Issuu on Google+

ASID BRAND GUIDE


04 05 05 06

The ASID Brand What is Branding? Why Brand? Useful Approach

07 MESSAGING PLATFORM 07 08 09 10 11 12 13 13 14

TABLE OF CONTENTS

04 INTRO

Goals Mission Statement Vision Statements Aspirational Messages Position Differentiator Relationship Tone Key Messages

20 LOGO USAGE 21 22 22 22 23 24 25 26 27

Logo Specifications Fonts Chapter Lock-up Color Member Category Lock-up Co-Branding Web Placement Incorrect Usage

28 DESIGN ELEMENTS 29 30 30 31 32 33 34

Color Palettes Typography Typeface (Fonts) Design Element: Angles Design Element: Gridlines Design Element: Typography Body Fonts (Offline and Digital)

35 MATERIALS 35 36

ASID Brand Central Chapter Reference/Templates

ASID BRAND GUIDE

3


INTRO > THE ASID BRAND

INTRO THE ASID BRAND

The ASID brand is much more than a logo or a set of colors. It is how we present the Society to members, key target audiences and the public through a unified voice that supports the message and mission of the organization. It is reflected in how we write, what we say and how our materials look—from the simplest note to the most elaborate brochure. This brand guide includes information on messaging, print and Web design standards, and helpful reference materials. It is the responsibility of each and every one of us to comply with our brand guidelines and approved style when representing ASID, whether that be verbal, written or visual communication. At any time, you can reach out to ASID Brand Ambassadors, or members of the ASID headquarters marketing team, for additional guidance when you have questions and cannot find the answer within these pages.

ASID BRAND GUIDE

4


The process of creating a symbolic embodiment of an organization in the audience member’s mind, and increasing its worth or equity over time.

WHY BRAND? Creates value to audiences • Enhances satisfaction • Simplifies decision making • Reduces risk Marketplace trends necessitate it • Drives decision making • Consideration set • Drives loyalty • Price sensitivity • Increases stakeholder value • Enhances marketing programs • Lower costs per customer • Platform for growth • Protects against competitive inroads

ASID BRAND GUIDE

INTRO > WHAT IS BRANDING? + WHY BRAND?

WHAT IS BRANDING?

5


INTRO > A USEFUL APPROACH

A USEFUL APPROACH This is a tactical brand guide, as opposed to a philosophical one. The information included here is to-the-point and actionable for the benefit of the user. The purpose of the messaging platform in this format is to function as a clear and easy-to-use resource when crafting messages for ASID audiences. Our research has informed the philosophy behind the platform; however, in order to maximize the usefulness of this resource, and provide an actionable tool, the focus is more tactical than philosophical.

ASID BRAND GUIDE

6


MESSAGING PLATFORM > GOALS

MESSAGING PLATFORM GOALS

01/ Ensure uniform, consistent and effective communication that resonates with target audience(s) and results in desired actions 02/ Provide communicators with the tools necessary to craft messages clearly and easily

ASID BRAND GUIDE

7


MESSAGING PLATFORM > MISSION STATEMENT

MISSION STATEMENT A Mission Statement defines an organization’s purpose and primary objectives. Its primary function is internal – to define the key measure or measures of the organization’s success – and its primary audience is the leadership team and key stakeholders.

ASID Mission Statement: ASID inspires and enriches its members by promoting the value of interior design, while providing indispensable knowledge and experiences that build relationships.

ASID BRAND GUIDE

8


Value or Vision Statements also define an organization’s purpose, but this time they do so in terms of an organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) Value statements communicate both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Value Statements are typically not used for marketing purposes, but should support Messaging Platform elements and inform communication with members and other audiences through key messages that shape the understanding of why and how those audiences can or should engage an organization.

