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HELLO, THERE. My love affair with handmade items goes way, way back to when I was a tiny tot living in north Texas. For some reason, there was one particular year that I became obsessed with learning how to write in cursive. I would ask my mom to write my signature every single day so that I could practice my own distinct style. It didn’t matter that I was only three years old or that I hadn’t even learned to write my name well- I was in awe of a cursive signature, and the idea of creating something with my hands felt like a natural extension of myself. Learning how to write cursive turned into drawing, which turned into painting, découpage, sewing, paper cutting, and eventually designing. Throughout all of these artistic transformations, one thing remained constant: creating with my hands. If I am ever lost, confused, frustrated, or at my wit’s end with a design, I turn to them. They usually lead me in the right direction.


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1 SWANK A modern magazine for all things vintage Swank is a resource for all things vintage for young men and women 20-35 years old. It provides information about people, music, fashion, trends, entertainment, and more that are vintage-centric and unique in today’s modern world. Need a directory to the best brick and mortar vintage stores in London? Check. Want the lowdown on new bands with classic sounds? Check. Swank has it all for you in one handy-dandy guide. Eames Century Modern was used as the masthead for a mid-century vibe, but more importantly to stand out amongst the overwhelming amount of other magazines. Bright, unique color combinations and shape imagery are scattered throughout the articles to create contrast, style, and interest from decades of the past.

INSTRUCTOR // Sean Bacon TYPEFACES // Modern, Caecilia, & Eames Century Modern CATEGORY // Editorial

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Swank


mAsThEAd

AdjECTivEs

funky retro groovy colorful

mod classic trendy hip

iCOns

TyPOgRAPhy

Modern ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Caecilia LT STD 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Eames Century Modern Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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Swank


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Swank


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Swank


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2 THE SPACE TRILOGY A novel trio by C.S. Lewis The Space Trilogy contains three novels written by C.S. Lewis: Out of the Silent Planet, Perelandra, and That Hideous Strength. This book trio follows Dr. Ransom on a journey from Mars to Venus and then back to Earth...all the while fighting the forces of evil and discovering the universe. The entire collection is for young adults who enjoy reading fantasies, as well as adults who want a trip back to the age of sci-fi with one of their favorite writers. The Space Trilogy is packed full of surprising twists and turns, so I chose to keep the book covers ominous and murky in tone. Acrylic paint and sponges were used to create textures that were transformed into mysterious galaxies and asteroids. I chose LillyPad as the typeface to add some humanity, and layered the covers with mathematical diagrams for a more sci-fi look. Deep tones of orange, green, and purple not only illustrate the theme of the novels, but also forecast what the reader will encounter along the way in each world. INSTRUCTOR // Sean Bacon TYPEFACES // Gill Sans & LillyPad CATEGORY // Editorial

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Space Trilogy


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3 LOPEZ WEDDING A crystal inspired wedding suite In today’s saturated wedding market, wedding invitation design can be repetitive, cumbersome, and unoriginal. This eye-catching crystal inspired wedding suite is tailor-made for the non-traditional couple that embraces fun, fashion, and life itself. In order to translate this idea to paper, I turned to the almighty crystal. Bismuth’s maze-like formations are echoed in the use of Argon, a geometric typeface with endless lines. Futura Condensed Medium with its sharp edges compliment Argon, evoking the faceted planes of quartz, amethyst, and golden pyrite. A holographic foil printing technique is both unique and dazzling; a sure-fire way to stand out in the crowd. Its shimmer reflects the crystalline quality of gemstones by providing hues that constantly change and dance in the light.

INSTRUCTOR // Bradford Prairie TYPEFACES // Argon & Futura Condensed Medium CATEGORY // Collateral

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Lopez Wedding


COLOR PALETTE

AdjECTivEs

lustrous sparkling prismatic opalescent

shining iridescent bright dazzling

gRAPhiC ELEmEnTs

& sPECiAL FinishEs

holographic foil TyPOgRAPhy

Argo n a bc d efghijkl m n o pq rstu v wxy z 1 23 4 5 67 890 Futura Condensed Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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menu card + table setting, rock candy favor, wedding website

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Lopez Wedding


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Lopez Wedding


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4 BRASS & STEAM A vintage infused bar

Brass & Steam is a vintage infused bar and eatery located in the DUMBO neighborhood of Brooklyn, NY. Evoking the days of traveling by train paired with the beauty of ornate window etchings, Brass & Steam brings the past to the present for young, hip New Yorkers 25-35 years old. Top-notch ales, bygone cocktails, and organic ingredient pairings set this bar apart from its Brooklyn competitors. To bring this vision to life, I used Java Heritages typeface with its vintage styling and upscale details. Decorative embellishments paired with quirky font Abraham Lincoln and traditional Baskerville allow the brand’s bold personality to shine. White, brass, and navy shades were used in order to add a sophistication and richness reminiscent of old high-society. The result? Classic sophistication with a modern twist.

