Page 1

08 ISSUE

FEBRUARY 2012

COLOUR NEXT 02 GREECE SUNSHINE & BLUE 08 EXTERIOR TEXTURES 14 COLOUR COMPASS 20 THE POWER OF COLOUR 24 SKYLINE 28


NEW BEGINNINGS, BRIGHT HOPES Another year has flashed past and we head into a new one with a sense of renewal and hope. For our first issue of Colour Quarterly in 2012 we've put Purple on the cover, a colour we picked as much for its fascinating symbolism as its current popularity in the worlds of design and fashion. As a combination of red and blue, purple is an intriguing amalgam of the stimulating and restful properties of these respective colours. It's a shade particularly favoured by creative minds for its uplifting, yet wonderfully serene qualities. Purple's association with royalty since ancient times is well known. In this edition of Colour Quarterly, FARM FRESH brings you a feature on exterior textures with the spotlight on Apex Duracast, Asian Paints' versatile range of products for exteriors and outdoor spaces. Explore fresh themes and colour palettes with us in the ninth edition of our colour forecast, COLOURNEXT. Out of the Blue whisks you off to Greece, a land of pristine, beautiful colours and enduring architectural traditions. OPEN RANGE offers readers an updated colour guide for exteriors. In OVER CAPUCCINO, we interviewed Guy Zucker, founder of New York based Z-A Studio, whose passion for innovative architecture and “exposing the unexpected in the mundane� makes for truly inspirational reading. We wish you a fulfilling year ahead. Do share your thoughts by writing to us at cq@asianpaints.com Asian Paints COLOUR MARKETING TEAM www.asianpaints.com/cq

TIE AND DYE The art of tie & dye goes far back in time. It allows endless, unique variations, and many styles have emerged in different cultures. The Indian tie & dye technique called Bandhani (Bandhni/Bandhej) is the oldest tie & dye tradition, and is still widely practiced in Gujarat & Rajasthan. The technique involves tying many small points on a cloth with thread before immersing it into a dye. This lends itself into a characteristic dot/stripe pattern surrounded by bright colours. Tie & dye fabrics are particularly attractive because of their colour combinations that look refreshing in the sweltering heat of the summer sun.

Colour Quarterly 08 1


PURE IMPACT

INDIA'S FOREMOST COLOUR FORECAST FOR INTERIORS A true trendsetter, Asian Paints ColourNext was widely held as being ahead of its time when it was first introduced in 2003. In its ninth edition today, it is recognized across the design community for its inspiring trend forecasts for the upcoming year. Find out more about ColourNext 2012 and the schedule for the exhibition in your city by logging on to www.asianpaints.com/colournext

2 Colour Quarterly 08

Colour Quarterly 08 3


Sometimes all you need to do is stop and feel the moment. Small joys find you everyday—wrapped in the folds of your patchwork quilt, hiding in the comfort of your suede shoes, pressed between the pages of a book. Pure, simple, spontaneous delight. in the shade–9247 R86 G148 B157

Royale play glitter moonlight silver–m005

hot shot–8021 R237 G97 B54

Revealing nuances to the discerning eye, Crystal plays with perspective. Clear yet complex, transparent yet reflective, its beauty lies in its many facets. A story told in clues, it urges a closer look. muddy terrain–9543 R133 G109 B106

Royale play stucco marbel effect green beret–7838

misty hills–8383 R123 G142 B113

IN THE SHADE–9247 MUDDY TERRAIN–9543

HOT SHOT–8021

Royale play STUCCO MARBEL EFFECT GREEN BERET–7838

silver comet–l125 R248 G243 B227

4 Colour Quarterly 08

scarlet–8085 R190 G37 B53

cheeky yellow–7902 R246 G202 B81

cafÉ latte–8549 R119 G91 B65

Splendour–9126 R123 G104 B154

carrot punch–8023 R254 G161 B125

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra and Product brochure/shadecard for exact colour reference.

weathered white–8442 R213 G205 B192

ice crystal–8444 R240 G238 B229

burnt metal–8437 R92 G82 B66

To place an order for the Colour Next 2012 kit, please refer to the feedback form.

