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Issue 15

Apr 2014

Pop Up


Your Rainbow Panorama RECENT






YOUR RAINBOW PANORAMA » by Olafur Eliasson is a circular walkway made of coloured glass atop the ARoS Aarhus Art Museum in Denmark. It provides a colour-filtered panoramic view of the city. To view this article, along with exclusive Colour Quotient features, access the online platform at »


INSIGHT Pop Up Two leading creative professionals provide insights into creating sprightly colour palettes around the issue colour, Sporting Green–7741. Shweta Jain Chopra

Divya Thakur


CQ 15 IN FOCUS Asian Paints ColourNext 2014 Introducing the year’s colour themes and trends developed by ColourNext.


Royale Play International Designer Collection The latest range of exquisite, natural finishes from Asian Paints.


Asian Paints Ezycolour Store in Kolkata A look inside the latest Asian Paints experiential store.


INDIA CONNECT 32 Colour Palate

A new series that delves into colour associations of food and its regional contexts.

INSIGHT 26 Street Art Delhi

A glimpse into st+art delhi, the first-of-its-kind street art festival in India.

31 The Colour Resource Index Colour resources from around the world, hand-picked for utility and inspiration.


18 Introducing Forever Young and Flavours The two newest additions to the Colour Code range.


36 Bhane’s Ice-Cream Social

Dennis Francis Theo talks about the colour link between fashion and icecream for this edition of Colour Love.

Issue 15

Apr 2014


Pop Up refers to a change in the mundane; the emergence of a bright, fresh approach that leaves behind the passé. Paper quills pop-up from the frame as an extension of the theme, and are brought to attention with this quarter’s issue colour— Sporting Green–7741. Pop Up


Colours are rich in inspiration—each colour carries with it a multitude of meanings, associations, and connotations. Colour Map is a visual map of ideas originating from our issue colour, Sporting Green‒7741, to inspire and kick-start your creative process.




3 1 Aged texture on exterior walls. 2 Two-toned wooden coasters. 3 Sombre window frames paired with

vivid green curtains. 4 Natural motifs such as leaves add

texture and colour to accessories. 5 Complement the colours of the

outdoors with green accents on the ceiling and railings. 5

Earthy Brown–8005 | R 174 G 98 B 65

Rose Blush–5232 | R 238 G 231 B 222

Natural Colour Palette 4


3 4 5 1 A multitude of bright paper lanterns

evoke a light, yet dramatic look. 2 Lime-green deck chair. 3 The organic texture of brick is

enhanced with green paint. 4 Paint pot-holders to achieve a


cohesive summery palette. 5 Sixties-themed floral wallpaper.

Orange Crown–7974 | R 255 G 163 B 72

Lily Gold–7942 | R 255 G 200 B 43 2

Summery Colour Palette



5 1 Green and grey colour-blocking

on an office building. 2 Outdoor cafeteria space with a


combination of bright and sombre colours. 3 A lookout into a garden space. 4 Indoor plants add natural colour to an office. 5 Bright green window shutters.


Nimbus Shower–8330 | R 185 G 186 B 177

Thunder Cloud–8261 | R 73 G 72 B 76

Corporate Colour Palette



ColourNext is India’s foremost colour forecast from Asian Paints. It is the outcome of an intense collaboration between our experienced research team, senior design professionals, and industry experts who together map the direction of colour across India. The result is an inspired colour vocabulary for each year and an expertly curated selection of colour compositions told through compelling themes. THE RESEARCH PROCESS

1. Developing a Databank The ColourNext team begins by looking for clues to the evolving trends in design and consumer choices. They sift through the gamut of media articles from the past year, explore contemporary design spaces, and talk with relevant people, from sociologists and anthropologists to design thinkers and trend forecasters.

2. Creative Studio Workshops The resulting databank is then presented to select designers across India who brainstorm over colour associations. They generate a range of colour stories and themes that reflect the moods of the year. This is done as a part of seven workshops which are held across three key cities in India.

3. Style Leader Panels The colour stories are then shared with industry leaders and design experts chosen by the Asian Paints colour marketing team, who further distil the most inspirational themes. The themes are refined and made more nuanced and the palette is sharpened. The refined themes are presented as the defining colour stories for the year ahead.


Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is.

Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure.

Anything one can do, two can do better! Never has the world throbbed with so many connections as it does now.

For jaw-dropping awe and an out of this world experience we have to literally look out of this world—towards the sweeping, swirling, ethereal vistas of space.


Food is the latest obsession, chefs the new rock stars, and the kitchen is where the party is. Exposure to world cuisine has only whetted our appetite for more rollicking culinary adventures. Food is not just a thrill to the palate but a feast for the eye, a carnival of sensory indulgence. We are drawn, like moths to a flame, to the sights and sounds, flavours, textures, colours, and exotic tastes of startling ingredients that accompany food and cooking. There is an appreciation for the convivial atmosphere of delightfully decorated eating spaces bathed in glowing, warm, and energetic shades where people gather around enjoying food-related experiments and sharing experiences. And now this vibrant world is increasingly finding design resonance in the rest of the home too, livening it up with its joie de vivre colours. So plate up, taste life, and colour your world with the palette of food.


COLOUR PLAY Combinations of lead and accent colours in various proportions can be used to style each Plate Up space differently.

Nature’s basket provides the inspiration for this medley of lively shades generating a multi-sensorial experience. Rich plum, crisp, leafy greens, popping reds add

vitality, passion, and exuberance to any room. In this stimulating atmosphere friends gather and conversation flourishes. Shades, like ingredients, blend and



complement each other to form a beautiful, eye-catching, and savoury colour recipe.

