37TH ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL 07.24-08.02.2014 | NEW YORK CITY
THE ANNUAL ASIAN AMERICAN INTERNATIONAL FILM FESTIVAL (AAIFF) is New York’s leading festival for independent Asian and Asian American film and video, and the first and longest-running U.S. festival of its kind. Join us as we celebrate the creativity and passion of the directors, their cast and crews as they share their beloved stories with the world. AAIFF has played a vital role in discovering and nurturing such acclaimed talent as Wayne Wang (THE JOY LUCK CLUB), Ang Lee (CROUCHING TIGER, HIDDEN DRAGON, BROKEBACK MOUNTAIN), Mira Nair (THE NAMESAKE), Zhang Yimou (HOUSE OF FLYING DAGGERS), Christine Choy (WHO KILLED VINCENT CHIN?), Steven Okazaki (THE MUSHROOM CLUB), Jessica Yu (PING PONG PLAYA), and Justin Lin (BETTER LUCK TOMORROW, FAST FIVE). In 2014, AAIFF will celebrate its 37th year with Opening Night Presentation and Gala on July 24 in association with the prestigious Asia Society and Museum. The festival will feature: films and shorts programs from countries all over the world, industry mixers, our popular music video showcase with live performances, exclusive interviews, postscreening receptions, after-parties, press conference with a first chance to meet the filmmakers, and sponsors and much much more. Top: LINSANITY Team at 2013 Opening Night Presentation’s Q&A session with Pablo Torre from ESPN Bottom: Director YANG Yong-Hi with AAIFF13 Curator La Frances Hui at the Closing Night Presentation Q&A session
WITH OVER ONE MILLION ASIAN AMERICANS residing in the New York City area—the fastest growing ethnic community–the AAIFF provides a critical forum for understanding diverse Asian cultures as well as a window to the Asian American experience. AAIFF is produced by Asian CineVision (ACV), a nonprofit media arts organization devoted to the production, exhibition, promotion and preservation of the Asian and Asian American media arts. We invite you to join us for our landmark 37th year of compelling, hilarious, romantic, and thrilling work by talented international filmmakers. AAIFF SPONSORSHIP. Recent corporate sponsors such as Toyota Motor Corp, Wells Fargo, Macy’s, AnheuserBusch, Gilead Sciences, Southwest Airlines, Verizon, CBS, AT&T, Cadillac, MTV Networks, Time Warner, MetLife, Verizon, Proctor & Gamble, and HBO recognize the distinctive opportunity to participate in this vital and vibrant cultural event, and to cultivate an ongoing relationship with one of the fastest-growing and most sophisticated Asian American markets in the U.S. ACV and AAIFF look forward to crafting a sponsor partnership and benefits package to optimize value toward your company’s goals. We invite you to contact us to develop a package to meet your charitable and branding priorities.
FROM TOP: MAIN ACTOR AND PRODUCER JOEL TORRE WITH INDIE ICON JOHN SAYLES, PRODUCER MAGGIE RENZI AND FSLC’S SCOTT FOUNDAS TALK ABOUT THE MAKING OF “AMIGO”; “MODEL MINORITY” DIRECTOR LILY MAIYE WINS AAIFF’12 AUDIENCE CHOICE AWARD; P.I.C ROCKS MUSIC NIGHT OUT
AAIFF’14 HIGHLIGHTS July 24 - August 2, 2014 OPENING & CLOSING NIGHT SCREENING & GALA AT ASIA SOCIETY PLUS Centerpiece Screening & Afterparty Music Night Out with videos & live performance 10th 72hour Shootout in partnership with the Asian American Film Lab Filmmaker Networking Brunch Hospitality Lounge LGBTQ Cinema night Dinner & A Movie promotions with more than 10 restaurant partners Panel discussions and workshops with industry experts and pioneers in Asian American cinema and entertainment
OVER 20 PROGRAMS including 100 new narrative and documentary features and short films in all genres. 95% of new feature films are U.S. or New York City premieres.
