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S E L E C T E D

O B J E C T I V E S The goal of this book was to relate the topic of typography with another topic of your choice. I chose to create a book that combines the concept of motion and typography. Each section teaches how you can create dynamic type while maintaining core principles of design.

I N F L U E N C E The target audience for this book was designers. The book covers graphic design basics, and then expands

W O R K S

into examples of how to utilize those basics to create dynamic layouts and type placement. The book features examples of distorting type, blending it, and simple ways to bring it to life. Real motion facts, formulas and scientific information about how motion works in the real world is integrated in the design process. Featured in the book is dancer Arina Hunter, who reinforces how these techniques are used but in a visual way that we understand–the human body.

D E L I V E R A B L E S 1 x Softcover Book

CLASS:

FALL

HAKE

2016

TYPE

PROJECT:

2

FLUX

SOFTWARE:

AI

DAVID

F R O H L K I N G

INSTRUCTOR: TERM:

AI

|

A S H L E Y

P R I N T

A T T R I B U T I O N

ID

ID

RB

07 RB


flux /fleks/Submit noun 1. the action or process of flowing or flowing out. “the flux of men and women moving back and forth” 2. MEDICINE an abnormal discharge of blood or other matter from or within the body. verb 1. treat (a metal object) with a flux to promote melting. flux /fleks/Submit noun 1.

M 1 0 0 %

flux /fleks/Submit noun 1. the action or process of flowing or flowing out. “the flux of men and women moving back and forth”

O

2. MEDICINE an abnormal discharge of blood or other matter from or within the body. verb 1. treat (a metal object) with a flux to promote melting. flux /fleks/Submit noun 1. the action or process of flowing or flowing out. “the flux of men and women moving back and forth”

V

2. MEDICINE an abnormal discharge of blood or other matter from or within the body. verb 1. treat (a metal object) with a flux to promote melting. flux /fleks/Submit noun

E

1. the action or process of flowing or flowing out. “the flux of men and women moving back and forth” 2. MEDICINE an abnormal discharge of blood or other matter from or within the body. verb 1. treat (a metal object) with a flux to promote melting. 0 6 L B


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H

MULTIPLAYER T E A M

P R O J E C T

FABRICA LAYER RESTORE

OL

PRESENTATION

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S E L E C T E D

O B J E C T I V E S This project is influenced by ridding the stigma of cannabis and introducing people to the holistic benefits it provides. The objective is to show that not only does it provide pain relief, anxiety relief and appetite, but it also inspires creative individuals to do better work as well as individuals to just have fun.

I N F L U E N C E WE is a brand focused on bringing Cannabis based products to the public. The brand has three different sub-brands that all cater to different needs. Layer is

W O R K S

a brand dedicated to the creative individuals, selling hemp-made art supplies & marijuana. Fabrica is an all hemp home & garden brand. Lastly, restore is a brand targeting individuals who don’t have a lot of experience yet in the cannabis world. Restore sells many household and familiar items such as food and necessities.

D E L I V E R A B L E S 4 x Sub-Brands 35 x Packages per brand 1 x Presentation

FALL

CLASS:

THOMAS

PACK

PROJECT:

3

WE

SOFTWARE:

AI

TEAM

LEADER:

TEAM

MEMBERS:

AI

MCNULTY

2018

|

ID

ASHLEY

FROHLKING

JONATHON

DUONG,

KEVIN

XU,

HANK

YEN

ID

RB

19 RB

F R O H L K I N G

INSTRUCTOR: TERM:

A S H L E Y

P A C K A G I N G

A T T R I B U T I O N


we /we/Submit pronoun 1. used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2. used in formal contexts for or by a royal person, or by a writer or editor, to refer to himself or herself. “in this section we discuss the reasons” we /we/Submit pronoun 1. used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2.

H

1 0 0 %

we

OL

/we/Submit pronoun 1. used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2. used in formal contexts for or by a royal person, or by a writer or editor, to refer to himself or herself. “in this section we discuss the reasons” we

IS

/we/Submit pronoun 1. used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2. used in formal contexts for or by a royal person, or by a writer or editor, to refer to himself or herself. “in this section we discuss the reasons” we /we/Submit pronoun

T I C1.used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2. used in formal contexts for or by a royal person, or by a writer or editor, to refer to himself or herself. “in this section we discuss the reasons” we /we/Submit pronoun

1 8 L B

1. used by a speaker to refer to himself or herself and one or more other people considered together. “shall we have a drink?” 2. used in formal contexts for or by a royal person, or by a writer or editor, to refer to himself or herself. “in this section we discuss the reasons”


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19


OUR

RETAIL

STORE

WE WE is a brand focused on bringing Cannabis based products to the public and sharing the benefits that can be found from this miracle plant.