Royale Play Nilaya W023D1BNR25

Breezy Day–9387 | R 231 G 227 B 204

Young Green–7808 | R 187 G 186 B 119

Vine Yard–8709 | R 121 G 69 B 80

Antique White–0940 | R 230 G 214 B 195

Brown Tan–8535 | R 176 G 142 B 103

Earthen Wave–9541 | R 85 G 66 B 62

Easter Lily–8532 | R 240 G 229 B 208

Wheat Sprig–7891 | R 241 G 228 B 191

Cheeky Yellow–7902 | R 246 G 202 B 81

Ginger Pop–8053 | R 203 G 83 B 69

Rich Tomato–9405 | R 142 G 69 B 73

Wood Fence–8504 | R 190 G 170 B 125

Dropping Leaves–9366 | R 172 G 180 B 113

PU Palette Ice Mint 472

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Soft meets strong in today’s woman. In her exists a perfect balance between determination and poise, self-assuredness and composure. At ease with herself and the world, she occupies all her spaces with aplomb, every detail and corner infused with her calm energy and her unique feminine spirit. Gentle touches are offset with bold strokes, soothing shades are juxtaposed with more assertive highlights. Like her, every space surprises and delights, revealing her complex personality like a secret unfolding. Welcome to her world, the world of a Steel Magnolia.


COLOUR PLAY Combinations of lead and accent colours in various proportions can be used to style each Steel Magnolia space differently.

Soft meets strong in the Steel Magnolia palette as summery shades exuding youth and femininity partner deeper, richer hues. Thus warm peach and yellows that recall

the morning sun and pale blues are given definition by intense violet, dusky grey, and dynamic rose. This is a finely balanced palette of translucence and delicacy, richness, and maturity.



Royale Play Nilaya W022D1BMR75

Burnt Violet–X134 | R 89 G 56 B 67

Casablanca–7927 | R 239 G 198 B 116

Soft Hills–9266 | R 181 G 212 B 206

Rose Meadows–9406 | R 170 G 91 B 98

Evening Pansy–8207 | R 148 G 131 B 141

Peach Nectar–8608 | R 216 G 160 B 139

Riverdale–9264 | R 133 G 173 B 168

Sparrow Feather–8659 | R 219 G 203 B 194

Magnolia–0387 | R 242 G 225 B 193

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Anything one can do, two can do better! Never has the world pulsed with so many connections as it does now. We’re in touch with one another at the touch of a button, in one another’s lives, sharing experiences and ideas, in active engagement with a larger community. These are exciting times, ripe for collaborations and movements both artistic and social, as people of similar wavelengths find each other and contribute to a new and buzzing global neighbourhood. Diversity, vibrancy, and dynamism characterise this new community. People are climbing out of their individual shells, eager to share thoughts, inspiring and motivating each other, drawing strength from one another to give life to dreams dreamt together. This world without boundaries, physical, mental, or otherwise, is reflected in an eclectic and inspired design language. Here the imagination flies and unexpected touches and playful flourishes come together in complete harmony.


COLOUR PLAY Combinations of lead and accent colours in various proportions can be used to style each Co-Explore space differently.

Colours unite to create something new. Co-Explore is a strong, modern, confident scheme of overlapping, juxtaposed elements in which richness, depth, and


density increase with every added layer. It is a palette of harmony, of individual tones collaborating to form a dynamic whole.


Royale Play Combing (Non-Metallics) Base Coat: Creamy Crescendo–9545 Top Coat: Fresh Mint–7516

Harbor Fog–7369 | R 149 G 187 B 207

Yellow Iris–7937 | R 250 G 222 B 170

Royale Play Nilaya W022D1BLR75

Beige-N–0302 | R 199 G 181 B 164

Water Rapids–7371 | R 186 G 210 B 223

Crystal Peak–L105 | R 245 G 243 B 234

Grey Stone–9455 | R 110 G 106 B 107

Desert Dreams–8779 | R 226 G 214 B 200

Honey Mustard–7880 | R 234 G 211 B 143

Moonless Sky–8334 | R 93 G 107 B 107

Grey Wash–9460 | R 217 G 213 B 210

Royale Play Combing (Non-Metallics) Base Coat: Caribbean Green–7512 Top Coat: Green Sleeves-N–2420

Aluminium–8337 | R 160 G 173 B 173

Green Dream–9290 | R 182 G 213 B 200

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


In this age of innovation a minute, wonder is hard to come by. For jaw-dropping awe and an out of this world experience we have to literally look out of this world—towards the sweeping, swirling, ethereal vistas of space. Fiction and the media have long played their part in feeding us depictions of lunar landscapes, Martian terrains, surrealistic free form compositions, and other worldly textures. This exploration of the fantastical finds expression in the spaces we create for ourselves as our imagination becomes as limitless as the universe itself, and we begin to play with elements that stretch the boundaries of design. Fantasy and a sense of mystery become key components in this, our new world, and what was once fiction becomes a reality.


COLOUR PLAY Combinations of lead and accent colours in various proportions can be used to style each Infinity space differently.

Drama, mystery, and vastness are the key notes of this modern palette. The infinite is expressed in cool, deep, dark shades contrasting intensely with fiery tones of

orange, red, and gold. It is a composition that allows for surprising effects and continual awe and wonder.



To know more about ColourNext 2014 themes or to order the ColourNext 2014 Lookbook, visit or contact

Royale Play Antico Rosso C

Washed Steps–9480 | R 108 G 115 B 114

Silver Grey–0615 | R 187 G 186 B 182

Monsoon Sky–9157 | R 59 G 69 B 85

Caspian Sea–7294 | R 71 G 106 B 143

Mirage White–8276 | R 227 G 232 B 232

Gold Standard–8517 | R 155 G 115 B 60

Marine Coast–9201 | R 136 G 166 B 185

Royale Play Antico Perla C

Red Earth–8029 | R 190 G 78 B 61

Shy Iris–7220 | R 241 G 241 B 239

Deep Spice–7997 | R 210 G 107 B 51

All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Pop Up celebrates the radiance of the spirit and new beginnings. Fresh neon accents add unexpected pops of colour to neutral, sober environments.

