InBUSINESS Q1 2016

Page 119

LIFESTYLE: books

BOOKS ON RECAP: INSIDE IRELAND’S FINANCIAL CRISIS AUTHOR:

InBUSINESS looks at the latest business books offering great insights for executives, budding entrepreneurs, and other professionals seeking to acquire business skills and knowledge.

BUSINESS FOR PUNKS

“D

on’t waste your time on bullshit business plans. Ignore advice. Burn market research. Put everything on the line for what you believe in.” These mantras might not work for all start-ups but they seem to have favoured Scottish brewing company, BrewDog, which, in less than a decade, has become one of the world’s fastest-growing drinks brands, famous for its beers, bars and crowdfunding. Founded by a pair of young Scottish mavericks with a passion for great beer, BrewDog has catalysed the craft beer revolution and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of the company’s business strategy. From finance to marketing, it is essentially a guide to thriving on your own terms. Included in the 256 pages is a hilarious letter from Watt addressed to a fake Brewdog bar which opened in China in 2013.

AUTHOR: James Watt PUBLISHER: Penguin Random House UK RRP: 19.49 AVAILABLE: amazon.co.uk

YOUR TRAVEL COMPANION

Smarter Faster Better

Letters from Burma

Originally published in 1991, Letters from Burma is a collection of letters from Nobel Peace Prize winner Aung San Suu Kyi, in which she reaches out beyond Burma’s borders to AUTHOR: Aung San Suu Kyi paint for her readers a vivid and poignant picture of her native land. PUBLISHER: She reveals the impact of political PENGUIN decisions on the people and evokes AVAILABLE: the beauty of the country’s scenery, amazon.co.uk customs and festivities.

InBUSINESS | Q1 2016

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Recap is former Kevin Cardiff Department of PUBLISHER: The Liffey Finance official Press Kevin Cardiff’s RRP: personal account 19.95 of the battle to save AVAILABLE: dubraybooks.ie Ireland’s banking system during the worst periods of the global financial crisis that started in 2007. It concentrates particularly on the period around the controversial decision announced after a long night of deliberations on September 30th 2008 to guarantee most of the liabilities of the main domestic banks, and on the months of deliberations and negotiations before and after the launch of the €85 billion EU/IMF rescue programme. It’s essential reading for anyone interested in what happened in the meetings dealing with the crisis, and might prove an important contribution to documenting Ireland’s economic calamity.

“Those who become more productive will prosper.”

AUTHOR: Charles Duhigg PUBLISHER: Penguin Random House

Smarter Faster Better is an exploration of the science of productivity, and explains why, in today’s world, managing how you think – rather than what you think about – can transform not only your business , but also your life. Drawing on the latest findings in neuroscience, psychology and behavioural economics, Duhigg explains that the most productive people, companies and organisations don’t merely act differently, they view the world, and their choices, in profoundly different ways.

AVAILABLE: easons.com

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