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News  Updates

WE’RE ALL BORN ARTISTS

IN THE WORLD OF WORK TODAY, THERE IS A NEED TO NURTURE AND DRIVE ARTISTRY, CREATIVITY AND INNOVATION, WRITES SCOTT MCINNES, FOUNDER AND DIRECTOR, INSPIRING CHANGE.

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Scott McInnes, Founder and Director, Inspiring Change

“WHEN YOU THINK ABOUT WHAT MAKES ORGANISATIONS SUCCESSFUL TODAY IT CAN OFTEN COME DOWN TO ENGAGED AND PROUD STAFF SERVING ENGAGED AND PROUD CUSTOMERS.”

ll children are born artists, the problem is to remain an artist as we

grow up.” I love that quote from Pablo Picasso, largely because it’s true. When I watch my kids play (when not on the iPads!) it’s incredible what they get up to – a beach scene created in a plastic box, random Lego vehicles and dangerous looking tree swings, among many other things. They aren’t limited by what’s ‘possible’ or ‘acceptable’ or, indeed, by others’ perceptions or opinions. They just do what whatever they want to – because that’s what kids do. Sadly, as we grow up and go to work, we do start to ‘care’ and our creativity is stifled. So why bother trying to rekindle it? GETTING CREATIVE AT WORK When you think about what makes organisations successful today it can often come down to engaged and proud staff serving engaged and proud customers. However, these days, companies have to create that in an environment of fast-moving change, at lower cost and with a workforce of five different generations, each of which has different wants and needs. But one thing is constant – the ability of your people to see things you don’t, to foresee problems you won’t, to come up with solutions you can’t. Allowing staff loose to explore new ideas, new ways of thinking and new ways of doing things can have a positive effect on both them and your customers. PROMOTING CREATIVITY There are some simple things you can do to try and drive a culture of creativity in your business:

1. Enshrine it in your values Your values provide staff with direction on how you’ll achieve your vision. Including a ‘creativity’ value shows that you are open to them doing things a little differently. 2. L  ead from the front Simply saying you value creativity isn’t enough. Today there is a common culture of ‘follow my leader’, so seeing your boss doing something is likely to spur a team on to do the same. 3. Provide a platform for creativity Bring your creative value to life by introducing initiatives that let your people exercise it. For example, why not run a hackathon. It doesn’t have to be about tech – it’s about people getting together to explore new ideas and solutions. 4. H  old up creativity Celebrating creativity through stories is a great way to bring the value to life for others, perhaps helping them to build confidence to bring their own crazy idea forward. Find and share them in your newsletters, town halls, and on your intranet. 5. M  easure impact No matter how open your company is to trying new things, the majority of firms still like to see measurable impact. Have a think about how you can measure the impact of new initiatives – either quantitatively or anecdotally. I’m with Picasso on this one – we need to nurture and drive artistry, creativity and innovation in order to keep a little of the creative child alive in all of us. www.inspiringchange.ie SFA | BETTER BUSINESS 11

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Profile for Ashville Media Group

Better Business Q3 2018  

Official magazine of Small Firms Association

Better Business Q3 2018  

Official magazine of Small Firms Association