ASID Wisconsin Chapter and hope that they inspire you to find new ways to take advantage of your membership and encourage you to be active participants in this great organization.


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Introducing the 2015-2016 ASID Wisconsin Chapter Board Members




Amy Sell

Amy Wenger

Carmen Eskra

Allied ASID


College Bachelor’s degree from UW-Stevens Point; Masters Degree from Silver Lake College

College UW La Crosse for Business Administration and Waukesha County Technical College (WCTC) for Interior Design

College Mount Mary University BA, Interior Design, French Language


College Milwaukee Area Technical College (MATC), Associate in Applied Science, Interior Design Current Position Owner/Interior Designer Aga Artka Interior Design, LLC Goals for 2016 Inspire others to do great things and lead the chapter to success, in its first of the next 40 years.



Current Position Account Executive at Systems Furniture Goals for 2016 To assist the president and support the Chapter throughout the year. I’m also looking forward to planning and preparing for the upcoming presidential term.

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Current Position A&D Strategic Account Manager at Interior Investments Goals for 2016 My goal is to create and implement a strong link between the student chapters and ASID Wisconsin Chapter.

Current Position Interior Designer at Eppstein Uhen Architects Goals for 2016 As Membership Director, I support our diverse membership through outreach and information, the organization and promotion of meaningful and value-driven events, and the recognition of our Chapter’s many volunteers. In the 2015/2016 term, I am committed to the growth and retention of our membership throughout the state.



ASID Industry Partner for Mohawk Group



Erica Kirklewski

Allied ASID

Allied ASID

College Harrington College of Design, BFA in Interior Design

College Mount Mary University BA, Interior Design

Current Position Account Executive for Mohawk Group

Current Position Interior Designer at Workshop Architects

Goals for 2016 As the new Communications Director, I hope to increase the connection and interest of our ASID members through multiple social media platforms.

Goals for 2016 My goal for the 2015/16 term is to provide programming and quality information to our membership in order to aid in personal and professional growth. Giving all types of our members agency and listening to their wants and needs is of extreme importance to my success in this role.

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Lynn Braun College University of Minnesota, BA in Architecture Waukesha County Technical College (WCTC) for Interior Design. Current Position Currently working as a domestic goddess (mother of 2)! Considering options for future employment outside the home. Goals for 2016 My goals for 2015/16 are to keep the Wisconsin Chapter fiscally responsible, while learning the ins and outs of a non-profit organization. I look forward to reconnecting with the design community throughout this term.

Nina Fiedler Student ASID

College UW-Whitewater, Bachelor’s in Physical Education/ Adaptive Physical Education Currently enrolled in the Interior Design program at Waukesha County Technical College (WCTC) Current Position Student and part-time fitness instructor at YMCA Goals for 2016 My goal is to motivate all interior design students to become ASID Student members because of the educational opportunities, networking and leadership development that ASID offers.

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Q&A with Margaret Nedow Margaret Nedow, Allied ASID, an interior designer at M&M Office Interiors Inc., Midwest Division 2 rugby player, gardener, woodworker, and musician, has added to her impressive list of credentials. Named the ASID Wisconsin 20132014 Volunteer of the Year, Nedow was rewarded with an all-expense-paid trip to Washington, D.C., last April for the Design to Lead Summit. Nedow has been involved in ASID Wisconsin since college and credits her involvement for positive networking experiences and meaningful career development opportunities.


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by Patty Schell

We sat down with Nedow to pick her brain about volunteerism and leadership. Here is what she has to say about being named Volunteer of the Year and her experience at the Design to Lead Summit. WI | Design: Describe your involvement during the 20132014 term that led to your recognition as Volunteer of the Year for ASID Wisconsin: Nedow: I was involved in four separate committees throughout the year. I consider myself to be vocal and social, and being on these committees enabled me to be involved and give my input. ASID Wisconsin has a lot of social events throughout the year, which made networking (something I really enjoy) very easy. I felt really fortunate to receive Volunteer of the Year and a trip to the Design to Lead Summit. This event connected me with designers all across the country. WI | DESIGN: You listened to three keynote speakers with diverse experiences and backgrounds. Was there a consistent message they shared about leadership? Nedow: I would say each speaker suggested a deep passion within their fields for what they do. They were all adamant that enjoying what you do, and encouraging the differences of those around you is essential for successful leadership.


