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Contents Passion Pit ......................................................................................... CD Packaging/Poster Lu’s Coffee .................................................................................................. Logo, Packaging Indi ................................................................................................................ Logo/Stationary Spring Air ............................................................................ Rebranding/Show case model Computer Arts .............................................................................................. Cover/Spreads The Artist Magazine .................................................................................... Cover, Spreads MS ...................................................................................................... Ads, Campaign Media Apparel ................................................................................... Diesel, Quiksilver, Benetton Port .......................................................................................................... Logo, App Screens Okies ....................................................................................................... Logo, app screens


Design Challenge Develop CD artwork for Passion Pit’s new alum titled ‘Manners’. This CD was all hand made, with the exception of the sanserif typeface used for ‘passion pit’. The artwork walks you through the album and the expressions that are occurring from beginning to end. This CD package also includes a Passion pit poster. The goal was that the consumers would look at it and completely relate to the feelings of love, bedrail, depression, inspiration, and passion. The target audience consists of people between the ages of 15-24 men and women who relate to feelings through music.

Design Solution All the artwork in this project was designed based off of the lyrics throughout the CD. The feelings were turned into colors and metaphors that now make up the layout of the CD packaging. The handmade cursive type was used because of the fluctuation of feelings in the songs. The type was created to mimic the song lyrics; flexible, bendable, confusing and confidant.

Passion Pit CD Packaging/Poster Ashley Madden


Design Challenge As Lu’s Coffee, we want to create an atmosphere geared towards unordinary students and business folk. We are a very balance brained company who plays off of the arts as well as the smarts. As a company, we want to create a sense of originality, thus why our products are very quirky and fun. We have unlimited Wi-Fi, and a wonderful lounge for those who want to take a break while browsing the Internet or perhaps catch up on some work. Whatever the case, Lu’s is the place for you

Design Solution The solution was to come up with a visually appealing brand for the more intellectual mind. Having nice type and appealing color was a must. It carries simplistic design qualities that are unique and sheik. This was in no way to be made into a traditional coffee house, rather something unconventional.

Lu’s Coffee Logo, Packaging Ashley Madden



Design Challenge To develop a logo for “Indi,� an online resource database to stream all your favorite independent films. The goal was to create a logo that set Indi apart from its competitors and reflects the unconventional and intelligent essence that many independent films possess. The target is viewers ages 16-30 that appreciate the quirky and intelligent aspects of independent films.

Design Solution The logo is made up of a old fashioned television with a film wheel attached, these decisions were made to connect to old soul feel while staying contemporary. The color was chosen because it is very neutral, appealing to all genders.

Credits -Nexflix packaging picture # 1 by: Graphic Burger

Indi Logo/Stationary Ashley Madden


Design Challenge Currently its colors consist of blue, white and purple on their website. The brand needs more brand continuity. The signs and logo need a face-lift. The colors can be changed

Design Solution The rebranding goals were to come up with a new concept for the logo and have an entertaining/informative trade show exibit.

Spring Air Rebranding/Show case model Ashley Madden


Current State


spr ing ai r Rebranding


Design Challenge The challenge in this project was to take elements of typography and apply it to a magazine. The focus was fashion so the type that was used was bodoni. The goal was to take an already existing magazine that is centered around the design world and create a new cover/spreads that reflected the type bodoni. The target is viewer’s ages 16-60 that are into art and design.

Design Solution The typography was chosen because the subject was fashion and bodoni plays a huge part in the fashion world. The layouts were created to create a beautiful collaboration of type used as elemental pieces.

Credits -Magazine displays by: Graphic Burger

Computer Arts Cover/Spreads Ashley Madden


Design Challenge The challenge in this project was to take an already existing magazine and rebrand it. The main focuses were the grid systems and rebranding. The final out come gives the magazine a new look that will still reach their target audience but also revitalize it as a whole.

Design Solution The target audience consists of viewer’s age’s 16- 60. The Artist Magazine wants to cater to men and women who are into art and design; these individuals love all aspects of design. The final solution was a new face for The Artist and a more professional layout.

Credits -Magazine displays by: Graphic Burger

The Artist Magazine Cover, Spreads Ashley Madden


the beauty of by smashing editorial Âť


paper art can be traced back to japan, where it originated over a thousand years ago.


Design Challenge To get people to think, become aware and donate money! The components are interactive and informative, they help thoughts that don’t have MS, understand the severity and effects of this disease and relate to those who have been affected.

Design Solution The Solution was to create interesting and eye-catching ads/media to get people interested in and then informed them about the subject. The final solution included a red decoder theme that hosted an interactive experience for the viewer.

Credits -Magazine/ad/computer/stationary displays by: Graphic Burger

MS Ads, Campaign Media Ashley Madden


Design Challenge The challenge was to design t-shirts for various companies such as Quiksilver, Diesel and Benetton.

Design Solution The target audience consists of viewer’s age’s 5- 40. Surf style for Quiksilver ages 13-35, love the beach and warmer weather. Perhaps like to surf, wake board and loves to be in the water. Men and women, down to earth, free sprits outgoin. Love bracelets and other nick knacks. Appreciate summer break, spring break and any sort of break. Lighter hair darker skin. Kiddy style for Benetton, ages 5-9 Fun loving young kids, dressed by mommy but sometimes themselves. Their parents like when they look put together and adorable and they find that when they shop at Benetton. Manly style, brave strong men, ages 20-40 for Diesel. These men like to keep themselves groomed. They like to look good. They like to have a good time and go out with friends. The solution was to design as if I were the user. What would the user want, how would they feel about the clothes, what would it make them feel like.

Credits -T-Shirts displays by: Graphic Burger

Apparel Diesel, Quiksilver, Benetton Ashley Madden


Design Challenge The design challenge was to create an app that would be a combination of behanced and kickstarter. The object was to have a ‘portable portfolio’ that was specifically geared towards the needs and wants of the user Zack Lewis.

Design Solution Port’s final solution was a simple app that was geared towards my user Zack Lewis. Port’s unique ranking system is one of its key elements, which helps to define you in your own branch of work. Port does this so that employers looking for employees can get the best workers and so your profile can be geared specifically towards you. The higher you are in the ranking systems the more likely you’ll get the better jobs.

Port Logo, App Screens Ashley Madden


Design Challenge This is an educational app geared towards autistic children. The app covers the subjects of occupations, colors and being able to recognize them in the world around them. In this project I had the privilege of working with a specialized teacher named Dawn, who came to us to create an app for the autistic children that she teaches. This was a very humbling and fun experience.

Design Solution The target audience is kids between the ages of 5-16, the app was made for autistic children but other children would like it too. They come from all types of backgrounds if the can’t afford the I pad then the can use it in school. The Solution was to create an app that could be used by autistic children and it would apply to their specific needs, wants and characteristics.

Credits -App display by: Graphic Burger

Okies Logo, app screens Ashley Madden


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Portfolio Book  

This is a portfolio book of all my graphic design work.

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