ACCESSIBLE HEALING ORGANIC CANNABIS

1 3 L B

+

HEMP


THE

SUB

BRANDS

Fabrica creates house hold items, along with gardening tools all made with 100% hemp. Our products are crafted with the user and environment in mind.

Restore’s goal is to introduce consumers with ever yday products that they are conmfortable with but infused with cannabis to give users an extra pep in their step.

CANNABIS

GARDENING

EDIBLE

PRODUCTS

PRODUCTS

FLOWER

SEED

JOINTS

GARDENING

TOOL

GRINDER

HEMP

BIRD

HOUSE

STASH

HEMP

METAL

KIT

SHOVEL

PEN

CARTRIDGES LIGHTER

HEMP

CONCENTRATES

COASTERS

ART

SUPPLIES

MINI

SKETCHBOOKS

CANVAS

OIL TOTE

PAINT

BRUSHES

PAINTS BAG

SKETCH

ACCENT

PRODUCTS

JUICES COFFEE

BEANS

COOKIES CBD

MILK

CBD

WATER

HEMP

SEEDS

BEER

BALLS

WINE

KITCHEN

UTENSILS

SODA

KITCHEN

TOWELS

VODKA

LAMP

ACRYLIC PAINT

HOME

ITEMS

W O R K S

VAPE

BOX

FOOD

CHOCOLATES

PACKETS

S E L E C T E D

Layer is for the creative individuals, selling hemp-made art supplies and marijuana. We carefully curate strains to enhance each individual’s artistic process.

2 0 1 5 – 2 0 1 9

RESTORE

L O A D I N G . . .

FABRICA

W E

LAYER

BOOKS

BED

SHEETS

APRON BATHROOM POT

&

PAN

CUTTING PILLOW PILLOW

TOWEL

GENERAL

GOODS

HEMP

TOILET

HEMP

PAPER

PAPER TOWELS

VITAMINS

BOARD CASES

COSMETICS LOTION

HAND

SOAP

CBD

BALMS

CBD

SHAVING

CBD

SHAMPOO

CBD

CONDITIONER

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CBD


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P A C K A G I N G

Everyday cannabis.


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P A C K A G I N G

Life in color.


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SH TOUCH

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AREAS

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S E L E C T E D

O B J E C T I V E S How do you make budgeting fun, especially for students and young adults? It was no easy feat; saving money is a daunting task to anyone, but especially millennials. It’s about saving money and learning strategies to do it.

I N F L U E N C E The purpose of the app is not only to teach them how to budget, but also to reward them to encourage good

W O R K S

budgeting habits. You can use the tips the app gives you in order to gain points faster and therefore turn them into e-Cash or giftcards. The design of the app is inspired by the attitude of the younger generation, an attitude that pushes the boundaries and is bright and fun. Many apps, especially financial, go for the minimilistic modern approachable design as it’s a safe bet. However, it’s quite tiresome and mundane to look at when already faced with a task that no one wants to do willingly.

D E L I V E R A B L E S 1 x App

/ U X

CLASS:

FALL

SOFTWARE:

DE

BARTOLO

2017

GRAPHIC

PROJECT:

AI

CAROLINA

F R O H L K I N G

INSTRUCTOR: TERM:

DESIGN

3

DIVVY AI

|

A S H L E Y

U I

A T T R I B U T I O N

PS

PS

RB

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div·vy /div/Submit INFORMAL verb 1. divide up and share. “they divvied up the proceeds” nounBRITISH 1. a dividend or share, especially of profits earned by a cooperative.

C

div·vy

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/div/Submit INFORMAL verb 1.

1 0 0 %

div·vy /div/Submit INFORMAL verb 1. divide up and share. “they divvied up the proceeds” nounBRITISH 1. a dividend or share, especially of profits earned by a cooperative. div·vy /div/Submit INFORMAL verb

C

1. divide up and share. “they divvied up the proceeds” nounBRITISH 1. a dividend or share, especially of profits earned by a cooperative.

O div·vy /div/Submit INFORMAL verb

INS

1. divide up and share. “they divvied up the proceeds” nounBRITISH 1. a dividend or share, especially of profits earned by a cooperative. div·vy

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/div/Submit INFORMAL verb 1.


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TEA

LID

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PACKETS


T E A

L O A D I N G . . .