pu palette golden sandal

Royale play stucco marbel effect waterstone–9477

Colour Quarterly 08 5


Between shifting landscapes and fragmented reality, lies a heady thrill of the unexplored. Break the mould, play life by your rules. The biggest risk is not taking one at all. Royale play IRIDESCENT–DAPPLE BASECOAT: PRUSSIAN BLUE–7341 TOPCOAT: PACIFIC LAGOON–M708

Royale play stUcco cobbled effect burnished sun–7919

TEAL DREAM–X150 R36 G73 B84

ROYALE PLAY DUNE FIREBRAND–M010

There's a little voice inside us that is ready to be heard. A murmur resonates across as we connect with thousands we may never meet. We are looking within for answers. Surging forward, speaking up, reaffirming the power of the individual. raw cotton–8459 R225 G217 B202

Royale play IRIDESCENT-DAPPLE

Royale play stUcco cobbled effect burnished sun–7919

TEAL DREAM–X150

RAW COTTON–8459

ROYALE PLAY DUNE FIREBRAND–M010

breeze up–9279 R92 G162 B151

BROWN POINTS–9513 R152 G143 B135

BLAZING BLUE–9471 R98 G113 B119

FINE WINE–8109 R129 G53 B69

MARBLE QUARRY–8425 R171 G172 B157

THUNDER CLOUD–8261 R73 G72 B76

under ground–9528 R157 G135 B119

blue glory–7247 R118 G148 B206

deep dive–9327 R122 G153 B123

dusky saffron–7981 R217 G134 B58

PASSION FLOWER–X107 R218 G158 B25 Find out more about ColourNext 2012 and the schedule for the exhibition in your city by logging on to www.asianpaints.com/colournext E colournext@asianpaints.com » T 1800 209 5678

6 Colour Quarterly 08

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra and Product brochure/shadecard for exact colour reference.

To place an order for the Colour Next 2012 kit, please refer to the feedback form.

Colour Quarterly 08 7


OUT OF THE BLUE


A place so beautiful, the gods made it their home—that's Greece and her archipelago, blessed with golden sunshine, fertile earth and a history and culture that became the template for western civilisation. Blue and white are famously the predominant colours of this southern European nation. The azure brilliance of sea and sky cannot be described, only experienced. Against this backdrop, the stark simplicity of white walled traditional architecture stands out as elemental and compelling, celebrated by artists and photographers worldwide. Seen from the air, the cerulean waters of the Aegean and Ionian Seas around mainland Greece are scattered with thousands of islands, many of them little more than rocky, volcanic outcrops. Of the 6,000 islands, only 227 are inhabited. The larger

islands boast of varied landscapes; some have been settled since prehistoric times. There's a lively modern buzz about Athens, the national capital and Europe's oldest city, filled with coffee bars, trendy boutiques and incessant traffic. Its celebrated past though, is omnipresent. In an inspired stroke, Athens' town planners banished cars from its ancient city centre, creating an enormous, strikingly beautiful promenade for families, strollers and tourists to walk around, hang out and simply enjoy the gloriously imposing architecture of ancient Greece. The Plaka in central Athens consists of winding, cobbled

streets crammed with restaurants, souvenir shops and boutiques—no cars allowed here too! Street musicians and flower sellers add to the atmosphere, as do the very persuasive Greek café owners. All around the Plaka are archaeological sites from ancient Greek, Roman and Ottoman Turkish times, each with its own story to tell. At the Plaka's other end stands the great Acropolis looking out over Athens from atop its sacred hill, Athens' most recognisable historic landmark and forever a symbol of beauty and perfection.

ORANGE CROWN–7974 R255 G163 B72

Imaginatively coloured buildings greet the visitor everywhere in Greece 10 Colour Quarterly 08

DEEP POOL–9206 R21 G71 B114

Top, top-right, bottom-right Bright, but soothing, blue & white are predominant colours in Greek landscape Colour Quarterly 08 11


Narrow, brick walled back lanes covered with deep pink profusions of bougainvillea look much the same as they did a century ago.