“Everyone has so much to learn from each other and each generation has important and different experiences and input to offer. This progressive approach to leadership is calling on the leader to recognize how to engage all of these different voices so that they share their ideas.”

WI | DESIGN: Do you look at leadership differently after this Summit?

WI | DESIGN: Did the summit influence your approach to design?

Nedow: What we learned was a progressive approach to leadership. Everyone has so much to learn from each other and each generation has important and different experiences and input to offer. This progressive approach to leadership is calling on the leader to recognize how to engage all of these different voices so that they share their ideas. The leader must then help them work together and find ways to implement these ideas. It is requiring the leader to reveal their personality, relate to others, be encouraging, be open-minded and keep in the forefront of their mind that change is okay.

Nedow: It reinforced the idea of breaking down the “old” office layout. Leaders are holistic in their approach to bettering the workspace. When the walls and barriers are taken down, the environment cultivates collaboration. This will make it easier to be that successful progressive leader of tomorrow.

WI | DESIGN: Did anything surprise you about the Design to Lead Summit? Nedow: Every designer attending the summit appeared to be on the same page with this progressive approach to leadership. These were designers ranging in age from 20 to 60 and from all across the country.

WI | DESIGN What was your overall take-home from the event? Nedow: I learned that leaders should value transparency of themselves and their positions within the workplace. Leaders have a responsibility not only to understand the backgrounds of the individuals they work with, but to also have compassion and humanity for everyone they work with and for.

WI | DESIGN: What else did you learn about leadership? Nedow: Leadership is a public act and you are always being watched. As leaders, we need to put forth the type of attitude and mantras that inspire followers. I think it is important to constantly question yourself and your actions. Leadership is about trusting each other.

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WI | DESIGN Fall + Winter 2015



Annual Meeting

This year’s ASID WI Annual Meeting was a Barnyard BBQ held at the Rustic Manor in Delafield, Wis. The annual meeting is a time to celebrate the accomplishments of the past year, honor outstanding members, say thank you to our outgoing board members and induct our new leaders.

Leadership Conference

Our Wisconsin Chapter Leaders were some of the more than 300 attendees at the ASID Chapter Leadership Conference (CLC) held in Boston this past year. This annual event of idea sharing, learning and networking helps strengthen our chapter as well as the Society as a whole. Thank you to our chapter leaders for representing Wisconsin!


WI | DESIGN Fall + Winter 2015


Volunteer Party

The Wisconsin Chapter of ASID loves its volunteers! Our success depends on great members who give their time and energy to support us. This year the Annual Volunteer Appreciation Party was held at Nixon Park in Hartland, Wis. and members enjoyed the camaraderie during this Denim & Diamondsthemed event.

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Sandy Weber

Leader, Mentor & Strate by Jenny S. Rebholz, Allied ASID


hen it comes to honoring members of the Wisconsin Chapter of ASID, there are a variety of awards to recognize special and specific achievements, as well as hard work and dedication in a given year. However, there is only one award that recognizes a member for his or her significant and long-term contributions to the chapter, long-standing and considerable service to National and outstanding service to the advancement of the interior design profession: The Crystal Star Award. It is the highest honor awarded by the Wisconsin Chapter of ASID, and Sandy Weber, ASID, is the 2014-2015 recipient of this prestigious award.

“Due to my long-term involvement with ASID, I realize what a special award this is and the significance of this recognition,” Weber says. “I was very honored and surprised to receive a Crystal Star.” While Weber may be surprised, her colleagues are not— they can’t say enough about her service to ASID, her role as a dedicated mentor, her leadership skills and strategic thinking, as well as her commitment to the advancement of the profession. A glimpse of her accomplishments and you will agree. And for those who have not had the pleasure of meeting Weber or working with her, you will want to seek her out. Weber received an Associate Degree in Interior Design from Fox Valley Technical College before completing a Bachelor of Arts Degree in Interior Design at the University of Wisconsin - Stout. Her involvement with ASID began as a student, where she served in leadership roles, including student chapter president. As she advanced in her career, she continued her involvement with ASID and became a professional member in 1990 after passing the NCIDQ exam. Weber served on the board in various positions from 1999-2006, including president for the 2005-2006 term.