T E T L E Y

O B J E C T I V E S The goal of this project is to rebrand Tetley Tea and update their packaging for a more modern look while still holding their historic values. Their new packaging and branding needs to stand out amongst a sea of other teas, yet still look like a tea box and not another product.

Tea is marketed more towards the middle class and appeals to both men and women. In the past, tea was a

W O R K S

female dominated market, however now 48.6% of men

S E L E C T E D

2 0 1 5 – 2 0 1 9

I N F L U E N C E

drink tea. 79.5% of tea is consumed at home. Tetley tea is further marketed towards consumers who are environmentally conscious, but for the most part Tetley can be afforded by all. The Tetley tea company begin back in 1837. Brothers Joseph and Edward Tetley began selling tea off the backs of their horses for several years. Joseph & his son took over the business and began selling their tea in the U.S.

D E L I V E R A B L E S 3 x Tea Boxes 20 x Tea Packets

CLASS:

FALL

BEAU

PACK

PROJECT: SOFTWARE:

MONROE

2016 1

DIVVY AI

F R O H L K I N G

INSTRUCTOR: TERM:

A S H L E Y

P A C K A G I N G

A T T R I B U T I O N

AI

RB

8 5 R B


tea /te/Submit noun noun: tea; noun: tea plant; plural noun: tea plants 1. a hot drink made by infusing the dried crushed leaves of the tea plant in boiling water. the dried leaves used to make tea. plural noun: teas a hot drink made from the infused leaves, fruits, or flowers of other plants. “herbal tea”

W

A

RM

2. the evergreen shrub or small tree that produces tea leaves, native to South and eastern Asia and grown as a major cash crop. 3. BRITISH a light afternoon meal consisting typically of tea to drink, sandwiches, and cakes. BRITISH

1 0 0 %

tea /te/Submit noun noun: tea; noun: tea plant; plural noun: tea plants 1. a hot drink made by infusing the dried crushed leaves of the tea plant in boiling water. the dried leaves used to make tea. plural noun: teas a hot drink made from the infused leaves, fruits, or flowers of other plants. “herbal tea” 2. the evergreen shrub or small tree that produces tea leaves, native to South and eastern Asia and grown as a major cash crop. 3. BRITISH a light afternoon meal consisting typically of tea to drink, sandwiches, and cakes. BRITISH a cooked evening meal.

CO

tea /te/Submit noun noun: tea; noun: tea plant; plural noun: tea plants 1.

M aFhot drink made by infusing the dried crushed leaves of the tea plant in boiling water. the dried leaves used to make tea. plural noun: teas a hot drink made from the infused leaves, fruits, or flowers of other plants. “herbal tea”

ORT

2. the evergreen shrub or small tree that produces tea leaves, native to South and eastern Asia and grown as a major cash crop. 3. BRITISH a light afternoon meal consisting typically of tea to drink, sandwiches, and cakes. BRITISH a cooked evening meal.

8 4 L B

tea /te/Submit noun noun: tea; noun: tea plant; plural noun: tea plants


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G A M E

L O A D I N G . . .

P . 0 0 5 – H O W I E ’ S L O A D I N G . . .

G A M E

5 0 %

S H A C K

H O W I E ’ S

ON GAME

S H A C K

C

O

S E L E C T E D

P

E

2 0 1 5 – 2 0 1 9

M

W O R K S

C

T

O

E

N N

A S H L E Y

M

T

F R O H L K I N G

B R A N D I N G

E C

G A

E

9 9

R B


S

PROJECT

CONTROLS

BRAND

GUIDELINES

BELLY

BAND

TIM 31

CARDS

BRAND

P R O J E C T

UL

INFO

S T A T S

STATS ENERGY CALM

ENERGETIC

AGE OUNG ADULT A T IY O N

ADULT

EMOTION LEFT

9 8 L B

LB

BRAIN

RIGHT

BRAIN


G A M E

Howie’s Game Shack is a gaming cafe that features console, PC and a few arcade games. There is a lot of energy at their cafe,

L O A D I N G . . .

H O W I E ’ S

O B J E C T I V E S

S H A C K

but not in their brand. The goal of this project is to put back that life and energy and show what they stand for through a new logo and exciting secondary graphics.

Their new brand-mark and secondary graphics feature exciting vibrating colors and a digitally altered logo repre-

W O R K S

senting pixelation and glitches. With such a diverse range of

S E L E C T E D

2 0 1 5 – 2 0 1 9

I N F L U E N C E

gamers, this has given them the unique opportunity to build a tight-knit community. Whether it’s PC to console gaming, Howie’s is the place to play, as it was intended—interactively with others. Howie’s makes this possible by delivering quality equipment and access to any platform you can think of. That is why Howie’s Game Shack is the company for any age—a sixty year old could walk in and find a game to play.