INSTRUCTOR // Sean Bacon TYPEFACES // Abraham Lincoln, Baskerville, & Java Heritages CATEGORY // Branding

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Brass & Steam


LOgO

and COLOR PALETTE

AdjECTivEs

vintage ornate gilded upscale

antique stylish classic dignified

gRAPhiC ELEmEnTs

&

and &

TyPOgRAPhy

Abraham Lincoln ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Baskerville ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Java Heritages A BC DE FG H I J K L M N O PQ RS T U V W Y Z abcdefghijklmnopqrstuvwxyz 1234567890

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food + drink menu, coasters

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Brass & Steam


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Brass & Steam


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5 INGENIUM THEATER Los Angeles theater & play season Ingenium is a Los Angeles based theater that is premiering a new season titled “Metamorphosis.” This season contains William Shakespeare’s famous “Hamlet,” Yasmina Reza’s modern-day “God of Carnage,” and Jean-Paul Sartre’s classic “No Exit.” Each play touches on the theme of change for the characters and unearths behaviors that shift and move throughout the story. Thus, they alter their lives via metamorphosis. The idea of changing one’s self is messy and chaotic, so I chose to recreate this feeling with three different typefaces and varying sizes. A palette of red, teal, and black was used to streamline focus on the type and illustrate complicated emotions. The program comes in a red, transparent sleeve providing the reader with a transformative experience when it is removed. Each part of the program unfolds to bring new information to light, thus allowing the patron to experience what is to come this season. INSTRUCTOR // Amy Levine TYPEFACES // American Typewriter, Centaur MT, & Knockout CATEGORY // Branding & Collateral

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Ingenium


LOgO

INSPIRATION THROUGH THE ARTS

COLOR PALETTE

AdjECTivEs

moody chaotic rough intense

fierce cryptic provoking exposed

PhOTO TREATmEnT

TyPOgRAPhy

American Typewriter ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Centaur MT A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890 Knockout ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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decoder glasses, transparent program sleeve

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Ingenium


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Ingenium


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6 CALEDONIA AIRWAYS A luxury Scottish airline Caledonia Airways is a luxury business airline that is based in Scotland, and offers service to the surrounding areas of the U.K. Caledonia provides upscale amenities and unmatched service to the business community. The primary target audience is business people from 30-45 years old who are seeking luxury and tranquility in the air when traveling for work. Since the thistle is Scotland’s official flower, it was used as the main image in the logo and one of the patterns. Elements like curved branches and leaves add a layer of regality and further illustrate the crest-like quality of the logo. Deeply hued plaid is reminiscent of traditional Scottish tartans and a rich brown evokes imagery of castle ruins. The mix of Scotland’s history and complimentary Scotch whiskey offered in flight, make this airline a true sanctuary in the sky.

INSTRUCTOR // Min Choi TYPEFACES // Austin Light, Avenir Light, & Chevalier LP CATEGORY // Branding

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Caledonia Airways


A

LE

AI

DON

I

A

C

LOgO

R W AYS

AdjECTivEs

traditional distinguished masculine noble

gallant historical refined rich

gRAPhiC ELEmEnTs

PATTERns

TyPOgRAPhy

Austin Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Chevalier LP ABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890 Ashley Franco

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business airplane, helicopter

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Caledonia Airways


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Caledonia Airways


scotch glass, airline interior

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Caledonia Airways


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7 SHEEPISH Organic wool for little ones Sheepish is an organic wool brand that specializes in creating quality goods for babies and toddlers. It provides knit blankets, clothing, mobiles, and toys that are all produced in environmentally sound ways. Sheepish wool does not contain harmful chemicals or dyes and it sources all of its wool from small, regional farms across the nation. It is committed to eco-friendly business practices by using recycled packaging and soy-based inks. To keep this line green and stylish, I used a limited color palette of black and white logo elements with pastel accents on packaging and tags. The sheep is hand-drawn to give a more natural feeling to the entire line of goods. A mix of the quirky Avaline Script with friendly slab serif Minty March is the perfect mixture of playful and sweet. Kraft paper is used as a foundation throughout the brand, which adds texture and further illustrates the organic mission statement of Sheepish. INSTRUCTOR // Sean Bacon TYPEFACES // Avaline Script & Minty March CATEGORY // Branding & Packaging

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Sheepish


I HERD ABOUT YOU Learn more about our company and what inspires us at Sheepish

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NICE TO MEET EWE

Meet our farmers and discover the farms where we source our wool

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UN-BAA-LIEVABLE

The amazing process to make our goods from start to finish

>>

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Ashley Franco ©2017 Sheepish. All Rights Reserved.