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Even after her presidential year, she continued to support ASID on a local level through board mentoring and various committee positions, as well as supporting National through her participation on the National Ethics Committee. While she has many notable accomplishments and has received recognition for her ongoing support of the chapter through numerous Presidential Citations, it is her commitment to the student members that is particularly noteworthy. “Sandy has been a tireless champion and advocate for student member engagement, having formed the Wisconsin Chapter Student Affairs Committee during her presidential term, and developing Wisconsin Interior Design Career Day as a collaborative event with Wisconsin IIDA to become the premiere design student event in our state,” describes Leah Knox, NCIDQ, ASID, WRID, LEED Green Associate, senior interior designer at Creative Business Interiors. “She developed programs that still set the bar very high for our chapter today—Student Leadership Training, Wisconsin Chapter Student Scholarship Program and funding for student leaders to attend National Chapter Leadership Training. Sandy had the foresight to create systems and programs within our chapter to foster our future leaders, creating an enduring legacy.”


egic Thinker “Sandy is the epitome of counsel. Her impact reaches far and wide in the realms of peers, students, clients and the communities beyond.” —Bill Beaudreau, ASID

Jessica Feggestad, ASID, IDEC, instructor and program director for the Interior Design Program at Madison College, adds: “Sandy brought the right people together to create the strategic plan that made students a priority for our chapter. Because of Sandy’s outstanding organization and leadership style, during her years on the board and successive years, the Wisconsin chapter became the ‘best practice’ model for student engagement.” Student members continue to be a priority for the Wisconsin chapter and we can thank Weber for directing our attention to students as an investment in the future of our organization. Weber doesn’t just mentor and give back to students, she also shares, advises and gives back to every member of our profession. “Sandy embodies many characteristics of a true professional in the field of interior design,” says Bill Beaudreau, ASID, owner of CRB Interiors. “Sandy is the epitome of counsel. Her impact reaches far and wide in the realms of peers, students, clients and the communities beyond. As a personal witness and recipient of her guidance, that support is caring, wise and does not waiver.”

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Knox adds, “From her student membership at the University of Wisconsin – Stout and through the past 30plus years, Sandy has been active, involved, committed and dedicated to ASID—it is truly an inspiration.” Weber is equally inspired by those she has been fortunate enough to meet through ASID. From one design position to the next, through the challenges of the last recession to her transition into sales in her current position as a manufacturer’s representative for MDC Wallcoverings, Weber credits ASID for being a career support system. “ASID enhances your career as a designer. It adds another layer or dimension to your career by giving you education and leadership opportunities outside of the work environment,” Weber describes. “The network and the support it can provide are invaluable. The fact that I am being recognized for my contributions to this wonderful organization feels great. I am very thankful.”

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RISING STARS by Rikki Crowe, Industry Partner of ASID

The Wisconsin Chapter of ASID is proud to recognize the achievements of its exceptional emerging professionals.

Instrumental | Positive | Ready Marsha Thrift, Allied ASID Independent Design Consultant | For Life Interiors Art Institute of Pittsburgh | BS, Interior Design Why she was nominated: “Marsha was instrumental in planning the 2015 ‘What’s Next’ event. She jumped at each task presented and came through with beautiful outcomes. She always has a positive attitude and is ready to jump in to help the team.” —Kelsey Holtz, Allied ASID

Emerging professionals are those within their first five years of their professional career, postgraduation.

Motivated | Involved | Impressive Katie Edwards, Allied ASID

This year’s nominees made outstanding contributions to the Wisconsin Chapter of ASID, their place of employment and/or to the advancement of the interior design profession.