D E L I V E R A B L E S 1 x Branding Cardset 10 x Computer Applications

CLASS:

SPRING

DAVID

BRANDING

PROJECT: SOFTWARE:

SCOTT

2017

HOWIE’S

PRINCIPLES GAME

SHACK

AI

F R O H L K I N G

INSTRUCTOR: TERM:

A S H L E Y

B R A N D I N G

A T T R I B U T I O N

AI

RB

9 9 R B


gam·ing /gamiNG/ noun 1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip” 2. the action or practice of playing video games. “I’m fourteen years old and enjoy gaming and playing baseball” gam·ing /gamiNG/ noun

S

1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip”

1 0 0 %

gam·ing /gamiNG/

TIM

noun 1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip” 2. the action or practice of playing video games. “I’m fourteen years old and enjoy gaming and playing baseball” gam·ing

UL

/gamiNG/ noun 1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip” 2. the action or practice of playing video games. “I’m fourteen years old and enjoy gaming and playing baseball” gam·ing /gamiNG/

A T Inoun ON

1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip” 2. the action or practice of playing video games. “I’m fourteen years old and enjoy gaming and playing baseball” gam·ing /gamiNG/ noun 9 8 L B

1. the action or practice of playing gambling games. “gaming is evident everywhere in Las Vegas, not just on the Strip”


G A M E

L O A D I N G . . . H O W I E ’ S

S H A C K

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

B R A N D I N G

9 9

R B


1 0 0 L B


G A M E

L O A D I N G . . . H O W I E ’ S

S H A C K

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

B R A N D I N G

1 0 1

R B


1 0 2 L B


G A M E

L O A D I N G . . . H O W I E ’ S

S H A C K

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

B R A N D I N G

1 0 3

R B


1 0 4 L B


G A M E

L O A D I N G . . . H O W I E ’ S

S H A C K

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

B R A N D I N G

1 0 5

R B


1 0 8 L B


1 0 9 R B


1 1 0 L B


G A M E

L O A D I N G . . . H O W I E ’ S

S H A C K

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

B R A N D I N G

1 1 1

R B


EA

T

YO

UR

GRE

1 1 2 L B

ENS


O F

V E R D A N T

6 0 %

L O A D I N G . . .

P . 0 0 3 – S H A D E S L O A D I N G . . .

O F

V E R D A N T

S H A D E S

EDIBLES

B

O

S E L E C T E D 2 0 1 5 – 2 0 1 9

N

W O R K S

E

A

T

P

I

T

A S H L E Y

P R I N T

É

F R O H L K I N G

1 1 3

R B


PROJECT SOFT

CONTROLS

COVER

EA

T

PERFECT

BOUND

P R O J E C T

YO

SPINE

SPREAD

S T A T S

STATS ENERGY CALM

ENERGETIC

UR

AGE YOUNG

ADULT

ADULT

EMOTION LEFT

GRE

1 1 2 L B

LB

BRAIN

RIGHT

ENS

BRAIN


O F V E R D A N T

The Cannabis industry has changed dramatically over the last

L O A D I N G . . .

S H A D E S

O B J E C T I V E S

several years. This book is a how-to cook and create cuisines with cannabis as well as information on the holistic benefits of cannabis. Bon Appétit.

Shades of Verdant is a conceptual cookbook on making marijuana infused cuisines. The book features recipes that rid the stigma behind cooking with Cannabis by featuring

S E L E C T E D

2 0 1 5 – 2 0 1 9

I N F L U E N C E

W O R K S

holistic benefits as well as featuring recipes of food and drinks that people already know about. The Cannabis industry has become more than pot brownies and Rastafarian culture, and it is now quite sophisticated. It’s a book for those who love cooking, as well as those who enjoy recreational or medical marijuana. Many people now eat more edibles since they have evolved to be tasty and desireable.

D E L I V E R A B L E S 1 x Typographic Book 1 x Book Mark

CLASS:

TYPE

PROJECT: SOFTWARE:

PS

ARIEL

SUMMER

AI

GREY

2017 3

SHADES AI

F R O H L K I N G

INSTRUCTOR: TERM:

|

OF

A S H L E Y

P R I N T

A T T R I B U T I O N

VERDANT

PS

ID

RB

1 1 3 R B


ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green” ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green”

1 0 0 %

EA

T

ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green” ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green”

YO

ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green”

UR

ver·dant /verdnt/ adjective (of countryside) green with grass or other rich vegetation.