SHWETA JAIN CHOPRA Founder and Designer SJC Designs There has been a designer spirit in me since I was a child. The passion led me to the National Institute of Design in Ahmedabad and gave me the necessary skills to make it in the design world. I won a mentorship with Karim Rashid Inc., New York, that moulded my design style and philosophy. I presently run a handmade design brand called SJC Designs. It started in Seoul, South Korea and has now moved its base to Frankfurt, Germany. The label’s designs are embraced especially by craft lovers and connoisseurs from all over the world who appreciate a little dose of fun in their everyday life. The products are being retailed in stores in the United Kingdom, United States of America, United Arab Emirates, South Korea, and India. 1

Circus Factory products from SJC Designs.


SHOWCASE Most of my projects have a bright and fun colour palette. But a collection that resonates with the theme Pop Up would be Circus Factory. The collection is inspired by the simplicity and joy of the days when families used to visit the circus. It consists of delectable circus fairy tales and wanderlust inspired lifestyle products that are quirky and whimsical. The products in this collec-

tion are not only adorned as an accessory, but as a state of mind. For this collection to inspire a circus-like feel, it was very important to get the perfect colours in the materials used. My brand respects the importance of the right hue to invoke the right feeling. I want my clients to feel what I felt when I first thought of the collection. This comes through truly with a combination of colours and textures.



n this issue of Colour Quotient we explore the colour stories of Pop Up through conversations with two creative practitioners—Shweta Jain Chopra (Founder, SJC Designs) and Divya Thakur (Founder, Design Temple). Inspired by the theme colour, Sporting Green–7741, each practitioner shares their interpretation of Pop Up and presents a custom colour palette for the theme.

Passion Fruit–8141 | R 134 G 58 B 94


Sporting Green–7741 | R 161 G 190 B 26

Shocking Pink–8126 | R 224 G 103 B 147

“Funnily enough, my collections are born from daydreams of escaping monotony and constraints, with the help of bright colours! The thought for my next collection comes when I see the right materials in delicious colours. I am always looking for things that are quirky, odd, and colourful with more personality. When a particular colour palette strikes my fancy, it takes me places, and I dream up a whole whimsical set of products that represent a state of mind, a break from everyday monotony!” SPIRIT OF POP UP


For me Pop Up is a way of life. It is not simply a colour palette, or a visual cue, it is life on an everyday basis. The most exciting event of the day, tends to pop up in your head; a fruit with a hidden tangy flavour, tends to pop in your mouth; the fuchsia tie on a person wearing a black plain suit, tends to be the only thing that pops out when you see him. Colours are a visual cue we tend to pick up fast. When we see bright colours together, it triggers all our other senses. A fresh, brightly coloured strawberry has our mouth watering. A bunch of beautiful, brightly coloured flowers makes our heart flutter. I believe we all experience the feeling of Pop Up everyday! Sometimes we experience it with multiple senses, but the one that we seem to feel and register the most, comes through colours and visual cues.

It’s spring season here in Germany, and the colours nature unveils after a long dreary winter bring a strange kind of happiness to the heart. You see the life pop up where there was once nothing but white snow. I believe spring is truly nature’s Pop Up season, with a burst of colours and joy. I chose the primary colour as a deeper pink as it adds a more sombre look, accompanied with the issue colour that represents the beautiful shades of green you see along. To add a ‘pop’ to the palette, I chose a shocking pink to add accents and bring out the primary and secondary shades. Presently, my home is being furnished in these shades as well.

Shweta Jain Chopra Colour Palette


Colour inspiration for Shweta Jain Chopra’s colour palette.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.


DIVYA THAKUR Founder and Creative Director Design Temple


Damroo stools/side tables in a white environment.


Damroo table and chairs in a dark setting.

As Founder & Creative Director of Design Temple, Divya Thakur is passionate about all things Indian. She is a multidisciplinary designer, who, through her various endeavours, seeks to create a relevant identity for Indian design—one that is not bound by its origin, medium, or time. Having spent nearly a decade in advertising and design, Divya set up Design Temple in 1999. Since then, her work has been shown and retailed at destinations across the globe. Her approach to the retail sector is organic and experimental. Divya’s witty, informative, and impeccably finished products speak a contemporary Indian design language. She was recently invited to speak at India Unlimited, an India + Sweden initiative in Stockholm. Her Damroo range of furniture transformed the lobby of Clarion Hotel in Stockholm. She has been regularly showing at Maison & Objet, Paris. In 2011, she participated in Wallpaper Handmade* at the Salone Del Mobile, Milan. She was commissioned by the V&A Museum, London in 2007 to present her take on Contemporary India. She has showcased the unorganised design sector with an exhibition titled Indigenous India in 2004, Milan.



“Colour is integral to my ideation process. I actually imagine and I suspect, even dream, in colour. Having said that, having grown up with such a multitude of colour around us—I begin by abstracting colour completely from whatever it is that I’m working on. I clean up the medium—be it paper, a page on Adobe InDesign, or a room. Then I pick my information, or my essentials and figure their hierarchy. It is only after that do I start bringing colour in—sometimes to highlight what needs to be highlighted, sometimes to provide an accent but at most times anything I’ve personally designed will have a colour aspect that will separate it from anything around it.”

SHOWCASE Damroo, is one my most recent and more playful creations. It’s inspired by the popular Indian way of spontaneous gatherings— where people would just gather around the local chowk, pull up modhas or stools made of bamboo and indulge in idle banter over a cup of tea. Our range celebrates this way of spontaneous living and is created in metal wire that has been painted. It is an excellent example of the skill sets of the human hand and technology. It was recently shown as an exercise in Spontaneous Lobby Design at Stockholm and is in spontaneous use at Clarion Hotel, Skanstull, from April 23rd till June 25th in

2014. The Lobby of the Clarion Hotel in Skanstull, doubles up as a watering hole for the bohemian Sodermalm area, in which the hotel is located. You can see how we have changed the use of colour in exactly the same product depending on its environment. Against whiter environs we have used the entire object in a pop of bright turquoise or orange. Against a dark black we left the mild steel wires clear, just lacquered and added the pop of colour to the weaving accents of the arm and seat. The Damroo range comprises of a dining table, bar stools, small stools or side tables, tokri poufs, arm chairs, and centre tables.

