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Association for Asian Studies

MEDIA KIT

Connect with your target audience.


Association for Asian Studies

OVERVIEW • A scholarly, non-political, non-profit professional association since 1941 • Open to all persons interested in Asia and the study of Asia • Approximately 7,000 members and counting • Largest organization of its kind

Association for Asian Studies

MILESTONES 1941 AAS was founded as the publisher of the Far Eastern Quarterly (now the Journal of Asian Studies)

1949 1st Annual Conference with 600 attendees & 15 panel sessions

1996 Launched the Education About Asia magazine-style editorial

2011 AAS & ICAS Joint Conference attended by over 5,000

2014 Digital Email Emarketing services introduced to advertisers

2015 1st AAS-in-Asia Conference (Singapore)

2016 Website Banner Advertising introduced to advertisers

2017 #AsiaNow Blog launched

2018 69th Annual Conference 3,500+ attendees 443 panel sessions 7,000 members

2019 70th Annual Conference in Denver, CO


BY OCCUPATION College/University Faculty

57%

Student 17% Research 7% Retired 5% Librarian 4% Independent scholar 2% Other 8%

Association for Asian Studies

MEMBERSHIP

STATISTICS

BY DISCIPLINE History 28% Language/Linguistics/Literature 15% Asian Studies/Asian-American Studies 10% Anthropology/Archaeology 9% Political Science/Int’l Relations 8% Art History/Art 7% Philosophy/Religion 6% Sociology 3% Library Science 2% Economics 1% All others 10%

Approximately 7,000 members and counting


Association for Asian Studies

DIGITAL ADVERTISING


BANNER WEBSITE ADS Place a banner ad on select pages of the AAS website and reap the benefits of reaching thousands of Asianists - your target audience.

SITE STATISTICS

.. .. .. .. TARGETING YOUR AUDIENCE

BY REGION

Americas 60% Asia 28% Europe 7% Other 5%

Association for Asian Studies www.asian-studies.org/Ads

.. .. . . DRIVING .. TRAFFIC TO YOUR SITE

BENEFITS OF PLACING BANNER ADS WITH AAS . . . . . . .

.. .. . ..

1,500-2,000 visitors daily 15,000-20,000 visitors monthly 180,000-240,000 visitors yearly 60% new visitors per year

. . . . . . .

Association for Asian Studies

CONVEYING YOUR MESSAGE

BUILDING YOUR NETWORK

.. .. .. .

INCREASING PROFIT GAINING SALES


BANNER WEBSITE ADS

SAVE

10-25%

with multiple month reservations

PAGE LOCATIONS & RATES: •

Membership pages: starting at $400

Primary visitors: members, potential members & students

Annual Conference pages starting at $650 Primary visitors: Asianists, members, students, media & publishers

#AsiaNow Blog page starting at $650

Primary visitors: Asianists, members & students

Education About Asia & Journal of Asian Studies pages starting at $400

Primary visitors: members, students & educators

Grants & Fellowship pages starting at $400

Primary visitors: researchers & students

Study Abroad pages starting at $400

Primary visitors: students

Job Board page starting at $400

Primary visitor: members & employers

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads

TERMS

& SPECIFICATIONS

Sample banners illustrating the available sizes are shown above. Static ads with links only. No animation, no flash, no rotation. File type: jpg, gif, or png. File size: 300K max. One week advance reservation required with artwork and payment. One banner per advertiser per page but additional banner may run successively.


38% email open rate h 20% more than the

average open rate for Advertising & Marketing emails

E-FLYER SERVICES • Dedicated email with your advertisement distributed to our membership list of approximately 7,000. • Personalize your message with your own HTML-coded design (PDF file submissions are not accepted)

• Select a date of preference based on your upcoming promotion period • Drive traffic to your site with call-to-action links

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads

(average)

(According to MailChimp analysis)

TERMS

$1,500 each

& SPECIFICATIONS

The e-flyer advertising service is provided twice per month and only one e-flyer will be sent per emailing date. Fully-formatted HTML attachment is required. Please DO NOT submit a PDF file. A minimum of one week advance reservation is required with HTML attachment and payment.


Sample of #AsiaNow Digest E-Newsletter

E-NEWSLETTER BANNER AD • Distributed monthly to all AAS members as a membership benefit

Your May 2018 #AsiaNow Digest

• One ad spot per issue

Welcome to the May 2018 edition of the #AsiaNow Digest, an email newsletter sent

• Add a hyperlink to your ad image and drive traffic to your site

#AsiaNow blog posts, as well as important news and information for AAS Members.

to all members of the Association for Asian Studies. Below, you will find links to recent

New at #AsiaNow • Yoshikuni Igarashi (Vanderbilt University) is author of Homecomings: The Belated Return of Japan’s Lost Soldiers (Columbia University Press), which won an honorable mention in this year’s AAS John Whitney Hall Book Prize. Read an interview with Igarashi about his work at #AsiaNow. • We are also pleased to feature a Q&A with Stephen Durrant (University of Oregon), Wai-yee Li (Harvard University), and David Schaberg (UCLA) the translators of Zuo Tradition/Zuozhuan: Commentary on the “Spring and Autumn Annals,” winner of the 2018 Patrick D. Hanan Book Prize for Translation. • First published as a trio of articles in the Journal of Asian Studies in 1964-65, G. William...

TERMS

$750 each

& SPECIFICATIONS

Ad Spot

This e-newsletter advertising service is distributed monthly to AAS Members.