MESSAGING PLATFORM > VISION STATEMENTS

VISION STATEMENTS

Value Statements/Strategic Guideposts • ASID represents the best practices of interior design and its impact on our psychological, physical and economic quality of life. • ASID provides the resources needed to excel in today’s marketplace. • ASID is the thought leader on issues impacting the practice of interior design. • ASID is committed to business practices and design principles that sustain our organization, our members and the planet. ASID BRAND GUIDE

9


MESSAGING PLATFORM > ASPIRATIONAL MESSAGES

ASPIRATIONAL MESSAGES The platform elements and key messages outlined in the following pages reflect the knowledge gained through interviews with key stakeholders, and communication audit findings. Though there should be no distinction made when crafting communication using the elements and key messages found in this platform, you will find both current and aspirational messages throughout this document. Aspirational messages that the Society should strive to fulfill now and in the future encourage growth and provide direction for the organization. The idea is that brand, and the messages that support that brand, can lead to organizational change in support of a clear strategic plan. Over time, as the Messaging Platform is used consistently in support of building brand equity, key messages can be reevaluated to include new aspirational messages that continue to reflect the Society’s goals for the future.

Aspirational messages that the Society should strive to fulfill now and in the future encourage growth and provide direction for the organization. The idea is that brand, and the messages that support that brand, can lead to organizational change in support of a clear strategic plan.

ASID BRAND GUIDE

10


First

• Representing the best practices of interior design for 35 years

Largest

• 36,000 members, 48 chapters and more than 300 student chapters—ASID is the largest community of interior designers. • Leading the profession as the largest interior design association in the world

Best

MESSAGING PLATFORM > POSITION

ASID POSITION > LEADER (FIRST, LARGEST, BEST, AUTHORITY)

• ASID represents the best practices of interior design and its impact on our psychological, physical and economic quality of life. • ASID is committed to business practices and design principles that sustain our organization, our members and the planet.

Authority

• ASID provides the resources needed to excel in today’s marketplace. • ASID is the thought leader on issues impacting the practice of interior design. • ASID protects the right to practice while concurrently expanding the scope of the profession through legislation. • ASID initiates and provides resources for the establishment of programs and partnerships to advance the profession.

ASID BRAND GUIDE

11


MESSAGING PLATFORM > DIFFERENTIATOR

ASID DIFFERENTIATOR > THE POWER TO FORGE CONNECTIONS ASID fulfills its role as The Leader through critical relationships formed among and between important groups and areas. Profession

• Among colleagues and peers

Related Professions

• Architects, builders, code officials, engineers, sub-contractors, etc.

Industry Partners

• Manufacturers, vendors, suppliers, etc.

Customers

• Potential and existing clients across industries and design project types/specialties

Accredidation

• STEP (Preparatory course for the NCIDQ)

ASID BRAND GUIDE

12


ASID must communicate its relationship clearly to each audience where relevant. • Advocating for the profession and interior designers’ right to practice. • Educating influencers (media, community leaders) and potential clients about the capabilities, role and value of interior designers. • Educating students about the profession and how ASID membership is key to professional development and career advancement. • Interacting with, and keeping abreast of, advancements in the profession, including tools, techniques, technology, and new and emerging products to keep the Society and ASID designers on the cutting edge.

MESSAGING PLATFORM > RELATIONSHIP + TONE

RELATIONSHIP: ADVOCATE, EDUCATOR, EVALUATOR, FACILITATOR

• Working with partner organizations to maximize the success of joint ventures in the profession’s name and providing forums for productive collaboration. Aiding in the formation of coalition to influence decision-makers. As interior designers grow in their careers and in the society, they should feel themselves entering these roles as well—through leadership in the profession and the organization.

TONE Collaborative, with authority While we want to forge connections within the profession and built community, our communication should show that ASID takes action and that all collaborative efforts are purposeful and ASID-driven.

ASID BRAND GUIDE

13


MESSAGING PLATFORM > KEY MESSAGES

PERSONALITY TRAITS WITH ACTIONABLE KEY MESSAGES Personality Traits: Imagine if ASID were a person. The traits that you would associate with that person can be used to help shape a consistent image in the minds of audience members. While they (or their synonyms) are sometimes used verbatim, more often they are reflected in copy style and through examples that prove them true.