Away in the Greek archipelago, life moves to slower rhythms. In the Cyclades islands, the low, simple lines—in pristine white—of homes, churches and other buildings are highlighted by roofs, window-frames and wooden gates in bright, deep blues clustered against hillsides rich in olive groves. Delos, Tinos and Kea are just some of the Cyclades, each one soaked in legend and history. Mykonos and Santorini are equally known for their resorts and nightlife today. It doesn't take much though to slip away from the present. Narrow, brick walled back lanes covered with deep pink profusions of bougainvillea look much the same as they did a century ago. Between buildings, the blue sea sparkles and beckons. In mythology, Crete, the largest island in the Greek archipelago was the birthplace of Zeus, father of the gods, and his love nest for Europa. Crete's imposing archaeological treasure is Knossos, palace of Minos, the founder of the Minoan civilisation. Heraklion, the island's largest city, offers a host of fascinating architectural styles in its monuments—the 16th century Venetian Loggia, the 17th century Agios Titos church and Turkish and Venetian fountains scattered across the city.

Bursts of pink bougainvillea add energy to the sombre architecture

SOOTHING SAPPHIRE–7326 R41 G123 B193

SWAN WING–L101 R245 G242 B230

Top, top-right, bottom-right Green renders itself into Greek landscape, architecture accents, as well as food

BLUE BAY–7329 R142 G193 B233

Food is best had at leisure in Greece

TONS OF SUN–7895 R251 G220 B117

RICH TOMATO–9405 R142 G69 B73

FRESH OLIVE–7725 R119 G151 B58

There's more to Greece than mythology and monuments. Green is an important colour in its palette, with olive groves and vineyards an inescapable part of the fertile, rural landscape. Traditional Greek cuisine is about simple, hearty fare—olive oil, wheat, wine, seafood and little red meat. A Greek salad pleases the eye as well as the palate, emphasizing colour and freshness—strips of tomato, cucumber, red onion, green bell peppers and olives dotted with white feta cheese. Adding flavour and aroma to Greek dishes are a range of herbs—oregano, garlic, mint and dill leaves. Thyme even finds mention in Homer's Odyssey. Vegetables commonly used include aubergine, okra, green beans and potato. Many lip-smacking dishes—tzatziki, moussaka and boureki—were introduced by the Ottoman Turks. Few places in the world combine history, modernity and a leisurely lifestyle with so much élan as Greece. Another glass of ouzo, anyone?

Ag. Theodori church, Santorini gives cues for creating a lively colour palette for homes 12 Colour Quarterly 08

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Please share your feedback by writing to us on cq@asianpaints.com Colour Quarterly 08 13


FARM FRESH

S

ilky smooth pebbles polished by streams; the intricate, cracked beauty of tree rings; the charm of cobbled streets. The common thread uniting these diverse images is texture. Anything with a surface has texture. There's three-dimensional, tactile texture—the craggy feel of rock, for example. And then there's faux texture, two-dimensional in nature, that conveys the impression of a pattern or texture. Texture is an intrinsic aspect of building and construction. In ancient times, grass and brush, wood and the ice blocks of igloos lent their distinctive textures to humble dwellings. Texture also played a sociological role among indigenous communities, as a marker to delineate territorial ownership—think carvings on stone walls and patterns scored on adobe walls.

Touch. And Feel. Exterior textures Technological innovation has come up with textures that can be applied to a surface through painting, throwing open a fascinating range of possibilities for architects and designers. Apex Duracast is Asian Paints' most recent addition to the existing range of exterior finishes.

Building technology has come a long, long way since those times. Our knowledge of how buildings work, as well as what they say about us as individuals and societies has vastly expanded. Architects and designers now use texture as a highly effective tool for a host of purposes—to convey a particular style, to define spaces or decorative elements, or conceal minor defects. Every building material—stone, plaster, or wood, has an inherent texture. Now, technological innovation has come up with textures that can be applied to a surface through painting, throwing open a fascinating range of possibilities for architects and designers. APEX DURACAST FINE TEX RIPPLES EFFECT DIVINE PINK–9556

Drawn from The Asian Paints' range of performance exterior products, Apex Duracast Premium Exterior Textures are a definitive name in international quality durable exterior finishes. This range is developed on high quality modified-acrylic binders & comes with exciting, new design options. Looks apart, Apex Duracast promises excellence in performance, with several properties tailored to withstand Indian climatic conditions: » Improved protection against weather » Greater water repellence » Resistance to degradation from UV rays For an enhanced peace of mind, Apex Duracast paired with Apex Ultima topcoat is available across India with a Standard System Warranty.* *Terms & Conditions apply.


