Issuu on Google+

july 1, 2010-June 30, 2011

social media analytics consider this a highlight reel

want something specific? just ask.

facebook likes: The total number of people who have clicked

the “Like” button on the page, making them a “fan”. A steady increase of “likes” continued throughout the year with a spike in the months of November due to the Facebook Fan Drive.

Participation: The number of “Likes” or “Comments”

on each particular post is a way to measure the audience particpation with the page. The most popular posts involved a popular faculty member with a link to a news story, a message offering help during a storm and photos/video of the Dean and other recognizable staff members. By far the most popular posts deal with original content, whereas items such as news articles, etc. receive much lower response.

Photo views: The number of photos albums/videos that

were viewed from the wall of the page. The most viewed photos involve a single picture of the SCC student group, an album of an extremely visual lecture series, and images of familiar faculty/staff. The most viewed videos involve commencement, international festival and other original content. While the videos from public affairs office did receive some views, the numbers were significantly lower.

Impressions: The number of times people (Fans and non-fans) have viewed a News Feed story posted by the page. By tagging others in photos/videos and involving other pages when appropriate, the impression reach of the page consistenly spikes above the number of fans on the page.

868 New Likes for the Year Increase of 92% from 2010FY

1000

likes

01 02 03

800

769

600 400 200 0

participation

Linked In, iTunesU, YouTube, Google+

1200

35

30

25

1,159 Likes/Comments for the Year Increase of 638% from 2010FY

20

Daily Likes Daily Comments 15

10

5

0 7/1/2010

8/1/2010

9/1/2010

10/1/2010

11/1/2010

12/1/2010

1/1/2011

2/1/2011

3/1/2011

4/1/2011

5/1/2011

6/1/2011

250

photo views

Twitter

1400

200

150

3,416 Photo Views for the Year 357 Video Views for the Year Daily Photo Views Daily Video Views

100

50

0 7/1/2010

8/1/2010

9/1/2010

10/1/2010

11/1/2010

12/1/2010

1/1/2011

2/1/2011

3/1/2011

4/1/2011

5/1/2011

6/1/2011

12/1/2010

1/1/2011

2/1/2011

3/1/2011

4/1/2011

5/1/2011

6/1/2011

6000

impressions

Facebook

1512

1600

5000

Daily News Feed Impressions Daily The number of mes people (Fans and nonFans) have viewed a News Feed story posted by your Page. (Total Count)

257,696 Impressions for the Year

4000

3000

Avg. 708 Impressions Daily

2000

1000

0 7/1/2010

8/1/2010

9/1/2010

10/1/2010

11/1/2010


468

500 450

350 300 250 200 150

132

100 50 0 Before Analycs 10/26/2010 11/3/2010 11/11/2010 11/19/2010 11/27/2010 12/5/2010 12/13/2010 12/21/2010 12/29/2010 1/6/2011 1/14/2011 1/22/2011 1/30/2011 2/7/2011 2/15/2011 2/23/2011 3/3/2011 3/11/2011 3/19/2011 3/27/2011 4/4/2011 4/12/2011 4/20/2011 4/28/2011 5/6/2011 5/14/2011 5/22/2011 5/30/2011 6/7/2011 6/15/2011 6/23/2011

facebook & Twitter & Linked-in oh my!

followers

400

twitter The “Brownschool” Twitter account started February 2009. Within the time span of the Fiscal Year of 2010, the Brownschool had:

From the time period of July 2010 to June 2011 there was a dramatic increase in both the number of tweets and the number of total followers:

312 total tweets 468 total followers

70

mentions

70 total tweets 87 total followers

80

70

Menons

60 50 40 30 20 10 0

0

There were also 70 mentions, which means 70 followers called out @Brownschool.

engagement Whether the response is positive or negative, if the “@Brownschool” name is involved - the team is responsive. To the left, a student made the first tweet calling out the @Brownschool handle.

The conversation inside the parentheses was private - outside the parentheses was public.

The comment below was made after NBC’s ‘The Office’ called out a “Washington University Public Health Fun” @Brownschool took advantage of the opportunity.


social media linked in The Linked In group started in November 2011. While the group is closed and requires approval to become a member, it is not limited to Brown School alumni only. Anyone affiliated with the Brown School is granted membership.

400

347

350 300

347 total members 12 total discussions

250 200 150 100 50 0

iTunesU The Brown School joined the Washington University in St. Louis channel on iTues U in the summer of 2011. The channel was populated with Heard@Brown podcasts and several videos. To date, we are researching the best way to view analytics.

51 items (video/audio)

Youtube The “wustlbrownschool� joined YouTube on April 12, 2011. The channel was populated with various videos from public affairs office and the 2010 Distinguished Alumni Awards. Since then, communications team created videos have been added:

Channel Views:188 Total Upload Views:565 Videos: 27

Google + During the initial popularity of Google + (summer 2011), the Brown School did join and collect several followers. However, we have not yet utilized this tool as we were participating for experimentation. As of right now, the tool has not proven to be one of frequent use by our audience. We will continue to monitor its use for changes.


Social Media Analytics