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+971 50 4689627 +971 50 1891768 Address: Dubai - UAE E-mail:

Ashraf Ali Nasrallah Personal Information

• • • •

Date of Birth: 4/10/1979 Place of Birth: Amman - Jordan Marital Status: Married Nationality: Jordanian

Professional Experience Aug-2010 till present

Judicial Department – Abu Dhabi – UAE Job Tile: Senior Project Manager Application Development Department An experienced project manager with excellent knowledge in enterprise content management and online presence portal & e-services projects, Intranet implementations, IVR, web development and infrastructure services projects. I managed the successful implementation and support of several business solutions and back office applications: - ADJD external Portal and e-services using OpenText portal (formerly Vignette) including site migration and implementation of supportive applications and e-services and mobile site.. - Siebel e-service implememtation for Notary public. - Siebel CRM public sector for Notary Public, Attestation, Marrige Contract, Family Guidance & Embracing Islam including data migration from legacy system. The roll out included 14 branches distributed over emirate of Abu Dhabi. - IVR system using ININ technology integrated with Oracle e-business suite (Finance & HRMS) for internal employees. - Millenium e-Library Management system implementation. - IBM WS Enterprise Service Bus project for internal business applications cross integration. - MS SharePoint 2010 implementation including Intranet and innovative Ideas system for internal employees. - Integrated IT Strategy & Performance Management project. - Fatwa application and portal integrated with IVR system. - Fatwa categorization application integrated with IVR system. Page 1 of 5

Sep- 2006-to Aug2010

Dubai World – Information Technology Center (ITC) (Ports, Customer and Freezone Corporation - Dubai - UAE) ITC is one of the largest and well-know IT Corporate Shared Service provider for more than 15+ business units under Dubai World umbrella. The primary functions of ITC are providing 24x7 support for 12,000+ clients distributed in UAE and the world, Infrastructure hosting through two redundant and disaster tolerant datacenters, corporate and vertical business solutions support and IT consultancy services.

Jan – 2008 to Aug2010

Job Title: Senior Accounts Manager Customer Value Delivery I'm working with the relevant business units to ascertain their requirements in terms of Systems Operations and Administration and turn these into relevant and cost justified Service Level Agreements (SLA).   I also have the capabilities of providing the means for strategic IT resource planning and management, enhancing user service levels , infrastructure management and minimizing total cost of owner ship and enhance return on investment by aligning IT objectives and programs to enterprise objectives and strategies and define metrics based on overall business objectives. Responsibilities: 1- Managing and acting a primary single point of contact between ITC and major Dubai World Subsidiaries (DPWorld UAE and HO, Jafza, Limitless, Leisurecorp, DW Corporate Services..etc). 2- Building strong relationship with the business units senior staff and decision making bodies and participate in the strategic decision making process and advice. 3- Supports the BUs in projects roadmap planning and definition phase with the business units’ CIO and key stakeholders and prioritize and define the IT demands initiatives according to the business drivers and business owners’ expectations. 4- Analyzing the internal and external business processes and their impacts on the current environment through change management. 5- Assists in the development of Service Level Agreements (SLA) with different business units which include the technical as well the financial aspects associated with each agreement. 6. Ensures that ITC catalogue of available services is created and maintained and that service level agreements are complete and cost effective with all business units. In addition to ensure that service delivery is monitored effectively and that identified actions to maintain or improve levels of service are implemented. 7- Handling the IT Services charge back with the group business units and Group Corporate Finance. 8- Handling IT Budgeting for year 2010.

Sep – 2006 to Jan 2008

Job Title: Senior Business Analyst Page 2 of 5

Demand and Project Management Department Responsibilities: 1- Leading a corporate wide initiative to evaluate and select corporate Enterprise Content Management Solution. The chosen solution had been rolled out to 900+ users among 6 business units including (Document Management and Collaboration, Workflow, Document Capturing, Record Management) on fully redundant design (Dev, UAT, DR and Production environments). This includes building functional and technical specifications, security and audit requirements, storage capacity requirements, Integration requirements, document workflow capabilities…etc. Evaluated 8 top solutions according to Gartner and Forester researches and successfully completed POC exercise with 4 vendors and selected the recommended solution. 2- Analyzing the business requirements of Dubai Customs backlog and capturing requirements of Bill of Entries documents (50Million+) and design the scanning, indexing, QC and release processes. 3- Gathering the business requirements of various IT needs like (Infrastructure, COTS, SharePoint, NW, ERP, in-house developed applications…etc) for all business units following the corporate IT Architecture standards and the group procurements and purchasing policies and guidelines. 4- Interacting with the departments different teams (Architects, developments, supports, deployment, NW support, Project Management) to ensure delivering the IT services and applications to the business units as per the requirements and expectations. 5- Managing small and medium projects as acting Project Manager as part of my initiatives to support the PMO department. 6- Using the standard modeling tool to build and design the business process (As is and To Be scenarios) as part of the analysis deliverables and project execution following the BPMN standards. 7- Delivering comprehensive “Business Requirements Specifications” documents to the assigned IT demands from different business units. 8- Leading a corporate initiative to evaluate and select Enterprise Business Process Management and Enterprise Service Bus based on IBM technology.