Apex Duracast finishes come in four broad FINISHES » Scratch, Rollable, Sprayable, SpecialIty

Apex Duracast » scratch finishes where to use: Scratch finishes are ideally suited for the exteriors of contemporary, as well as regional-style buildings and residences. These finishes are a great design option for outdoor spaces like terrace gardens, balconies and patios.

As the name implies, the effect is one of roughness. Quartz particles incorporated in these finishes lend them a high degree of toughness. Also, Scratch finishes have been formulated with powerful UV resistance and anti-algal properties. Choose between two varieties under this category » RoughTex and CrossTex

FineTex » Spring Time

FineTex » Tropical

FineTex » Ripples

FineTex » Honeycomb

Apex Duracast » Sprayable FINISHES where to use: PebbleTex may be used as a decorative finish for the exterior elevations of both modern and rustic buildings. These products also look good in open areas like terraces and gardens.

RoughTex

CrossTex

Apex Duracast » Rollable FINISHES where to use: Rollable finishes work well both in interiors and on exterior surfaces. Liven up a boring patio or featureless foyer, or breathe new life into a rarely used terrace or balcony with any of these evocative textures. While they are ideally suited for laidback, country-style residences, they can also be put to effective use in terraces, balconies, or foyers of offices and hotels.

Rollable finishes, applied on surfaces with a roller, are modified acrylic finishes sold under the FineTex range. These water-based finishes include the following five textures » Cane Weave, Spring Time, Tropical, Ripples, and Honeycomb

FineTex » Cane Weave 16 Colour Quarterly 08

Sprayable finishes come to you in two very interesting patterns, Bubble and Head-Cut, complemented with several variations. Offered under the PebbleTex range, their versatility comes from the colours in which they are applied. White or neutral shades of PebbleTex give a stylish, contemporary effect; in contrast, the same texture acquires a rustic charm when applied in earthy tones of red, brown, mustard or green.

PebbleTex » Bubble

PebbleTex » Head-Cut Colour Quarterly 08 17


Apex Duracast » Specialty FINISHES where to use: Their great versatility can be used to good effect to add drama, vitality and beauty to homes, commercial buildings and outdoor spaces.

DholpurTex, as this range is known, offers a finish with a unique, two-coat texture, conveying the illusion of exposed walls, Stone & Brick. In other words, you paint on a brick wall where none exists! Create an interesting feature wall in living rooms or bedrooms. Opt for the charming rusticity of fired bricks or a more sophisticated, minimalist effect in white, depending on your chosen style. This finish is formulated for UV resistance and algae/fungus repellent properties.

Vedanta township, Orissa

DholpurTex » Brick

DholpurTex » Stone

» To place an order for a sample of exterior texture, please contact your local Colour Connect Relationship officer. » All Exterior textures can be top coated with Exterior Emulsion » METALLIC & NON METALLIC.

Projects DONE By Asian Paints PROJECT SALES, INDIA

Millenium Institute, Greater Noida For queries, please write to: projectsales@asianpaints.com Asian Paints Project Sales » www.asianpaints.com/expert_help/project_sales National Regent Court, Cochin 18 Colour Quarterly 08

Vastudeep, Mumbai All images used in this article are for representation purpose only. These sites are painted by Asian Paints Project Sales.

For more info » T 1800 209 5678 » E cq@asianpaints.com

Colour Quarterly 08 19


OVER CAPPUCCINO

Guy Zucker is the principal and founder of Z-A Studio in New York City. His firm has designed libraries in Stockholm and Prague, a vacation home on the border between Israel and Lebanon, as well as the 14th Street Y Community Center and the Delicatessen women's fashion store in Manhattan.

Colour Compass

Using colour to establish orientation Interview by J. Michael Welton The fitness studio reveals the colour plan of 14 Street Y

Guy Zucker is the principal and founder of Z-A, a New York based studio for architectural innovation, dedicated to exposing the unexpected in the mundane.

Guy Zucker also teaches a design studio at the University of Pennsylvania for second-year graduate students, focusing on using gradients of colour to mediate opposite agendas—for example, using black and white in public and private areas of a building. Colour Quarterly recently interviewed him about colour in his work. CQ: What is the firm's design philosophy and intent? Guy Zucker: Z-A is a New York-based studio for architectural innovation, dedicated to exposing the unexpected in the mundane. We explore adaptive materials—structures and infrastructures that can adjust and respond to changing needs, uses, users, and identities of a project. Z-A believes that a sustainable project is

The locker room at 14 Street Y is a burst of warm colours first and foremost a project that can live longer. A flexible design approach equips the project with the ability to stay relevant over time. Our designs are a deliberate move away from stylistic or formal uniformity, expressing a genuine interest in the mundane, the found or given condition, which is clearly different from one project to the other. Moreover, it is meant to display that starting with the obvious doesn't lead to an obvious result.

