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ashni shah | product designer


resume CONTACT 302, Veejays Niwas, Gulmohar main road, Juhu Scheme, Vile Parle (W), Mumbai, MH 400049 n: 7506028315 e: ashni13@gmail.com

OBJECTIVE An industrial designer looking out for a prolific environment that will help in enhancing my creative abilities professionally

EDUCATION Symbiosis Institute of Design Mithibai College of Science, 2009 Jamnabai Narsee School, 2007

B. Des. in Product Design (Graduation date: June 2013) H.S.E. Physics, Chemistry, Maths and Biology (Graduated first class with 76 %) I.C.S.E. Board (Graduated with 88.71 %)

SKILLS Digital rendering using a Wacom Excellent verbal and written communication skills Software proficiency: MS Office

Adobe Photoshop

Adobe Dreamweaver

Rhinoceros

AutoCad

Adobe Illustrator

Adobe Indesign

Keyshot

AREAS OF INTEREST Research & Ethnography Digital rendering & 3D modeling Design thinking

WORK EXPERIENCE Volunteered with matsya, June - July 2013 | Worked on branding, content writing, photography and design ideation Interned with Onida Mirc Electronics, Dec 2012 - April 2013 | Final year Degree Project on Washing Machine for City SLums Interned with Fusion Access - furniture by design, May 2012 | Worked on in house furniture projects and Interiors for new store Interned with Pineapple Designs, April - June 2011 | Primary level xposure & understanding of branding and identity building ashni shah | product designer


degree project SYSTEM OF WASHING CLOTHES FOR CITY SLUMS INDUSTRY PROJECT Onida Mirc Electronics, Mumbai

DURATION 18 weeks

DESIGN BRIEF To develop a system for washing and rinsing clothes for a low income user group, which is portable, involves minimal water consumption, conserves space and is a community based machine to be shared by a user group.

ashni shah | product designer


research

washing takes place IN KITCHEN

washing with STORED WATER

REUSE of GREY WATER accumulated

NARROW SPACES for air drying cloths

INSUFFICIENT SPACE inside house

conventional HAND WASHING methods

unintended use of EXCESS WATER

NO SPACE to place machine in house

INSIGHTS Doing laundry manually is a time consuming and tiring task. User must ensure of water supply | soak clothes | scrub | wring clothes out | hang them out to air dry Often clothes lose structural integrity due to harsh washing habits A device should not only be functional, but also keep user in mind

NEED Washing clothes - 22% of total water consumption Machine which consumes as little water as possible No compromise on quality and function Saving space and independant of running water Partially or fully shared making it more affordable for a user group

ashni shah | product designer


concept CONCEPT DETAILING

EXPLODED VIEW Sr no

Part

Quantity

Material

1

Folding

1

PP

handle 2

Fixed handle

1

PP

3

Machine

1

ABS

housing 4

Knobs

2

ABS

5

Drive shaft

1

MS

6

Power thread

1

MS

screw 7

Pressure disk

1

PP

8

Telescopic

1

Silicone

silicone tube rubber 9

Pulsator

1

PP

10

Main drum

1

PP

FINAL TASK FLOW

WASH MODE

load clothes

attach machine housing

SQUEEZE MODE

pulsator, screw shaft rotate | pressure disk moves down

pulsator, pressure disk move in one direction only ashni shah | product designer


technically complex product CORN THRESHER SELF PROJECT Symbiosis Institute of Design

DURATION 24 weeks

DESIGN BRIEF To redesign a semi automated corn threshing machine, which can simplify the overall process, be more interactive and add to the existing functionality.

ashni shah | product designer


research & ideation PRIMARY RESEARCH planting of maize crop

harvesting

snapping of the ears from stalk

THRESHING

winnowing

packaging

FINAL CONCEPT

INSIGHTS Machine is too bulky and heavy weight. The machine is a one part type, all the parts being welded to each other making it difficult to open and clean it. The machine has a fixed height. This makes it ergonomically not viable for all the users.

