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BOARD OF DIRECTORS President: Mary Rooney, ASID, RID firstname.lastname@example.org President-Elect: Nancy Young, Allied ASID email@example.com
Finance: Beverly Kissinger, Allied Educator ASID firstname.lastname@example.org Membership: Chelsea Holmes, Allied ASID email@example.com Communications: Jessica White, Allied ASID firstname.lastname@example.org
Professional Development: Connie Holcombe, ASID, RID email@example.com Director-at-Large: Tim Morales, IP Representative ASID Atfirstname.lastname@example.org Student Representative: Kayla Russian, Student ASID email@example.com
NEWSLETTER STAFF Jessica White, Allied ASID Bryant G. Williams Shirley Hammond, FASID, RID CONTRIBUTORS/REPORTERS Valerie Clark, ASID
ASID ALABAMA CHAPTER OFFICE P.O. Box 220 Moody, AL 35004 T: 205.441.8187 E: firstname.lastname@example.org WWW.ASIDALABAMA.ORG The ALDesign quarterly magazine is published for the Alabama Chapter of the American Society of Interior Designers. Editorial content and ALDesign are controlled and owned by the Alabama Chapter of ASID. Reproduction of this publication in whole, in part, in any form is strictly prohibited without the written permission of the Alabama Chapter of ASID. ASID ALABAMA │ SUMMER 2017 │ PAGE 4
Chapter Sponsor 2017
2017 Chapter Sponsors Platinum Sponsors:
INTRODUCING the new South Design Community Representativeâ€Ś Annie L. Johnson Annieâ€™s design experience includes commercial and residential interiors in the NYC Metro Area for a decade, until she and her family moved back to Gulf Coast two years ago. She taught interior design courses for four years as an Adjunct Professor at the Michael Graves College of Kean University in Union, NJ. She received her BFA in Interior Design from Kean University and a BS in Business Communications (along with a Minor in Piano Performance) from Florida State University. Her youth was spent strolling the shores of Mississippi while her early adult life involved pacing the corporate streets of New York City and Tokyo. Today Annie stays busy as a Certified Aging-in-Place Specialist, a new business owner of ALJ Interiors, and Executive Director of the Eastern Shore Choral Society. She looks forward to working with ASID to bring designers and professionals together in the Mobile area in the coming year.
Come Join In! My family recently spent a long weekend together, laughing, eating good food, and enjoying time spent with each other. I hope that you have found your summer to be fun-filled, too. ASID has been busy trying to add to your good times as well as helping to make your business life flourish. From north to south, special opportunities have been happening near you. On July 19, ASID organized and co-sponsored with Pottery Barn, a great philanthropic event benefiting Habitat for Humanity in Mobile. Kudos to Connie Holcombe who tirelessly worked through and managed all the details of this special event! Our Mobile membership is growing and the activity in that area of the state is part of its success. Emerging Professionals are very important to ASID, and on July 28, ASID held a roundtable gathering in Birmingham to pinpoint the needs of new designers in their first six years of practice. We explored their interests and examined ways to support them. Meanwhile in Huntsville, CEU opportunities have been plentiful, and Atlas Concorde sponsored for our members an interesting and informative trip and factory tour to its facilities in Franklin, Tennessee. In the area of student membership, we are very excited to be partnering with Summer Classics to provide an amazing opportunity involving all four of our university programs. Each school will offer a course in which students will individually design a piece of outdoor furniture while learning about sustainability and the business of design. Summer Classics is opening its headquarters and factory to give these students real-world design exposure and is offering its guidance in this process. Other opportunities that ASID is offering involve working on publicity for our members. ASID is holding a competition in the Birmingham area with
StyleBlueprint, an online style blog. This is a platform to showcase our members’ work and explain to the public the benefits of hiring a design professional. As part of this effort, Paige Albright Orientals, sponsor of our contest with StyleBlueprint.com, is presenting a very special rug seminar, ` will be held on August 24. Experts from New York and Canada in addition to our own nationally known rug expert, Alice Schleusner will present this is a once-in-acareer opportunity to learn about these rugs that work with a multitude of residential and commercial spaces. It includes an IDCEC-approved two-hour CEU on oriental rugs, lunch, and a cocktail reception during which our StyleBlueprint.com contest finalists will be revealed. These finalists will be presented on their site and voted on by online readers. The winner will be announced at our annual conference on September 8. Don’t miss this opportunity to advertise your business free of charge and take advantage of the amazing learning experience open to you at Paige’s Mountain Brook shop. Finally, we hope that you are making plans to attend our annual conference on September 8-9 at the Sheraton Birmingham. We have great CEU’s for all, friends to meet and enjoy, and an awards gala not to be missed! As you can see, opportunities to learn, to teach the public, to socialize, to be philanthropic, to publicize your business, and to support young designers and students are plentiful. This is the value that ASID gives you. Enjoy the summer, and come join in! Sincerely,
