Harry Norman Realtors速
Harry Norman, Realtors速 Buckhead North Office 3405 Piedmont Road, Suite 150, Atlanta, GA 30305 404-814-9000 (P) 404-814-0257 (F)
Harry Norman, Realtors速 Buckhead North Office 3405 Piedmont Road, Suite 150, Atlanta, GA 30305 Senior Vice President, Managing Broker, Rob Owen 404-814-8140 (P) 678-325-6140 (F)
harry norm an, realtors®
The Buckhead North Office
The Buckhead North Office 3405 Piedmont Road Suite 150 Atlanta, Georgia 30305 Phone (404) 814-9000 • FAX (404) 814-0257
Contents 1 Atlanta’s Premier Full Service Real Estate Company
2 Reasons to Join Harry Norman, Realtors® Buckhead North Office 4 Community & Philanthropic Support
5 Harry Norman Realtors® Mission Statement 6 HomeServices of America, Inc.™
7 Marketing Tools
8 Luxury Affiliations 10 www.HarryNorman.com 14 Corporate & Consumer Business Services
16 Family of Services 17 Agent Start-Up Costs 19 Agent Benefit Fee Summary
20 Office Environment & Equipment 21 Office Staff
22 Office Roster
23 Agent Support Services & Provisions 25 Testimonials
Atlanta’s Premier Full Service Real Estate Company Proudly serving Atlanta since 1930 17 convenient sales offices in the greater Atlanta region 1 sales office in Highlands-Cashiers, North Carolina 3 sales offices in North Georgia area 2 sales office in Savannah, Georgia More than 1000 full-time sales associates Accredited International Specialists Largest Relocation Division of its kind in the Southeast Marketing/Public Relations support services Leasing support services Career Services Department Information Technology Department HomeServices Lending™ Mortgage Services HN Insurance Services Heritage Title Services Exclusive Atlanta affiliate of Christie’s Great Estates® Member, Leading Real Estate Companies of the World® Board of Regents™ Atlanta, Who’s Who in Luxury Real Estate™
www.HarryNorman.com • Equal Employment Opportunity | 1
The Best Reasons To Join Harry Norman, Realtors® Harry Norman, Realtors® offers you the best for your success. Technology
Latest in technology with on staff computer consultants and 24/7 Help Desk Office is equipped with state-of-the-art computer hardware and industry software Contact management software for agent’s data base Corporate Information Technology Department Individual consultations with professional technology and business trainers Customized agent websites Office computer workstations
Career Starter post licensing training program Technology training Training on GAR contract forms Personal Mentor during first 12 months at no cost Continuing Education programs approved by the Georgia Real Estate Commission First Multiple and Metro Listing Service Training NAR designation courses
Harry Norman REALTORS® Award Winning Website ToolkitCMA CMA online listing and buyer presentations VoicePad, 24 hour property information hotline and lead generation system ShowingTime, online lead generation and property showing system Exclusive Atlanta affiliate of Christie’s Great Estates International Luxury properties displayed on Luxury Portfolio.com and LuxuryRealEstate.com PowerPoint presentation of new listings weekly at sales meetings Online access to high-quality printing and mailing services for marketing yourself and your properties International exposure for your listings through RELO National & Global Home Search Co-op advertising opportunities in The Wall Street Journal and Unique Homes Online brand advertising and custom promotional materials online Company listings displayed on over 750 websites including AJCHomfinder.com, Trulia, and REALTOR.com Advertising in local and regional newspapers Harry Norman HOME magazine, full color luxury property magazine Harry Norman HOME insert, over 20,000 direct mail distributed throughout Metro Atlanta Distinctive yard signs
www.HarryNorman.com • Equal Employment Opportunity | 2
Why the Best INVESTING IN THE COMMUNITY Harry Norman, Realtors® was founded in 1930 on the belief that, “To whom much is given, much will be required.” True to this time-tested axiom the Harry Norman, Realtors® family continues this tradition by giving their time and talents to many civic, community and charitable organizations for which our associates and staff are honored to serve. This commitment to serving others in the community and marketplace has long fostered a sense of camaraderie within Harry Norman, Realtors®. Our agents take pride in the lasting relationships they’ve developed while working with their peers and this sense of family only serves to strengthen the success of our agents. Harry Norman, Realtors® is dedicated to the success of our associates and by offering unsurpassed industry training, superior marketing services with an emphasis on technical expertise, and the unwavering support from management and staff, our agents may better serve the needs of their clients and the community.
All this and more is why our agents are proud to call Harry Norman, Realtors® HOME.
Equal Housing Opportunity
Community & Philanthropic Support At Harry Norman, Realtors® we are honored to serve as leaders, volunteers and committed community stewards and activists. According to company President, Martha Hayhurst, “Being involved in the community that supports our families and businesses is not just an obligation. It’s a privilege.” The corporate foundation of Harry Norman, Realtors® supports the charitable endeavors of our managers, sales associates and staff by supporting their labors of love with financial contributions and by acting as event sponsors. Listed below are the wonderful organizations that we have proudly supported within the past year.