A diagramatic approach to the use of colours to establish clear orientation at the 14 Street Y community center

The community center cafe is dotted with bright furniture Colour Quarterly 08 21


Neat, yet stylish; the Delicatessen clothing store

A good colour palette for stores as well as workspaces

POLKA–7869 R255 G204 B0

Moonlight–L121 R245 G242 B225

“Our use of colour is inspired by different directions, and is a direct response to different problems.”zucker

TWILIGHT ZONE–7325 R34 G75 B143

Blue, rippled public spaces at the Borderline vacation home

Z–A Studio believes that each project has its own trajectory—“Our designs are a deliberate move away from stylistic or formal uniformity, expressing a genuine interest in the mundane, the found or given condition, which is clearly different from one project to the other.”

CQ: Can you name a few of your recent clients? Guy Zucker: The 14th Street Y community center, Kesher school, Empax branding and the Delicatessen fashion label. CQ: What's your perception of the use of colour in India, and how might you approach colour in a design project there? Guy Zucker: India has an incredible culture of colours! However, I would use colours in India in the same way as everywhere else. I believe that each project is unique and has its own trajectory. Definitely, part of that trajectory is the cultural context that goes into any project.

CQ: What are your sources of colour in design? Guy Zucker: The clear identity of colour in illustrative diagrams, the playful use of colour in fashion design, and the subtle variation of colours in nature—water, sand, earth, and stones.

Author J. Michael Welton writes on architecture, art and design for international and national publications including The Huffington Post, The New York Times, Dwell, and ARTWORKS. He also publishes an online magazine on design at www.architectsandartisans.com

CQ: What do you find to be the biggest challenges in your use of colour? Guy Zucker: Using primary colours in a sophisticated, non-childish way, and using non-primary colours in a non-cheesy way. CQ: How do all of these play out in recent projects? Guy Zucker: The 14th Street Y community center (previous page) is a diagrammatic use of colours to generate identity and clear orientation. The Delicatessen clothing store conceptually uses white pegboard as a lace garment and the yellow as an undergarment revealed.

White and yellow are used cleverly to allude to garments and undergarments 22 Colour Quarterly 08

The Borderline vacation home conceptually designs the private spaces as massive sandstones and the public spaces as shades of blue water that ripple around them.

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Architectural plan of the Borderline vacation home

Please share your feedback by writing to us on cq@asianpaints.com Colour Quarterly 08 23


in vogue

THE POWER OF COLOUR BY KATE SMITH, CMG, CFYH

To harness the amazing power of colour you first need to expand your idea of what colour is all about. You must understand colour as something that goes far beyond the knowledge of colour theory, or a natural eye for putting colours together harmoniously.


Deep blue sky laced with white clouds

INK BLUE SKY–9165 R40 G74 B122

THE EFFECTS OF COLOUR Colour taps into your heart, mind and body. Studies show that most of the time you aren't consciously aware of the influence colour has on you, despite that it is a part of your everyday mood and feelings. Even when you are tuned in to the effects of colour, it can still be difficult to pin down exactly why you are responding in a particular way. That's because there may be a countless number of signals, all converging into your response to a colour or colour scheme. COLOUR SYMBOLISM: LEARNED RESPONSES Colour symbolism describes associations or learned responses to colour based on sex, age, environment and cultural references. For example, purple is often linked to royalty because long ago it was the colour made from a dye that only the very wealthy could afford. Red is an auspicious colour that historically has symbolised good fortune, protection, commitment and joy.

Clear blue waters give way to a soothing landscape

SWAN SONG–7440 R106 G197 B213

Colours can stimulate the areas of the brain that regulate hormones and other physiological systems. Colour Psychology: Human Behaviour Colour psychology on the other hand is the study of colour as a factor in human behaviour. These responses to colour are automatic, inherited and shared regardless of age, sex, geographical area, or cultural background. While the effects of colour on the human body and brain are not fully understood, studies have shown that colours can stimulate the areas of the brain that regulate hormones and other physiological systems. In turn they alter mood and emotions.

