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ATLAS

WATER OWNERSHIP A LOOK AT WATER AND BIG CORPORATIONS

ASHLEY MOORE 2013

PRINTED IN LINCOLN NEBRASKA ASHLEY MOORE 2013


FOREWORD BY STACY ASHER

Assistant Professor of Art Advanced Graphic Design Fall 2013 MAPPING FOR A NARRATIVE ATLAS During the Fall Semester 2013 at the University of NebraskaLincoln, students of “Advanced Graphic Design and Design Studio 421 / 426” authored a collection of maps, charts and diagrams that centered around the concept of “Water and System.” Each designed artifact addressed aspects of individual design research and illustrates various methods of investigation. Projects engaged students in the invention of unique graphic systems that visualize information about water. The designs represent quantitative and qualitative narratives and illustrate individual perspectives and interests. These visual displays of water and system were compiled into an atlas — a book of maps, charts, illustrations or diagrams united by the subject of water and system. The atlas represents a coordinated body of methods, a scheme or plan of procedure that was used to organize data from design research. Various production methods were considered and students were encouraged to explore a wide variety of media and design strategies. These methods were evaluated on their effectiveness as generators of visual information with respect to their project goals and intended meanings.


TABLE OF CONTENTS IT’S A PROCESS IMAGE LIBRARY THE ZINE

PROJECT ONE MAPPING DESIGN RESULTS

PROJECT TWO RESEARCH DESIGN RESULTS


IT’S A PROCESS STEPS TO FINDING AN IDEA/CONCEPT FOR THE ATLAS

Step one to this project was collecting 200 images of water for inspiration. Looking at water around me made me realize that it is everywhere. I struggled, at first, chooising exactly what I wanted to focus on. I seperated my images into categories: 1) Water as a PROBLEM 2) Water and MOBILITY 3) Water and WEALTH 4) Water as HABITAT 5) Water as NOURISHMENT This helped me focus onto a small amount of subjects. This chapter will focus on my concept building.


IMAGE LIBRARY As I said before, I collected 200 images of water. !00 of the images were ones that I took myself, the other 100 were found on the internet. I was lucky to go on a vacation in Arkansas during this span of the project, it helped me expand my image collection with different locations. I noticed that my work location, Walmart, fit into all of these categories. This begun project one.


THE ZINE A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine I used the zine to further explore my ideas of water in Walmart. I collected lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the blueprint infomration. But it was interesting to say the least.


The final product is a collection of written notes, photographs, and maps collected at my Walmart in Lincoln, Nebraska. I noticed that my work location, Walmart, fit into all of these categories. This begun project one.


PROJECT ONE WALMART AND WATER

After locking down a subject to focus the design on, I began working on project one. The idea would be to look at water locations in Walmart. I first had to make a map of the store, because a current one did not exist. This required walking around, taking notes, and designing.


MAPPING For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.


Walmart Water

& Paper GoodsPets Stationary Fabric Chemicals Grocery/Candy GROCERY

Pharmacy

Shoes

PRODUCE BAKERY/DELI

Tire Lube Express Outdoor Sporting Goods

Boys Intimates

Home Decor Living Toys

Cosmetics Jewlery

Self Checkout

Hardware

Girls

Baby Mens

Health and Beauty

Electronics

Ladies Wear

Checkout

Seasonal and Celebrations

McDonalds Walmart Services

Restrooms

Vision Center

Cost Cutters

Lawn and Garden

To start, I just went into Adobe Illustrator and made a quick and simple map of the store. I would use it to mark locations of water while I walked around the store.


WALMART AND WATER STORE #1943 SEPTEMBER 2013

DESIGN

PHOTO CENTER

STATIONARY FABRIC

A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and PAPER GOODS CHEMICALS images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine

RESTROOMS

WATER LOCATIONS

HARDWARE

ELECTRONICS

PETS

WELLNESS/NOURISHMENT

TIRE LUBE EXPRESS

GROCERY CANDY

BABY

GIRLS

ENTERTAINMENT/WEALTH

OUTDOOR SPORTING GOODS

I used the zine to further explore my ideas of water in Walmart. I collected GROCERY PHARMACY lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the

MENS

HABITAT

BOYS HOME DECOR LIVING

blueprint infomration. But it was interesting to say the least.