1200 pixels x 180 pixels

Static ads with links only. No animation, no flash, no rotation. File type: jpg, gif, or png. File size: 300K max. One week advance reservation required with artwork and payment. One banner per advertiser per page but additional banner may run successively.

AAS Member Matters • SALE! While supplies last, we are offering back issues of Education About Asia (volumes 15-21) at 50% off the cover price, plus shipping and handling. Visit the EAA online store to place your order before we run out of stock! • Four regional AAS conferences are currently accepting proposals for their 2018

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads

meetings:  The New England AAS is now accepting paper and panel proposals for its...


Sample of Job Board Posting

JOB BOARD ADVERTISING • Promote your job opening on our member-access only Job Board • Search AAS member resumes for potential job candidates

TERMS

starting at $200

& SPECIFICATIONS

Job listings are posted for two months and charged based on word count; 0-200 words is $200, then $100 for every 100 words after that. Listings are posted for a minimum of two months. Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads


CONFERENCE DIGITAL ADVERTISING • Amplify your marketing campaign to the 3,500+ attendees of the AAS Annual Conference • With a variety of advertising platforms to choose from, you may customize your marketing strategy to best suit to your target audience • Utilize our digital conference advertising options to draw attendees to your booth with special promotions and event details

ATTENDEE STATISTICS • • • •

88% are generally AAS Members Mostly from University/College Faculty Primarily in the US 10% average increase on attendees annually

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads

ADVERTISING OPTIONS • E-FLYER: A dedicated email distributed to conference attendees • WEBSITE BANNER ADS: Advertising posted on conference sites accessible to all • ITINERARY PLANNER BANNER AD: Promote your event or booth to all conference attendees • MOBILE APP BANNER AD: Feature your product and services to conference attendees who have downloaded our mobile app (over 130,000 views) • MOBILE APP PUSH NOTIFICATION: Alert all conference attendees of a special offer to drive traffic to your booth


Association for Asian Studies

PRINT ADVERTISING


UP TO

SAVE

10%

with multiple month reservations

• Reach a large and diverse group of educators by advertising in the Education About Asia magazine • Circulated to approximately 2,000 subscribers • Used as a teaching resource in schools and universities • Published three times a year (Spring, Fall & Winter)

TERMS

Starting at $525

High quality/high resolution Adobe PDF files are preferred. Before sending your ad, please ensure that all fonts and images are embedded. All inside pages are black and white. Second and third covers are black and PMS 185. The 3-time rate is available to advertisers in three consecutive issues. All three ads must be the same size, and the contract must be signed at the time the first of the three ads is placed. Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads


• As a membership benefit, all current members receive print copies and digital access to The Journal of Asian Studies • The very best empirical and multidisciplinary published work on Asia, spanning the arts, history, literature, the social sciences, and cultural studies • Experts around the world turn to this quarterly journal for the latest in-depth scholarship on Asia’s past and present, for its extensive book reviews, and for its state-of-the-field essays on established and emerging topics • Published quarterly (February, May, August, and November)

Association for Asian Studies www.asian-studies.org/Ads

TERMS

& SPECIFICATIONS

All advertisers should contact Cambridge University Press directly. Mailing: 32 Avenue of the Americas, New York, NY 10013-2473 Tel: (212) 337-5053 Fax: (212) 337-5959 E-Mail: USAdSales@cambridge.org or advertising@cambridge.org.


MAILING LABELS • Broaden your range of direct marketing by mailing the entire AAS membership or choose a customized selection • List Options: • The AAS Membership List, consisting of approximately 7,000 scholars, students, and others interested in the history, arts, culture, language, and contemporary issues of East, South, and Southeast Asia. This list can be sorted by country and zip code, geographic area of interest, and discipline. • The “Subscriber List”—some 1,500 institutions, primarily libraries, that purchase publications from the AAS. • List of Asian Studies Programs, which includes addresses of Asian studies programs, centers, and institutes within U.S. and foreign universities.

TERMS

& SPECIFICATIONS

Mailing labels are $130 per 1,000 and are available as ONE-TIME USE digital (ASCII, commadelimited) files. A minimum charge of $65 applies for label orders of 500 or less addresses. The first selection is free, while additional selections are $10 each. Pre-payment is required.

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads


CONFERENCE PRINT ADVERTISING • CONFERENCE PROGRAM: • Published in conjunction with the AAS’ Annual Conference, the Conference Program is distributed to all conference attendees (3,500+). • The official guide to the annual conference, the Program lists all sessions, activities, meetings, and receptions held during the four-day conference. • Additionally, a PDF copy of the full Program is posted on the website for full public viewing in perpetuity.

TERMS

& SPECIFICATIONS

All ads are full color Process Color – CMYK

Visit asian-studies.org/ads for pricing and more information.

Association for Asian Studies www.asian-studies.org/Ads

FULL PAGE program advertisement: 7.25 inches (width) x 10 inches (height) HALF PAGE program advertisement: 7.25 inches (width) x 4.75 inches (height) BACK COVER program advertisement: Page Size: 9.125” x 10.8125” FRONT INSIDE COVER program advertisement: Page Size: 9.125” x 10.8125” BACK INSIDE COVER program advertisement: Page Size: 9.125” x 10.8125”


To book advertising or for more information, please email

ads@asian-studies.org

www.asian-studies.org/Ads

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Association for Asian Studies Media Kit  

Association for Asian Studies Media Kit  

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