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Media and Marketing Assistant Ashoka Arab World Terms of Reference Background Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems. Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. From its Regional Office in Cairo Ashoka Arab World creates a competitive, entrepreneurial, and globally integrated citizen sector and develops the profession of social entrepreneurship. Ashoka currently works with 51 Ashoka Fellows located in Egypt, Jordan, Lebanon, Morocco, Palestine, Kuwait and Saudi Arabia. Position Title: Media and Marketing Assistant Reports to: Ashoka Media Officer (until MO hired, reports to Operations Manager) Employment: Full time. At least one year Tasks: Assists the Executive team (RD, CR, OM) and the Media Officer in the following areas: Media – Within the overall policy of the office, and under the direct supervision of the executive team, the Media Assistant: -

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Develop and executes a media marketing strategy for written, visual and digital media Develops and executes a strategy for AAW’s MAVENS (key marketing individuals that have a large reach and influence in the region and the world). This should include key mavens from junior to senior level in all different outlets (they could be singers, writers, bloggers, painters, etc) Develops and executes engagement strategy for local and regional media in English and Arabic, as well as for international media in English and Arabic. Works closely with Diaspora strategy to create engagement for Ethnic media Identifies and activates additional use of internet-based media and marketing tools

Ashoka Arab Online Presence: Under supervision of Operations Manager -

Develops and executes AAW social digital strategy in an innovative and CREATIVE, nonexpensive way that engages volunteers, interns, other staff, fellows, other stakeholders to feed our content and share it in their own outlets (including blogs, FB, Twitter, Tumblr, etc)


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Moderates Ashoka Arab World Blogs and Regional Website. Update content regularly and upload new marketing materials as necessary. Moderates Google-alerts on international media coverage of Ashoka and Fellows. Change settings with the election of new Fellows Updates and maintains Ashoka Arab World Facebook group/page and Youtube Channel. Moderates Twitter account

Ashoka Arab World Publications: Under supervision of Operations Manager -

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Assists Executive Team in preparing the Annual Report: Collects the information on a monthly basis, works on the design with the Executive Team and puts the information in indesign program. Also, works with the administration officer on getting the printing house, and supervise the printing process Prepare and distribute a monthly e-newsletter. Supports Executive Team in preparing AWSEF publications as needed. Makes inventory of existent marketing materials and helps in preparing other marketing materials as required. Creates 2012 marketing materials creative, fresh image, compelling language. Develops a series of videos for AAW different audiences and purposes. This needs to be creative, mobilizing resources, through partnerships and other people helping us get this done. Assists in coordinating relevant video and other visual productions as required Explore new media publication possibilities, for instance, Ashoka Arab World Podcast

Partnerships: Under supervision of Operations Manager -

Researches new media partnerships. Develops engagement strategy for each and all partnerships. Follows-up with existent partnerships.

Research: Under supervision of Operations Manager -

Researches and supports preparation of briefs for potential donors and strategic partners. Supports Executive Team and Development Officer in proposal-writing. Provides other research support upon request of Executive team.

Documentation: -

Document all Ashoka events, field visits, etc. This needs to be very creative so we can later produce YouTube videos and use in our social media channels


Other: -

Assist Executive Team in any admin, research or programmatic task when needed. Prepare weekly time sheet that shows daily activities Submit to supervisor a monthly interim report based on monthly plan derived from this agreement. Assists Executive Team to update Salesforce system.

Performance management -

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Together with her/his supervisor, the staff member will develop a performance agreement at the beginning of her/his term. This agreement will include goals, measures and expected results and will be the baseline for the performance review to take place after the first six months and the end of the year. Together with her/his supervisor, the staff member will develop an annual plan of action. This plan will be created at the beginning of the year and updated on a monthly basis. Based on annual action plan, a monthly work plan with all activities to be executed during the month will be sent to Regional Director and supervisor. Staff member will send a weekly time-sheet to be sent at the end of Thursdays to the Operations Manager. Staff member will send a monthly report with all activities executed during the month; to be sent to Operations Manager, Financial Manager and Regional Director on the 25th of each month.

Qualifications: Education B.A. in a relevant field, preferably in Social Sciences, Business, Economics or Political Science Experience and Requirements -

1 year of relevant experience is preferred Excellent writing and analytical skills Professional in Microsoft applications including Word, Excel, Power point, etc. Experience with desk-top publishing and graphic design applications like Adobe Indesign, Illustrator, and Adobe Photo Shop Person must have strong initiative, independence, creativity and sound judgment. They must be service-oriented and flexible, with excellent communication and organizational skills.

Language Fluency in written and spoken English and Arabic.


To apply please send your resume and cover letter explaining why you are interested in Ashoka and why you are a fit with our hiring criteria at recruiting@ashoka-arab.org with subject Media and Marketing Assistant


Media and Marketing Assistant