Organized | Meticulous | Knowledgeable Melissa Smith, Allied ASID

Junior Interior Designer | Quorum Architects Inc. Mount Mary University | BA, Interior Design Why she was nominated: “Katie is an incredibly motivated designer with a fantastic work ethic. When she was in school at Mount Mary, she balanced classwork, NCAA sports, volunteering for both the athletics department and the school ASID chapter, as well as volunteering for ASID WI, while holding down an internship with Quorum Architects and a job at Hoyt Park.” —Teresa Olson, ASID

Sales Representative | KR Schaetz Associates Inc. Mount Mary College | BA, Interior Design Why she was nominated: “The first year she helped with Career Day she was still in school at Mount Mary College. Her ability to multitask her college career, volunteer opportunities and her internship at K.R. Schaetz is incredibly impressive” —Jenny Hunt, Allied ASID

Responsive | Enthusiastic | Creative Kylie Osborne, Allied ASID Administrative/Design Assistant | FloorQuest Waukesha County Technical College | Associates degree, Interior Design Why she was nominated: “Kylie has been instrumental in the organization of the ‘Re_Purposeful’ event. Her enthusiasm keeps the whole team motivated as she brings a great spirit and creativity along with her.” —Kelsey Holtz, Allied ASID

Professional | Talented | Dedicated Sondra Pace, ASID Interior Designer | 4 Design (formerly at PDC Midwest ) University of Wisconsin – Stevens Point | BA, Interior Architecture Why she was nominated: “In 2011, we received a resume from a girl who quoted Vince Lombardi. It caught the attention of our vice president of architecture and we’ve never looked back…we truly found a gem! Sondra Pace is professional, talented and dedicated to the field. She is highly respected by our clients and industry reps, and extremely valuable to our PDC executive team and employee culture.” —Amy Schoenemann, AIA


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Robin Stroebel

Taking Design to Capitol Hill T

he success of any ASID chapter depends upon the volunteerism of its members. Volunteers lead and support the chapter; they communicate key information and coordinate the events that inspire, motivate and maintain members. While it takes numerous people and committees to keep our chapter thriving, each year we take the opportunity to recognize one volunteer who goes above and beyond the rest. Interior design legislation is a topic that has slipped under the radar of our membership over the years. But Robin Stroebel, ASID, RID, LEED AP ID +C, the recipient of this year’s esteemed Volunteer of the Year award, has consistently demonstrated outstanding service in this critical area of our industry and important issue for our state.

If you want to learn more about Wisconsin interior design legislation and get involved, contact Stroebel at

Stroebel has tackled this topic with passion and tenacity. She created a strategy to aid discussions between ASID, IIDA and the National Kitchen and Bath Association (NKBA) to reform the Interior Design Coalition of Wisconsin (IDCW). This effort involved providing documentation of the history of IDCW and aiding in marketing efforts to encourage an increase in registered interior designers in Wisconsin. She currently acts as the liaison to the ASID Wisconsin Chapter. Furthermore, she has accepted the chair position on the newly created ASID WI Government Affairs Committee. In this position, Stroebel will be working closely with ASID National on government affairs tasks for the advancement of the interior design profession in Wisconsin. She also has been nominated to serve on the 2016 ASID Legislative Advisory Council, a national oversight position. We are thankful for her outstanding service and applaud her for being instrumental in making strides with the reorganization of IDCW, as well as bringing the legislative issue back to the forefront of our chapter’s attention. Stay tuned for more information on our government affairs agenda.

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City Feature | Eau Claire

A Cultural Community by April Loterbauer

Eau Claire, which means “clear water” in French, is located in west-central Wisconsin on the junction of the Chippewa and Eau Claire rivers. With its diverse culture and rich history, Eau Claire has something for everyone—including stunning native wildlife and nature preserves with breathtaking views.

The Stats

• Wisconsin’s 9th largest city • Population: Approximately 67,684 • 363 acres of parks • 20 miles of river

The Buzz

Wanting to maintain their vision of being a vibrant city with exceptional quality of life and services, the city undertook an $85 million project, which is funded privately and publicly by places such as the University of Wisconsin – Eau Claire, the regional art council and the local area chamber of commerce. After more than two years of debate and campaigning, the project finally got underway in late 2014. The Confluence Project is designed to benefit the community as a whole. It will provide local housing for students, a new performing arts center, shops, restaurants and a riverfront plaza. When finished, it will not only boost the economy by creating more jobs and room for expansion, but will also maintain the beauty and integrity of the area, attracting visitors from afar.