HEALTH AND BEAUTY

SHOES

SYSTEM

INTIMATES

MOBILITY TOYS

COSMETICS

LADIES WEAR

JEWELRY

PRODUCE

BAKERY/DELI

CHECKOUT

SELF CHECKOUT

SEASONAL AND CELEBRATIONS

Photo Center STATIONARY FABRIC

MCDONALD’S

PAPER GOODS PETS CHEMICALS

STATIONARY

ELECTRONICS

WALMARTFABRIC SERVICES

GROCERY/CANDY

BABY

GROCERY

MENS

PHARMACY

COST CUTTERS

VISION CENTER

HARDWARE

RESTROOMS

LAWN AND GARDEN PAPER GOODS PETS CHEMICALS

TIRE LUBE EXPRESS

GIRLS

SHOES

PRODUCE

BAKERY/DELI

MCDONALD’S

SELF CHECKOUT

106 WALMART SERVICES

391

232

AVERAGE WEEKLY SALES LADIES WEAR BOTTLED WATER - AUGUST CHECKOUT

SEASONAL AND CELEBRATIONS

SAM’S PURIFIED 24 PACK RESTROOMS

VISION CENTER

GROCERY CANDY

INTIMATES

COST CUTTERS

GREAT VALUE 35 PACK

NESTLE PURE LIFE 24 PACK

TOYS

AVERAGE ANNUAL REVENUE

COSMETICS JEWLERY

ELECTRONICS

HARDWARE

OUTDOOR SPORTING GOODS

BOYS HOME DECOR LIVING

HEALTH AND BEAUTY

Restrooms

BABY

4700 NORTH 27TH STREET GROCERY PHARMACY 8700 ANDERMATT DRIVE

HEAL TH AND 3400 NORTH 85TH STREET BEAUTY

LAWN AND GARDEN

0

50

MENS

BOYS

SHOES

SP

INTIMATES

LADIES WEAR

JEWLERY

150

HUSKER GAMEDAY

HOME DECOR LIVING

COSMETICS 2501 GRAINGER PARKWAY PRODUCE 100

GIRLS

AVERAGE DAY

50,000

200

80,000

MILLION DOLLARS BAKERY/DELI

MCDONALD’S

= 2,000 CUSTOMERS SELF CHECKOUT

CHECKOUT

SEASONAL AND CELEB


DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: SANSUMI

SANSUMI • SANSUMI DEMIBOLD • SANSUMI ULTRALIGHT I chose Sansumi because it looks similar to Walmart’s typeface without being too obvious. Also, there are a lot of variations avaliable.

COLOR SCHEME: Blue to reference Walmart and also water. A soft gradient for the background