GRE

synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green” ver·dant

ENS

/verdnt/ adjective (of countryside) green with grass or other rich vegetation. synonyms: green, leafy, grassy, grass-covered; More of the bright green color of lush grass. “a deep, verdant green” 1 1 2 L B

ver·dant /verdnt/ adjective


O F

L O A D I N G . . . S H A D E S

V E R D A N T

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

P R I N T

F R O H L K I N G

1 1 3

R B


1 1 4 L B


O F

L O A D I N G . . . S H A D E S

V E R D A N T

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

P R I N T

F R O H L K I N G

1 1 5

R B


1 1 6 L B


O F

L O A D I N G . . . S H A D E S

V E R D A N T

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

P R I N T

F R O H L K I N G

1 1 7

R B


1 1 8 L B


1 1 9 R B


1 2 0 L B


O F

L O A D I N G . . . S H A D E S

V E R D A N T

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

P R I N T

F R O H L K I N G

1 2 1

R B


1 2 4 L B


1 2 5 R B


NO.

WH

IS

KEY

11 23 6 L B

1


D E G R E E S

L O A D I N G . . . T H I R T Y

CHEERS

D E G R E E S P . 0 0 8 – 3 0 L O A D I N G . . .

7 0 %

S E L E C T E D

I

2 0 1 5 – 2 0 1 9

L

S

U

W O R K S

Q

I

D

U

N

S

H

A S H L E Y

N E

F R O H L K I N G

P A C K A G I N G

I

1 2 7

R B


PROJECT NO.

CONTROLS

1 LID

WHISKEY

BOX

P R O J E C T

WH

S T A T S

STATS ENERGY CALM

ENERGETIC

IS

AGE YOUNG

ADULT

ADULT

EMOTION LEFT

KEY

1 2 6 L B

LB

BRAIN

RIGHT

BRAIN

LATCH

GLASS


D E G R E E S

30 degrees is a protective glass packaging project. The goal was to create a structure that not only protected the product, but was branded according to your concept. This box in par-

L O A D I N G . . .

T H I R T Y

O B J E C T I V E S

ticular is branded for luxury and personal taste.

“Too much of anything is bad, but too much whiskey is barely enough”. Mark Twain said it best, and these whis-

W O R K S

key glasses are here to enjoy whiskey at an up-scale level.

S E L E C T E D

2 0 1 5 – 2 0 1 9

I N F L U E N C E

This set of whiskey glasses isn’t meant to have packaging that’ gets thrown away, but instead serves a purpose as a beautiful case to put them away for special occasions. The name thirty degrees comes from the triangle angle of the glasses which allow them to tilt, making them more unique than traditional whiskey glasses.

D E L I V E R A B L E S 1 x Box 4 x Whiskey Glasses

CLASS:

THOMAS

SPRING PACK

PROJECT: SOFTWARE:

2

THIRTY AI

MCNULTY

2017

|

DEGREES PS

F R O H L K I N G

INSTRUCTOR: TERM:

A S H L E Y

P A C K A G I N G

A T T R I B U T I O N

AI

RB

1 2 7 R B


whis·key /’(h)wiske/ noun 1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life; 2. a code word representing the letter W, used in radio communication whis·key /’(h)wiske/ noun 1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life;

NO.

1 0 0 %

1

whis·key /’(h)wiske/ noun 1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life; 2. a code word representing the letter W, used in radio communication whis·key /’(h)wiske/

WH

noun 1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life; 2. a code word representing the letter W, used in radio communication whis·key IS /’(h)wiske/ noun 1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life;

KEY

2. a code word representing the letter W, used in radio communication whis·key /’(h)wiske/ noun

1 2 6 L B

1. a spirit distilled from malted grain, especially barley or rye. synonyms: the water of life; 2. a code word representing the letter W, used in radio communication


D E G R E E S

L O A D I N G . . . T H I R T Y

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 2 7

R B


1 2 8 L B


D E G R E E S

L O A D I N G . . . T H I R T Y

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 2 9

R B


1 3 0 L B


D E G R E E S

L O A D I N G . . . T H I R T Y

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 3 1

R B


1 3 4 L B


MI

LLE NNIAL

EX

PER

IE

1 3 6 L B

NCE


B O X E D

W I N E

8 0 %

L O A D I N G . . .

W I N E B O X E D P . 0 0 7 – T F E L O A D I N G . . .