Red is a colour associated with ceremony in many cultures

RED ALERT–X124 R171 G46 B70

For instance, being surrounded by blue can calm you down while seeing red can excite you. These colours can tap into your emotions, too. Red can evoke feelings of aggression, while blue may make you feel at peace. It is this combination of physical and emotional response to a colour that adds another layer to its meaning. Colour Meaning: Personal Bias As you have gone through life you have also developed a unique association to colours. Your colour memories are strongly linked to your experiences and can have a long-reaching effect on how you respond to colour. Personal colour associations can influence how you feel about a colour and thus your decisions about it. If your bedroom growing up had yellow walls, which you hated, chances are you will never think of it as the perfect colour in your home as an adult. Colour Meanings, Symbolism and Psychology Red may call to mind love, romance and passion, and the hearts of Valentine's Day. Yet red also is associated with fast cars, aggressive behaviour and even rage as in 'seeing red'. So how is it that the same colour has come to represent two things that seem so opposite? Red is inherently exciting. It stimulates energy, increases your blood pressure, respiration, heartbeat and pulse rate. Love and rage

Hues of crimson exude energy across the morning sky

CENTRE STAGE–8045 R230 G78 B70

produce similar physical reactions. Love can make your heart beat a little faster and your palms sweat. Anger also raises your blood pressure and makes your heart pound faster, but for a different reason. Love, anger and the colour red all produce changes in our body that are very similar and link the colour with these emotions. Using the colour red in symbols or phrases that describe love or anger reinforces that message.

Our learned colour associations often closely correspond to our innate reactions to the same colour... A person's experiences, personal preferences and cultural bias all come into play when discussing colour. While colour symbolism and psychology are not one and the same, they easily become intertwined, since our learned colour associations often closely correspond to our innate reactions to the same colour. Sprinkle in personal bias and you will begin to understand the power of colour.

To place an order for the professional fandeck COLOUR SPECTRA PRO, visit us on www.asianpaints.com/colourconnect/colouritup/colour_spectra_pro Please share your feedback by writing to us on cq@asianpaints.com All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Colour Quarterly 08 27


OPEN RANGE

BRING HIGHRISES TO LIFE WITH COLOUR

I

ndia's urban landscape is changing, and fast. Over the years, what has been a flatland for the most part has started to see spikes in the skyline—today, our urban centres have a skyline that is very upwardly mobile. Colour has an ability to create a very strong impact in exterior painting, and for years now, guides and tools have been created with the express intention of guiding consumers and professionals to that perfect choice of colour. With a new landscape ahead of us, Asian Paints has created a colour guide designed for high-rise buildings, Imagine Exteriors Skyline.

Colour has an ability to create a very strong impact in exterior painting. Skyline is a guide to colour selection that sets out combinations according to the style of the building to be painted—standalone structures are in a section of their own, and block buildings (townships, apartment complexes, and the like) are set together. There are ten building styles in all, and each has five colour combinations shown.

Beyond this, in the Colour Folio section, a hundred and twenty shades are shown in an interesting, play-with-colour format, allowing users to create their own custom combination using the large swatches provided. If you're building a model in software, look no further for shade references—all shades shown in the book have RGB values provided in the Colour Folio section.


Skyline has usage information for exterior paint products detailed in a graphical format so that you learn the right way of painting colour & textures.

1

HOW TO USE SKYLINE

Choose the building type

Today, exterior colour selection is not just about the choice of the right colour, it's about selecting the right texture as well. To help create that perfect look, Skyline has a gallery of exterior texture patterns (available in the Apex Duracast range), with information on the tools required to recreate the right pattern. Colour and textures need to be painted the right way for long lasting performance. To

assist you with this, Skyline has usage information for exterior paint products detailed in a graphical format. Also, you will find a complete listing of exterior paint products from the Asian Paints stable provided at the end of the book. Imagine Exteriors Skyline is available free of charge via the Asian Paints Project Sales service.