Alliance Theater Ansley Park Beautification Foundation Atlanta Alliance on Developmental Disabilities Atlanta Botanical Gardens Atlanta Braves Foundation Atlanta Community Food Bank Atlanta Day Shelter for Women & Children Atlanta History Center Atlanta Humane Society Atlanta Police Foundation Atlanta Preservation Center Atlanta Public School System Brooks Elementary School Care Packages for Overseas Troops Chastain Park Civic Association Chelko Foundation Children’s Healthcare of Atlanta CHRISKids Cobb Energy Performing Arts Centre Foundation Cobb Landmarks & Historical Society Council for Quality Growth Cystic Fibrosis Foundation E. Rivers Elementary School Emory University Winship Cancer Institute Fernbank Museum of Natural History Forward Arts Foundation Foster Children’s Foundation Friends of Bitsy Grant GreenBusiness Works
High Museum of Art HomeAid Atlanta Ison Springs Elementary School Jerusalem House Jewish Family & Career Services Kate’s Club Make-A-Wish Foundation of Georgia & Alabama Marist Women Build Metro Atlanta Chamber of Commerce Morris Brandon Elementary School Museum of Contemporary Art - GA Chapter National MS Society National Museum of Women in the Arts - GA Committee NFL Youth Education Town North Atlanta High School North Perimeter Optimist Club Open Hand Piedmont Park Conservancy Right from the Heart Ronald McDonald House Sandy Springs Middle School Shepherd Center Soul Changers Special Olympics Georgia Susan G. Komen for the Cure Trinity Community Ministries Trust for Public Land UVaClub of Atlanta Women’s Auxiliary of Piedmont Hospital www.HarryNorman.com • Equal Employment Opportunity | 4
Resilient Company Values Code of Conduct As a Berkshire Hathaway affiliate, we adhere to our affiliate’s code of conduct. “Every day, in countless ways, the competitive position in each of our businesses grows either weaker or stronger. If we are delighting customers, eliminating unnecessary costs and improving our products and services, we gain strength. But if we treat customers with indifference or tolerate bloat, our businesses will wither. On a daily basis, the effects of our actions are imperceptible; cumulatively though, their consequences are enormous.” - Warren Buffett, Berkshire Hathaway Annual Report, Chairman’s Letter 2/28/2006
Core Values Uncompromising Honesty & Integrity We always endeavor to do the right thing, by treating each other and our customers with respect, care, fairness and honesty. We will ethically represent our customers and our company in all encounters. Respect for the Individual We recognize that each person within Harry Norman, Realtors® is a valuable member of the team and integral to the success of the company. We will foster open communication of company objectives, which we take responsibility to uphold. Courageous Leadership We will provide nurturing courageous leadership that is not afraid to make difficult decisions with compassion for all involved. Harry Norman, Realtors® will continue to be a results-oriented company, where people are encouraged to grow and flourish, and where they are recognized for their commitment and accomplishments that better the entire organization. Together, our leadership team will be relentless in our pursuit of excellence. Absolute Interdependence We admire value and encourage teamwork. Isolated, individual effort ultimately leads to failure, while teamwork equates to success. We are committed to working together, each part a sum of the whole. All of us contribute to the final outcome and that outcome is success.
Mission Vision We see the finish line at the beginning of the journey. Every action comes from and supports our core values and every action lays foundation or builds for the next action until we reach success. Commitment We are measured by our ability to make and keep our commitments. We make all commitments based on our vision and we state our commitments to each other and our customers to foster accountability. Accountability We hold ourselves and each other accountable for our collective company and individual professional goals based on our vision for success. We individually take ownership of all issues and we are dedicated to following them through to a successful resolution. We act as mentors, coaches, peers and partners to help each other accomplish our goals without judgment or fear of reprisal. Personal Responsibility As a matter of personal honor, we choose our course based on our belief in a desired outcome not based on the circumstances at hand. No matter what is occurring in the moment, our determination to maintain the appropriate attitude will determine our eventual success. We see the world with new and clear eyes knowing that our honor is our highest calling.
Harry Norman, Realtors® is a subsidiary of the Berkshire Hathaway affiliate, HomeServices of America, Inc., the nation’s second largest real estate service provider. Harry Norman, Realtors® is proud to be a member of a well-established and internationally regarded corporate family. HomeServices is committed to a one-stop-shopping philosophy, which covers the consumer experience from contract to closing and represents the company’s dedication to streamlining and simplifying the homeownership process. The success of HomeServices is based on the creation of a unique values-based company culture, honored by all who work within HomeServices’ family of companies. We are proud to share our core values of integrity, compassion and commitment to excellence, so that we continue to: • Do what is ethical at all times for our clients - by honoring commitments, respecting confidentiality, demonstrating accountability and being at all times fair and consistent in real estate, mortgage, title and insurance. • Strive for professional excellence, through creating and implementing the most innovative technological and informational programs for HomeServices’ professionals, in order for them to meet the changing needs and wants of their customers. • Honor and utilize both leadership and teamwork to achieve a unifying, positive customer experience. HomeServices’ vision is to create an exceptional real estate services experience for the customer. To do this, Harry Norman, Realtors® is dedicated to exceeding each customer’s expectations of an exceptional real estate transaction.