T F E

PLEASE MORE

C

O

S E L E C T E D

P

2 0 1 5 – 2 0 1 9

N C E

W O R K S

T U

A

L

I N

A S H L E Y

I

V E

F R O H L K I N G

A

P A C K A G I N G

N O

V

T

1 3 7

R B


MI

MULTIPLAYER T E A M

P R O J E C T

HANDLE

HIDDEN

LLE NNIAL

SPOUT

P R O J E C T

S T A T S

STATS EX

PER

ENERGY CALM

ENERGETIC

AGE YOUNG

ADULT

ADULT

EMOTION LEFT

IE

1 3 6 L B

LB

BRAIN

NCE

RIGHT

BRAIN

CUPS


B O X E D

L O A D I N G . . .

T F E

O B J E C T I V E S

W I N E

Trinchero Family Estates approached us to see if we could come up with a new innovative boxed wine package. The target audience for this project is millennials. Team members include: Grace Wirawan, Jonathan Duong, Jesse Yu, Junghwa Seo and team leader Ashley Frohlking.

This project is driven by the millennials and centers around experience. The following boxes each have their

W O R K S

own concepts behind them, but all of them are targetted

S E L E C T E D

2 0 1 5 – 2 0 1 9

I N F L U E N C E

to millennials. We were given two brand names to work with– TruEarth and Juiced. From there we developed design ideas, structure ideas, and more.

D E L I V E R A B L E S 5 x Conceptual Boxed Wine 1 x Presentation 4 x Collapsible Cups

THOMAS

SPRING

CLASS:

PACK

PROJECT:

3

TFE

SOFTWARE:

AI

TEAM

LEADER:

TEAM

MEMBERS:

AI

ID

MCNULTY

2018 CONCEPTUAL |

ID

|

ASHLEY

BOXED

WINE

PS

F R O H L K I N G

INSTRUCTOR: TERM:

A S H L E Y

P A C K A G I N G

A T T R I B U T I O N

FROHLKING

GRACE

WIRAWAN,

JESSE

YU,

JUNGHWA

JONATHAN

SEO,

DUONG

PS RB

1 3 7 R B


wine /win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1. entertain someone by offering them drinks and a meal. “members of Congress have been lavishly wined and dined by lobbyists for years” wine /win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1.

MI

1 0 0 %

wine /win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1. entertain someone by offering them drinks and a meal. “members of Congress have been lavishly wined and dined by lobbyists for years”

LLE

NNIAL wine

EX

/win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1. entertain someone by offering them drinks and a meal. “members of Congress have been lavishly wined and dined by lobbyists for years”

PER

wine /win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1. entertain someone by offering them drinks and a meal. “members of Congress have been lavishly wined and dined by lobbyists for years”

IE

1 3 6 L B

wine

NCE

/win/ noun 1. an alcoholic drink made from fermented grape juice. “he opened a bottle of red wine” synonyms: vin de table, vin ordinaire, vin du pays; More verb 1. entertain someone by offering them drinks and a meal. “members of Congress have been lavishly wined and dined by lobbyists for years” wine /win/ noun


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 3 7

R B


M A G A Z I N E

/

C O M P A S S

B O X E D

L O A D I N G . . .

T R A V E L

T F E

TRUEARTH

W I N E S E L E C T E D

2 0 1 5 – 2 0 1 9

W O R K S

I N F L U E N C E Millennials define themselves by their experiences. Since the target market of this project is towards millennials, we decided to embrace what the word experience means and how we can utilize it to market this box. The travel magazine box evokes two experiences in one. The first experience is from the graphics, inspired by the craving to go places and adventure. This evokes the emotion of wanderlust. The second experience is through the box structure itself. Since it provides 4 col-

ing this product.

A S H L E Y

consumers can create their own experience just by buy-

F R O H L K I N G

P A C K A G I N G

lapsible cups, you can take this box from the grocery store directly to your destination. This makes it so that

1 3 9 R B


1 4 0 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 4 1

R B


P U S H

I N

&

O U T

T U R N I N G

H I N G E

N O Z Z L E

4 C O L L A P S I B L E C U P S I N C L U D E D

B P T A S

1 4 2 L B

O R H L P

T E E L O

T O M S S E B L O W U T

B O A S A G A D D E F O R T O P

R A D T O

D I N S T T O H E T O P U R .


S P R I N G S U P P O R T S

4 C O R N E R S P R I N G S

B L A D D E R

1 4 3 R B


1 4 4 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 4 5

R B


1 4 6 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 4 7

R B


1 3 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 4 9

R B


13 LB


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 5 3

R B


1 5 4 L B


B O X E D

L O A D I N G . . .