ASID PERSONALITY TRAITS Forward-thinking Professional Strong Inclusive Passionate

ASID BRAND GUIDE

14


Key Messages: • ASID asks questions, engages audiences, seeks input to analyze and provides information. • ASID is committed to knowledge growth through research and thought leader initiatives. • ASID is dedicated to sustainable design and design for aging. • ASID members’ work impacts our psychological, physical and economic quality of life. • ASID champions innovation. We are: impactful, innovative, intelligent, curious, interested, constantly searching and learning

ASID BRAND GUIDE

MESSAGING PLATFORM > KEY MESSAGES > FORWARD-THINKING

FORWARD-THINKING

15


MESSAGING PLATFORM > KEY MESSAGES > PROFESSIONAL

PROFESSIONAL Key Messages: • ASID members’ practice capabilities include residential, commercial, healthcare, hospitality, sustainable design and universal design principles. • ASID membership is made up of highly accomplished, award-winning interior designers. • ASID is the go-to resource for answers or, where answers don’t exist, ASID works to create new solutions. • ASID provides resources to excel in today’s marketplace at every stage in the designer’s career (pre-graduate, job growth, accreditation, job transition, entrepreneurship). We are: sophisticated, accomplished, educated, informed, helpful

ASID BRAND GUIDE

16


Key Messages: • ASID is the oldest, largest and most influential interior designer organization. • ASID volunteers are committed and dedicated. • ASID’s strengths are our members’ strengths. • ASID advocacy initiatives support interior designers’ right to practice and protects the health, safety and welfare of the public.

MESSAGING PLATFORM > KEY MESSAGES > STRONG

STRONG

We are: dedicated, powerful, committed, lasting

ASID BRAND GUIDE

17


MESSAGING PLATFORM > KEY MESSAGES > INCLUSIVE

INCLUSIVE Key Messages: • ASID celebrates the accomplishments of the interior design community as a whole. • ASID celebrates and supports the interior designer’s valuable role and specific contributions to the “built team”. • ASID welcomes new members and provides them with support and services that can connect them to key “built team” business partners. We are: interactional, friendly, approachable, trustworthy

ASID BRAND GUIDE

18


Key Messages: • ASID inspires pride in the profession. • ASID works tirelessly on behalf of the profession. • ASID supports and funds philanthropic and scholarship efforts to benefit the advancement of the interior design profession and individual interior designers (Foundation). We are: intense, excited, energetic, enthusiastic

ASID BRAND GUIDE

MESSAGING PLATFORM > KEY MESSAGES > PASSIONATE

PASSIONATE

19


LOGO USAGE > INTRO

LOGO USAGE

A logo is a unique way of displaying a name, symbol, or mark that represents an organization and is designed for easy and definite recognition. The consistency of usage across all print and digital formats will ensure that the messaging remains cohesive to all audiences through all channels. The logo consists of type and a mark. The following pages will provide basic guidelines for logo use.

ASID BRAND GUIDE

20


By positioning the name of the Society first, we heighten its importance in the hierarchy of the composition in a very subtle way, and remove any ambiguity as it concerns how the acronym “ASID” is pronounced. The exposed angles are a bold visual element and exude an open, unrestrained feeling.

LOGO USAGE > LOGO

LOGO

The logo is a refreshed and modernized aesthetic that alludes to the innovative and forward-thinking nature of the society. By positioning the type to the left of the mark, we intend to show that while we understand and respect traditional layouts that exist, we are not inhibited by what the status quo should be, but rather we have the ability to deviate from the norm with good reasons and sound judgment. While “ASID” is still spelled out in uppercase letters, the revised arrangement is stacked in a manner that creates a more powerful and compact composition. It also allows for a vertical reinforcement of the ASID acronym as those letters lead off each line of this stack.

ASID BRAND GUIDE

21


LOGO USAGE > SPECIFICATIONS + FONTS + CHAPTER LOCK-UP

SPECIFICATIONS When using the logo, it is important to retain the freespace standard that has been developed. The logo must always appear with both the type and the mark. X

2X

2X

2X

Logo, protective area

Minimal width = 1.4"

X = Width measured between the name and the shape. 2X = Twice the measurement of X (Example: If X=1 inch then 2X=2 inches, therefore the protective space around the logo is 2 inches on all four sides.)