WALMART AND WATER STORE #1943 SEPTEMBER 2013

PHOTO CENTER

STATIONARY FABRIC

PAPER GOODS CHEMICALS

RESTROOMS

ELECTRONICS

PETS

WATER LOCATIONS

HARDWARE

WELLNESS/NOURISHMENT

TIRE LUBE EXPRESS

GROCERY CANDY

BABY

GIRLS

ENTERTAINMENT/WEALTH

OUTDOOR SPORTING GOODS

GROCERY

PHARMACY

MENS

HABITAT

BOYS HOME DECOR LIVING

HEALTH AND BEAUTY

SHOES

SYSTEM

INTIMATES

MOBILITY TOYS

COSMETICS

LADIES WEAR

JEWELRY

PRODUCE

BAKERY/DELI

SELF CHECKOUT

CHECKOUT

SEASONAL AND CELEBRATIONS

MCDONALD’S

WALMART SERVICES

RESTROOMS

106

391

232

SAM’S PURIFIED 24 PACK

GREAT VALUE 35 PACK

NESTLE PURE LIFE 24 PACK

LAWN AND GARDEN

AVERAGE ANNUAL REVENUE

AVERAGE WEEKLY SALES BOTTLED WATER - AUGUST

COST CUTTERS

VISION CENTER

4700 NORTH 27TH STREET

AVERAGE DAY

HUSKER GAMEDAY

50,000

80,000

8700 ANDERMATT DRIVE

3400 NORTH 85TH STREET

2501 GRAINGER PARKWAY 0

50

100

150

MILLION DOLLARS

200 = 2,000 CUSTOMERS


HOME DECOR LIVING HEALTH AND BEAUTY

COSMETICS

RESULTS PRODUCE

HEALTH AND SHOES BEAUTY

BAKERY/DELI BAKERY/DELI INFOGRAPHICS AND STORESELF MAP

MCDONALD’S

BAKERY/DELI SELF CHECKOUT CHECKOUT

MCDONALD’S

SHOES INTIMATES

COSMETICS LADIES WEAR LADIES WEAR JEWELRY JEWELRY

CHECKOUT

CHECKOUT SELF CHECKOUT

SYSTEM

TOYS

MOBILITY

MOBILITY

MOBILITY

TOYS

CHECKOUT SEASONAL AND CELEBRATIONS SEASONAL AND CELEBRATIONS SEASONAL AND CELEBRATIONS

COST CUTTERS COST CUTTERS WALMART VISION CENTER SERVICES VISION CENTER VISION CENTER RESTROOMS RESTROOMS

232

50

HUSKER GAMEDAY

3400 NORTH 85TH STREET 3400 NORTH 85TH STREET 3400 NORTH 85TH STREET

2501 GRAINGER PARKWAY 2501 GRAINGER PARKWAY2501 GRAINGER PARKWAY

NESTLE PURE LIFE NESTLE 24 PACK PURE LIFE 24 PACK NESTLE PURE LIFE 24 PACK 0

AVERAGE HUSKER DAY GAMEDAY HUSKER AVERAGE GAMEDAY DAY

8700 ANDERMATT DRIVE 8700 ANDERMATT DRIVE8700 ANDERMATT DRIVE

GREAT VALUE 35GREAT PACK VALUE 35 PACKGREAT VALUE 35 PACK 391

AVERAGE DAY

LAWN AND GARDEN

4700 NORTH 27TH STREET 4700 NORTH 27TH STREET 4700 NORTH 27TH STREET

24 PACK PURIFIED 24 PACK SAM’S PURIFIED 24 PACK 106 SAM’S PURIFIEDSAM’S 106

232

COST CUTTERS LAWN AND GARDEN LAWN AND GARDEN

AVERAGE ANNUAL REVENUE

AVERAGE ANNUAL REVENUE

AVERAGE ANNUAL REVENUE

232 391

SYSTEM

LADIES WEAR

AVERAGE WEEKL AVERAGE Y SALES WEEKLY SALES AVERAGE WEEKLY SALES BOTTLED WATER BOTTLED - AUGUST WATER - AUGUST BOTTLED WATER - AUGUST

391

SYSTEM

INTIMATES

MCDONALD’S

WALMART SERVICES WALMART SERVICES RESTROOMS

106

HOME DECOR LIVING

TOYS

COSMETICS

JEWELRY PRODUCE

PRODUCE

HEALTH AND SHOES INTIMATES BEAUTY

HOME DECOR LIVING

0100

50 150

100 200 0 150

MILLION DOLLARS MILLION DOLLARS

50,000

50200

100

150

MILLION DOLLARS

50,000 80,000

80,000 50,000

80,000

200 = 2,000 CUSTOMERS = 2,000 CUSTOMERS

= 2,000 CUSTOMERS

WATER BOTTLE SALES

STORE REVENUE

AVERAGE CUSTOMER COUNT

Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.

Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.

Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand.


WALMART AND WATER STORE #1943 SEPTEMBER 2013

PHOTO CENTER

STATIONARY FABRIC

PAPER GOODS CHEMICALS

RESTROOMS

ELECTRONICS

PETS

WATER LOCATIONS

HARDWARE

WELLNESS/NOURISHMENT

TIRE LUBE EXPRESS

GROCERY CANDY

BABY

GIRLS

ENTERTAINMENT/WEALTH

OUTDOOR SPORTING GOODS

GROCERY

PHARMACY

MENS

HABITAT

BOYS HOME DECOR LIVING

HEALTH AND BEAUTY

SHOES

SYSTEM

INTIMATES

MOBILITY TOYS

COSMETICS

LADIES WEAR

JEWELRY

PRODUCE

BAKERY/DELI

SELF CHECKOUT

CHECKOUT

SEASONAL AND CELEBRATIONS

MCDONALD’S

WALMART SERVICES

RESTROOMS

106

SAM’S PURIFIED 24 PACK

A water system means something like the sprinklers in the produce area, or the bathrooms in the store. GREAT VALUE 35 PACK 232 391 NESTLE PURE LIFE 24 PACK

LAWN AND GARDEN

AVERAGE ANNUAL REVENUE

As you can see from the key to the right of the AVERAGE map, waterWEEKL sepa- Y SALES BOTTLED WATER - AUGUST rated into five categories; Wellness/Nourishment, Entertainment/Wealth, Habitat, System, and Mobility.

COST CUTTERS

VISION CENTER

4700 NORTH 27TH STREET

AVERAGE DAY

HUSKER GAMEDAY

50,000

80,000

8700 ANDERMATT DRIVE

3400 NORTH 85TH STREET

2501 GRAINGER PARKWAY 0

50

100

150

MILLION DOLLARS

200 = 2,000 CUSTOMERS


PROJECT TWO THE BIG TEN CONFERENCE AND WATER

After locking down a subject to focus the design on, I began working on project one. The idea would be to look at water locations in Walmart. I first had to make a map of the store, because a current one did not exist. This required walking around, taking notes, and designing.