16–17 5

Storm Blue–7367 | R 97 G 138 B 163

New Day–7410 | R 159 G 215 B 233

Sporting Green–7741 | R 161 G 190 B 26

“You could say my approach to colour is responsive to its natural surrounding. A very dry terrain would receive a vibrant colour palette to brighten it up. A truck with a hundred signs and colours would probably receive one or maximum two colours that complement it—basically I use colour to control clutter and organise and bring attention to certain things.” 5



Anything that startles by definition is a ‘pop’. So, the use of a colour that pops up must provide a point and a counterpoint in order to provide that sense of startle—you need the plain and then something that makes you jump. To me, this pop in colour is best provided by using a palette of muted colours as a point­—and putting in shots of colour as accents or counterpoints.

The inspiration comes from nature. The blues are of the sky—soft and sombre grey. The green is the pop of spring. There is something soothing about this palette, because there is harmony in all natural creation.

Colour inspiration for Divya Thakur’s colour palette.

Divya Thakur Colour Palette

COLOUR SPECTRA PRO A Professional Fandeck Colour Spectra PRO contains a range of 1800 colours from Asian Paints in large size swatches. These 3 x 5 inch colour swatches not only help you see colour in a larger format but also make the process of trying various combinations easier. Colour Spectra PRO comes as a set of six decks, each deck encased in a vibrant casing, which is designed to indicate the range of colours present in that deck. The kit includes two index books which help you search for colours by name or code.

To order Asian Paints Colour Spectra PRO W T 1800 209 5678 E

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.


Introducing Forever Young Youth is a passage of infinite possibilities—more than age it is a frame of mind—uninhibited, open, and bright. Translated into colour for contemporary spaces, it brings a sense of unabashed joy and liberation through varied personality traits.

Creative Artist


Vibrant. Intense. Eclectic.

Creative Artist from Forever Young shown at actual size.










Flavours from Colour Code Like the spaces we create, Flavours are a multi-sensorial experience too. They are consumed holistically; imbibed not only through taste but also by their visual, aromatic, and tactile qualities. The theme explores the visual quality of Flavours and presents a sumptuous platter of colours— diverse, unique, and utterly delectable.

Mellow Sweetness Soft. Tender. Blissful.


Colour Code theme sets have been developed under five categories, each representing a unique approach to colour ideation. Each thematic set consists of ten reference cards with inspirational imagery that presents a facet of the theme and corresponding palettes.

Mellow Sweetness from Flavours shown at actual size.


Driven by tangible & visually impactful references.



Rooted in traditions & rituals, specific to cultural communication.



Led by emotions & feelings.



Driven by distinct temperament & disposition of a personality type.


Connoisseur Guided by premium & exclusive aesthetic principles.


To order Colour Code free of charge, contact your Relationship Officer or visit




oyale Play presents the International Designer Collection— a range of finishes that represent both classical art and the latest, cutting edge trends in decor from around the world. The International Designer Collection is offered exclusively to architects and interior designers, for it takes the vision of an artist to create works of art. Each product in the range straddles the traditional and the avantgarde, providing finishes that stand out by themselves, as works of art. The finishes in the range are inspired from natural materials and are true to their form and inspiration whether it is rust, stone, raw concrete, plaster, or minerals.

Royale Play Ironic portrays the drama and poetry of rust. It converts plain walls into epic expressions of industrial and urban beauty, possessing the many-hued imperfections and textural qualities of rust. Royale Play Ironic is a water-based, decorative system that consists of the Ironic Base Coat, the undercoat, and the Ironic Oxidizing Liquid, the oxidiser. The application of the oxidiser over the undercoat triggers a chemical reaction that produces rust, just as when an iron surface is exposed to atmospheric agents.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation.


Royale Play Marmorino KS is a finish that speaks of quiet refinement. Walls get a gentle aura from the exquisite mineral finishes of this plaster, reminiscent of the past and its glories. The product is capable of achieving cloudy aesthetic effects with soft and vibrant shades as well as completely even and uniform surfaces to portray the traditional, historical Marmorino finish.


Modern aesthetics owe much to the finer, richer expressions of golden eras gone by. Royale Play Tuscania Antica captures the very essence of this vintage art and design. The fine metallic finish is a way to travel back in time and relive the splendours of the past. The Royale Play Tuscania Antica collection consists of a textured, water-based base coat. This is a decorative finish with an antique patina effect, made of charges and additives that make for a unique wall effect. Tuscania Antica Effetti Perla consists of two metallic finishes with white flakes to create the classic look from Tuscany.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation.


Royale Play Archi + Concrete is a vivid example of translating an earthy material into an expression of high design. This is a raw, concrete look, with the boldness of unfinished stone. This plaster possesses an extremely soft, yet vibrant texture. Very Italian, this is a rough texture that brings to mind the character of cement. Royale Play Archi + Concrete is capable of achieving post-industrial, concrete-look textures, with elegant, soft colour-washing shades. The thickness of Archi + Concrete ensures high protection performances on the substrate it is applied on.


Inspired by the strength and enigma of stone, Royale Play Visionnaire is a plaster that allows for a bold expression of style. It transforms walls into a rich, luxuriant canvas that speak of its Italian heritage. Graphite present in this product allows for a unique creation of several different effects which range from gently textured, marbleising finishes to stone-like designs. The more the product is worked on the more prominent the blackened graphite effect on the surface of the finish.

All textures are printed representations and may vary slightly from actual textures. Please refer to the Royale Play International Designer Collection swatches for an actual texture representation.


Royale Play Teodorico brings back the neoclassic Italian tradition. This plaster is adept at creating classic environments, rich with prestige, class, and understated elegance. This is a lime-based plaster, whose textures vary from completely flat and soft, stone imitation, to saturated, vibrant expressions. Teodorico’s effects can be accentuated by the addition of mica powder in gold, silver, or bronze highlights to create truly unique finishes.


The International Designer Colour Palette comprises of 36 shades organised by colour family. All decorative finishes are available in the 36 shades, with the



exception of Ironic which forms its colour organically. Represented here are a sample of the colours in each colour family across the five decorative finishes.