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Beverly Kissinger, Professor University of Alabama, Retires
The Alumni Room in Doster Hall at the University of Alabama was the setting for a party honoring Kissinger as she retired from full-time teaching at the university as professor of interior design. Many of her colleagues and friends from across the state came to celebrate her career and wish her well as they enjoyed a lovely reception in a beautiful room, laden with flowers and delicious hors d’oeuvres. She plans to continue to teach on a part-time basis in her department which will grant her some well-deserved time to devote to her artistic endeavors and enjoyment of her new home. Beverly has served all of us well and faithfully for the past four years as ASID Alabama’s (Created by Beverly Kissinger) Financial Director, always with a watchful eye and thoughtful leadership. She is a talented artist and teacher and was honored by our chapter as the recipient of the Mary Anne Potter Award for Excellence in Educational Instruction in 2015. As many of us have been delighted by Beverly’s sense of humor as seen through the sketches she has bestowed on us, we’d like to share one with you.
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A Fundraiser for Habitat for Humanity Last month, ASID partnered with some pretty amazing people for Hammers in Hands: a day to build up Habitat for Humanity, hosted at the beautiful new Pottery Barn in Mobile. The day started with a volunteer drive that saw a very special guest from the BayBears…the one and only Bay B. Bear came out to help. He handed out tickets, balloons, and plenty of knuckle bumps. Dinner was centered around a beautifully arranged vignette by Ferguson, and guests were entertained by the spirited silent auction. The star of the show was Ferguson’s own Catherine Tubbs. Sherwin Williams was on hand to provide swag bags and update designer color collections. Dinner was artfully prepared by Regina’s Kitchen and made a picturesque buffet. After all the wine was poured, dessert served, auction battles won and lost, almost $1000 was raised for Habitat. CEO of Habitat, Cliff Barros, asked us to express his thanks to all of ASID and he would gladly work with us anytime in the future. These events would not have been possible without support from a group of wonderful people. The team at Ferguson Kitchen & Bath, Todd Hakenjos with Sherwin Williams, the team from Regina’s Kitchen, the Mobile BayBears, and a special thanks to Susie Halstead with Pottery Barn.
Chapter Sponsor 2017
What were typical interior paint colors for a house with Craftsman features built in Mobile around 1900? My clients had recently acquired such a house and had begun renovations. They value renovating and decorating the house with a gentle hand, being careful to restore and preserve the beautiful, charming, and historical aspects of the house while adapting it to meet modern requirements and conveniences. The house stands outside any of Mobile’s historic districts, and even within historic districts there are no special requirements placed on interiors. My clients, however, may later pursue historic designation for their house and want an interior in harmony with the exterior. With interior remodeling progressing, the question of color had arisen. What colors would be appropriate for painted interior surfaces? Paint colors would need to meet three criteria: my clients would need to love them, they would need to be suitable to this specific house’s architecture and setting, and they would need to fit this type of house in Mobile around 1900. The first two I could determine as I do for other projects. The third I thought was a rather simple fact. Now I see it’s more of a mystery. While answers of sorts are readily available, establishing true and correct answers involves more research. To be continued…. ASID ALABAMA │ SUMMER 2017 │ PAGE 10
Chapter Sponsor 2017
Valerie Clark, ASID
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Retirement is not easy and I have been preparing for it a long time. As all of the newspaper and magazine articles say you need to plan, plan, plan. Even then be prepared for things not to quite work out as you expect (I am remembering several friends who retired before I did.) But one thing about getting to this stage is that you think more and more about how you got there.