AWARD CATEGORIES The Asian American Media Arts Award (past recipients: Janet Yang AAIFF’12, Sammo Hung AAIFF’99, Joan Chen AAIFF’94) Emerging Director (narrative feature filmmaker) Emerging Director (documentary feature filmmaker) Excellence in Short Filmmaking Audience Choice (feature-length film), Youth Vision One-to-Watch Award. Award naming opportunities available
6 - 10,000 ATTENDEES per year drawn from all 5 boroughs of NYC and tri-state areas. 25,000 year-round audience via our traveling National Festival Tour and online partnership with DramaFever.com
TEN DAYS AT VENUES ACROSS THE CITY 2014 venues included Asia Society, Anthology Film Archives, Museum of Chinese in America (MOCA); free community screenings in Queens Library Flushing Branch and The Chinatown Partnership Project in Manhattan. CLOCKWISE FROM TOP L: DIRECTOR QUARK HENARAS AT “RAKENROL” Q+A; OLIVIA LAU SUPER VOLUNTEER; “SUITE SUITE CHINATOWN” PERFORMER AT MOCA; BLUE SCHOLARS GEO LOGIC BREAKS THE FORTH WALL.
THE ASIAN AMERICAN MARKET (2010 U.S. Census Bureau)
Estimated number of U.S. residents of Asian descent Percentage of total U.S. population Percentage growth since 2000 Median household income Total U.S. population
17.3 million 5.6% 46% $68,780 $37,900
OCCUPATION Management, professionals, related Total population
ONLINE USAGE Search day’s news online Financial information online Political news online
34% 20% 19%
NEW YORK METROPOLITAN AREA AAIFF takes place in the country’s second-largest Asian American market
2010 Purchasing power Age: Under 18 18 - 64 Over 65 U.S. native population Foreign born EDUCATION Bachelor’s degree or higher Total U.S. population Advanced degrees
$515 billion 23.9% 68.4% 7.7% 31% 69%
50% 24% 20%
Estimated Asian Pacific Americans living in the New York City metropolitan area
Percentage of total New York City total population
Percentage Chinese, South Asians, Filipinos and Koreans
Percentage growth since 2000
Percentage first generation or recent arrivals
Rapid growing regional concentrations: Flushing, Jachson Heights, and Elmhurst Queens, Sunset Park, Brooklyn, Lower East Side, Hudson and Bergen Counties in New Jersey.
L to R: Guests wait on line to get in AAIFF13 Closing Night Presentation - OUR HOMELAND; KEN LEUNG (LOST, SAVING FACE), WRITER/MODERATOR JENNIFER 8. LEE, PRODUCER ELAINE CHIN & FILMMAKER EVAN JACKSON LEONG AT YOU OFFEND ME, YOU OFFEND MY FAMILY IMPRESSIONS PANEL.
H.S. or less
(2011-2013 Audience Survey)
AAIFF’11 Audience 6,500 / ACV Year-round Audience 50,000
Students Education Medicine, Law, Tech, Finance, Engineering
Arts, Entertainment, Media
Under 18 18-24 25-34 35-44 45-54 55-64 Over 65 %
International Other U.S. Tri-state area New York City
THE BENEFITS OF SPONSORSHIP
Over the years we’ve had the privilege of working with a dynamic group of corporate and community sponsors, who bring their full enthusiasm and creativity to the partnership table. We love the synergy of shared values and of helping to promote brands and products to our audience, energizing the sense of community. VISIBILITY • Sponsor names/logos will appear and have priority positioning on all printed and promotional media materials • Signage & Banners with sponsor logos prominently displayed at all screening venues ADVERTISING • Original 30-sec promotional trailer: created by sponsor specifically for AAIFF, in consultation with ACV, to play before select program screenings • Sponsored print & web ads: Past ads include The New York Times, Village Voice, Time Out New York, World Journal, Korea Times, WNYC, Hyphen Magazine, MYX-TV, Time Warner Cable Cinema , Angry Asian Man. • Prime ad placement in AAIFF’14 Program Guide • One-sheets displayed at select regional Clearview Cinemas PRODUCT MARKETING • Product/marketing materials placement in goodie bags • Product distribution/sampling at AAIFF venues
COMPANY EMPLOYEE BENEFITS • Festival Gold Passes and reserved VIP seating at all events • Invitations to exclusive pre-festival fundraisers and special events MEDIA • Sponsor credit in all AAIFF press releases generated by ACV • Press conference: sponsor opportunity to address the press WEB • Logo/link on AAIFF homepage (Jan-Aug 2011 1.4mm page requests, 440,00 unique visitors) • Logo/link on bulletin (May-Aug 2012, circulation 10,000) • Facebook followers (10,000 views Apr-Aug) • Twitter followers (62,000 views Apr-Aug) • Sponsor acknowledgement in text descriptions & audio introductions for video interviews and podcasts with filmmakers & actors (posted on AAIFF.org) THEATER • AAIFF slide & trailer to play at select regional Clearview Cinemas (JuneJuly, 1.4mm impressions)
MAJOR SPONSORSHIP LEVELS
Connect your brand, product or service with the most aspirational, upwardly mobile consumer group in America today. TITLE SPONSOR Industry exclusivity
Sponsor name/logo will appear above the title (e.g. HBO/Time Warner Cable Asian American International Film Festival) and have priority positioning on all printed, promotional, and media materials. Past Title Sponsors include AT&T, Cadillac, Time Warner Cable/HBO, AZN Television and Toyota Motor Corp. A minimum of $75,000 in a combination of cash/VIK (value in kind). The actual amount, and the ratio of cash to VIK, will vary depending upon the specific ACV component sponsored. At this level, we offer sponsors year-round brand exposure and involvement opportunities—a close working partnership that extends to all Asian CineVision programs and online constituencies.