For more information contact your Relationship Officer or contact the Colour PRO Helpline at 1800 200 3335


Cream Drop–9523 R 215 G 206 B 188


Passion Fruit–8141 R 134 G 58 B 94


Fresh Carrot–9397 R 194 G 85 B 86


Desert Glow–7910 R 255 G 210 B 59


Wrought Iron–8439 R 131 G 123 B 111


Roman Stone–8311 R 106 G 114 B 113


Shining Blue–9475 R 199 G 208 B 208

Splendour–9126 R 123 G 104 B 154 PURPLES

Egg Plant Delite–7157 R 88 G 62 B 123

Classic Blue–9190 R 20 G 113 B 173 BLUES

Polished Blue–X149 R 0 G 108 B 128

Celery–9334 R 101 G 138 B 97 GREENS

Salad Green–9301 R 56 G 97 B 75

The International Designer Collection Colour Palette has been designed considering a balanced shade range across neutral shades along with other major colour families.


A street art festival hosted in Delhi in 2014 that restyled the city’s landscape with colour and art.


n April 2012, a group of street artists came together in Khirki Extension (an urban village in New Delhi) to paint some murals which soon developed into a festival called Extension Khirki. There were several murals that came up in the area after the festival, however the need for a larger platform for the street art community was felt. This resulted in the organisation of st+art india, a realisation of the platform.

Event: st+art delhi Location: Delhi Date: Jan–Feb 2014

Urban villages in South Delhi such as Shahpur Jat, Hauz Khas Village, and Sheikh Sarai were chosen as target venues as they presented a freedom of expression that other places in Delhi lacked. Permission for the walls from the owners, Delhi Police, and municipal departments were acquired. Artists from around the world and various parts of India were invited to take part in the first ever st+art festival in India.

26–27 1




ST+ART AT SHAHPUR JAT Shahpur Jat is an urban village in South Delhi, located near Hauz Khas, within one of the ancient capital cities of Delhi—Siri Fort. On 10th January 2014, ANPU, a street artist based in New Delhi, began painting a 4-storey wall in Shahpur Jat. ‘The Cat with the Woollen Yarn’ shortly became a local landmark in the

village. Other participating artists from around India and the world joined the festival and by the end of February over fifty pieces of street art were completed. This generated a lot of response and active participation from the community which ultimately changed the face of the urban village.


Mural by Yantr showing an organic, yet machine-like structure.


Shahpur Jat denizens walking past graffiti by Andy Yen & Tofu.


The Cat with the Woollen Yarn by ANPU.


Okuda completing a trademark geometric mural.

How is street art different from other forms of art? “Street art has an entirely different perspective on art. The art world is unapproachable for the common man. In a gallery the intention is to go and see art. However in public spaces, such as Shahpur Jat, the art comes to you. It takes you by surprise and the impact is greater when you are not prepared. The street is a democratic medium. The space always comes first and this differentiates street art from other art.” —Hanif Kureshi, Co-founder, st+art delhi




Portrait of Mahatma Gandhi at the Delhi Police headquarter.


Chardiwar, a poem painted along the Tihar Jail wall.



Hendrik ECB Beikrich, a German street artist known for his larger-than-life murals around the world agreed to paint a mural for the festival. One of his murals in Busan, South Korea is the tallest in Asia. As Delhi does not offer many options for painting tall walls, the 16-storey wall of the Delhi Police headquarters was found to be the most suitable for the artist. After reviewing st+art delhi’s proposal, Delhi Police Commissioner, Shri Bhim Sain Bassi gave permission to the festival to paint a portrait of Mahatma Gandhi on their wall. Hendrik along with ANPU started painting on 24th January and after five full days, they finished the 158-feet tall mural on 30th January, Martyrs’ Day. The tallest mural in India, has now become an iconic landmark.

While looking for walls, st+art approached Tihar Jail (Asia’s largest prison) to make possible a collaboration between st+art and Delhi prisons. Together, they executed two key activities. The first activity was a six-day workshop conducted by Blaise Joseph, wherein 21 inmates explored their creative possibilities using mediums such as newspaper, oil pastel, ink, and paper. The second activity was a collaboration between 16 street artists from around the world and 16 local sign painters. The team painted the poem Chardiwar, written by Seema Ranghuvanshi, a female inmate on a 968-metre long wall of Tihar Jail. The wall also promotes the tradition of using hand painted signs, a dying tradition with the rise in popularity of digital printing. The long mural breaks the stereotypes around the notions of a jail wall. It took 21 days to paint, and is now India’s longest mural.

28–29 7




A selection of artworks created by the invited artists in their studios along with site-specific installations was produced for the st+art exhibition. From drawings to canvases, to stencils and posters, to sitespecific works, the exhibition titled This Is Not Street Art provided a window to the hybrid, post-modernist, and post-graffiti phenomenon of urban art. Alina Vergnano, Alias, Ano9, Amitabh Kumar, ANPU, Bond, Daku, Harsh Raman, Hendrik ECB Beikirch, M-City, Mattia 7

Exhibit by Okuda for This is Not Street Art.


The ‘Stencil Corner’ featuring multiple artists.


Graffiti on a radio taxi.

Lullini, Yantr, Okuda, Ranjit Dahiya, Tona, Harshvardhan Kadam—their juxtaposed artworks created a show based on comparisons giving the audience an opportunity to witness a peerless artistic and cultural exchange. The exhibition received a tremendous response with over 50 per cent of the artworks sold in a one-month period.

In addition to the murals, st+art also organised graffiti jams, pecha-kucha nights, and documentary screenings around urban art contextual to India.