C O M P A S S

T F E

TRUEARTH

W I N E S E L E C T E D

2 0 1 5 – 2 0 1 9

W O R K S

I N F L U E N C E The compass design is all about navigation and exploration with the slogan “Discover Yourself”. This boxed wine is about sharing an experience and discovering new places. Since the Truearth brand is all about giving millennials a sense of travel and wanderlust, this box is another ode to that mentality. This box is eco-friendly, stackable, has an easy stream nozzle, and does not need to be tilted to get your last drop of wine.

A S H L E Y F R O H L K I N G

P A C K A G I N G

1 5 5 R B


1 5 6 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 5 7

R B


1 3 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 5 9

R B


1 6 2 L B


C A N V A S

B O X E D

L O A D I N G . . .

A R T I S T I C

T F E

JUICED

W I N E S E L E C T E D

2 0 1 5 – 2 0 1 9

W O R K S

I N F L U E N C E Millennials love fresh and new packaging, one that stands out from the crowd. Referring back to the saying “fine art is like fine wine” this concept opens up the opportunity to collaborate with an artist. While showcasing an artist’s select artworks, the use of organic paint strokes and multicolor background will establish JUICED as the exciting, bold, and cheerful boxed wine. Refreshingly innovative.

to the legalization of same-sex marriage.

A S H L E Y

“Hashtag” by Anya Spielman. The painting is dedicated

F R O H L K I N G

P A C K A G I N G

Artwork:

1 6 3 R B


1 6 4 L B


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 6 5

R B


1 6 6 LB


B O X E D

L O A D I N G . . . T F E

W I N E

S E L E C T E D 2 0 1 5 – 2 0 1 9

W O R K S

A S H L E Y

F R O H L K I N G

P A C K A G I N G

1 6 7

R B


NO

JUD GE

ME

ANT

1 6 8 L B


V I B E S P . 0 0 8 – G O O D L O A D I N G . . .

V I B R A T I O N S

L O A D I N G . . . G O O D

PASSION

9 0 %

O

P

S E L E C T E D 2 0 1 5 – 2 0 1 9

E N H

R

P

T

W O R K S

E A

O

E

E

N

D

M

I

A S H L E Y

D

F R O H L K I N G

D

B R A N D I N G

N

E

1 6 9

R B


NO

PROJECT MIRROR

JUD

CONTROLS

COVER

PERFECT

BOUND

SPINE

SPREAD

GE P R O J E C T

S T A T S

STATS ME

ENERGY CALM

ENERGETIC

AGE YOUNG

ADULT

ADULT

EMOTION LEFT

ANT

1 6 8 L B

LB

BRAIN

RIGHT

BRAIN


V I B R A T I O N S

Good Vibes was founded by Joani Blank who opened up the first store in 1977. Her entire goal was to create an atmosphere that was clean and friendly for people to shop. The current

L O A D I N G . . .

G O O D

O B J E C T I V E S

Good Vibrations branding is welcoming, yet very feminine and needs a new modern look to push their open minded attitude and to promote to all genders.

Good Vibes believes in sexual education as well as creating a safe space for people of all walks of life to enjoy

W O R K S

themselves. No one should be excluded from learning

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I N F L U E N C E

how to pleasure themselves or their partner. In the brand guidelines, Good Vibes shows this through their wide color palette and witty headlines. Sex isn’t a joke, but it’s something we can all have fun with. The front cover of the brand guideline booklet features a mirror board cover, meant to show the reflection of the reader. This promotes a subtle “self-reflection” moment. Good Vibes isn’t just a sex shop, they’re a wealth of knowledge and a place to help you feel comfortable.

D E L I V E R A B L E S 25 x Touch Points 1 x Logo 1 x Brand Guidelines

CLASS:

HEDGEPETH

2018

STRATEGIES

PROJECT: SOFTWARE:

PS

TODD

SPRING GOOD AI

AI

FOR

BRANDING

VIBRATIONS |

PS

F R O H L K I N G

INSTRUCTOR: TERM:

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A T T R I B U T I O N

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pas·sion noun noun: passion; plural noun: passions; noun: Passion; noun: the Passion 1. strong and barely controllable emotion. “a man of impetuous passion” a state or outburst of strong emotion. “oratory in which he gradually works himself up into a passion” synonyms: rage, blind rage, fit of rage/anger/temper, temper, towering rage, outburst of anger, tantrum, fury, frenzy, paroxysm, fever; More intense sexual love. “their all-consuming passion for each other” synonyms: love, desire, sexual love, sexual desire, lust, ardor, hunger, yearning, longing, craving, adoration, infatuation, lasciviousness, lustfulness; More an intense desire or enthusiasm for something. “the English have a passion for gardens”