“In our area, there has been a distinct awakening to the impact of the built environment. Attracting and retaining employees is a key concern among business owners, and is driving them to re-imagine interiors with current and future employees in mind.” – Bonnie Feltz, Allied ASID The Hotspots

Eau Claire is rich in its music and artistic culture, as can be seen throughout the city in its annual sculpture tour, numerous outdoor concerts, and several venues showcasing local artists and products. If you are headed to Eau Claire, check out these two hot spots. The Local Store, located on the first floor of Volume One World Headquarters (the city’s culture and entertainment publication), showcases merchandise that evokes a sense of place in Wisconsin. The shop features apparel, books, music, art prints, gifts and more produced by designers and artisans supporting the community.

Mona Lisa’s is a charming restaurant that was artfully decorated by the manager, Lisa Aspenson, and features handcrafted wine bottle chandeliers, a magical patio space with a fireplace and walls adorned with art from local artists. The eatery has an extensive wine list and its constantly evolving menu is focused on use of the freshest, in-season ingredients, some of which are grown in the restaurant’s very own garden.


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Presidential Citations


A Special

The Wisconsin Chapter of ASID Presidential Citation is awarded to members who have been recognized by the chapter president for going above and beyond their call of duty.



Karen L. Johnson was awarded a Presidential Citation for her dedication and accomplishments as the 2013-2015 Financial Director of the ASID Wisconsin Chapter. During her term, she performed reviews and audits on chapter accounts, instituted several new procedures for financial oversight, created the Sponsorship Compliance Committee, produced a chapter Financial Training Manual, and managed chapter budgets

A Presidential Citation has been awarded to Aga Artka for her commitment to her upcoming position as ASID Wisconsin Chapter president. Artka took charge in planning her year as president ahead of time by implementing changes during the previous year. In addition, she assisted chapter president, Lissa Rolenc, with any task that she needed help with.

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Interview with ASID National Chair

Making the Wisconsin Chapter


An Interview with Sandy Gordon by Ariel Steuer, Allied ASID

The ASID Wisconsin Chapter is proud of Sandy Gordon. She is leading ASID on a national level as the 2016 Board of Director’s Chair. Ariel Steuer, Allied ASID, interviewed Gordon about her design path as well as her thoughts on the future of the profession.


andy Gordon, FASID, LEED AP, is an award-winning designer with experience in creating sustainable built environments for retail, corporate, hospitality and residential clients. Her work enhances their physical wellbeing, productivity and business bottom line. She is principal of Madison, Wis.-based consultant firm SGI Interiors, providing design services for built environments, businesses and products. Gordon also has served as an adjunct instructor at the university level and teaches various design topics, most recently “Sustainable Design Strategies” and “Aging in Place Design.” In addition to her tenure on the ASID board of directors, she has served as chair of the ASID Student Advisory Council, member of the ASID Chapter Support Team, faculty for the ASID REGREEN educational program and is an NCIDQ Exam Reviewer. She also is the creator of “Impact of Sustainability in Designing the Retail Experience,” a video resulting from her design research.


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Interview with ASID National Chair

WI | DESIGN: Tell me about your path in design—where did you start and how did you get to where you are today? In retrospect, were there any defining moments? Gordon: I always knew I wanted to design and create. Initially, it was architecture, and then [I] decided that interiors were more creative and impactful. I was one of the few in my college class who had started the program as a freshman (versus those who entered the program after trying other majors first)—it was the only major I ever considered! Via great mentors and clients over the years, my career path has included running my interior design business for 30 years and working on residential remodel projects to designing various retail and commercial spaces. To keep current and to continue learning in the design industry and business, I engaged with various organizations for technical and leadership skills. Teaching various courses at state institutions has provided me opportunities to share my experience and knowledge, give back to the future of the profession and keep me abreast of the latest issues. This, in part, brought me to my passion for sustainability, and then my graduate degree in sustainable retail environments. After working on great retail projects and other sustainable spaces, it seemed we have opportunities to create buildings that can do more than be energy-efficient and save occupants and businesses money. Buildings and spaces can—and do—have an impact on the behaviors of the occupants. In retail, this can mean challenging consumers to rethink their buying habits. It brings me full circle to what attracted me to this profession as a teenager: that design impacts the human experience. WI | DESIGN: Tell me a little about your history with ASID. Gordon: I have been a member for more than 30 years, beginning when I was a student member at the University of Wisconsin, Madison. My involvement has been at all levels of the organization—student chapter, Madison Design Community, WI Chapter and then on the national level. The most notable has been working with the student groups in Wisconsin and then nationally via the ASID Student Advisory Council. It is vital to engage the next generation for the sustainability of the organization. My national involvement has provided me with educational opportunities unattainable locally, including networking with professionals in various stages and areas of design that help to inform my thinking and growth as a professional.  