FONTS

CHAPTER LOCK-UP

Pill GothicTM

The typeface used for the new logo is called Pill. It is a clean, contemporary typeface that exudes modernism while possessing a timeless quality. This typeface is a large family with multiple widths and weights, which makes it very versatile and also helps maintain a unified design idiom. Pill GothicTM Sample 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

ASID BRAND GUIDE

22


Our logo is made of 1 color, red. The following hex triplets should always be used for the logo in a web contex. Red is the color of power and leadership. It has a very physical and stimulating affect on the viewer. Red gains attention over other colors and means joy, celebration and passion. ASID Red

LOGO USAGE > COLOR

COLOR

PANTONE Black c m y k

0 92 92 6

r 224 g 55 b 42

Primary Preference ASID Red

c m y k

0 0 0 100

r 0 g 0 b 0

Secondary Preference Black

Tertiary Preference Inverted as white

ASID BRAND GUIDE

23


LOGO USAGE > MEMBER CATEGORY LOCK-UP

MEMBER CATEGORY LOCK-UP In accordance with ASID Policies & Procedures terms of usage, professional and Industry Partner Members in good standing have the right to use their respective ASID member lock-ups. Usage of ASID member lock-ups is governed by strict guidelines outlined in the terms of usage. Abbreviated usage guidelines appear below. For complete information on these strictly enforced specifications, please visit asid.org or contact brand@asid.org. Professional Member lock-up Usage Guidelines: • On the member’s personal business card • On the member’s business letterhead, provided that the member’s name and appellation appear on the letterhead • On the member’s website where the member’s name and appellation appear Industry Partner Member lock-up Usage Guidelines: • • • •

On On On On

the the the the

IP IP IP IP

member’s electronic or print advertisement member’s business letterhead member’s website representative’s business card

Member Category lock-ups should be used only in black on any application and can be used at a minimum width of 0.7 inches. Member Category lock-up, protective area X = Width measured between the name and the shape. 2X = Twice the measurement of X (Example: If X=1 inch then 2X=2 inches, therefore the protective space around the lock-up is 2 inches on all four sides.)

Minimal width = 0.7" X

2X

2X

2X

ASID BRAND GUIDE

24


In the event that the ASID logo appears with other organization logos, follow the guidelines established below. Percentages are based on the area measurement of the corresponding logos. Wherever possible, the ASID logo should always be the first logo, and therefore, should be placed to the left of all other logos.

LOGO USAGE > CO-BRANDING

CO-BRANDING

If ASID is the MAIN SPONSOR, the ASID logo should appear 50% larger than any co-sponsoring logos.

If ASID is a CO-SPONSOR, the logos should visually appear at equal size. A clear minimum space equal to 1/4 the size of the ASID logo should separate the ASID logo from any co-sponsors.

ASID BRAND GUIDE

25


LOGO USAGE > WEB PLACEMENT

WEB PLACEMENT When the logo is used on a website the minimal pixel dimensions are 166 pixels wide by 78 pixels in height.

78 pixels

165 pixels

ASID BRAND GUIDE

26


The logo must always appear with both the type and the mark

Don't stack elements

Don't rotate logo

Don't use photography inside logo

Don't use unofficial colors

Don't stretch logo

Don't use logo on top of photography

ASID BRAND GUIDE

LOGO USAGE > INCORRECT USAGE

INCORRECT USAGE

27


DESIGN ELEMENTS > INTRO

DESIGN ELEMENTS The goal of the ASID Brand design is to enhance the effect of ASID’s messaging through the use of visual elements that convey leadership and strength, creating a design that commands attention through interesting spaces, strong typography and a bold use of color.

ASID BRAND GUIDE

28


PRIMARY

SECONDARY

ASID Red

PANTONE Process Cyan c m y k

0 92 92 6

r 224 g 55 b 42

Black

c m y k

100 0 0 0

r 0 g 174 b 239

DESIGN ELEMENTS > COLOR PALETTES

COLOR PALETTES

PANTONE 109 c m y k

0 0 0 100

r 0 g 0 b 0

c m y k

0 10 100 0

r 255 g 221 b 0

PANTONE 424 c m y k

0 0 0 61

r 126 g 128 b 131

ASID BRAND GUIDE

29


DESIGN ELEMENTS > TYPOGRAPHY + TYPEFACE (FONTS)

TYPOGRAPHY As both a verbal and visual form of communication, typography plays an essential role for providing clear communication. Good typography must be clear, legible and inviting, enabling the reader to better understand and absorb the page content. It must be flexible enough to establish a visual hierarchy for blocks of text, such as headlines, subheads and captions.