What is the future of st+art? “Definitely we will have another edition of st+art delhi next year and an edition of st+art mumbai by the end of November. The plan is to form a society with people in other fields and to promote street art and provide a platform. There are a lot of people who want to go out and paint, but they find that there is no platform.” —Hanif Kureshi, Co-founder, st+art delhi

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AN EXCLUSIVE ASSOCIATION WITH A LEGENDARY ARCHITECT CAN ITSELF BE NOTHING SHORT OF LEGENDARY. Asian Paints Royale Aspira in association with Les Couleurs, Zurich and Foundation Le Corbusier, Paris is proud to present for the first time in Asia, the original colours of Le Corbusier and his theories on colour. Le Corbusier’s tryst with India began with his monumental work in Chandigarh. Now we renew his creative vision through his extraordinary masterpiece of colours with Polychromie Architecturale. The 43 shades that Le Corbusier introduced in 1931, are inspired by nature and evoke a unique atmosphere, creating a precise spatial and psychological effect. His philosophy expressed how the 43 shades are architecturally relevant and are enough to colour any structure in the world. Legendary work should be accessible by all, and the availability of these 43 shades EXCLUSIVELY in Royale Aspira, enables you to do that.

For more information, log on to *For more details, refer to Asian Paints Warranty Document or call us at 1800-209-5678. TeflonÂŽ is a registered trademark of E.I. du Pont de Nemours and Company used under license by Asian Paints Limited.




Multicolr Search Lab |


Multicolr search generates fast and accurate image results based on the colours you specify. TinEye is one of the world’s foremost image search engines that allows you to upload an image and accurately find similar images. Multicolr is a browser-based utility developed by TinEye, that uses their search technology to allow you to find images that match your colour palette. The utility scans through over 10 million Creative Commons-licensed images on Flickr and provides quick, accurate results.

Image searches based on colour palettes are populated from Flickr on Multicolr’s homepage.


The colour selection tool allows you to create a palette of up to five colours.

The tool also includes a colour-percentage setting for more accurate searches.

Fine-tune your colour selection by specifying hexadecimal colour values.

Clicking on an image takes you to its Flickr page, where you can find detailed information about the image, including usage rights, attribution information, and EXIF data.

Let us know your favourite colour resources by writing to us at


Colour P



















Colour Palate is a new series that travels through India, exploring the colour quotient of food traditions across geographical regions of Central, East, West, and South India. Based on exclusive Asian Paints research, the series presents a snapshot of each region and the medley of core ingredients which contribute to a unique colour palette per region. ASIAN PAINTS RESEARCH



olour is a central part of the experience of choosing and enjoying food, from picking the ripest fruit, to knowing when food has gone bad. Certain colour preferences helped our ancestors survive in the wild, and over millennia, they have changed from simple preferences to basic instincts. An example of this can be seen in the contrasting perception of common colours in food. Red, a colour commonly associated with food in nature,

stimulates the appetite and is an often used colour in restaurants and food packaging. Blue, black, and purple, colours commonly associated with poisonous berries in the wild, are much less common. Colour plays an enormous role in our enjoyment of food. Cuisine in India is known for its range and character, differing from place to place, and as a result it becomes vital to understand

colour and food in its regional contexts. In this series, we explore the interdependency between the culture, colour, and food of India. By studying this relationship, we hope to understand the implications it has on the use of colour and texture in contemporary Indian spaces. We begin our journey in the heart of India, in Eastern-Maharashtra and Madhya Pradesh, two regions whose rich cultural histories have created unique cuisines.

Eastern-Maharashtra Maharashtra has long been an important hub of commercial activity in India. Its port towns such as Satara have seen the rise and fall of many dynasties, from the Vakatakas to the Delhi Sultanate, the Marathas, the Peshwas and finally the British. This history of cultural intermingling is seen in many aspects of Maharashtrian culture, from arts and craft to cuisine. After Independence, the state was reorganised into six administrative districts, the eastern-most of which, Vidarbha, is situated in Central India. The region is abundant with natural resources, from mineral wealth to fertile alluvial soil and many rivers, making it the largest orange growing district in India. This natural wealth has attracted people to the region from all across the country, from the tribal groups of Chhattisgarh to Telugites from the South. Vidarbha’s distance from

the sea, unique blend of natural resources and its location in Central India make it a melting pot of cultures which has lead to the development of a unique cuisine. The food of the region, known as Varadi, is distinct from the rest of Maharashtra and also from much of Central India. Gram flour or besan is used extensively, and mutton and chicken replace fish as the most common non-vegetarian ingredient. Spices like black pepper and cardamom are used in plenty, as is powdered coconut. Quail is a local speciality, as is the use of earthenware pots for cooking, which help retain the flavour of the spices. The district of Nagpur is known in particular for the unique use of clove and pepper paste to add spice and heat, as opposed to using red-chilly. The colours from the ingredients form the core of the Varadi palette, which is

simple and pure. A balanced mix of neutral colours, powerful accents and both pastel and saturated colours leads to a harmonious palette that is reflective of Varadi cuisine. Using these colours guarantees a look that is understated, yet distinctly Indian. The palette is well suited to retail and hospitality spaces, dining areas, or nurseries within the home. The balanced nature of this palette also lends itself to being used in fashion.

The stark brown of earthenware, pale yellow of besan, green of cardamom, and pure-white of coconuts form the palette of EasternMaharashtra, accompanied by the sunset orange of tangerines and dark black of peppercorns as accent colours. LEAD COLOURS


Thar Desert–7917 | R 240 G 169 B 10

Autumn Day–8252 | R 223 G 222 B 223

Open Range–7853 | R 186 G 167 B 54

Deep Mine–8246 | R 90 G 92 B 100

Earth Song–8550 | R 136 G 108 B 83

Orange Tango–X113 | R 227 G 98 B 47

TEXTURE Royale Play Crinkle Base Coat: Gold Mine–7885 Top Coat: Meadow Path–7541


Madhya Pradesh Madhya Pradesh is India’s second largest state and one of its most populous. Called the ‘Heart of India’ due to its geographic location, the state has been the centre of governance for many of India’s ruling dynasties, from the Mauryas to the Mughals, the Marathas and eventually the British. This common history of foreign occupation is not the only thing that Madhya Pradesh shares with its neighbour, EasternMaharashtra—it also shares a rich variety of geographic features and climatic conditions. The rivers flowing through Madhya Pradesh, have resulted in fertile soil and heavy mineral deposits, which have drawn people to the region for many centuries. The effect of this heterogeneity is seen in the many heritage sites of the region, with Khajuraho being the most famous.