I am a teacher by nature, as well as an artist and designer (although they take a back seat to my primary job). My grandmother and my aunt taught as well and it is a part of my genes from my father’s side. I always felt it would be hard to go “cold turkey” so I put retirement off for 2 years until I felt it was the right time. I still plan to adjunct teach 2 days a week to help me taper off and to have some managed time out of the house which meets one of my goals. Being a teacher has been a rich life and you are as much a learner as a teacher. When I went to college it was in art and I found interior design via a course for nonmajors—the light bulb went off. So rather than work towards teaching at the high school level I ended up in graduate school and eventually teaching at the college level. Back in the late 60’s and early 70’s interior design education was in its infancy as was the profession of interior design. I have had the privilege of growing along with it. However this meant there were few textbooks at first and lots of room to shape your curriculum and courses. I started teaching at Mississippi University for Women and the first thing they asked me to do before classes started was to rework the curriculum & degree requirements. Besides interior design I added several business classes. As a graduate student I had worked at a design firm in Athens, Georgia and used my knowledge from an interior design business class to improve their records and billing system for clients. As I look back over my 40 years of teaching at 3 different programs, we’ve come a long way since I was in school. The depth and complexity of what and how we teach has increased 10 fold since I was a student. I remember as a graduate student learning about the new systems furniture and being excited about the possibilities it opened up. Other innovations from that time included track lighting, the possibility of movable walls, and visiting a firm in NYC with a plotter. Of course back then the plotter was on 1 floor and on the floor below, the main frame was a whole floor a city block in size. As I said a teacher has to be willing to learn; codes was a particular aim of mine from the beginning, because I did
not learn about them in school and there was very little available except the code books which were not easy to read with the technical language. The Interior Design Educators Council (IDEC) regional and national conferences were a primary source for learning, sharing and for getting inspired. Other CEU’s came my way such as the Fire Safety one by S. C. Reznikoff, who used films taken at real fires. I have always remembered that impact and have tried to use it with my students. I was fortunate to take several trips to NYC as an undergraduate student to visit interior design firms and showrooms. As a graduate student I went to Atlanta on many field trips, to many ASID events, as well as going to the Atlanta gift and furnishings markets with my design firm. I can attest to the importance of ALL of these in shaping my teaching, design and career. In graduate school, I studied the design of Frank Lloyd Wright and designed my own house. It is through this phase of my career that I came to appreciate the effectiveness of structural built-ins and using modular sizes. My major professor had worked with Wright and continued his architectural and design practice in the Athens area. He had every article ever printed about Wright which I used as research material and he invited me to his house to see it put into practice. This again was a major element that informed my design ideas and what I taught. One other event was important to this end as well. I was a “military brat” and as such lived in a number of places including England for four years. It made it possible for my family to visit Europe on vacation in the summer. This served as a solid basis for my love of history and art in later years. Over the years I discovered that everything you do or attempt to do can serve as a learning tool for what you do later. I taught myself calligraphy in my high school senior art class. It was what began my love of print fonts and graphics. I used it in Community Theater, developing a stage drop and posters, and later developing logos for civic organizations. I created my own floral graphic alphabet style, and it has influenced my annual Christmas card designs. Photoshop became a way to marry my art and graphics together, a benefit of my time at the University of Alabama, where the first thing they gave me was a laptop computer to use. But this leads back to my teaching. I have always looked back and thought about how I started, how I progressed, how I learned. So to my students I always say, “Do not expect to do as I can do now. I once started where you are starting. Give yourself time to grow.” To everyone who has been a part of my education and design life “Thanks for the memories”.
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What do you use the internet for? Do you use Facebook just to look at pictures of all of your friends’ beach vacations? Do you look at your favorite magazines online? Do you play games like “Words With Friends”? As a Millennial, I do all of those things but more than that, I use the internet to find my next project, a mechanic, a landscaper, and products that there is no question, I “have to have now”. Why do we, as designers, care what Millennials do on the internet? How could that possibly affect us? We care because Millennials are currently the largest generation in the world at 23.5% of the people living. That’s roughly 80 million people with an estimated buying power of over $200 billion dollars. We can tap into that by taking advantage of one of the biggest tools that Millennials use - the internet.
Here are 6 tips from a Millennial to help you to tap into this demographic, too.
1. Use the technology that they use. This might sound simple, I know, but use the internet! Format your
websites and blogs to fit a computer screen well! Create a mobile site so that you can be pulled up on a cell phone without glitching. The easier it is to access your information, the more people will utilize it.
