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Prices of iPad 2 in 35 Countries Prepared by Prof. Ashwin Malshe ESSEC Business School, Paris-Singapore Friday, December 30, 2011

Saturday, December 31, 11


Disclaimer The entire exercise is just for educational purpose. No commercial gains are sought. All the screenshots are from Apple Inc.’s websites. All the trademarks, copyrights, etc. belong to them. The prices are collected on December 30, 2011. The iPad 2 has the least possible configuration. The currency conversion to USD was done using Google’s currency converter. The accuracy is guaranteed by neither Google nor me. Saturday, December 31, 11


Learning Objectives & Observations How taxes, duties, etc. play a role in pricing Standardization of Apple’s Websites across the world Even in Europe the prices vary a lot The US is one of the cheapest countries to buy iPad 2 In China and Brazil, where iPad 2 is manufactured, the prices are higher than that in the USA

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Australia US$ 589 Saturday, December 31, 11


Austria US$ 620 Saturday, December 31, 11


Belgium US$ 620 Saturday, December 31, 11


Brazil US$ 884 Saturday, December 31, 11


Canada US$ 508 Saturday, December 31, 11


China US$ 586 Saturday, December 31, 11


Denmark US$ 644 Saturday, December 31, 11


Finland US$ 620 Saturday, December 31, 11


France US$ 633 Saturday, December 31, 11


Germany US$ 620 Saturday, December 31, 11


Hong Kong US$ 500 (No Tax) Saturday, December 31, 11


India US$ 556 Saturday, December 31, 11


Indonesia US$ 517 Saturday, December 31, 11


Ireland US$ 620 Saturday, December 31, 11


Italy US$ 626 Saturday, December 31, 11


Japan US$ 579 Saturday, December 31, 11


Luxembourg US$ 589 Saturday, December 31, 11


Mexico US$ 502 Saturday, December 31, 11


Malaysia US$ 473 Saturday, December 31, 11


Netherlands US$ 620 Saturday, December 31, 11


Norway US$ 649 Saturday, December 31, 11


New Zealand US$ 618 Saturday, December 31, 11


Philippines US$ 548 Saturday, December 31, 11


Portugal US$ 620 Saturday, December 31, 11


South Korea US$ 552 Saturday, December 31, 11


Singapore US$ 514 (Inclusive of 7% GST) Saturday, December 31, 11


Spain US$ 620 Saturday, December 31, 11


Sweden US$ 638 Saturday, December 31, 11


Switzerland US$ 531 Saturday, December 31, 11


Taiwan US$ 512 Saturday, December 31, 11


Thailand US$ 501 Saturday, December 31, 11


UAE US$ 571 Saturday, December 31, 11


UK US$ 618 Saturday, December 31, 11


USA US$ 499 Saturday, December 31, 11


Vietnam US$ 562 Saturday, December 31, 11


Worldwide iPad 2 Prices