Presenting Sponsors will enjoy brand integration/product placement throughout theAAIFF’12, a minimum of $40,000 in a combination, to be negotiated, of cash/VIK, a Presenting Sponsor level of AAIFF’12 Sponsor Benefits and a prominent exclusive “Presented By” credit for the specific AAIFF’12 program sponsored which may include: EMERGING ASIA For the past 35 years Asian CineVision and AAIFF has championed the creativity and innovation of independent filmmakers from throughout the Asian Diaspora. Recent AAIFF favorites include FLOWER IN THE POCKET (2007 Malaysia), DRIVING WITH MY WIFE’S LOVER (2007 Korea), MEGUMI (2008 The Netherlands), CLAUSTROPHOBIA (2009 Hong Kong), MANILA SKIES (2010 Philippines) AU REVIOR TAIPEI (2010 Taiwan), PIANO IN A FACTORY (2011 China), SEEKING JUSTICE (2011 India), PEARLS OF THE FAR EAST (2012 Vietnam). ASIAN AMERICAN FILM NOW! With its core mission to showcase the years achievements by APIA filmmakers, each year exemplary AAIFF premieres have entered the entertainment mainstream including: TAKEOUT (AAIFF’06), FINISHING THE GAME, DARK MATTER (AAIFF’07), A THOUSAND YEARS OF GOOD PRAYER, PING PONG PLAYA (AAIFF’08), FORMOSA BETRAYED, CHILDREN OF INVENTION, WHITE ON RICE (AAIFF’09), THE PEOPLE I’VE SLEPT WITH (AAIFF’10), AMIGO, WEDDING PALACE, SAIGON YO! (AAIFF’11), SHANGHAI CALLING, $UPERCAPITALIST, KNOTS, YES WE’RE OPEN, MODEL MINORITY (AAIFF’12).
FROM TOP: “AMIGO” WRITER-DIRECTOR JOHN SAYLES WITH PRODUCER MAGGIE RENZI MEET FANS AT AAIFF’11 OPENING NIGHT GALA RECEPTION; “MY SPIRITUAL MEDICINE” ACTOR, TAKAHIRO MOROOKA ACCEPTS EXCELLENCE IN SHORT FILMMAKING AWARD; “MY WEDDING AND OTHER SECRETS” ACTOR MICHELLE ANG GREETS AUDIENCE IN INDUSTRY HOSPITALITY LOUNGE.
At this level we offer exclusive sponsorship of special visibility AAIFF programs (e.g. Stella Artois Filmmakers Hospitality Lounge) or special presentations (e.g. Closing Night Presentation & Afterparty Sponsored by AARP) with comprehensive brand exposure (e.g. car or marketing booth in Clearview Cinemas groundfloor lobby for 11 days). We also offer a year-long web sponsorship opportunity for the online National Festival Tour at DramaFever.com.
Sponsors have the opportunity to exclusive sponsorship of themed program offerings (e.g. Cathay Pacific LGBTQ Cinema Night & Afterparty, Verizon Films for Good, MTV Light & Sound Music Video Showcase) with comprehensive brand exposure.
At this level, we offer the opportunity to exclusive sponsorship of feature films and shorts programs with ‘sponsored by’ credit (e.g. AZN Television 72 Hour Shootout & special awards) or the festival volunteer program composed of students and professionals.
ADDITIONAL SPONSORSHIP LEVELS
With sponsorship opportunities for product placement—from gift bags to Award prizes, in-kind goods and services, and other hosting opportunities—your brand will enjoy the benefits of exposure to this dynamic cultured demographic. CONTRIBUTING SPONSOR The AAIFF welcomes contributions of goods and services in exchange for on-site, media display and online marketing promotion. Categories include: airline (international), airline (domestic), hospitality (hotel), reception catering, beverages (spirits, wine & beer, soft drinks, water, coffee) and consumer products or services.