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Sheepish


branded clothing, baby mobile apparel tags

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Sheepish


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8 DOS ALMAS Sparkling beverage inspired by SoCal and Baja Dos Almas–meaning “Two Souls”–is a sparkling beverage company that combines the cultures of San Diego and Baja to create a refreshing and exciting taste bud experience for all. Based in San Diego, the main focus is on using natural ingredients in each and every bottle. This brand is for those 21-35 year-olds who want to have a good time with friends whether at the beach, a barbecue, or game night at home. A colorful pattern takes inspiration from the traditional and ornate floral embroidery of Mexican garments. A large swath of vibrant paint frames the bottle's flavor in Spanish, evoking the art scenes that are famous in both San Diego and Ensenada. The entire logo is a mix of handwritten lettering and an altered typeface called KG Empire of Dirt. Elements from the pattern are infused in the logo and echo the brand’s playful quality.

INSTRUCTOR // Min Choi TYPEFACES // Alberto, Edmond Sans, & KG Empire of Dirt CATEGORY // Branding & Packaging

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Dos Almas


LOGO

COLOR PALETTE

adjectives

vivid tropical ethnic kaleidoscopic

curvy handcrafted botanical refreshing

materials

felt tip marker heavyweight sketch paper acrylic paint paintbrushes scissors pattern

typography

Alberto ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Edmond Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 KG Empire of Dirt a bc defghi jkl m n op q rst uv w x y z

abc de f ghijk lmnop qr st uv wxyz 1234567890

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Dos Almas


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9 JACOB’S PILLOW An annual dance festival Jacob’s Pillow is an annual festival dedicated to all things dance. It is located in the Berkshire Mountains of Western Massachusetts and runs for two months in the summer, providing exhibits, talks, performances, and classes for thousands of visitors from all over the globe. It has been a mecca for dancers since its first official festival year in 1940. Dancers regard their art’s history as sacred, which can sometimes reflect rigidity and stiffness. I wanted to combat these labels and create a more joyous, inviting vision for the festival. I used heavyweight sketch paper that was hand-cut and layered with texture to make a dancer and her tutu. The paper’s imperfect edges illustrate the festival’s rough terrain in the hills and surrounding mountains, while an ombré from red to yellow is reminiscent of summer heat. The nature silhouettes on the tutu not only relate to the scenery, but also summon imagery of dancers performing outdoors. INSTRUCTOR // Sean Bacon TYPEFACES // Archer & Shorelines Script Bold CATEGORY // Branding

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Jacob’s Pillow


COLOR PALETTE

adjectives

colorful happy joyful energetic

spirited imaginative balletic whimsical

Graphic elements

materials

scissors heavyweight sketch paper scatter texture dancers for reference

typography

Archer ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 shorelines script bold ABCDEFGHIJKLMNOPQRSTuVWXYZ 1234 56 789 0

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tote bag, festival badge

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Jacob’s Pillow


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Jacob’s Pillow


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CALEDONIA AIRWAYS

Organic wool brand Vintage inspired magazine

Luxury Scottish plane service SoCal/Baja beverage brand


n and

Personal branding Vintage infused bar

Los Angeles based theater Eco-friendly massage business


THANK YOU First and foremost, to the love of my life, Teo. You have changed my life’s course forever. You are my world and I could not have embarked on this journey without your unending support. To my family members, both humans and fur-babies. Thank you for your patience, and most importantly, your love. To my instructors, your guidance is immeasurable. I am a designer because of your constant encouragement and dedication. To Colleen, my portfolio parter in crime. Thank you for the endless laughs, work sessions, and driving all over the place.


COLOPHON DESIGNER // Ashley Franco CONTACT // ashley.franco1226@gmail.com PRINTER // Sunset Press TYPEFACES // Verlag & Austin PHOTOGRAPHY // Ashley Franco, Keith Foreman, & Bradford Prairie All other images and project elements are from The Noun Project, Adobe Stock, Pexels, Envato, Creative Market, Google, and old magazines.

© Ashley Franco, 2017. ALL RIGHTS RESERVED.

Ashley Franco Graphic Design Portfolio  

Ashley Franco

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