2 PICK A COLOUR PALETTE Use a COLOUR MASK to review colours in isolation

UNI–6 BUILDING TYPES Represented in 5 colour palettes

3–4 colours in PASTEL and MIDTONES combinations (pastels as the main body colour; dark tones at the bottom) CHECk OUT:

>> ADDITIONAL COMBINATIONS for more colour combinations >> ELEVATION COMBINATIONS for inspiring ideas to use colour MULTI–4 BUILDING TYPES Represented in 5 colour palettes

5

CHOOSE THE RIGHT PRODUCT

4

BROWSE OUR SERVICES

>> SYSTEM OF PAINTING

>> SAMPLING

>> PRE-PAINTING PREPARATION

>> FORESITE

>> TIPS FOR PAINTING

>> TECHNOLOGIST

>> UNDERCOATS RANGE

>> ONSITE

>> COLOUR FOLIO to explore bigger swatches of colour >> MAKE A FORESITE by using the codes

3 CHOOSE A TEXTURE FINE TEX PATTERNED ROLLERS

PEBBLE TEX AIR ASSISTED SPRAYING

>> EXTERIOR EMULSION RANGE >> EXTERIOR TEXTURE RANGE

ROUGH TEX TROWEL CROSS TEX TROWEL DHOLPUR TEX TROWEL SWIRL TEX TROWEL

For more info » T 1800 209 5678 E projectsales@asianpaints.com W www.asianpaints.com


POTPOURRI

NATURAL HUES

BLUE GLORY–7358 R118 G148 B206

Photographs by Shaifali Kumar

PLATINUM BLUE–7330 R45 G58 B84

CAIRO BAZAAR–8565 R131 G93 B61

HARVEST SEASON–7767 R200 G210 B126

MILD MIST–8029 R173 G158 B178

Seaside Dazzle

32 Colour Quarterly 08

Earthy Primaries

Credits for all images » Shot by Shaifali Kumar

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Colour Quarterly 08 33


marco polo

CLEAR SKY–8275 R208 G218 B222

COLOUR QUERY What are the best colour options for children's rooms in furniture paints and coats?

PU PALETTE PALLATIAL–461R230 G78 B70

SMOKE GREY–6134 R110 G131 B147

Top Colours of Sky

MEENA NEGI, NEW DELHI

Below Natural Brights Asian Paints Kids World Theme » Talking Birds

FABRIC PINK–9421 R128 G58 B85

SPORTY YELLOW–X104 R253 G211 B29

C

hildren's rooms have no rules to follow for making a colour choice, and hence they are the best place to explore the world of colours. Get inspired by yarns, soft fabrics, pebbles, candies, etc. It's very important that the child living in the room has shared his inputs on his colour choice. A traditional approach is to paint the room in hues which are fresh, and pastels, but its true that tones with larger amount of white reflect good amount of light. Create a feeling of warmth, quiet, and care with powder blues, dreamy pinks, fresh whites, lemon yellows, and subtle greens. For furniture, use colours that will highlight

the piece and blend in to create harmony within the space. For a nursery room, whites are recommended as the best option. Shelves and baby corners can be painted to create a loving environment with thematic stencils—animals, stars & moon, or simply names of family members and the baby as a collage. A bright bold look can go well if the space is big and has enough day light. It's important to add elements of various bright hues in the space if the child is growing old, as his colour choice will also change. Some bright dark tones create a good background for bold

accessories. Use themes in a room to create the magic of sports, seaside, carnival, etc. Possible combinations from Asian Paints Colour Spectra for walls are Peach flutter, Day dream, Pink Wash, Purple Pride, Young Boy Blue, Sea Surf, Lime Squash, Summer Harvest, Sun n Sand, and many more. Kids furniture can be painted with opaque finishes from Asian Paints Wood Palette: 331, 475, 448, 458, 452, 435, 326, 330, 363, 391, 310, 340, 337, and many more. References » www.asianpaints.com under the Products > Decorative Paints > Wood Surfaces section

PRODUCT QUERY GREEN LAWNS–7845 R122 G113 B57

Could you please share with us the ideal temperature ranges for baking/drying and humidity levels with different types of paints like Duco/PU/Metal finish? For Asian Paints PU (Clear) and PU Palette (Opaque), the optimum temperature for application is between 20°–40°C and humidity not exceeding 75%. For metal surfaces, your query I believe is for regular

metal coatings (Enamels), the same numbers as given here for PU are applicable. Temperature 20°–40°C and humidity not exceeding 75%. As requested by you, these are the ideal ranges.