www.HarryNorman.com • Equal Employment Opportunity | 6
Harry Norman, Realtors® Marketing Tools · Famous Yard Sign synonymous with quality service · Harry Norman HOME, 4-color fine properties magazine · Harry Norman HOME insert, 4-color properties newspaper insert · Harry Norman, Realtors® Customer Postcard Program · HNR XpressDocs: online resource including flyers, postcards, brochures, etc · PromoShop: online promotional and gift marketing items · AJCHomefinder.com, Realtor.com & Trulia.com internet advertising · Atlanta Journal-Constitution, Atlanta Business Chronicle and Neighbor Newspaper advertising · VoicePad 24-Hour property information hotline · Marketing presence in local, national and international magazines · On-line marketing through the all new www.harrynorman.com · RELO® National Home Search participants nationwide · Cooperative sales through two multiple listing services (FMLS, MLS) · Exclusive Atlanta affiliate of Christie’s Great Estates® · Member of Leading Real Estate Companies of the World® · Charter Member of The Realty Alliance · Charter Member of Luxury Portfolio™ · Board of Regents Atlanta, Who’s Who in Luxury Real Estate™ · Open house campaigns · Sales meeting and agent open house/caravan promotion · Property staging and showcasing recommendations · Photography enhancements · Virtual Tours · Inside.LeadingRE school and area information · In-house promotional materials · Comparative Marketing Analysis Since 1930, Harry Norman, Realtors® has provided cutting-edge marketing tools that successfully find buyers for Atlanta properties.
www.HarryNorman.com • Equal Employment Opportunity | 7
Harry Norman, Realtors is the exclusive Atlanta affiliate of Christie’s Great Estates®, a wholly owned subsidiary of Christie’s, the world’s finest art auction house. Christie’s is the largest network of real estate brokers dedicated to the marketing and sale of important properties. The network comprises of more than 900 real estate offices and nearly 36,000 sales associates in more than 40 countries. The combined annual sales volume of all affiliate real estate companies is approximately $128 billion. Published quarterly, Christie’s Great Estates® has a worldwide circulation over 100,000 and an estimated readership of one million. www.ChristiesGreatEstates.com
Luxury Portfolio Fine Property Collection® is the luxury extension of Leading Real Estate Companies of the World™, dominated by many of the world’s most powerful independent luxury brokerages. With membership of over 250 firms, Luxury Portfolio continues to grow, selectively gaining members throughout the world, offering the only luxury real estate website that is translated into multiple languages and displays property values in over 20 currencies. www.LuxuryPortfolio.com
Created by Who’s Who in Luxury Real Estate™, the Board of Regents™ is Luxury Real Estate’s exclusive network of 115 leading brokerage firms throughout the Americas, Canada & Europe. The group was developed from a need within the industry for leadership among the best firms in the business. Membership in the Board of Regents™ is by invitation only and exclusive to one firm per market area. www.regents.com
Who’s Who in Luxury Real Estate™ represents a network of more than 1,800 top brokerages of luxury real estate from around the world. The network includes 5,411 sales offices and 89,920 agents in 65 countries. Each member is carefully selected based on the company’s established reputation for performance, experience with high-end properties and quality service. The award-winning website www.LuxuryRealEstate.com currently provides access to over 60,000 for-sale luxury properties around the world. www.harrynorman.com
Harry Norman, Realtors ®
Luxury Marketing Initiatives Harry Norman, Realtors® HOME Magazine This fine homes magazine is the exclusive collection of Harry Norman's premiere properties offering only two-page, full and half page layouts with a targeted circulation of 25,000. This luxury publication is printed twice a year. Agents who contribute a listing are also featured on a separate page with their name and picture. Harry Norman, Realtors® HOME Insert Harry Norman, Realtors® latest venture is an oversized, stand alone publication featuring glossy, full-color, professional photography with a distribution of 110,000 copies per issue three times a year in the Northside Neighbor and Atlanta Business Chronicle newspapers. Christie's Great Estates® Magazine Quarterly publication with various advertising opportunities. Luxury Real Estate Magazine Premiere publication featuring 350 exclusive properties throughout the world. 50,000 copies per issue are circulated to key luxury recipients. Wall Street Journal Banner ads with Christie's, LuxuryRealEstate.com and Luxury Portfolio Many other options are available for your luxury properties through our corporate luxury department. www.HarryNorman.com • Equal Employment Opportunity | 9
www.HarryNorman.com Harry Norman, Realtors® is committed to leading the way in providing you the technological resources you need. Harry Norman, Realtors® agents are offered personal and fully customizable websites on www.HarryNorman.com.
Advantages for buyers:
Advantages for sellers:
• Search more than 100,000 area listings of multiple listing services located throughout Georgia and North Carolina • Search nationally and globally through our affiliation with Leading Real Estate Companies of the World® • Apply online for a mortgage • Determine how much you can afford with our mortgage calculator • Search for Open Houses • Obtain step-by-step information on the buying process
• More than 156,000 visitors per month • Exposure for your home with direct access to our site from more than 700 Leading Real Estate Companies of the World® affiliated companies across the country and around the world • User-friendly search brings more buyers to your home • Your open house listed and searchable • Step-by-step information on the selling process • Direct connection with your agent and access to website activity information on your property
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Harry Norman, Realtors® listings appear on ajchomefinder.com!
