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Ob j e c t i v e : Choose and existing brand of honey, redesign its identity, and create packaging for three different flavors or types of syrup.
S t r at eg y: Sue Bee Honey is an old-fashioned A m erican brand of honey that was started in 1921 by a group of five beekeepers near Sioux City, Iowa. Its long and successful history of providing one of the world's “purest foods” to custo m ers around the world led m e to a design strategy that is sim ple, warm, and inviting. The eco-friendly honey jar is made of Acacia and Teak wood fro m managed forests. A unique rope handle in the center of the jar's lid allows you to pull the center lid off to place the honey stick inside. It is unique, beautiful, and creates less of a sticky m ess. The gold foil added to the tops of the lids and the custo m wooden box contrast beautifully with the wood and provide a successful parallel to the gold foil of the type on the jars.