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Tone and Voice....................2 Logo......................................3 Logo (correct usege)..........4 Logo (incorrect usege).......5 Color......................................6 Photography........................7 Logo Clear Space...............8 Promotional Items................9 Print Advertising..................10 Stationary Set......................11 Business Papers...................12 Web Set...............................13

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Tone and Voice

Logo Jackson Hinds Comprehensive Health Center did not have a logo so the mission was to create a logo that embodies the values, and ethics of the brand. Jackson Hinds strives to provide quality care for, underserved and uninsured citizens and families in central Mississippi and surrounding area.

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Typefaces Optimus Princpes Semi bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*()?<> Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*()?<> Century Gothic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%&*()?<>

The colored version of the logo is preferred if but if the budget does not allow for color black and white may be used.

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Jackson Hinds employs new techniques, processes and methods to enhance the delivery of care. â&#x20AC;¨

Jackson Hinds Demonstrates honest, positive and ethical behavior, no one is ever turned away from the services of Jackson Hinds. Jackson Hinds values all its patients regardless of income and race.

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Jackson Hinds saves community resources by providing patients with more effective, cost-efficient care and reducing inappropriate use of local emergency rooms.

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As the largest provider of primary health care services to the poor, uninsured and underserved population in central Mississippi, the prime objective of Jackson Hinds is to eliminate disparities in health care access for these groups, which often fall between the gaps of private insurance and personal income.

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Dedicated Style Guide 3


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Logo (Incorrect Usege)

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Logo (Correct Usege)

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These photos represent the essence of the three key tenets for the brand.

C: 85 R: 28 M: 50 G: 117 Y: 0 B: 188 K: 0 H: 206 HEX: 1C75BC

C: 50 R: 141 M: 0 G: 198 Y: 100 B: 63 K: 0 H: 84 HEX: 8DC63F

C: 100 R: 0 M: 0 G: 166 Y: 100 B: 81 K: 0 H: 148 HEX: 00A651

C: 15 R: 190 M: 100 G: 30 Y: 90 B: 45 K: 10 H: 354 HEX: BE1E2D

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C: 100 R: 0 M: 0 G: 174 Y: 0 B: 239 K: 0 H: 196 HEX: 00AEEF

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C: 53 R: 110 M: 0 G: 203 Y: 18 B: 211 K: 0 H: 183 HEX: 6ECBD3

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These colors represent the color palette for the logo and cannot be altered in anyway.

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Photo Examples

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Color Palette

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Alternative logo colors may be used on items when feasible.

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The logo should never be reproduced smaller than it would be legible.

Items such as tot bag, key chains, and stress balls asused to promote Jackson Hinds Comprehensive Health Center

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A minimum clear space equals to the capial letter height of the â&#x20AC;&#x153;Jâ&#x20AC;? of the logo must be maintained at all times around the logo. Logotype should never be used without the presences of the logomark.

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Logo Clear Space

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Print Advertising

Stationary Set

Ad shown is designed to fit 11x17 poster, but can be altered to fit other publications. Jackson Hinds COMPREHENSIVE HEALTH CENTER 3502 West Northside Drive

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601-362-5321 • 601-364-5159 • www.jackson-hinds.com

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Jackson Hinds Comprehensive Health Center • 3502 West Northside Drive Jackson, MS 39213

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Jackson Hinds COMPREHENSIVE HEALTH CENTER

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Jackson, MS 39213

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3502 West Northside Drive Jackson, MS 39213 601-362-5321 • 601-364-5159 • www.jackson-hinds.com

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Jackson Hinds COMPREHENSIVE HEALTH CENTER

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Web Site

Web Site

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The purpose of this commerical is to promote the services of Jackson Hinds Comprehensive health Center. The 50 second commerical will feature a voice over, fades-in and fade-outs.

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Complete style guide for Jackson Hinds Comprehensive Health Center  

Complete style guide for Jackson Hinds Comprehensive Health Center

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