June – 2003 to Sep 2006

Optimiza Solutions (formerly Computer & Engineering Bureau CEB) P.O.Box 414 Amman 11953 Jordan Tel: 00962-6-5629999 Ext 268 Fax: 00962-6-5629988 Job Title: Knowledge Management Products Manager Knowledge Management Development Group (International Software Solutions Unit) Responsibilities: 1- Performing consultation services, system studies, project scoping and requirement analysis for new implementations of document management and workflow 2- Plays a proactive role in products pre-sales and marketing to insure the product is superior from competitors product mix. Will be involved with the product through out its Page 3 of 5

life cycle in terms of product development pre-and post sale activities 3- Collecting and analyzing requirements from end users and customers and recommend the best solution for the client (DMS, Workflow, OCR, Barcode, Capturing solutions). 4- Performing Pre-sales & sales support activities such as demonstrations; case studies and pilot projects for document management & Workflow based on eiStream WMS, Captaris Teamplate and CEB solutions. 5- Preparing complicated solutions and proposals for Document Management and Workflow. 6- Creating marketing material for CEB knowledge Management Products. 7- Support partners and resellers in different countries like Saudi Arabia, Bahrain, UAE, Oman, Syria, Qatar, Egypt, Palestine, Kuwait, Sudan, Lebanon, and others. 8- Managing content management projects in Jordan and other countries. September 2001 – May 2003

Autographics Co. - Jordan Job Title: Sales & Marketing Department Responsibilities: 1- Responsible for selling the company products inside Jordan and out side. The products are: Document Management System (VisionFile), Workflow solution (Ultimus), A4-A0 Scanners, Printer, Storage solutions, Custom made applications. 2- Preparing sales forecast sheets and managing the potential customers and follow up plans. 3- Achieving the company’s overall objectives and strategies.



Jordan University Amman-Jordan

B.A., Business Administration Faculty . (Business Administration Section). 1996-1997 Al-Itehad Secondary School Scientific Section (87.7%)

Attended Courses


Amman- Jordan

Microsoft Certified System Engineer Track, CompuBase Amman – Jordan, 2001. Business Marketing Management, Amman – Jordan, 2004. Certified Document Imaging Architect CDIA+, IIR Dubai – UAE, 2004. Bentley – ProjectWise EDMS training course, Jordan 2005. Captaris Teamplate Sales – Presales and development Course – Jordan, 2005. Advance presentation Skills, Dubai 2009 Advanced Excel Training, ExecuTrain, March 2009 IBM Business Process Model workshop, Feb 2009. PMP Training – Cambridge Educational Institute – Dec 2010 and planning to obtain the PMP certification by June 2011. Page 4 of 5


1- Microsoft Certified Professional. 2- Certified Document Imaging Architect (CDIA+)


Reading, Internet & Computer.

Events Participated in:

GITEX 2004, 2005 Dubai, UAE (exhibitor). E-Government Conference – Sudan (Key Speaker).


Arabic : Native English : Fluent (Writing, Reading, Conversation)



Very good knowledge in several Microsoft products including MS-Word, MSPowerPoint, MS-Excel, MS Vision, MS Project, MS-SQL Server, MS- Windows Server, MS SharePoint 2003, Microsoft Office SharePoint 2007, MS EPM and HP Project and Portfolio.


V. Good knowledge in several Content Management and Business Process Management solutions, especially in ME and the Gulf territory markets (MOSS2007, EMC Documentum, OpenText, Vignette, Ever Suite, Hummingbird, Oracle Stellent..etc).


Ability to conduct technical & sales presentations and both technical and end user training.


Ability to write system specifications, technical proposals and write-ups, case studies, Gap Analysis, Business Process Modeling, and Cost Analysis.


Looking for new ideas, business opportunities, market demands, business automation, and new technologies.


Very good communication and managerial skills.


Very god project management skills utilizing international PMI standards.


Ability to work under pressure, Innovative & creative


Problems solving & troubleshooting skills.

10. Team leading and mange resources from different skill sets.

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CV Ashraf  

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