TYPEFACE (FONTS) Trade GothicTM Strikes a balance between youthful expression and a conservative modernist sans. To be used primarily for headings. TRADE GOTHIC SAMPLE: 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TRADE GOTHIC BOLD NO.2 SAMPLE: 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

MercuryTM A classic style serif typeface that is used for contrast against Trade Gothic and for messaging where readability, not expression, is the priority. To be used for subheads and body copy. MERCURY SAMPLE: 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

ASID BRAND GUIDE

30


Through the implementation of drastic angles we’ve created unique and interesting spaces, and an unconventional layout meant to convey innovation, and ASID’s members’ ability to bring interest, beauty and functionality to defined spaces. Option 1 - One White Angle

Option 2 - Two White Angles

DESIGN ELEMENTS > ANGLES

DESIGN ELEMENT: ANGLES

Option 3 - One or Two Red Angles

ASID BRAND GUIDE

31


DESIGN ELEMENTS > GRIDLINES

GRIDLINES american society of interior designers

The introduction ofamerican understated gridlines as a design element throughout society of interior designers the visual identity pieces suggests the methodical plan and process american of interior de interior designers use to create an impactful space, society and draw a subtle connection between the spaces that are created on the page. By revealing american society of in the grids, angles and positioning of typographic components that build american so the concept, we reveal the design as more than simply visually appealing.

am

Example

SAMPLE AD HE Sample Ad Sub-head

Sample ad copy

ASID BRAND GUIDE

Furnum optiam occi sedemque fatuit di ta, quideo ut porunte movivit alerei perit. Go invo, cupienam ne eto morum, consimis, qui catium abempl. Si publin se publi prorum mandiem publii tessid cae tervivis, que ad

32


Whether used on its own, or as an enhancement to other design elements, the ASID typographic design element, as featured below, offers both form and function in that it brings interest to the space, and creates a direct interaction with audiences through the repetition of the Society’s name, reinforcing the strength we aim to convey.

Example

ASID BRAND GUIDE

DESIGN ELEMENTS > TYPOGRAPHY

DESIGN ELEMENT: TYPOGRAPHY

Example

33


DESIGN ELEMENTS > BODY FONTS (OFFLINE AND DIGITAL)

BODY FONTS (OFFLINE AND DIGITAL) If you’re using this offline ...

... use this online.

Trade Gothic

Tahoma

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Trade Gothic Bold No.2:

Impact

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Mercury:

Georgia:

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

ASID BRAND GUIDE

34


ASID BRAND CENTRAL

Designated ASID national and chapter leaders have access to ASID Brand Central. ASID Brand Central is an invaluable resource for national and chapter communication with target audiences. Templates that incorporate design elements which reinforce the ASID brand messaging are available, and can be easily customized and distributed.

MATERIALS > ASID BRAND CENTRAL

MATERIALS The images of current brand materials shared here are examples of templates available to national and chapter leaders through ASID Brand Central to aid in brand compliance. The pieces clearly demonstrate consistency in look and feel in support of building brand equity. Chapter leaders should always utilize the templates available to them via ASID Brand Central prior to requesting customized materials from the national marketing team. Chapter leaders are empowered, and now have the tools to actively and consistently contribute to the success of the ASID brand.

ASID BRAND GUIDE

35


DESIGN ELEMENTS > CHAPTER REFERENCE/TEMPLATES

CHAPTER REFERENCE/TEMPLATES Letterhead template

Business card template John Doe Chapter President

ASID OHIO NORTH CHAPTER

ADDRESS LINE 1 ADDRESS LINE 2 ADDRESS LINE 3 T (330)598-1861 F (330)598-1849 E ADMIN@ASIDOHIO.ORG WWW.ASIDOHIO.ORG PRESIDENT LISA AMIRI, ASID PRESIDENT ELECT LAURA GILLS, ASID COMMUNICATIONS DIRECTOR SHANNON KRAUSTOK, ALLIED MEMBER ASID DIRECTOR AT-LARGE FRANCESCA IONTA, INDUSTRY PARTNER REPRESENTATIVE FINANCIAL DIRECTOR SANDRA VARELMANN, ASID MEMBERSHIP DIRECTOR RITA AMONETT, ASID PROFESSIONAL DEVELOPMENT DIRECTOR RITA AMONETT, ASID STUDENT REP TO THE BOARD JEAN LYDON, STUDENT MEMBER ASID ADMINISTRATOR SUSAN M. KIEL