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WI | DESIGN: Do you foresee the role of interior designers changing in the future? Gordon: The role of designers has definitely changed over the years. We are facilitators of a process—the design process—which can vary depending upon the project. We are the glue of the project and the confidant of the client. More designers (particularly emerging professionals) are using their passion to create businesses that challenge the status quo—often including social justice agendas or developing products and systems that utilize sharing economy platforms, such as Kickstarter. WI | DESIGN: With more rigorous material and building standards that are beginning to gain momentum (such as material health, transparency, the Living Building Challenge and the ASID Protocols for Health), how do you see the interior design profession fitting into all this? Gordon: Interior designers often are equipped to deal with the materials and building challenges currently playing out in the field. We are trained to ask the questions of manufacturers and layer the sustainability filter to identify the best products for our clients’ criteria. This skill makes us ideal candidates to lead the discussion of what is needed and how to navigate the flow of information and discern useful knowledge. WI | DESIGN: What do you see coming down the pipeline that interior designers should be aware of? Gordon: As chair of the ASID National Board, I am looking forward to facilitating the board to continue moving forward the goals set forth by the rolling strategic plan. We have a great board group, including our CEO and staff. We are connecting and identifying the next opportunities and synergies within the industry and business environment that will continue to position ASID as the thought leader of the profession. This is the value we bring to our members and those who interact with designers and their products. WI | DESIGN: Any words of wisdom for someone considering taking on a leadership position? Gordon: Leadership skills are a combination of training and experiences. I recommend working with mentors and seeking situations that give you opportunities to experiment and practice various group dynamics and facilitation skills. There is no substitute for practice when it comes to interpersonal skills that are vital to good leadership. WI | DESIGN Fall + Winter 2015



The Next Generation

OF LEADERS ASID values its student members—they are the future of the industry. Wisconsin students are active ASID members and they started off the year with leadership training and other school chapter activities.

Recently, two student chapters even organized teams to participate in STRUT. We congratulate them for connecting with professional members as part of this memorable event!


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Waukesha County Technical College (WCTC) Team Members Josh Howell, Jessica Niebler, Jaclyn Stanza, Nina Fielder, Estee Schmitz, Kelsey Holtz (sponsor and professional team member from the Green Design Center), Brooks Eberlein and Leslie Lawton (WCTC instructors, ASID)

“WCTC is very proud to participate as one of the few student teams in the show,” Team member Josh Howell says. “Our team started early and worked hard to achieve our look. We couldn’t be happier with the outcome. The only downside was that for a couple months our whole studio was covered in little bits of black fur.”

The WCTC team was inspired by iconic elements of the circus—the performers and the animals. Their goal was to create a unique combination of the two.

University of Wisconsin-Stevens Point (UWSP) Team members Raquel Albrecht, MacKenzie Luck, Laura Schade, Kyle Elsemore (sponsor and professional team member from Duet Resource Group) The inspiration for the outfit was based on the Bauhaus dancers and the Triadic ballet, as well as the idea of marionettes and puppetry as a form of entertainment. The team then decided it would be a fun theme to have a marionette running away from the confines of the puppet master to seek freedom.

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“The event is amazing! The setting is gorgeous and in the evening it is transformed into a vibrant fashion show,” says team member Laura Schade. “As the model, it is a long-day (event) due to make-up and the actual show. Modeling is work. While teammates were able to mingle before the show with other audience members, it provided me a chance to meet and mingle with the other models. It was also great to learn how some of the pieces were constructed. In the break between the show and the awards announcement, it was fun to meet other audience members to hear feedback and pose for photos. Overall a great time was had by all!”

