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Design Thinking

 Feature

Vermillion Design is a multi-disciplinary creative agency that specialises in print and digital communication. Founder and Creative Director Anne Brady says prototyping and getting feedback are crucial to the success of her projects. “It starts with conceptual design, leading to prototyping and testing internally, then re-prototying and testing on an external audience or user groups. Based on feedback, research and findings, the final product is manufactured and ready to go to market.

Lesley Tully, Head of Design Thinking, Bank of Ireland

Anne Brady, founder and Creative Director, Vermillion Design

Bank of Ireland Workbench, Limerick

“Design is considered in all stages of every project from concept through to final delivery. It is also considered post delivery so the concept stage can be re-thought all over again to make the next version of the product even better for both the client and the end user.” Brady believes that design thinking is a valuable approach, not just for businesses but in addressing global issues. “It will continue to be an essential part of how we find new solutions to ongoing micro and macro puzzles,” she says. “At micro level, design thinking can be applied to the question of ‘how we can cycle safely around our cities?’ At macro level, design thinking will solve our global challenges such as fire, flood, famine and poverty.” Adopting design thinking is a multidisciplinary approach that means bringing multiple teams together under the same user focus. “For companies that embrace it, it equips their staff with some valuable ways of looking at problems – it’s a way of seeing things, a way of approaching opportunities that helps people develop a growth mindset,” says Robbins. “It also underlines the culture of innovation that most leadership teams want to promote. “For the last decade, companies have sacrificed innovation for survival – they needed to focus on the basics just to trade their way out of the recession. But, now more and more companies are taking their foot off the brakes and planning for the future. Design thinking can help create a bright future for Irish businesses.”

DESIGN THINKING IN IRISH BUSINESSES

“IT’S A WAY OF SEEING THINGS, A WAY OF APPROACHING OPPORTUNITIES THAT HELPS PEOPLE DEVELOP A GROWTH MINDSET.”

Moocall

An innovative tail mounted, non-invasive sensor that monitors contractions in cows and heifers and alerts approximately one hour before active calving.

Dairymaster

In close consultation with customers, Dairymaster designs milking parlours centred around cow comfort, operator comfort, farm and shed layout and simple pathways.

Aviva

The company is aiming to disrupt the insurance industry through its ‘digital garage’ in East London using data and technology to address user needs and shift focus to service rather than price.

Bord Bia

Bord Bia uses consumer trends to inform its thinking for new product design, commercial strategy or creating new brands, and encourages Irish food producers to understand how to be relevant to their consumers.

SFA | BETTER BUSINESS 13

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19/10/2018 09:21

Profile for Ashville Media Group

Better Business Q3 2018  

Official magazine of Small Firms Association

Better Business Q3 2018  

Official magazine of Small Firms Association