2. Make your information unique and varied. No matter how cookie-cutter Millennials may seem (I’m looking at you unicorn coffee and ship-lap obsessed Millennials), they tend to all value variety and being unique. Using this in your designs and online presence will help attract Millennials more. If you have a really cool project that is different than anything you’ve seen, show it off!
3. Millennials traditionally value “doing good”. Social justice has become key to many people’s views and
actions. Making sure that all people - no matter race, social status, or beliefs - have access to what they need and more has become a rallying point for Millennials. If you are involved in social justice projects like Habitat for Humanity - post about it on your professional Instagram and Facebook pages! If you volunteer to remodel a shelter in your community - blog about it! Inspire others to get involved by showing your passion and actions.
4. Be authentic both online and in person. As a group, Millennials have been said to be one of the most
untrusting generations so far. They value authenticity in a person and expect it to be shown online and in person. Be yourself and honest about your skills and the details of projects. Your clients will appreciate it.
5. Utilize alternative methods of marketing. The days of ads in papers and magazines are long over.
Millennials utilize Facebook, Instagram, Blogs, online forums, “how-to” videos, and local events to find new projects, sources of information, finishes, and even people like designers and architects. These sources are mostly free and are considered inbound marketing. Inbound marketing is currently one of the most effective types of marketing available. It gets the information directly to the user in a quick and effective way while allowing you to easily control content.
6. My last tip is to have fun! When you have fun and love what you do, you stand out! ASID ALABAMA │ SUMMER 2017 │ PAGE 14
Chapter Sponsor 2017
“Stand Up to Work” evaluates behavioral changes in office workers who receive adjustable workstations (AWS) that allow them to shift between standing and sitting, compared to workers with traditional desks. Using a randomized controlled trial where half the participants—Perkins+Will Atlanta employees—were randomly selected from one floor to receive Steelcase AWS and participants on other floors maintained traditional desks, questionnaires and brief real-time polling (“micropolling”) were used to track the office workers’ health and wellness behaviors. The polling and questionnaires measure sedentary behavior, perceived stress, and ongoing behavior changes before installation of the AWS and at three months, six months, and twelve months following installation. Compared with participants using traditional desks, participants who received AWS reported (through polling) significantly less sitting two and a half months after (17% reduction in sitting) and six months after (15% reduction) installation. After twelve months, 88% of participants who received AWS reported the new workstations were convenient to use; 65% reported increased productivity; and 65% indicated that the AWS positively impacted their health outside of the workplace. Participants with AWS also reported better concentration and overall, would recommend AWS for their worksite. METHODOLOGY
Stand Up to Work documents sedentary behavior in the workplace and the physical and social wellbeing of workers with AWS which allow workers to sit or stand, compared to those with traditional desks (TD). This randomized controlled trial surveyed AWS and TD participants, on multiple office floors, with two questionnaires (Workforce Sitting, Health and Work) before AWS installation, and three, six, and 12 months after installation. Participants reported current activity via micropoll three times per day for one week at both all time points and received a one-hour workplace wellbeing and ergonomics educational training. RESEARCHER BIO
Dr. Elizabeth Garland, principal investigator, is associate professor in the Departments of Environmental Medicine and Public Health and Pediatrics at Icahn School of Medicine at Mount Sinai. Since 2009, Dr. Garland has presented and published 14 abstracts with a focus on the health impacts of design strategies. The Center for Active Design is a recognized expert in providing a multi-disciplinary perspective in the translation of health research into design solutions. Perkins+Will informs the design of an estimated 34 million square feet of space each year. An estimated 17 million square feet of this space is corporate office space. Perkins+Will has extensive knowledge of interior design and experience implementing large-scale change to the work environment. Steelcase has been bringing human insight to businesses by researching how people work, wherever they work for over 100 years. Those insights can help organizations achieve a higher level of performance by creating workspace ecosystems that unlock the promise of their people. Steelcase research has been shared in national and international publications, including in the Harvard Business Review. ASID ALABAMA │ SUMMER 2017 │ PAGE 16
ASID ALABAMA │ SPRING 2017 │ PAGE 13
CEU: Barrier Free Shower Design & Technology Huntsville
Annual State Conference Birmingham
EVENTS CEU: TBA Huntsville
CEU: Universal Design A New Approach to Kitchen Design Huntsville
CEU: RE: Marble TBA Huntsville
CEU: Considerations for Choosing Kitchen Sinks Huntsville
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The quarterly publication of the Alabama Chapter of the American Society of Interior Designers