MEDIA SPONSOR ACV is pleased to customize a media sponsorship package for your publication, TV/ radio station, or website, including sponsor recognition, marketing partnerships and Festival passes/event invitations. Please contact us for more details.
Partner organizations who assist AAIFF with marketing via list-sharing and placement of announcements in your marketing materials will receive sponsor credit in the AAIFF brochure and catalogue and on the ACV and AAIFF web sites, in addition to Festival passes. CLOCKWISE FROM TOP: CLEARVIEW CINEMAS CHELSEA SCREEN NO. 7: ACV BOARD MEMBER GREGORY CHEW AND GUEST AT ART GATE GALLERY OPENING NIGHT PARTY; NATIONAL APA BAR ASSOCIATION ENTERTAINMENT LAW COMMITTEE DIGITAL DISTRIBUTION PANEL MODERATOR JENNIFER CHOE GROVES AND PANELIST THEO CHENG.
AAIFF’14 SPONSOR BENEFITS BENEFIT
SUPPORTING CONTRIBUTING $5k in-kind
PRINT Program Guide
1 Page Color Ad – Inside Front Cover 1 Page Color Ad – Outside Back Cover 1 Page Color Ad – Inside Back Cover 1 Page Black & White Ad 1/2 Page Black & White Ad 1/4 Page Black & White Ad Sponsored Program Logo Exposure Brochure Exclusive Ownership Brochure Sponsor Page One-sheet Posters Logo Exposure Other Print Festival Postcard WEB ACV Website – Year Round Festival Website Logo Rotation Sponsor Page Advertising space MEDIA Logo on Festival Step-and-Repeat Backdrop Press Conference Acknowledgement Press Release Acknowledgement IN THEATRE Trailer Logo Exposure in Main Venue Festival Trailer Acknowledgement On-Screen Advertisement DIRECT On-Site Promotions MARKETING Opening Night Gala & Filmmaker Bags Product Distribution in bags Product Sampling Table TICKETS GoldPass (All Access) CinePass (All except special presentations & Gala) Opening Night Screening & Gala Closing Night Screening & Gala Advance Ticket Requests SPECIAL OPPS Jury & Audience Awards Centerpiece Screening & Afterparty LGBTQ Cinema Night & Afterparty Music Night Out & Afterparty Festival Volunteer Program National Festival Tour on DramaFever.com Opening Night Screening & Gala Gala Events Closing Night Screening & Afterparty
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x x LOGO LOGO LOGO LOGO LOGO LOGO x x x x x x LOGO x x x x 10 10 10 10 40 x x x x x x x x
LOGO LOGO LOGO LOGO LOGO LOGO x X x x x x SELECT x x x x 2 5 5 5 15 x x x x x x x x
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FROM THE EXECUTIVE DIRECTOR Once again I have the pleasure of presenting to you the full gamut of sponsor opportunities for the annual Asian American International Film Festival. Thank you for your interest in partnering with us to bring New York film—and culture—loving audiences the best in independent Asian and Asian American cinema. Over the years we’ve had the privilege of working with a dynamic group of corporate and community sponsors, who bring their full enthusiasm and creativity to the partnership table. We love the synergy of shared values and of helping to promote brands and products to our audience, energizing a sense of community. I look forward to both welcoming back old friends, and launching new and exciting partnerships. AAIFF’14 celebrates our 37th year as the first and longest running festival in the U.S. to showcase the film and video work by, for or about the Asian American experience. Recalling our roots in NYC Chinatown activism of the 1970s, the festival brings together leading media artists, scholars, and critics exploring some of the major global trends and issues—immigration, the environment, urban development, global economics, labor issues, and technology—which shape and are shaped by media makers. We believe that these programs bring great value to the audience experience, providing thought-provoking context to the independent filmmaking showcased throughout the Festival week. Please join us this year for what is sure to be one of the richest, most compelling AAIFF program, and a superlative year for independent Asian and Asian American cinema. Sincerely,
John C. Woo, Executive Director Asian CineVision email@example.com 212.989.1422 CLOCKWISE FROM TOP: TEAM TOYOTA AT AAIFF CLOSING NIGHT BLOW-OUT; TEAM JINRO HITE WORKING AAIFF OPENING NIGHT VIP RECEPTION; RENAISSANCE MAN TAIYO-NA AT MUSIC NIGHT OUT; Bartender serves Rémy Martin to guests at AAIFF13 Opening Night Gala