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AID and NSID merge to become ASID

Setting up the future: National Student Council organized

Environmental Research Development Council created


Design for the handicapped program created


Nationwide campaign on behalf of the interior design profession throughout the U.S., & 16 states pass title & practice rights legislation


Legal recognition of the interior design profession sought


Partnership for a better world: ASID helps found the U.S. Green Building Council (USGBC)


New definition of “interior designer”


Federal Recognition: interior design officially becomes a profession


Call for regulation of interior designers through statutory laws


ASID convenes the first ASID University

2000s to present ASID continues to grow with more than 26,000 members, 48 chapters, and 280 student chapters with nearly 5,000 student members. Collaboration is more important than ever before. ASID has teamed up with other professional organizations, such as, IIDA, IES for lighting research,


WI | DESIGN Fall + Winter 2015

Rebuilding Together, and Public Architecture. Events to benefit the students, professionals, and the public have only increased in the past years: Real World Design Week; What’s Next; ASID Protocols for Health & Wellness in Design; Design to Lead; REGREEN; STRUT; and ASID Legislative Symposium.


Thank You, Volunteers! Aga Artka | ASID, WRID, LEED AP Alicia Stellmacher | Allied ASID Amanda Pirlot | Allied ASID Amy Meyer | Industry Partner for Gunlocke Amy Sell | ASID Amy Wenger | Allied ASID Andrew Krueger | Associate ASID April Loterbauer Ariel Steuer | Allied ASID, LEED AP ID+C Ashley Nielsen-McCoy | Allied ASID Bill Beaudreau | ASID Brenda Brady | ASID, WRID Calamity Rutherford | Student ASID Carmen Cowan | Allied ASID Carmen Eskra | ASID, WRID Cheryl Ryan | Allied ASID Christy Gwidt | Industry Partner for Interior Investments Cindy Glaeden-Knott | ASID, WRID Deb Schramm | Allied ASID, LEED AP ID+C Diana Mason | Allied ASID Elizabeth Schraeder | Industry Partner for Atlas Carpet Mills Ellen Sweeney | Industry Partner for Mohawk Group Emili Carlson | ASID Emily Keon | Industry Partner for Henrickson Emily Larsen | Allied ASID Emma Gabor | Allied ASID Erica Kirklewski | Allied ASID Erin Jende | Industry Partner for Interface Hollie Schick | FASID, WRID Iva Jasperson | Student ASID Jacki King | ASID, LEED AP ID+C, WRID Jennifer Doering | Student ASID Jennifer Hunt | ASID, WRID Jenny S. Rebholz | Allied ASID Jessica Feggestad | ASID Jessica Letchford | Industry Partner for Sherwin Williams Jodie Thill | ASID, WRID Karen Johnson | Allied ASID Kate Stachowiak | ASID, WRID Katie Edwards | Allied ASID Katie Felver | Allied ASID Kelly Blanchar | Allied ASID Kelsey Holtz | Allied ASID

Kerry Tylke | Industry Partner for M&M Office Interiors Kim Krechel | Industry Partner for Boylu Kim Streater | Allied ASID Kylie Osborne | Allied ASID Leah Knox | ASID, WRID, LEED Green Associate Leona Knobloch-Nelson | ASID, WRID Lindsey Slack | Student ASID Lissa Rolenc | ASID, WRID Liz Allen | Industry Partner for The Dixie Group Liz Vorass | Allied ASID Lynn Braun | Allied ASID Madelaine J. Eschrich | Allied ASID Margaret Stearns Margaret Nedow | Allied ASID Marie Tock | Allied ASID Marsha Thrift | Allied ASID, AKBD Mary McKillip | Allied ASID Melissa Smith | Allied ASID Michelle Swier | Allied ASID Michelle Haglund | ASID, WRID Michelle Mintzlaff | Allied ASID Murphy McCoy | Student ASID Nancy Miller | Allied ASID, WRID Nicole Craanen | Student ASID Nicole Greuel | ASID,WRID Nicole Villwock | Allied ASID Nina Fiedler | Student ASID Pam Cramer | ASID, LEED AP, WRID Patty Schell Rikki Crowe | Industry Partner for Allsteel Robin Stroebel | ASID, RID, LEED AP ID+C Roxann Bentfield | ASID, WRID Roxanne Carlson | Allied ASID Sandy Gordon | FASID, LEED AP, WRID Sandy Weber | ASID Sarah Melaney | Allied ASID Shelly Davis | Industry Partner for Armstrong Commercial Flooring Sondra Pace | ASID Teresa Olson | ASID, WRID Tina Raasch-Prost | ASID, WRID Toni Robinson | Allied ASID Tonya Ratkowski | Allied ASID Zach Denton | Student ASID