Property Detail Page
When listing your property with Harry Norman, Realtors®, not only will your home appear on Atlanta’s best real estate website - HarryNorman.com - but it will also automatically appear on ajchomefinder.com. This is just another way in which we expose your property on the internet to buyers actively searching for homes.
ajchomefinder.com Annual Stats for 2010 Total Visits 3,651,918 Average Pages per Visit 12 Total Page Views 43,731,754 ajc.com Websites*: # 1 Local Atlanta Website
* ajc.com sites include: ajc.com, ajchomefinder.com, accessatlanta.com and all ajc classifieds sites
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Harry Norman, Realtors® proudly announces the NEW features of REALTOR.com® Company Showcase beginning June 1, 2009 (at no cost to you)
www.Realtor.com More powerful call-to-action
More integrated personal branding and contact information
Stand out with larger gallery photos
Better placement of Company Brand
Upload full motion video
Stronger open house alerts Display virtual tour
Engage consumers with custom property description
Automatically promotes your 3 most similar listings
Drive more sales with a more robust lead form
Why are Company Showcase Listings better than before? Why are Company Showcase Listings better than before?
• Consumers spend 70% more time viewing them on • Nearly half of consumers believe the agent knows • Consumers spend 70% more time viewing them on the results page the results page1 “how to sell”2
• Two-Thirds of respondents remember the broker/real estate agent information after viewing
• Nearly half of consumers perceive Showcase Listings as nicer homes • Two-Thirds of respondents remember the broker/real • Over 80% of consumers say that Showcase Listings 2 estate agent information after viewing the are more attention grabbing • Nearly half2 of consumers believe agent knows “how to sell”
• Over 80% of consumers say that Showcase Listings are more attention grabbing Source: Eyetools Study for Move, Inc. 3/14/08
• Nearly half of consumers perceive Showcase Listings 1 Source: Eyetools Study for Move, Inc. 3/14/08 as nicer homes2
Customer proof points; 4 Mar08 OTX 2Source: Source: Customer proof points; 4 Mar08 Classic Arrowhead Effectiveness Study
Classic Arrowhead Effectiveness Study
www.HarryNorman.com • Equal Employment Opportunity | 12
The Power of VoicePad®! Your Agent has invested in the most innovative and powerful tool to sell your home - VoicePad®! An endless number of prospects and agents will drive by your home every week. VoicePad enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile phone. It’s fast and efficient. Even Spanishspeaking inquiries can immediately access property information, eliminating possible language barriers. More inquiries = More showings = Faster sale at the highest price VoicePad makes it easy for potential buyers and their agents to learn about the wonderful features of your home. Your home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 150 million US cellular phone users to deliver information on your home. Agents can use VoicePad to find out the MLS ID, price, stats or to schedule a showing of your home on the spot. VoicePad combines the internet, signage and print into a potential sales tool The same VoicePad “Info 24/7” on your yard sign can be used in print advertisements and on the internet. Prospective buyers, who are in the infancy of their home search, may comfortably acquire information before they engage an agent – eliminating the “intimidation factor”. Your agent is notified IMMEDIATELY of all inquiries and voicemails on your home. So, when a buyer is ready to see your home, they can IMMEDIATELY connect with your agent. Also, with VoicePad’s extensive reporting, you’ll know which advertising source originated the sales inquiry on your home.
www.HarryNorman.com • Equal Employment Opportunity | 13
Market Tracker Demonstrate Local Market Expertise. In today’s competitive market, gathering new leads, building long-term relationships and positioning yourself as an industry expert are essential elements to successfully growing your business. With Market Tracker, Harry Norman, REALTORS® newest online real estate tool, you now have a quick, easy, and automated way to communicate current real estate trends with your contacts, on a regular and ongoing basis.
Agent Name Harry Norman, REALTORS® 532 E. Paces Ferry Road Suite 300 Atlanta, GA 30305 Phone: 404-504-7300 Offcie: 404-504-7300
Market Tracker provides the information your prospects and clients are most interested in – real estate information specific to their area. When you sign your client up to receive the monthly Market Tracker reports, you are providing them with exclusive access to real estate information based on analyzed data from FMLS. Best of all, the email reports are branded for Harry Norman, REALTORS® and include your name, photo, and contact information every time. With every Market Tracker Report you can provide: ▶ Active and Sold FMLS data with key market comparables ▶ A wide array of graphically-depicted local market trends and detailed tables with summary statistics containing: - Average Selling Price - Absorption Rate - Properties on the Market - Sold Units
After you’ve signed-up a client or prospect, Market Tracker requires no additional effort on your part. First-time client reports are generated and emailed within 15 minutes of creating a new account. Subsequent reports are automatically updated and emailed to your enrolled clients on the 10th of every month.
Market Tracker is an easy and maintenance-free way for you to create a memorable first impression and consistently follow-up with your prospects until they are ready to transact. To get started with Market Tracker, sign up for one of our online training webinars! See reverse for details.