For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.


RESEARCH A zine; (an abbreviation of fanzine, or magazine) is most commonly a small circulation self-published work of original or appropriated texts and images usually reproduced via photocopier. http://en.Wikipedia.Org/wiki/zine I used the zine to further explore my ideas of water in Walmart. I collected lots of material from around my store. I was even allowed access to the store’s original blueprints and sale records. However, I did not use the blueprint infomration. But it was interesting to say the least.


For me, this was a huge part of project one. My entire idea was based off of these water locations. It took me several hours (and a few fifteen minute breaks while at work) to complete this process. I decided that I would only map the “literal� water locations, meaning that the tag specifically mentioned water in some way. I also mapped according to what a cashier would have access to. I could not get back into the bakery or meat department, but neither could a customer. So, I thought this was a good solution.


DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: ITC Avant Garde Gothic Std

Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic This typeface is clean, simple, and easy-to-read. I thought that it complimented all of the brands that I was trying to incoporate into my infographic. The san-serif is professional and modern. Also, there are many weights and variations avaliable in this typeface. This helped set up heirarchy.

p i h s r e n w O r e t Wa =

=


COLOR SCHEME: Just as the big corporations control the water sales at universites, they also controlled the color choices of my design. From left to right: Coca Cola red Pepsi blue Big10 Conference blue Accent colors: Black and light blue


DESIGN Wallmart has a lot of it’s own branding regulations. We all know the famous Walmart blue and yellow. I did not want to be super obvious with my design choices. I did not want it to scream Walmart, but I wanted the viewer to make a visual connection to the brand. TYPEFACE CHOICE: ITC Avant Garde Gothic Std

Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic • Avant Garde Gothic This typeface is clean, simple, and easy-to-read. I thought that it complimented all of the brands that I was trying to incoporate into my infographic. The san-serif is professional and modern. Also, there are many weights and variations avaliable in this typeface. This helped set up heirarchy.


h s r e n w O r e Wat =

=

Penn State Nebraska Illinios Iowa Michigan

Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State

Top Largest Stadiums


Northwestern Michigan State

Top Largest Stadiums Seat Capacity

109,901

107,282

Big H

ouse

109,901

Penn State

107,282

Ohio State

102,329

Nebraska

87,091

Wisconsin

80,321

102,329 87,091

The

Michigan

Beav er St adiu

The m

Hors

esho

Mem e

orial

80,321

Stad

Cam ium

p Ra

ndal

l Sta

dium

304,274

If 25% of these fans bought a bottled water at a single game

Michigan

27,475

Penn State

26,821

Ohio State

25,582

3,407

1,278

Total pounds of plastic waste would be produced of


Hous

e

tadiu

m

esho

e

l Sta

dium

anda

ll Sta

dium

304,274

If 25% of these fans bought a bottled water at a single game

Michigan

27,475

Penn State

26,821

Ohio State

25,582

Nebraska

21,773

Wisconsin

20,080

3,407

1,278

Imagine if all

of those fans bought a bottled water at a single game... How much waste would be produced?

Total pounds of plastic waste would be produced of and

2,129

*average empty plastic water bottle is measured at 12.7 grams

1 8 . 6 s ton

Are you

? n a af


Wisconsin

20,080

Imagine if all

of those fans bought a bottled water at a single game... How much waste would be produced?

*average empty plastic water bottle is measured at 12.7 grams

1 8 . 6 s ton

Are you

? n a af


=

p i h s r e n w O r e Wat =


ouse

Big H

m

Beav er St adiu

107,282

The

shoe

Hors e

102,329

orial

Mem

87,091

26,821 25,582 21,773 20,080

Penn State Ohio State Nebraska Wisconsin

1,278

How much waste would be produced?

of those fans bought a bottled water at a single game...

Imagine if all

27,475

Michigan

2,129

dium

l Sta

ndal

p Ra

Cam

80,321

ium

Stad

If 25% of these fans bought a bottled water at a single game

The

109,901

Purdue Indiana Ohio State Wisconsin Minnesota Northwestern Michigan State

Penn State Nebraska Illinios Iowa Michigan

87,091 80,321

Nebraska Wisconsin

an f a Are you

ton

1 8 . 6 s ?

*average empty plastic water bottle is measured at 12.7 grams

and

Total pounds of plastic waste would be produced of

3,407

304,274

102,329

107,282

Penn State Ohio State

109,901

Michigan

Seat Capacity

Top Largest Stadiums


Atlas - Ashley Moore  
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