Make the most of your membership. Get involved! If you want to learn more about volunteer opportunities, contact: Carmen Eskra, ASID at Sherwin Williams Well-Bred Brown SW 7027


WI | DESIGN Fall + Winter 2015


Sherwin Williams Urban Putty



SW 7532

Sherwin Williams Morris Room Grey SW 0037

Our new industrial evolution may be small batch and

North American manufacturing re-emerges in the form

SW 6244

of the Maker Movement. Looking to the past to inspire


Sherwin Williams Aleutian

our future, dreamers and doers craft new aesthetics collaged from the pages of history books. Think rugged determination, olive and denim, dusky wools and


Sherwin Williams Naval

grassroots, but it’s built to last. Authentic 20th-century machinery is being dusted off and reconditioned as


SW 6241


brass buttons glinting in the sunlight. Sherwin Williams Crabby Apple

The Nouveau palette also includes Sherwin-Williams faux paint color: Relc Bronze Metallic (SWF 340) –

SW 7592


see store for details & color cards on faux finishes. Sherwin Williams Renwick Olive Due to individual computer monitor limitations, colors seen here may not accurately reflect Sherwin-Williams paint colors. To confirm your color choices, visit your neighborhood Sherwin-Williams store and refer to our in-store color cards.

SW 2815


Sherwin Williams Backdrop SW 7025


Sherwin Williams Roycroft Pewter SW 2848


Sherwin Williams Well-Bred Brown SW 7027


WI | DESIGN Fall + Winter 2015



Upcoming Events | 2016 January 6 & 13

Let’s start the year right and make a difference in our chapter! If you are interested in giving time and talent to help with many exciting chapter initiatives, join us for the Milwaukee Volunteer Drive on Wednesday, January 6, 2016, and the Madison Volunteer Drive on Wednesday, January 13, 2016.

Interested in new technology tools for design professionals? Join us on Thursday, Feb 11, 2016, at The Tile Shop in Brown Deer, Wis. for an evening of education and fun as we discover the ins and outs of Houzz, one of the most popular online design resourses on the market.

March 4 & 10

February 11

In its 11th year, the Wisconsin Student Career Day is a day-long inspirational and career guidance event co-hosted by ASID WI and IIDA WI. It is the largest interior design student event in the state. Plan to be there on Friday, March 4, 2016, at the School of Human Ecology at University of Wisconsin - Madison. Help us celebrate the incredible talent of our members as we reveal the winners of the 2015 ASID WI Design Excellence Awards. Celebration will take place at Turner Hall in Milwaukee, Wisconsin on Thursday, March 10, 2016.

The newly formed Government Affairs Committee is hard at work on planning their first event of the year. Plan on joining us on Thursday April 7th, 2016 for One Voice Summit. Discover the history of the interior design profession, the current legislative policy of the State of Wisconsin, and commit to playing an active role in shaping the future of the industry. Casino Night is back by popular demand. Use “play” money to try your luck at Blackjack, Texas Hold ‘em, Craps and Roulette! A silent auction will complete this evening of fun and camaraderie. All proceeds support student scholarships. Save the date: April 21, 2016, at CityCenter at 735 in Milwaukee.

April 7 & 21

More information on Upcoming Events can be found at WI | DESIGN Fall + Winter 2015


WI Design Fall/Winter 2015  

A publication of the Wisconsin Chapter of ASID

WI Design Fall/Winter 2015  

A publication of the Wisconsin Chapter of ASID