TESTIMONIALS "Market Tracker, along with RealValuator and other tools HNR provides its agents, certainly gives us a competitive advantage over our competition. We can show to our clients, in meaningful detail, local market conditions. This allows them to not only decide on an accurate list price, but also whether an offer is appropriate." -Craig H. Christie, HNR Sandy Springs Office "Extremely well thought-out; data intensive but Well-presented. I plan to send to every client, current and past, planning to further impress with a product of value. MANY thanks for the offering. I expect it to be a real differentiator for us as agents and a company." -Lynn Odum, HNR North Fulton Office "I am so excited about this tool! I can hardly wait to use it." Denise A. Joiner, HNR Buckhead North Office
"This is exactly the kind of information buyers and sellers are looking for and expecting from us. To have it at our disposal for “every area” will be an invaluable resource." -Donna Augello, HNR Atlanta Perimeter Office "My out of state homeowners loved it. Since they weren’t in Atlanta anymore, reading and seeing the charts helped these clients truly understand what was going on in their neighborhood. It reiterated what I was trying to have them understand. Thank you. It even helped with a price reduction!" -Madeline S. Sater, HNR Buckhead Office "Market Tracker helps keep you abreast of the market in any given area. It’s easy to read and it’s a great tool to provide to clients as an education piece." -Jeanette Alphin, Career Services
www.HarryNorman.com • Equal Employment Opportunity | 14
MARKET TRACKER - June 2011 Welcome to Market Tracker, an exclusive report that informs you of residential real estate trends within your selected area. Market Summary below offers a look at sales activity for the prior month and year, along with current and past year to date statistics. The four graphs provide different aspects of the real estate market. Average Price (x 1000), looks at the past year and half average costs: Average
Kyle Orr Hinson Harry Norman, Realtors速 3405 Piedmont Road Atlanta GA, 30305 Phone: 404-626-7358 Office: 404-814-9000
Sold (Sold), Average Asking (Asking) and Average Unsold (Unsold). The Absorption Rate, looks at the past year's monthly supply of inventory. Properties on the Market show the number of properties listed in different price ranges. Sold Units compares the sold units per price range compared to the prior year. Calculations based on Residential Detached data from FMLS . The Market Tracker provides an overview of your current market conditions. Please contact me if you would like more information.
MARKET SUMMARY - Sandy Springs # of Listings Listing Price # of Sold Listings Avg. Selling Price Avg. Days on Market
June 2011 June 2010 107 112 $776,887 $849,636 55 50 $598,990 $560,974 162 147
Percent Change -4.46% -8.56% 10% 6.78% 10.2%
Year-to-Date 2011 635 $739,888 229 $558,255 162
Year-to-Date 2010 758 $815,342 219 $551,549 136
Percent Change -16.23% -9.25% 4.57% 1.22% 19.12%
The statistics presented in the Market Tracker are compiled monthly based on FMLS data. Due to possible reporting inconsistencies, Days on Market (DOM), average prices and absorption rate should be used to analyze trends only. The Market Tracker is solely for your personal, non-commercial use in buying or selling a property and is deemed reliable but not guaranteed and should be verified. All representations and warranties regarding the information are disclaimed. Reproduction or any other use is prohibited.
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Harry Norman, Realtors® Corporate & Consumer Business Services We offer specialized services for individuals, families and corporations. No matter how small or large your needs are, Harry Norman, Realtors® Corporate & Consumer Business Services Division will customize a package to suit your needs. No one knows Atlanta real estate better than Harry Norman, Realtors®. The oldest and largest independent residential real estate firm in the metropolitan area, we have been helping people make Atlanta home since 1930. Harry Norman, Realtors® Corporate & Consumer Business Services division is also the first Georgia company to be awarded the RELO® Quality Certification, the first designation in the relocation industry to quantify and qualify what true relocation excellence means. As members of Leading Real Estate Companies of the World®, the largest relocation/real estate services network of independent brokers in the industry, we can put you in touch with a real estate firm in your destination city – assuring you the same high quality of service you expect from Harry Norman, Realtors®. Leading Real Estate Companies of the World® members are handpicked for the commitment to their customer’s satisfaction, providing you the finest service in the industry. Among the many benefits of our membership with Leading Real Estate Companies of the World® is the national search engine, RELO® Home Search, that allows perspective buyers around the country to view your home listed with Harry Norman, Realtors®. As soon as your home is posted on our website, it is immediately accessible from the websites of top real estate firms in the country and in over 25 countries worldwide. Relocating out of Atlanta? Speak to your sales associate or contact our Relocation Division directly to obtain a no-cost recommendation to a reliable Realtor® in your destination city. As a member of Leading Real Estate Companies of the World®, we can refer you to one of more than 120,000 sales associates in 4,700 offices. Leading Real Estate Companies of the World® members have annual sales in excess of $380 billion – more sales than any national franchise real estate firm. Best of all, you will be dealing with Realtors® who exemplify the same dedication to service as Harry Norman, Realtors®.