Madhya Pradesh’s cultural history is also evident in its Malwa cuisine, which reflects a blend of food cultures from the neighbouring Rajasthan and Gujarat. Jowar is an important cereal, though it is being overshadowed by wheat, which is rapidly growing in popularity. Maize is another cereal which is commonly found in the region. Pulses are a staple in dry parts of the state, while the dishes of wetter regions feature fresh, green vegetables as well as meat and fish. Dairy is a key ingredient in much of Malwa cooking and almost all dishes use ghee or yoghurt in some way. Sulfi, the local liquor derived from Mahua flowers is another important part of the region’s cuisine.

These are the colours from which the palette of the region is derived. The light, airy colours are largely pastel, but with splashes of bright, intense colours. This palette is well suited to bedrooms and living rooms, as well as hospitality spaces looking to create a peaceful, sophisticated atmosphere. The intense reds and browns act as accent colours to the softer colours in the remainder of the palette.

The colours of Madhya Pradesh are derived from the buttery yellow of ghee, the subtle cream of Mahua flowers, and the bright yellow of maize. The deep reds and browns of meat dishes serve as accent colours to the predominantly pastel palette. LEAD COLOURS


Pure Ivory–L124 | R 245 G 242 B 228

Mustard–7901 | R 234 G 180 B 30

Lime N’ Honey–7858 | R 244 G 239 B 200

Red Red–X118 | R 160 G 57 B 47

Beige Accent–8505 | R 210 G 192 B 152

Antique Brass–8581 | R 124 G 85 B 57

TEXTURE Royale Play Safari Base Coat: Orange Spark–7951 Top Coat: Helio–M310

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All shades and textures are printed representations and may vary slightly from actual colours and textures. Please refer to the Asian Paints Colour Spectra or product manual for exact shade reference.


Bhane’s Ice-Cream Social

To celebrate the release of their Fall/Winter 2013 collection, Indian contemporary clothing brand Bhane organised an Ice-Cream Social in Delhi with custom ice-cream flavours created by gourmand Dennis Francis Theo to match the collection colours. Having studied fashion design at the National Institute of Fashion Technolog y, Dennis now works at the intersection of food and experiential design. “The feeling we used to get when we would eat ice-cream as kids, is the same feeling Bhane wanted people to feel while wearing their clothes. I wanted to capture the same joy, simplicity, and purity and

relate it to everything Bhane does. The ice-creams enabled Bhane to tell their colour story in a more interesting and experiential way— by tasting the colours of the season, and mixing and matching them. The intention was to represent both the colour and texture of the garments in the ice-creams, and in keeping with the organic feel and natural fabrics, I used all-natural ingredients in the ice-creams.” With the success of Bhane’s Ice-Cream Social, Dennis is now working on bringing to life a café in the brand’s upcoming retail outlet in Delhi.

Blueberry frozen yogurt Kaapi

Red velvet cake


Pink lemonade sorbet

Buttered popcorn

Tender coconut

Black sesame



ASIAN PAINTS Ezycolour Store in kolkata With the intention of transforming the experience of colour selection, we have carefully crafted a firstof-its-kind experiential store with the launch of the Asian Paints Ezycolour Store in August 2013.


esigned by the Principal Architect at Fitch, Singapore, the Asian Paints Ezycolour Store in Kolkata is a testimony to the fast-paced, cutting-edge philosophy of the brand to provide best-in-class services to its customers.

The store also marks the unveiling of the service brand Ezycolour. Under the umbrella of Ezycolour, in addition to existing customer services, Asian Paints will add new services that help customers translate and execute ideas.




The first step enables customers to find and explore inspiration within the store through an extensive showcase of colours, textures, and finishes in the form of roomsets, interactive product displays, and lifesize panels. The displays are not only for customers to see actual colour usage, but to be inspired by colour for their contexts.

Next, Colour Consultants help them visualise their ideas through personalised colour recommendations for their homes. The Colour Consultation process is powered by the 3D Screentest consultation package coupled with Colour Cubes. The 3D Screentest package helps customers visualise their colour combinations in a three dimensional


The store displays a full range of Asian Paints products for all paintable surfaces including the 1800 flat shades showcased through Colour Cubes, the entire Royale Play range and a complete range of wood finishes showcased through interactive elements.

space and the Colour Cubes allow customers to touch and feel the different paint finishes. The entire process is guided by Colour Consultants who, with the knowledge of the latest trends in decor and fashion, ensure that each customer walks out of the store with the most relevant colour combinations for their home.


3. TRANSLATING THE IDEA Finally, customers are given relevant information on executing the idea within their spaces, through recommended painting processes, SmartCare waterproofing solutions, and the world-class Apply Supply service of Asian Paints Ezycolour Home Solutions.

The store has the capacity to simultaneously offer personalised colour consultation to ten groups of customers.

An interactive dedicated space for the entire range of Kids’ World has been created which allows children to play and interact with different finishes. In the Make it Happen zone, the SmartCare waterproofing section highlights a range of products used for protection against dampness and water-related issues. The store has received an overwhelmingly positive response from customers who have experienced its impact in colour selection processes. With additional support from our network of retail dealers and contractors, the store delivers full value to customers who are looking at transforming their spaces.

Asian Paints Ezycolour Store Shop No. 308A, Forum Mall, 10/3 Elgin Road Kolkata, West Bengal – 700020 Store Timings 10:00 am – 9:00 pm T 0968 105 9426, 0968 156 8321 E W

Ask Asian Paints PAINT QUERY Q. Why do paint values differ from a shade card to a wall? A. Paint value is dependent on various factors—the level of sheen, the lighting available, the conditions of application, and the other colours which affect the viewing environment. Understanding these are key to choosing the perfect colours.