NO

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pas·sion noun noun: passion; plural noun: passions; noun: Passion; noun: the Passion

JUD GE

1. strong and barely controllable emotion. “a man of impetuous passion” a state or outburst of strong emotion. “oratory in which he gradually works himself up into a passion” synonyms: rage, blind rage, fit of rage/anger/temper, temper, towering rage, outburst of anger, tantrum, fury, frenzy, paroxysm, fever; More intense sexual love. “their all-consuming passion for each other”

ME

synonyms: love, desire, sexual love, sexual desire, lust, ardor, hunger, yearning, longing, craving, adoration, infatuation, lasciviousness, lustfulness; More an intense desire or enthusiasm for something. “the English have a passion for gardens” synonyms: fervor, ardor, intensity, enthusiasm, eagerness, zeal, zealousness, vehemence, vigor, avidity, avidness, feeling, emotion, fire, heat, fieriness, fierceness, excitement, energy, animation, gusto, zest, zestfulness, spirit, spiritedness, commitment, fanaticism, violence; More antonyms: indifference, apathy a thing arousing enthusiasm. “modern furniture is a particular passion of Bill’s” synonyms: obsession, preoccupation, craze, mania, rage, hobby horse “English literature is something of a passion with me” 2. the suffering and death of Jesus. “meditations on the Passion of Christ” synonyms: crucifixion, pain, suffering, agony, martyrdom; raremartyrization “the Passion of Christ” a narrative of the Passion from any of the Gospels. a musical setting of any of the narratives of the Passion. “an aria from Bach’s St. Matthew Passion”

ANT

pas·sion

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noun noun: passion; plural noun: passions; noun: Passion; noun: the Passion 1. strong and barely controllable emotion.


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DEDICATION 1 0 0 % MY

GRANDPA

You wanted to see me graduate so bad, and here I am. I know you’re up there looking down on me with pride I hope. You gave me all the tools I needed, and this would have been impossible without you. I’m so grateful for what you gave me. I miss you every single day, and think of you always.

MY

FAMILY

Mom, you supported me through the tears and fears. I couldn’t have asked for anything more. You were always there when I needed you. You have loved me no matter what. Thank you for being the best mom you could be. You have done so much for me. Allison, thank you for helping me with my projects and babying me when I visited home. You’ve kept me sane throughout my life. #justlikesisters. Tia, thank you for believing in me and always helping me out where you could. You’ve always done small things that meant the world to me. Uncle, thank you for keeping music in my life. I’m glad it’s our thing.

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DESIGNERS

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MY

TEACHERS

To John, B, Bri, Jordin, Minnee, Trieu, Jonathan, Kevin, Pauline, Amber, & Gabby– I could not have gone through this without you. All of you have guided me in different ways, and have always helped me when I needed it. Whether it was advice, emergency questions on homework, needing to borrow a piece of equipment, or any other problem I had, all of you were there for me. Thanks for inspiring me. To David Hake, John Nettleton, Ariel Grey, Carolina De Bartolo, Macy Chadwick, Todd Hedgpeth, Wioleta Kaminska, Nathan Lomas, Darrell Hayden, Colin Sebestyen, Tom McNulty, David Scott, Beau Monroe and Mary Scott, thank you for the guidance.

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MY

GRANDMA

You have been a major influence on my life and I could never thank you enough for all the love you have given me. I’m so happy you have been with me all my life and I love you infinitely. You are an incredible person and I’m the luckiest grand-daughter in the world.

BEST

FRIENDS

Momo, you have been my best friend since high school. I’ll never forget walking to McDonalds at 4am, and when we first hung out over sushi. You have been there through all the ups and downs of my life. Ryan N., you have made me laugh and kept me informed with all the latest trends because you are fabulous and you’re “our baby girl”. Thank you for being there for me at every time I needed you. Sao Mai, you have been an angel in my life. I’ll never forget our jokes, eating hot cheetos in your apartment, and all of the things we’ve been through. Ryan D. you have been my best friend for so long. I’ve never had a friend who I can connect with like you. Our jacuzzi times, late nights having drinks, and all the many other things we’ve done will never be for-

MY

GIRLFRIEND

Caitlynn, you have helped me in so many ways as a person. I could not have finished my schooling without your support. Whether it was cooking me dinner, or hanging out with me when I was stressed, you always did anything you could to help me. You have taught me to be kind when it’s hard, strong when I needed to be, and to not be so hard on myself. Thank you for everything. To many more years together.

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