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As an affiliate of the prestigious Leading Real Estate Companies of the World® network, we are proud that our organization produced more home sales volume in 2010 than any national real estate network, nearly $225 billion representing 800,000 transactions. Those connections make us a national and global — not just local — real estate company working on your behalf.
More u.s. hoMe sales voluMe in 2010 than any national real estate brand Volume shown in billions of dollars 250
550 Firms 4,600 oFFices 140,000 associates 30 countries
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$225 billion in
leading real estate Companies of the World
leading real estate Companies of the World® Coldwell banker re/MaX Prudential Century 21 Keller Williams sotheby’s era realty executives better homes & Gardens real living
annual home sales 50
* Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2010 production.
© 2011 Leading Real Estate Companies of the World. All Rights Reserved. C–Sales Volume. 05.11
Our Family is Here to Serve Your Family The Harry Norman, REALTORS® Family of Services When purchasing a home customers can rely on HomeServices Lending’s extensive resources and capabilities to answer unique financing requirements. HomeServices Lending, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. For more information, visit www.harrynorman.com or https://www. homeloans.com/loans/hslga1/index.page As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of their team of trusted advisers. For more information, call 404-943-1899. Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon LLC is a law firm at the forefront of the real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404504-8700 or visit www.campbellandbrannon.com. Moving made easy. All connect is a free service that not only helps you find the best home services deals in your area; we also manage the process of getting them all connected. Allconnect provides you with a detailed list of plans available for your home address from over 200 nationally recognized partners. www.harrynorman.com/allconnect.
One less thing to worry about.
Get the peace of mind an American Home Shield Warranty provides. Harry Norman, REALTORS has partnered with American Home Shield Warranty to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. www.harrynorman.com/HomeWarranty
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Agent Start-up Costs You will have the following provided to you for no additional charge:
• Desk in a Harry Norman, Realtors® office
• Continuous advertising on realtor.com, luxuryrealestate.com, trulia.com, frontdoor.com, fmls.com, ajchomefinder.com, luxuryportfolio.com, realestatejournal.com, leadingre.com, gamls.com, regents.com and harrynorman.com • Long distance calls to clients • Agent of the Month recognition and promotion • Collateral material for marketing purposes (for individual clients; see Office Manager for bulk quantities) • Black and white copies and printing for real estate business in workrooms • Name badge • Ongoing Continuing Education classes • Mentor Program & Coaching Program • Custom wooden estate signs (charged to agent if property closes) • Million Dollar Club application fee • Customized Harry Norman, Relators® closing portfolios for clients • Powerful affiliations with leading Real Estate Attorneys, Mortgage Lenders, as well as Property/Casualty Insurance Broker in-house • Marketing coordinator to assist with flyers, personal marketing materials, & monthly advertising • State-of-the-art computer workrooms with no monthly technology fees • Affiliations with Leading Real Estate Companies of the World®, Luxury Portfolio® and Christie’s Great Estates®
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Agent Start-up Costs The following expenses are the Agent’s responsibility (*all costs are approximate and do not include tax or applicable shipping charges): • Agent benefit fee $100 a month—see Summary • Georgia MLS Membership $20 a month • Career Starter Post-Licensing Course $150 (will be reimbursed upon first three closings) (New Licensees) • Local Board of Realtors Dues-Varies, per Board • Supra Key $50 activation fee, $106.89 biannually • FedEx & other shipping Per agent usage • Business cards $59 to $119 • Announcements $51 • New Georgia Real Estate License $170 • Renewal of Georgia Real Estate License $100 (online renewal) • Supplies in bulk (stationery, etc.) See Office Manager • Printing of color flyers $.35 each • First order of name decals and specialty decals $60 to $75 • Printing of personal marketing materials • Postage for personal marketing mailings
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Agent Benefit Fee Summary E & O Insurance Realtor.com Enhanced Listings Voicepad AJCHomefinder.com Enhanced Listings Digital Headshots Yard Signs and Lockboxes Personal eFax Number Direct Dial Number + Voicemail Personal Website Business Email (Microsoft Exchange) Technology Support Immobile Website Language Translator (12 Languages) ToolKitCMA Showing Time XPressDocs Christies Great Estates Affiliation LuxuryRealEstate.com/Regents Affiliation Luxury Portfolio Affiliation Checks Paid at Closing Color Copies at Discounted Rate
Monthly Retail Cost of Agent Benefit Package $662.10
Agent Cost $100.00 Per Month
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Office Environment and Equipment The (Your Office) is equipped with the best in support services and equipment including: Beautifully appointed reception area Three conference rooms - all with computer and shared printer for use with clients Meeting and training facility with projector and laptop. Additional training classes scheduled at the Career Services Center. Direct incoming phone lines with private numbers to agents’ desks and personal voicemail Covered and secured parking (office specific) Agent Computer Access includes: High-speed internet access (dedicated T1) Nine modern Intel based PCs up to 1.2 GHz Each computer has access to a high-speed color printer Wireless networking available to individual agent desks Personal agent website and email addresses Search access to both FMLS & MLS listings Microsoft Office Suite on all computers Additional Agent Resources Include: Office copies of FMLS map books, plat books & MLS books Two high-speed photo-quality copies (with email and scanning capabilities) Two high-speed fax machines with memory and scanning and emailing capabilities Handout materials for clients include Harry Norman HOME magazine, Atlanta area maps, Target Atlanta and Know magazines, various brochures regarding the Atlanta area, home warranties and vendors.