Please share your COLOUR STORIES! » WRITE to us on cq@asianpaints.com 34 Colour Quarterly 08

All shades are printed representations and may vary slightly from actual colours. Please refer to the Asian Paints Colour Spectra for exact shade reference.

Colour Quarterly 08 35


Colour Combinations » Asian Paints TV commercials Thank you for your interest shown in Asian Paints products. Exterior TV commercial » Asian Paints Apex Ultima » Walls get all the attention

Interior TV commercial » Asian Paints Royale Play » Perfect Settings

Royale play DAPPLE Basecoat: teal blast–7503 Top Coat: night edition–7429 cookie dough–8762

pipe dream–l154

WATCH OUT Aquadur PU Across the world, a paradigm shift has been observed in terms of product requirements amongst contractors and interior designers. A conscious effort is being made to move from solvent based paints to water based ones. Introducing AQUADUR PU—the water based PU from the house of Asian Paints. From wood stains to preservatives, base coats to top coats, AQUADUR PU offers an entire range of products. Pick up a copy of Colour Quarterly 09 to know more about this product.

REACH US Let us know what you felt about this issue of Colour Quarterly. What would you like to see featured? Have something interesting to share? Write to us » cq@asianpaints.com

mauve mix–9438

Asian Paints Helpline for queries on products/colour tools/services » 1800 209 5678 The Asian Paints painting service: Contact us at 1800 209 5678 (Service available in Delhi, Chandigarh, Jaipur, Bangalore, Hyderabad, Coimbatore, Chennai, Cochin, Kolkata, Ahmedabad, Baroda, Mumbai, Pune) View current issue and archive at » www.asianpaints.com/cq

EXTERIOR TV COMMERCIAL cookie dough–8762 R199 G187 B173

mauve mix–9438 R120 G91 B104

INTERIOR TV COMMERCIAL pipe dream–l154 R246 G245 B234

Royale play DAPPLE Basecoat: teal blast–7503 Top Coat: night edition–7429

ASK US The best question to MARCO POLO will win an Asian Paints Colour Spectra. So ask away at cq@asianpaints.com or write to us through the feedback form. Please do not forget to mention your name, contact details, firm name and mailing address.

36 Colour Quarterly 08

PHOTO CREDITS COVER FRONT & INSIDE FRONT » Image under Creative Commons license ARTIST » deborah.soltesz » http://www.flickr.com/photos/dsoltesz/3025819871/ ARTIST » ciamabue » http://www.flickr.com/photos/25588248@N00/4571610926/ Out of the Blue » All images under Creative Commons license ARTIST » Nosha » http://www.flickr.com/photos/nosha/5626786549/ ARTIST » Simon Aughton » www.flickr.com/photos/simon_aughton/5745115421/ ARTIST » Mykola Swarny » http://www.fotopedia.com/items/4tg1q9r7sq5v1-D8DiptRyhCc ARTIST » ethanlindsey » http://www.fotopedia.com/items/flickr-449860457 ARTIST » Charlie Dave » http://www.flickr.com/photos/charliedave/3598420912/ ARTIST » Wolfgang Staudt » http://www.fotopedia.com/items/flickr-1336774084 ARTIST » foto-kouba » http://www.flickr.com/photos/foto-kouba/4735088201/ ARTIST » Lee Cannon » http://www.flickr.com/photos/leecannon/5227343917/ ARTIST » Toni Kaarttinen » http://www.flickr.com/photos/tonikaarttinen/5985232628/ ARTIST » jtstewart » http://www.flickr.com/photos/87785618@N00/2113874990/ IN VOGUE » All images under Creative Commons license ARTIST » Scarleth White » http://www.flickr.com/photos/iloveblue/5512909978/ ARTIST » Easa Shamih (eEko) | P.h.o.t.o.g.r.a.p.h.y » http://www.flickr.com/photos/eeko/5459210064/ ARTIST » zhengxu » http://www.fotopedia.com/items/flickr-180224531 ARTIST » gill_penney » http://www.flickr.com/photos/gillpenney/2212086810/ OVER CAPPUCCINO » All images copyright of Z-A studio, New York


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of Asian Paints Ltd. All rights reserved. Copyright Asian Paints Ltd. All disputes are subject to Mumbai Jurisdiction only.' *All Asian Paints products do not contain any added lead, mercury, arsenic or chromium April 2008 onward.

Colour Quarterly 8  

Colour Quarterly 8