CREATING PAINT COLOURS Most paints today are not manufactured as direct colours, but as a base. This base paint is usually white or off-white and in some cases yellow or red in colour. There are different bases for different types of colours—pastels, mid tones, vibrant shades, and metallic colours. Once a customer has requested for a specific colour by its name or code, the

relevant base paint is tinted with different kinds of colourants using a tinting machine at the paint shop. The paint can with the base paint and the colourants is shifted to a mixer, called a gyroshaker, to thoroughly mix the base and colourants. After mixing, the desired shade of colour is ready for application.

Paint is manufactured as a base paint.

The paint and colourant are combined using a gyroshaker.

Colourants are added to the base using a tinting machine.

The final colour is achieved after mixing.

GETTING THE RIGHT COLOUR While the shade card and fandeck are the tools with which you select colour, the way that it appears on the wall or surface depends on various parameters. These include the intensity and quality of light (be it ambient or artificial), the colour of other elements nearby such as furniture or other walls, the sheen level of the paint, and the condition of the wall. While viewing colours on a shade card or fandeck, view them in isolation of other

colours and under the type of light most common to the space that will be painted. Once the paint is tinted, open the paint can at the dealer’s counter to check the colour. Dip in a small wooden stick to check the shade. There is always a possibility for a variation as the paint is still wet and the gloss levels vary in different paints. Before painting, ensure that the paint is mixed thoroughly in the can before adding water or thinner to ensure a uniform colour.

If you are not sure of how the colour would look on the actual surface, the first step would be to buy a sampler can of your desired shade and paint an area of 2 x 2 feet to test the shade under different light conditions. It is advisable to wait for a minimum of 4–6 hours for the paint to dry to check the colour. Be aware that the type of finish—gloss, semi-gloss, or matt can play a role in how the final colour appears.


Select colours in isolation of other colours, in the lighting conditions of the space.

Open the paint can at the shop, and use a wooden stick to check the shade.

Always mix the paint before pouring it into the painting tray.

Sample the paint on an area of 2’ x 2’ to analyse it under different lighting conditions.

Wait 4–6 hours for the paint to dry before checking the paint colour.

Factors such as gloss, semigloss, and matt finishes affect the final colour.

For more information T 1800 209 5678 E


INCOMING Asian Paints Introduces Nilaya | Exquisite Surfaces by Royale Play Where design, material, and technique come together to reveal a world of inspiration. Explore Nilaya’s first collection of Designer, Home, Kids, and Paintable wall coverings, reflecting our rich understanding of surfaces and the Indian aesthetic. Reimagine walls. Let ideas take flight.

View current issue and archive at

Colour Quotient 13 September 2013 IMAGE CREDITS


COLOUR QUOTIENT ONLINE • Michael Edson » N00/6358175665/ COLOUR MAP Natural • Chris Wightman » N02/2366608195 • anokarina » • Ricardo Samaniego » rsamaniego/3804634922/ • Wicker Paradise » • Urbane Apartments » urbanelife/3183848210/ Corporate • Stéfan » • sophie & cie » • Haldane Martin » haldanemartin/5488755263/ • Michael Coghlan » mikecogh/10396386674/ • Michael Cory » Summery • Karen Cox » in/photostream/ • AForestFrolic »

‘Colour Quotient’ is Asian Paints’ initiative that reflects significance of colours in varied cultures & traditions, and contemporary trends in paints. The objective of Colour Quotient is to share customers’ penchant for colours with architects, interior designers and other creative people and not to solicit business. Views expressed by the authors are personal and photographs used in Colour Quotient are illustrative. For more information, visit:

Colour Quotient 14 February 2014

• Edinburgh Greens » edinburghgreens/5570441523/ • Rystar » • Dominic Alves » dominicspics/4625797329/ POP UP SHWETA JAIN CHOPRA All images courtesy Shweta Jain Chopra, except; • ForestWander » • Roberto AI » empordakoaharia/2337768995/ DIVYA THAKUR All images courtesy Divya Thakur, except; • Thomas Tolkien » • Daniel Rodriguez » STREET ART DELHI All images courtesy st+art delhi, including, • Akshat Nauriyal • Enrico Fabian • Mridula Garg • Ricky • Jayant Parashar • Giulia Ambrogi BHANE'S ICE-CREAM SOCIAL • All images courtesy bhane.

‘No part of this material may be reproduced or copied in any form or by any means (graphic, electronic or mechanical, including photocopying, recording, taping or information storage retrieval system) or reproduced in any disc, tape, perforated media or other information storage device etc. without the written permission of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd. All disputes are subject to Mumbai Jurisdiction only.’

Let us know what you felt about this issue of Colour Quotient. What would you like to see featured? Have something interesting to share? Write to us at » Asian Paints Helpline » Contact us at 1800 209 5678 for queries on products, colour tools, services Asian Paints painting service » Available in Delhi, Chandigarh, Jaipur, Bangalore, Hyderabad, Coimbatore, Chennai, Cochin, Kolkata, Ahmedabad, Baroda, Mumbai, and Pune

Asian Paints offers best-in-class products* which are truly green and conform to the guidelines laid out as per the international GS–11 Standard. *For more information, log on to

Ink Blue–7246

The April palette is created using the Colour Scheme PRO app by Asian Paints—the easy way to create professional colour combinations. Pick a colour from over 1800 Asian Paints shades and allow the app to guide you to the perfect Monochromatic, Analogous, or Complemetary combinations. Available as a free download for Android and iOS smartphones and tablets.

Monochromatic Combination

Complementary Combination

Analogous Combination

Sporting Green–7 741

Gold Rush–X101

Fresh Olive–7 72 5

Lem on

Souffl é–7 7


Yell mer Sum

863 ow–7

Scan the QR code to download Colour Scheme PRO for free to your Android or iOS smartphone or tablet.

Colour Qotient - April 2014 edition(CQ15)  

Summary of Colour Quotient - Apr 2014 edition Colour Quotient is a colour inspiration publication for Architects and Interior Designers, pub...

Colour Qotient - April 2014 edition(CQ15)  

Summary of Colour Quotient - Apr 2014 edition Colour Quotient is a colour inspiration publication for Architects and Interior Designers, pub...