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Harry Norman, Realtors® Buckhead North Office
SVP, Managing Broker
Listing & Closing Coordinator
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Harry Norman, RealtorsÂŽ Buckhead North OFfice Linda Alcott Christy Anderson Lee Anderson Saint Anderson Beth Benedict Cary Blumenfeld Evelyn Bolanos Rosemary Bryant Rebecca Burns Parker Mary Clark Caldwell Betsy Candler Gena Claudel Marie Cloet Will Colby Lauren Core Connie Cousins-Baker Bill Culbertson Jan Curtis Doug David Kelley Davis Tillman Douglas Dan Edwards Cheri Felton John Foley Jane Freeman Randy Gibson - HomeServices
Russell Gray Janet Hardin Gail Haubenestel Brent Heckler Jim Henderson Angie Hinson - Staff Kyle Hinson Sherry Hoger Ginny Izydore Denise Joiner Forde Kay Necia Kelleher Madeleine Kotora Sandy Lamberth Paula Larson Dottie Lee - Staff Debbie LeShane Jason Light Bruce Lindsay Harry Marshall Kevin McGuire Katiti Mwebe Rob Owen - Staff Vennie Owen Alice Pettway Stuart Pliner
Nancy Purcell Anne Reddick JP Rios Michael Ross Diana Schilling Debbie Shay James Simons Jim Smith Natalie Spalding Rick Stewart Margie Stockton Sonya Suter JoLynne Szymanski Zoanne Taber Mandy Thompson Joan Trautman Teresa Waters Sally Wiggins Allison Williams Phillip Williams Cindy Zimmerman
Rob Owen, Senior Vice President & Managing Broker www.HarryNorman.com â€˘ Equal Employment Opportunity | 22
"Who Should I Ask..." Office Manager: Angie Hinson If you need assistance in the following areas: Checking in and out lockboxes Group Voicemail(s) Assisting agents with office computer malfunctions Sales meeting caravan sheets (every Tuesday at 9:30am) Agent Announcements Assist with agent printing orders-business cards, sign decals, wooden signs Farmer Sign Inventory Group emails for Agents to the Office/Other Harry Norman, RealtorsÂŽ Offices License renewal and collection of board dues Organizing and distributing office roster and phone list Order name plates and assign mailboxes New agent check-in and Office Orientation Office Manager Meetings, General Maintenance of Facility, Machines and Systems Recruiting Materials Agent Record Closing Folders Distributing Invoices to agents and Collection of account receivables Ordering supplies for office listing coordinator: Dottie Lee Switchboard Tidying and organizing reception area Coordinator of agents' responses for group events Create and maintain event sign-up sheets Conference room reservations Distribution of incoming faxes and packages Duty desk calendar Sort mail/postage meter maintenance Assisting agents with computer malfunctions Assisting agents with downloading and saving pictures onto the agent drive Listing input and modification in DPN, FMLS and MLS Make listing changes-prices, extended, re-list, etc
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"Who Should I Ask..." sales/closing coordinator: Dottie Lee If you need assistance in any of the following areas: Processing sales and closings in DPN (accounting software system) Distribution of agent commissions checks and volume/earnings updates Processing earnest money Monthly, quarterly and annual reports Notary public Completes and submits Million Dollar Club applications Marketing coordinator: If you need assistance in the following areas: Mail-out collateral: postcards, letters, flyers, advertisements etc Personalized marketing plans including resumes and website profile assistance Sales meeting agenda and slideshow (includes new listings, caravans and price reductions) Personalized CMA's and listing presentations Design and execution of personalized listing flyers and brochures Checking in and out digital camera Assisting agents with office computer malfunctions Group emails for agents to office/other Harry Norman, RealtorsÂŽ offices Birthday reminder emails to office Advertising for listing in newspapers, magazines, etc Checking in and out lockboxes Caravan submissions (deadline is 10am Monday) Open House submissions (deadline is 2pm Friday) marketing department resources include: Software includes: Adobe InDesign, MS Office Suite, Photoshop Elements, Publisher Exceptional quality listing presentation materials, custom tailored for individual presentation Output devices include laser printers, high-speed color printer & online accessible postcard printing
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Member Benefits Founded in 1910, the Atlanta Board of REALTORS® has been an instrumental factor in the growth of organized real estate in the state of Georgia for more than 100 years. With over 5,000 REALTOR® and Affiliate Members, the Atlanta Board is the largest local real estate organization in the state and has played a major role in the growth and development of the state license law and the Georgia Real Estate Commission.