CONCEPTUALIZING

PORTABLE

ADJUSTABLE

MULTI FUNCTIONAL ashni shah | product designer


detailing FORM EXPLORATION

EXPLODED VIEW

CAD RENDER Sr no

Part

Quantity

Prototype

Production

1

Top panel

1

HIPS

PP

2

Side panel

2

HIPS

PP

3

Inner side panel

2

HIPS

S.S

4

Bosses

2

HIPS

PP

5

Spacers

1

HIPS

PP

6

Base plate

1

HIPS

S.S

7

Panhead Screws

14

Mild steel

Mild steel

Csk screws

2

Mild steel

Mild steel

8

Hopper

2

HIPS

PP

9

LED

2

-

-

ashni shah | product designer


systems design SELF PROJECT Symbiosis Institute of Design

DURATION 12 weeks

DESIGN BRIEF To design a tool/aid for the laborers who are conducting the process of rose harvesting in a Greenhouse.

ashni shah | product designer


research UNDERSTANDING THE SYSTEM

FIELD RESEARCH

GREENHOUSE Building the structure

Transportation of harvest

Making of soil & plant beds

Cleaning & maintenance

HARVESTING

Irrigation system

USER RESEARCH

UNEASY task method

tool NOT ERGONOMIC

resting harvested flowers on ONE ARM UNFAVOURABLE body posture of user

not enough gutter space for free MOVEMENT OF WORKER

PINCHING of flowers

LESS gutter space

harvest is held in HAND

tool used with ONE hand

TRANSPORT of harvest

NARROW spaces

LAND DATA

INSIGHTS One hand of the laborer always remains stationary to keep the harvest since gutter space is not sufficient for placing the bucket. The flowers are collected in the hand of the laborer, this causes scratches and injuries to the hand. Flowers tend to fall down from the hand and collide against each other causing them to crush and spoil. ashni shah | product designer


concept FORM DEVELOPMENT

DETAILING CONCEPT A system designed such that the container filled with harvest flowers can be replaced with empty ones. Thereby allowing HARVEST and transport to occur simpulatenously.

DIMENSIONS Height | 500mm Top diameter | 180mm Base diameter | 120mm Width of ring | 25mm

DETACHABLE HOOK allows worker to easily swap full containeers with empty ones

Waist belt firmly HARNESSESS BELT to workers body

MATERIAL Body | Polypropylene Ring | Mild Steel

FLAT EDGE enables the container to be supported against the body

ashni shah | product designer


simple product design DENTURE HOLDER SELF PROJECT Symbiosis Institute of Design

DURATION 12 weeks

DESIGN BRIEF To design a Denture holder, for senior citizens, which is ergonomically easy to use, has a smooth surface with a mirror aid and is a multi utility unit allowing for storage of both, dentures and brush.

dentacare

keep caring, keep smiling

ashni shah | product designer


research MARKET RESEARCH

USER RESEARCH

EASE OF ACCESS STORAGE

BRUSH FOR CLEANING

DENTURES EMBARRASSMENT

BREAKAGE

MAINTAINING HYGIENE

INSIGHTS Breakage of dentures inside any container on frequent displacement of the box is possible. For bed ridden users, wearing the dentures properly is often a problem. Elderly people tend to forget the location of their dentures making it inaccessible when needed.

ashni shah | product designer


concept EXPLODED VIEW

FORM Instinctively shaped like a tooth, this product is designed to let the semantics speak to its user.

MATERIAL Polypropelyne

PROCESS Injection Molding

DETAILING

mirror ERGONOMIC SURFACE for easy handling

form for comfortable INTERACTION

protusion to ensure a CLEARANCE FIT

brush holder

denture container

ashni shah | product designer


experiencing materials BILL SHREDDER

TINTINS GUN - REVAMPED

CONCEPT

CONCEPT

Form rises from the Streamline Movement of 1930’s

Allow Tintins famous gun to look Streamlined

MATERIAL

MATERIAL

Medium Density Fibre

Medium Density Fibre

MOTOROLA PHONE CHARGER OBJECTIVE Material simulation to help understand the properties and molding behaviour of materials

EPS (Thermocol)

POP

MDF ashni shah | product designer


3d sculpting OBJECTIVE Visualize & create detailed products in the three dimensional space

SOFTWARE 3d sculpting | Rhinoceros Rendering | Keyshot

ashni shah | product designer


sketching skills SOFTWARE Rendering | Adobe Photoshop

ashni shah | product designer


about me Passionate | Eager | Fresh | Ambitious | Enthusiastic I love all things design. Colors enthrall me. Shapes inspire me. Painting aspires me. An avid reader, ardent music fanatic & photography enthusiast, I am a fresh graduate. Not just another Industrial Designer stepping out in the world. Someday, I hope to & I will be making a differnce & impact in the lives of people through my work.

FRESH

PASSIONATE

Thank you for taking a look at my portfolio

ENTHUSIASTIC

EAGER

LEARN TO UNLEARN

AMBITIOUS

ashni shah | product designer

Ashni shah portfolio  

An industrial designer looking out for a prolific environment that will help in enhancing my creative abilities professionally.This portfoli...