Dear ASID Member: As you are probably aware, negative attacks by opponents to interior design legislative efforts recently have intensified. In many instances, such attacks have taken the form of misleading reports, articles, blog posts, opinion pieces and accusations against ASID. Your Board of Directors is monitoring these developments closely and responding as appropriate to correct misstatements and distortions of our actions. I am writing because I want to make sure that you and all ASID members understand clearly how the Society is actively pursuing its mission to protect and enhance interior designers’ right to practice.

Address Line 1 Address Line 2 Address Line 3 T 941.555.5327 F 941.555.5327 E jdoe@asidfwc.net www.asidfwc.net

What We Are Doing About the Misinformation— We will correct blatant misinformation and untangle the confusion it has generated. Regrettably, those who oppose us have cultivated allies who are willing to promote and foster these falsehoods and distortions, making it difficult for us to contain them. Although it is tempting to debate each of these attacks, we agree with the expert advice we have received that our best course is to “tell our story” positively, openly and often, building awareness and support among the public. I am writing because I want to make sure that you and all ASID members understand clearly how the Society is actively pursuing its mission to protect and enhance interior designers’ rights. We celebrate the fact that ASID members have diverse practices and belong to several professional organizations that foster relationships and the growth of their business. We seek to act in the best interest of all our members, while furthering our mutual goal of advancing the profession. Sincerely, Lisa Amiri, ASID ASID OHIO NORTH CHAPTER President

Ad template

Postcard template

E-Blast template american society of interior designers american society of interior designers american society of interior designers american society of interior designers american society of interior designers american society of interior designers american society of interior designers american society of interior designers

SAMPLE E-BLAST HEADING

Sample body text Aquatibus, unt fuga. Tem quo volupic ipsunt veligene liquid erionescit labor samus exerumet ipsae pra soluptae doloribea cusanih illuptam, sum quo eumquid eliaeratum qui tem utem fuga. Ra peresti de nonsequas culpa aut exero omnissi que eum volorep restios dolupta doluptatem sum ellautestis eatiostius ra sed magnatios rem aborerro ea desent. Da audipidicia autatur aut venimaximus quam rehenimil magnimo luptatqui resequi temquatem nonseribus sum ad molorae peditiorio. Bori odipietus nostruptatem ut quia dolupta simaximinto est, quis dolut antemporae por simet, voluptatiur, sum re pori ut atur? Gent quo tem invenda nderit etus rerchictur rem utem. Ex ene vollest iatiunt arum inctas

sedit et am et reribus es doluptae poremporepta il molecul parumquibus sed qui bearum is res exceris dolorem porrum ne volorerum eium nate ad que cusdae quiberspis sit fugia deribusam int officaturit asintias in eat. Pis postium que rerumque repudit rem nus et ommodia nos et officimUnt dolore est, qui totasperum fugiati dem nihillam, officatem si berchit ipsum qui se quasitat es ut ommolut de volesti commo ex ea eum reptatum voloressit, omniatio volutaquidit quibus dem as doloruptatem aut que quia velenduciisOdi nimin nobit, sum et quiatur? Eliatem ollaboria vollate lacepero modisqui consequas et re eat. Pa quam, te volupta turiae verum error sim

qui officitatem faccatur? Quianda nat od eius estem quis sinum liquae ommoluptae ped magnat officiam exces sitassuntota velitaque

American Society of Interior Designers New York Upstate/Canada East Address Line 1 Address Line 2 Address Line 3 T 518.450.0331 F 518.450.0331 E rrd1263@netscape.net

ASID BRAND GUIDE

36


THANK YOU

It is the responsibility of each and every one of us to comply with our brand guidelines and approved style. For additional guidance, logo files, design element files and all questions regarding the ASID brand, please contact brand@asid.org.



ASIDBG_TEST