Join now and take advantage of some of these great benefits today! Technology Helpline – New FREE Benefit Governmental Affairs – Protecting You and Your Industry REALTORS® Federal Credit Union Scholarship Money for Designations 18 Hours of CE Educational Seminars eLibrary – Thousands of new free ebooks and audio books (includes some best sellers) Field Guides – One-stop resource packages on dozens of subjects (technology, sales, marketing, investing, brokerage) - Ready to use for your clients! ■ Discounts – Through ABR, GAR and NAR (i.e. Dell, HP, etc.) ■ Events – Conventions, Trade Shows, Multi-Million Dollar Sales Club and more ■ ■ ■ ■ ■ ■ ■ ■
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Continued Technology Helpline – “New Free Benefit”
This is our most recent addition to the benefits of membership. This free service is now offered to all members of ABR. If you have any technology related issue whether it is your mobile device, laptop, desktop, printer, or other, contact the REALTORS® Technology Helpline to get assistance. There is no need to pay for this service anymore. To access, simply call 877.573.5611. Details »
Governmental Affairs – Protecting You and Your Industry
The Atlanta Board of REALTORS® is one of the most politically powerful local trade associations in metro Atlanta. The Board is the only local board in Georgia that employs governmental affairs staff to represent you and protect your interests. The Board not only keeps its members well informed about laws and regulations affecting the industry, but also shapes the formulation of those policies through professional lobbying, grassroots activism, and supporting the election of pro-REALTOR® local candidates through the Atlanta REALTORS® Political Action Committee. When you need help with a local governmental or political matter, it pays to have the Atlanta Board of REALTORS® in your corner. Follow Political Robert on Twitter »
REALTORS® Federal Credit Union
Recognizing the special financial services needs of REALTORS®, in 2008 NAR launched a virtual credit union specifically for REALTORS®. Start Banking with RFCU »
Scholarships for Professional Development
With the economy challenging everyone right now there is no need to let your professional development suffer. Take advantage of scholarship money available through the GAR Scholarship Foundation. All members are eligible and many receive a significant portion of their designation course funded. Details »
18 Hours of Free Continuing Education
Get up to eighteen (18) hours of free Continuing Education classes each year through the Georgia Institute of Real Estate (GIRE). Take advantage of this member service and you won’t have to pay for CE courses again. Additionally, members receive discounts on most classes offered at GIRE, including Designation and Certification courses. Visit YOUR Membership School - GIRE »
What’s a field guide? It’s a one-stop resource package on dozens of subjects (technology, sales, marketing, investing, brokerage, and much more). Stop working so hard to research and compile information when it has already been designed specifically for you. You have a question? Your client have a question? Your neighbor have a question? Just check out the field guides for up-todate information on most all of relevant topics for real estate. NAR Field Guides »
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Check out a wide variety of discounts available to you through your membership with ABR, GAR and NAR. Take a look: ABR : GAR : NAR.
Realizing that networking is a vital part of a successful career in real estate, the Atlanta Board of REALTORS® provides you with numerous opportunities for the entire real estate industry to come together. ■ Trade Show – Join more than 3,000 people attending Showcase each year. This show was developed to bring together the brokers and agents with the leading providers of products and services for the industry. ■ Annual Auction – Held in the spring each year. The Auction is the Board’s major fundraiser of the year and an exciting social event. Additionally, the money raised is used to support Habitat for Humanity. ■ Multi Million Dollar Sales Club Banquet – Held annually in March, the Board recognizes the sales production leaders of the previous year. ■ GAR Conventions & NAR Conventions.
GAR / NAR
Membership in the local Board also provides you with membership in the 30,000 member Georgia Association of REALTORS® (GAR) and the 1,100,000 member National Association of REALTORS® (NAR), the largest trade organization in the country. Visit: GAR : NAR.
Meeting Space and Research Room
The facilities at the Board Office include the Research Room, conference rooms, and our school, The Georgia Institute of Real Estate. We share facilities with the Atlanta Board of REALTORS® which provides you with additional staff and materials. The Research room gives you access to on-line data including plat maps, sales information, aerial maps, chain store directories, and more.
Member Roster & Labels
Mailing labels for the general membership and the Multi-Million Dollar Sales Club are available for print under the “Member’s Login” link located on the homepage. Once you’ve logged in, you may print the labels directly from there. Note: None of the board’s information is ever offered on disk or in electronic format.
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2012 Community Outreach Program: Benefiting the Foundation for Mitochondrial Medicine
Our office is very familiar with the face of a child who lives with mitochondrial disease. One of our Agent’s daughters & Office Manager’s granddaughters, Fannie Bradley Hinson, was diagnosed with mitochondrial disease in December of 2010. In just two short years, FMM’s groundbreaking treatment plan has resulted in remarkable progress for the three year old. Fannie Bradley now runs and dances when her family was once told she may never be able to walk. In May of 2012, our office came together in a philanthropic effort for FMM, and was proud to present the organization with a check for $2,500 toward future research and treatments. Harry Norman, REALTORS® is passionate about reaching out to the Atlanta community, and is grateful for the lives FMM has been able to impact.
Join Us For a Sales Meeting to Learn More!
Each Tuesday at 9:30 a.m., our team comes together to discuss market updates, success stories, new office listings, listings in the surrounding area, savvy marketing strategies and much more. Please feel free to join us at any of our meetings to learn more about what Harry Norman, REALTORS速 and Buckhead North has to offer. We would love for you to consider calling our office home!